Designing Futures Yeh IDeology

In this episode of Designing Futures, Angela is joined by Katie Dill, head of design at Stripe. Katie is a design executive with a history of building outstanding teams and delivering impactful products with experiences that span from industrial, service, and digital design, to UX and business strategy. She was also named one of Fast Company’s “Most creative people in business”. Katie shares her thoughts and experience as a female leader in design - From the various traits leadership requires and why women are a great fit for those roles, her upbringing playing a part, and what inspires her to be a leader. Ang and Katie discuss the impact of design being connective tissue within organizations and strategies to maintain that status such as design systems and other techniques like a shared slide deck with status updates to help improve efficiency and transparency across various divisions or departments. Katie also compared and contrasted the different environment and workflow between her consultancy and corporate journey respectively and the different vantage points associated with each as well as the importance to the physicality of design and creative pursuits that shifted due to the remote culture brought in by the pandemic. Lastly, she discussed her “why” in raising her young children and motherhood.

In this episode of Designing Futures, Angela is joined by Michael DiTullo, a dear friend of hers and the founder and creative chief director of Michael DiTullo LLC. Michael has created iconic and innovative products and brand experiences for companies that want to disrupt their categories and impact culture. He’s skilled in brand positioning, innovation strategy, product roadmapping, industrial design packaging, and OOBE while covering categories like retail experience, interior architecture, robotics, footwear, and many more. Michael shares his thoughts on brand consistency and running his own business but spoke on the path he took to get to that point. He spoke on the various leadership positions he held from Nike to Frog and other companies and building an incredible body of work and deciding it was time to work for himself. They talk about how design is a trust based industry and how there are many portfolios and aesthetics that seem to be the same as everybody else’s now compared to the years prior which prevents risk taking for most, where Michael explains how his independent practice charges a premium for unique results. Angela and Michael discuss the impact of the pandemic on the design and his relationship with clients post pandemic, how they should be in agreement that they’re going to have to try stuff. Michael also speaks about the differences he notices in being an “intrepreneur” versus an entrepreneur, being on the corporate side of design but also what it takes to run a successful consultancy. Finally, they discuss Michael’s mindset/ outlook and how he sees himself as less of simply an “expert” and more as someone who is “here to help move things forward.”

Picking up from our last episode of Designing Futures, Angela is joined by Scot Herbst, a creative design director of Herbstprodukt, and his father, Walter Herbst, the founder and former CEO of Herbst LaZar Bell and currently COO of Herbestprodukt.

Scot and Walter share their ‘WFB’ experience - their “Work From Boat” work-style. Walter tells us about his journey through the historical and cultural movements of the Industrial Design Industry, and the ebbs and flows of sustaining a design career over the last 40 years. Scot discusses following his dad’s footsteps in design and working at Herbstprodukt - a design, brand, and strategy consulting agency with internal design teams based in Silicon Valley.

We discuss Walter’s contributions to the education of the Industrial Design field - creating the Master’s degree in Product Design and Development Management program at Northwestern University, where he is currently a director and professor of the program.

Stay tuned for Walter’s book called “No Excuses Innovation” coming out in August this summer!

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Learn more about Yeh IDeology at www.yehideology.com Looking to pivot in your career? Check out www.thrivebydesign.today Follow us on: • Instagram: @yehideology • LinkedIn: www.linkedin.com/company/yeh-ideology For questions and inquiries, please email us at info@yehideology.com

For this episode of Designing Futures, Angela is joined by Scot Herbst, a creative design director of Herbstprodukt, and his father, Walter Herbst, the founder and former CEO of Herbst LaZar Bell and currently COO of Herbst Produkt.

Scot and Walter share their ‘WFB’ experience - their “Work From Boat” work-style. Walter tells us about his journey through the historical and cultural movements of the Industrial Design Industry, and the ebbs and flows of sustaining a design career over the last 40 years. Scot discusses following his dad’s footsteps in design and working at Herbstprodukt - a design, brand, and strategy consulting agency with internal design teams based in Silicon Valley.

We discuss Walter’s contributions to the education of the Industrial Design field - creating the Master’s degree in Product Design and Development Management program at Northwestern University, where he is currently a director and professor of the program.

Join us next week for Pt.2!

Stay tuned for Walter’s book called “No Excuses Innovation” coming out in August this summer!

Learn more about:

Scot Herbst at LinkedinWalter Herbst at LinkedinHerbst Produkt at herbstprodukt.com

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Learn more about Yeh IDeology at www.yehideology.com

Looking to pivot in your career? Check out www.thrivebydesign.today

Follow us on:

• Instagram: @yehideology

• LinkedIn: www.linkedin.com/company/yeh-ideology

For questions and inquiries, please email us at info@yehideology.com

In this episode of Designing Futures, Angela is joined by long-time friend Howard Nuk, creative leader, entrepreneur, board advisor, and co-founder of the new Palm.

He shares stories about taking on new challenges, launching new products, rebranding and running his company, and learning from the best in various design disciplines. Howard discusses the importance of keeping a balance between following one's passion for inspiring the world and understanding users and their experiences, developing and reporting back to them as product designers.

“The world benefits from people like us taking on risks and challenges because we’re the types of people who are designing the next world for everyone.” Howard Nuk co-founded the San Francisco-based startup Palm Ventures Group with a mission to disrupt the mobile industry and re-invent the Palm brand. In November of 2018, they launched the new Palm and the world’s first companion smartphone (also named Palm) with exclusive partner, Verizon.

Prior to Palm, Howard was Vice President of Design at Samsung Design America and Vice President of Industrial Design at Ammunition. Howard also shares a story of his own company called Palm Ventures, a San Francisco-based startup company with a mission to disrupt the mobile industry and re-invent the Palm brand, known as a tiny smartphone and earbuds. He talks about the difficulties of being a product designer and leading the company as a co-founder at the same time.

Learn more about Howard Nuk at Linkedin and Palm’s New Earbud Pro at palm.com

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Learn more about Yeh IDeology at www.yehideology.com

Looking to pivot in your career? Check out www.thrivebydesign.today

Follow us on:

• Instagram: @yehideology

• LinkedIn: www.linkedin.com/company/yeh-ideology

For questions and inquiries, please email us at info@yehideology.com

In this episode of Designing Futures, Angela Yeh is joined by Ginger Dhaliwal, co-founder of Upflex, who shares the inspiration behind Upflex's shared workspaces, the "Future of Work" moving from designated offices to revitalized, shared office spaces, and their recent partnership with WeWork.

They discuss the importance of in-person collaboration and balance of remote work, allowing flexibility to working professionals now and in the future... no matter where they choose to live. Ginger Dhaliwal is the Co-Founder & CPO of Upflex, a B2B SaaS platform for on-demand, flexible & safe workspaces.

Upflex strives to make businesses more efficient & sustainable while giving employees access to a global network of workspaces — including ones close to home. They are one provider for access to the leading coworking and flexible workspaces globally. “Workspaces when and where your team needs them.”

In the past month, coworking and flex space operators across Ukraine have pivoted to help connect their war-torn communities with urgently needed resources — from shelter and food and medicine to power generators and protective gear. Join us and other partners behind #WithinUkraine and send your support. Create or use your Upflex account to book a desk and support them instantly, or visit their websites for other ways to help.

Learn more about Ginger Dhaliwal at Linkedin and Upflex at upflex.com

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Learn more about Yeh IDeology at www.yehideology.comLooking to pivot in your career? Check out www.thrivebydesign.todayFollow us on: • Instagram: @yehideology • LinkedIn: www.linkedin.com/company/yeh-ideologyFor questions and inquiries, please email us at info@yehideology.com