Designing Minds: Unveiling the Behavioral Science Behind Brand Transformation with Van Rais #91

In this episode of HCD's Mindset, host Michelle Niedziela sits down with Van Rais, a leading figure in business and brand transformation. With a background in industrial and brand design, Van has worked with major organizations such as GE Healthcare and Starbucks, shaping their visual identities and strategies. Join us as we delve into the fascinating intersection of behavioral science and design, exploring how Van's innovative approaches have reshaped industries and consumer behaviors. Don't miss this insightful conversation filled with practical insights and thought-provoking perspectives. Tune in now! 

https://www.linkedin.com/in/vanrais/ 

https://vanrais.com/  

#BehavioralScience #Neuromarketing #ConsumerResearch #BrandTransformation #DesignThinking #BehavioralBranding #Podcast #HCDPodcast #Mindset #Innovation #BrandStrategy #ConsumerBehavior #BusinessTransformation #VanRais #MichelleNiedziela 

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