Designing Success

Rhiannon Lee

Designing Success from School to Studio by Rhiannon Lee is dedicated to filling in the gaps in your design course to encourage you to build a sustainable business that supports your dream lifestyle. Are you searching for strategy, systems and support? Looking for a community to bounce industry issues around in?  In this podcast, we will cover the interior design business infrastructure you need to supplement your design school curriculum with practical insights and actionable advice. We also cover all things marketing, product innovation, client acquisition, and more. Go beyond the theory, filter through the stuff that doesn’t serve you and get on with creating. You will find real talk with industry professionals, practical tactics from business realists that leave you reenergised and focused on exactly how to improve the current landscape of your own business. For more behind the scenes of the interior design industry, check out oleander and finch in Instagram https://instagram.com/oleander_and_finchor head to www.oleanderandfinch.com

  1. 3H AGO

    How smart design studios use local marketing to get in front of clients before the renovation has even begun.

    Text me and tell me what you think of this ep. Studio CEO (formerly Framework Express) is now open for the next cohort. Join the waitlist HERE  Interior designers keep asking, “Where are the next clients coming from?”  In this episode, I break down practical local area marketing strategies that actually convert. Not more content. Not more reels. Real positioning.  We cover:  – How to get in front of renovation conversations earlier  – The upstream strategy most designers ignore  – Strategic partnerships that generate better projects  – A simple 4-hour weekly plan to attract local clients  If you need clients in the next 90 days, this episode is for you.  Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business. Grab more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finch Like Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch For more FREE resources, templates, guides and information, visit the Designer Resource Hub on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship essential to having a successful new business in the industry. Check it out now and start designing YOUR own success THE FRAMEWORK ( now open) https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. ...

    27 min
  2. FEB 11

    If you think Instagram has changed, You’re right. This is why AI matters more than the algorithm in 2026

    Text me and tell me what you think of this ep. Check out Penelope, the AI powered proposal generator  In this episode of Designing Success From Study to Studio, Rhiannon Lee breaks down the biggest shift interior designers are missing on Instagram, the move from algorithm-led reach to AI-led understanding. This is not a posting strategy episode. You will not hear content calendars, trending audio advice, or “post three times a day” nonsense. Instead, this episode explains why Instagram now rewards clarity, repetition, and relevance, not noise, novelty, or random creativity. You will learn how Instagram’s AI scans your profile for keywords, patterns, and consistency to decide who your content should be shown to. If your feed feels scattered, unclear, or inconsistent, the platform struggles to place you, and your content stops travelling. This episode covers:  • Why the Instagram algorithm is effectively dead in 2026  • How Instagram AI actually decides who sees your content  • Why mixing up content pillars is hurting designers  • Why repeating yourself is not lazy, it is strategic  • How keywords train Instagram to understand your niche  • Why reach matters less than resonance  • The real reason hashtags and SEO dumps no longer work  • How interior designers accidentally sabotage their own visibility  • What Instagram is really asking when someone lands on your profile If you are an interior designer, creative business owner, or studio founder who feels stuck, unheard, or frustrated on Instagram, this episode will change how you approach content entirely. Instagram is no longer asking if you are clever or popular. It is asking if you are understandable. Hosted by Rhiannon Lee, business mentor and AI strategist for interior designers.  Follow along for practical insights on AI, systems, scaling, and building a sustainable design business. Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business. Grab more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finch Like Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch For more FREE resources, templates, guides and information, visit the Designer Resource Hub on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship essential to having a successful new business in the industry. Check it out now and start designing YOUR own success THE FRAMEWORK ( now open) https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. ...

    22 min
  3. FEB 4

    Why your design business feels heavier this year, and what to fix first.

    Text me and tell me what you think of this ep. This episode is a reset. I’m talking honestly about why business feels heavier this year, why motivation is harder to access, and what I actually saw work across 2025 inside real interior design businesses. I walk through the three business decisions that reduced pressure, improved delivery, and stopped everything feeling so hard. These are the same foundations I teach inside Framework Express. If you’re listening on release day, Framework Express is open with two places available. Details are below. This episode is for designers who want traction, not hype. watch this ep on YouTube >> https://youtu.be/Wsagx-vkDwM Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business. Grab more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finch Like Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch For more FREE resources, templates, guides and information, visit the Designer Resource Hub on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship essential to having a successful new business in the industry. Check it out now and start designing YOUR own success THE FRAMEWORK ( now open) https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. ...

    25 min

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About

Designing Success from School to Studio by Rhiannon Lee is dedicated to filling in the gaps in your design course to encourage you to build a sustainable business that supports your dream lifestyle. Are you searching for strategy, systems and support? Looking for a community to bounce industry issues around in?  In this podcast, we will cover the interior design business infrastructure you need to supplement your design school curriculum with practical insights and actionable advice. We also cover all things marketing, product innovation, client acquisition, and more. Go beyond the theory, filter through the stuff that doesn’t serve you and get on with creating. You will find real talk with industry professionals, practical tactics from business realists that leave you reenergised and focused on exactly how to improve the current landscape of your own business. For more behind the scenes of the interior design industry, check out oleander and finch in Instagram https://instagram.com/oleander_and_finchor head to www.oleanderandfinch.com

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