26 episodes

The Data Diaries is a leadership series by Dexibit for visitor attractions executives in cultural institutions, commercial attractions and other public spaces, discussing big data analytics, technology innovation and leading in crisis during the COVID-19 pandemic.

Dexibit: The Data Diaries Dexibit

    • Technology
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The Data Diaries is a leadership series by Dexibit for visitor attractions executives in cultural institutions, commercial attractions and other public spaces, discussing big data analytics, technology innovation and leading in crisis during the COVID-19 pandemic.

    The 2022 outlook for travel and tourism with Elliott Ferguson

    The 2022 outlook for travel and tourism with Elliott Ferguson

    Elliott Ferguson, President and CEO of Destination DC shares his unique insights into the state of tourism, mandates, omicron and the question of what’s next from the Nation's capital, a premiere visitor destination filled with world class attractions.

    Elliott talks about the pivot for destination marketers from ‘heads in beds and butts in seats’ into a new central role of chief communicator between venues and visitors, reflecting on the changing expectations and demands of travellers across attractions, events and hospitality.

    • 28 min
    WTF are NFTs?

    WTF are NFTs?

    Murray Thom, Cofounder of NFT start up Glorious and James Blackie, Director of Art, give us the download on everything we need to know about Non Fungible Tokens (NFTs) and their potential for visitor attractions - from art museums to stadiums. Combining their respective careers in music producing and art dealership, along with a who's who leadership team, Glorious have burst onto the scene to create authentic digital masterpieces. Learn about the potential for brand, engagement, revenue, loyalty, access and more that this latest tech trend represents and what to watch out for in terms of security, equity and environmental impact.

    • 33 min
    Platforms for visitor superpowers with Sebastian Chan

    Platforms for visitor superpowers with Sebastian Chan

    Seb Chan, Chief Experience Officer at the Australian Centre for the Moving Image (ACMI) discusses the evolution of how we think about visitor experience in experiential spaces, going beyond traditional engagement to cross creative and infrastructural elements.

    Seb covers ACMI's redevelopment, a unique approach to staff restructure, establishing the museum as a platform and its technologies including the Experience Operating System (xOS) and the Lens: the ingredients which set the ACMI team to make the most of a terrible opportunity in coping with the pandemic.

    Show notes:
    For more on the Lens, visit https://www.acmi.net.au/lens/
    A pavlova recipe courtesy of Seb's Mum https://www.sebchan.com/never-fail-new-zealand-pavlova-recipe/

    • 49 min
    Connecting exhibitions and experiences through visitor services at Auckland Museum

    Connecting exhibitions and experiences through visitor services at Auckland Museum

    "No one's gonna read that": David Lew, Visitor Services Solutions Manager at Auckland Museum Tamaki Paenga Hira talks about how to connect exhibitions with visitor experiences through the power of visitor services, including through an indigenous lens with He Kōrahi Māori, the Māori dimension.

    SHOW NOTES
    Read all about Te Ao Mārama, the South Atrium project https://www.aucklandmuseum.com/your-museum/south-atrium

    David refers to several words in Te Reo Māori, the indigenous language of Aotearoa, New Zealand. They are:
    - Marae, Māori meeting grounds
    - Iwi, tribe
    - Pōwhiri, welcome ceremonies
    - Mana whenua, customary authority exercised by an iwi (tribe)
    - Mahi toi, art or art work
    - Kaitiaki, guardianship of the sky, sea and land
    - Tanoa (Pacific), a large wooden bowl for kava ceremonies

    • 34 min
    Designing experience for loyalty with Melissa Felder at the California Academy of Sciences

    Designing experience for loyalty with Melissa Felder at the California Academy of Sciences

    Over the course of the pandemic, many visitor attractions experienced wild changes in their membership and season pass customer base - moves which have forever changed consumer behaviors and how we strategically respond to these. Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty at the California Academy of Sciences and how their mission is inspiring the next generation of supporters.

    • 29 min
    People first retail, your team are your true champions with Will Sullivan, The Met

    People first retail, your team are your true champions with Will Sullivan, The Met

    Sometimes, "where can I find the gift store?” is the most important question you’ll answer at your visitor attraction. Will Sullivan, Head of Visitor Experience at The Metropolitan Museum of Art sits down with us to discuss how we can drive revenue by people and experience first leadership. Through understanding the 360 holistic visitor experience via data and strategies to align retail arms with your attraction’s mission - you create impactful memories that your visitor takes home forever.

    • 36 min

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