Dialsmith Podcast

Dialsmith

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BUSINESS

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12/04/2019

Engagious Podcast: Aaron Draplin, Authentic by Design

(A video version of this episode can be viewed on our Engagious YouTube Channel here: https://youtu.be/Wek5M3a76F8) My guest for this podcast episode is Aaron Draplin, graphic designer, author and founder of Draplin Design Co. (DDC). Why would I interview a graphic designer on the Engagious Podcast? Because Aaron is not only an award-winning designer who’s done amazing work for Nike, Burton Snowboards, Esquire, and Ford Motor Company among others, he’s also an author and captivating speaker who’s authentic style comes across not only in his craft but in his method of connecting with audiences of all shapes and sizes. I’ve been wanting to talk with Aaron for a long time to get the stories behind some of the projects he’s work on like the Voyager 2 poster he did for NASA, designing a US Postage stamp, and developing the popular FIELD NOTES notebook brand. Admittedly, this is one of the most fun and free-wheeling conversations I’ve had since I started this podcast, and I know you’re going to enjoy it. Some of the things Aaron and I talked about were: @2:04 What it’s like taking the TEDxPortland stage in front of more than 1000 people. @4:08 Designing the P-Rod and Janoski logos for NikeSB @7:47 How he crafts a talk to engage the audience and take them on a journey. @9:51 What’s the story behind the NASA poster? @11:38 How the FIELD NOTES brand came to be. @31:50 What’s the story behind the U.S. postage stamp? I hoped you enjoyed the conversation with Aaron. If you liked this one, I recommend that you check out the episode featuring Pricilla McKinney of Little Bird Marketing where we discuss how persona marketing, when done right, can help business reach their full potential. Thanks for listening! If you have any comments or suggestions on who would be great for us to talk with in future episodes, please connect with us on LinkedIn or Twitter. We’d love to hear from you. Until next time, #BeEngagious

39 min
10/04/2019

Engagious Podcast: Priscilla McKinney, Little Bird Marketing

Welcome back to the Engagious Podcast. On this episode, I talk with Priscilla McKinney, CEO of Little Bird Marketing and host of the podcast Ponderings from the Perch. In addition to being a world class marketer and cultural anthropologist, Priscilla has carved out an exciting niche for Little Bird Marketing, helping market research companies reach their full potential. Priscilla is as genuine and practical as they come. I learned a ton from talking with her. In this conversation we discuss: @7:08 Why attraction works in business like it does at cocktail parties @9:31 What is SOAR and how does it support a winning marketing strategy @12:05 Hard lessons learned about personas through failure @22:23 What’s the most dangerous thing that marketers sometimes do? @26:24 It’s NOT the marketing that’s annoying @36:28 How process and systems (not magic) lead to profitability If you liked this episode, I also recommend that you check out my conversation with Kristin Luck where we discuss, among other things, how to engage customers through storytelling and video. Thanks for listening and I hope your time spent with our podcast has brought you value. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you. Until next time, #BeEngagious

49 min
08/01/2019

Engagious Podcast: Lonnie Mayne, Positive Power & Red Shoes Living

What can a pair of red shoes teach us about running a business and delighting customers? Quite a lot, actually. I had the pleasure of hearing a keynote by Lonnie Mayne, founder of Red Shoes Living. RSL is a consultancy build around Lonnie’s five pillars for standing out for the positive in everything we do. Following that keynote, and in advance of his book launch, Lonnie and I sat down to discuss the Red Shoes Living framework and how to start applying it to your life and business right away. In this conversation we discuss: @3:57 What’s the big idea behind Red Shoes Living? @8:40 What are the five steps in the Red Shoes Living framework? @11:30 What are some things you can do immediately to start embracing the Red Shoes philosophy? To learn much more about Red Shoes Living and how to apply it to your work and life, check out Lonnie’s new book. Thanks to the Insights Association for partnering with us on this episode and introducing us to Lonnie at the Insights Leadership Conference. If you liked this episode, I also recommend that you check out my conversation with Kathy-Klotz-Guest where we discuss, among other things, how humor can be used to connect with customers as people. Thanks for listening and I hope your time spent with our podcast has brought you value. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you. Until next time, #BeEngagious

16 min
06/18/2019

Engagious Podcast: Golden Huang, Decoding Visuals & the Science of Semiotics

My guest for this episode engages with what is arguably now the largest consumer market in the world—China. Golden Huang is the client manager for The Silk Initiative, an Asia-based food and beverage (F&B) brand consultancy headquartered in Shanghai. Golden has been conducting market research in China for over a decade with a deep knowledge of Chinese youth culture. If you have an interest in the Chinese consumer market, this episode is must-listen for you. In our conversation, Golden and I discuss: 02:30 The definition of Semiotics and how he uses it 07:30 Marketing to the youth culture in China 10:30 Advice for Western brands wanting to enter the Chinese market 12:30 Three emerging food and beverage trends in China 14:30 Why Pink Diamond ice cream is a hit with Chinese youth If you liked this episode, I also recommend that you check out my conversation with Rick Cesari where we discuss how he transformed no-name products into everyday brands like the George Foreman Grill, Sonicare and the Juiceman Juicer. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you. Until next time, #BeEngagious.

18 min
05/30/2019

Engagious Podcast: Gail Becker, CAULIPOWER of Persuasive Stories and Engagement

You hear stories about people who walk away from a prosperous career to launch a passion project, but don’t often get to talk with them about it. Well, in the case of former PR executive Gail Becker, we get the story directly from her. After rising through the ranks in government communications, entertainment, and finally as a president at global PR firm Edelman, Gail walked away to start CAULIPOWER, a cauliflower-based food company inspired by the dietary needs of her kids. In our conversation, Gail and I discuss: @3:45 The power of stories to engage with people @8:42 What she learned from being part of the entertainment industry’s shift from VHS to DVD @10:35 Universal truths for changing behavior through persuasion and influence @13:07 How her food company was born @16:58 How did she develop the brand and voice for CAULIPOWER If you liked this episode, I also recommend that you check out my conversation with Rick Cesari, direct response industry veteran and expert in B2B marketing. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you. Until next time, #BeEngagious

24 min
05/15/2019

Engagious Podcast: NEXT 2019 Conference Preview, Dr. Eric Solomon

Here on the Engagious Podcast, we do our very best to talk with the most experienced and qualified people in the fields of effective messaging, audience engagement, and storytelling. In this episode, Dr. Eric Solomon checks those boxes many times over. Dr. Solomon has held strategic and marketing positions at Instagram, Google, Spotify, and YouTube. Currently, he is Chief Marketing Officer in residence at Blackbird, offering organizations ‘fractional CMO’ services from C-suite marketers. This episode is in partnership with the Insights Association, bringing you the NEXT conference in Chicago on June 13-14, 2019. There, Dr. Solomon will be a keynote speaker bringing his incredible wealth of experience. In this conversation, we discuss: @4:43 How the CMO-in-residence concept was born and the value it offers @6:39 Machine learning’s (AI, AR, VR) role in how people consume, create, and distribute content. @11:55 What is “Hypertelling” and how does it take brand building and storytelling to a new level? @14:36 How social media platforms can effectively be used in B2B marketing @20:15 What is Dr. Solomon’s key takeaway for B2B marketers? If you liked this episode, I also recommend that you check out my conversation with Gary Vaynerchuk (GaryVee) where we further discuss content and social media marketing in the B2B space, plus a lot more. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you. Until next time, #BeEngagious

23 min
05/03/2019

Engagious Podcast: Dr. Lindsay Portnoy, Engagement IS Learning

On this episode of the Engagious Podcast, our guest is Dr. Lindsay Portnoy. Dr. Portnoy is an educational psychologist, professor, author, and Chief Learning Officer at a company called Killer Snails that creates science-based, experiential learning games for kids. She’s an expert in the science of engagement, with both kids and adults, and brings an incredible wealth of experience to the topic. In this conversation, Dr. Portnoy and I discuss: @7:28 How an advertisement on a train changed the course of her life @9:05 How she defines “engagement” and relates it to learning @20:00 How game-play and gamification relate to learning and engagement @28:01 Universal truths for creating engaging content and experiences @41:47 An overview of her forthcoming book on how design thinking can be used to identify and help solve problems If you liked this episode, I also recommend that you check out my conversation with JoAnn Schinderle. JoAnn is an award-winning improv and stand-up comedian and our conversation focuses more on the art of audience engagement. Thanks for listening and I hope your time spent with our podcast has brought you value. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you. Until next time, #BeEngagious

48 min
03/28/2019

Engagious Podcast: Melissa Marshall, Curing the Curse of Knowledge

My guest on this week’s episode has taken on a monumental challenge… Teaching scientists how to effectively communicate the value and impact of their work to the rest of us. Fortunately, Melissa Marshall is uniquely qualified to tackle this challenge. She’s spent 10 years as a communications professor at Penn State University, teaching public speaking and presentation skills, as well as designing new courses for science and engineering students to help them better present their work. She’s delivered a popular TED Global Talk on the topic, aptly titled, “Talk Nerdy to Me,” that has over two million views–case-in-point that the need for and interest in building a better skillset to engage audiences goes well beyond the community of engineering and science students. Melissa has founded her own consultancy, helping research companies more effectively present their science. Melissa and I covered a ton of great topics in our conversation, including: 5:45 How Melissa scored one of the toughest speaking gigs in the world 12:42 Behind-the-scenes of prepping for a TED Global Talk 17:38 Irreplaceable value of practice and preparation 21:46 Adding “visual qualities” to our presentations 26:17 Using takeaway messages to re-focus your presentation 37:15 What is the “curse of knowledge” and what’s the cure? If you liked this episode, I also recommend that you check out my conversation with speaker, author and storytelling coach Carla Johnson and her work helping organizations use storytelling to facilitate change. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you. Until next time, #BeEngagious.

40 min
03/07/2019

Engagious Podcast: Rick Cesari, the Czar of D2C Storytelling

If you’ve heard of the brands OxiClean, Sonicare, and GoPro, well then, you’ve seen the marketing brilliance of this episode’s guest, Rick Cesari. Rick is a direct response advertising and marketing veteran who took the Juiceman Juicer to $75 million in sales in just four years. He then brought us the George Foreman Grill and many other top brands. If you sell or market anything, this podcast is for you. In this conversation, Rick and I discuss: 4:03 How success with one product opened many other doors. 7:34 Rick’s five keys to building a successful brand 16:21 The fascinating story of how the languishing Fajita Express became the blockbuster George Foreman Grill 21:35 The power of building a story around your customers 26:50 The importance of testimonials and how to make them authentic 34:14 Making your customer the hero If you liked this episode, I also recommend that you check out my conversation with Rick Petry where we discuss how he helped brands such as Bowflex, Char-Broil, and many others realize more than a billion dollars in sales. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you. Until next time, #BeEngagious.

38 min
02/26/2019

Great Takes from CRC Part 3, Aligning Behind a Tangible Vision

Coming to you once again from the floor at the Insight Association’s Corporate Researchers Conference, check out this great conversation with Brianna Sylver, Founder and President of Sylver Consulting. An innovative strategist and worldwide speaker and facilitator, Brianna has helped organizations identify, implement and align around their visions for growth. Brianna and I shared a great conversation on how she has applied her expertise to help organizations reach and engage audiences in an ever-more-splintered and short-attention-spanned world. In this episode we discuss: @3:26 “Starting with the why?” and its importance to message development @5:41 The importance of a tangible vision and aligning stakeholders behind that vision @6:39 Using the Four C’s of storytelling to effectively engage audiences @11:58 A dream vacation that includes giraffes stealing your breakfast? If you liked this episode, I also recommend that you check out another of our Great Takes from CRC episodes featuring Colette Thayer and Paul Bolls where we discuss universal brain truths and the interesting research being done by AARP. Thanks for listening and I hope your time spent with our podcast has brought you value. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you. Until next time, #BeEngagious.

14 min

10 Episodes

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Stand out from the competition

05/26/2020

perseveringtraveler

Fascinating guests- like Gary Vee! Perfect for me to stay on top of how people think, what works in marketing to keep growing my business. Great interviewer- dives deep and keeps it moving. Just subscribed!

Your one-stop source for dial testing research solutions -

Creator

Dialsmith
Years Active

2018 - 2019
Episodes

10
Rating

Clean
Show Website

Dialsmith Podcast