Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Maggie Perotin
  • 5.0 (15)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures.""(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."      Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.   Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

  1. 2D AGO ·  BONUS

    Too Busy to Grow? Why Service Providers Can’t Scale Without CEO-Level Leadership

    If you’re trying to scale to six (or multiple six) figures but you feel overwhelmed and too busy to even think, this is for you.  Scaling isn’t about doing more; it’s about becoming the CEO of your business, not just the service provider. In today’s Maggie’s Moment, I’m breaking down the 3 leadership skills that actually create growth: clarity, leading your people, and protecting CEO time. Want support stepping into that next level? Book a complimentary consultation with me here - https://calendly.com/maggie-s2l/discovery-call-1

    4 min

  2. 5D AGO

    Scaling a Business Isn't Always Adding. Sometimes It's Substracting, Interview with Jennifer Estall - EP # 251

    In this episode of the Diamond Effect Podcast, Maggie sits down with Jennifer Estall, Managing Partner at WSC Financial Solutions in Oakville, Ontario.  Jennifer shares the real story behind building a thriving financial planning firm, including the unglamorous early days, the leadership lessons that only come with time, and the surprising truth about scaling: sometimes the fastest way forward is to cut back, prune, and realign. From being hospitalized for burnout in her 20s to rebuilding her career with stronger boundaries, Jennifer offers a grounded, honest conversation about growth that doesn’t require hustle-at-all-costs. What you’ll hear in this episode - How Jennifer went from hospitality consulting to financial services “by accident” and why it ended up being the right fit - The early-stage reality: cold calling for years, creating a support system, and doing what worked even when it wasn’t fun - The catch-22 of hiring: needing support to grow, but needing growth to afford support and how an unexpected alliance solved it - What changes when you move from solo practice to partnership and leadership (especially as the first female partner) - The “pruning” strategy: why WSC scaled faster after splitting parts of the business off and how they made those difficult decisions - Jennifer’s approach to team growth and engagement along with a realistic take on work-life harmony, motherhood, and why “balance” is more about conscious choices than perfect equality Memorable quote: “I’ve learned to fear comfort more than embrace it.” Connect with Jennifer on LinkedIn - https://www.linkedin.com/in/jenniferestallslf/ Visit WSC Financial Solutions (Oakville, ON) website: https://web.sunlife.ca/web/wsc-financial-solutions/ And if this conversation sparked something for you, share it with a fellow business owner who’s in a growth season, especially if they’re feeling the pressure to do more, add more, and carry it all. Sometimes the next level starts with one simple question: What needs to be removed so the right thing can grow?

    44 min

  3. APR 27 ·  BONUS

    The Visibility Mistake Costing You Clients and Growth - MM 251

    So many brilliant business owners aren’t stuck because they’re not good… they’re stuck because they’re not consistently visible in a way that matches their next level. Fear. Delivery mode. Or relying on what used to work. If you want a visibility strategy that supports real growth (without burning you out), book a complimentary consultation with me here - https://calendly.com/maggie-s2l/discovery-call-1

    5 min

  4. APR 24

    Episode 250 Special - What I’m Building Behind the Scenes (New Curriculum + More)

    We made it to Episode 250!  I honestly can’t believe I’m saying that. 250 weeks of showing up, recording, teaching, learning, and building this community with you.  So today’s episode is a little different. It’s part celebration, part gratitude (because I don’t take your time for granted), and part behind-the-scenes. I’m sharing why I do what I do, what I believe about building a business that supports your life (not consumes it), and a few things I’m quietly building right now that I’m really excited about, including a big update I’m creating for Diamond Effect Group. And if you’re in that season where you’re working hard, doing “all the things,” and you just want a simpler, clearer road to your first $100K… I also have something coming up for you. Register for free online event - Back to Basics: Simplify Your Road to $100K (May 19, 1:00–4:00 PM Eastern): https://www.eventbrite.ca/e/back-to-basics-simplify-your-road-to-100k-event-tickets-1987605816502?aff=oddtdtcreator&keep_tld=trueLet's scale your business! Book a complimentary consultation - https://calendly.com/maggie-s2l/discovery-call-1 If you’ve been listening for a while, thank you! And if you’re new here, welcome. I’m so glad you found your way to the Diamond Effect Podcast.

    29 min

  5. APR 20 ·  BONUS

    Your Mission Matters. But So Does Your Life - MM 250

    Your mission matters deeply. And so does your life.  Entrepreneurship is delayed gratification by design: you’re planting seeds now that may not bloom for months (sometimes years). So yes, keep showing up and doing the work… but don’t build a business you need to recover from. \ Create pockets of time to live, rest, laugh, and be with the people you love, because joy isn’t a distraction; it’s fuel.

    4 min

  6. APR 17

    5 Ways to Accomplish More in Less Time (Without Hustling Harder) - EP # 249

    If you’ve been telling yourself, “I just need more time,” this episode will help you. Most business owners don’t have a time problem—they have a clarity problem, a focus problem, and a systems problem.  In this episode of the Diamond Effect Podcast, Maggie breaks down five practical, CEO-level ways to accomplish more in less time—without working longer hours or burning yourself out. You’ll learn why these five strategies must be done in a specific order (so you don’t “scale chaos”), and how to create more results with the time you already have by improving your weekly planning, mastering key business skills, increasing conversions, streamlining and automating repetitive tasks (including with AI), and hiring help at the right stage. And if you want support implementing these strategies in your business with a clear plan and follow-through cadence, book a complimentary consultation with Maggie - here.

    24 min

  7. APR 13 ·  BONUS

    How to Avoid Feat and Famine Cycles in Your Service Business - MM 249

    The busier you get, the less time you have to build your future. And that's the trap. You're so focused on delivering for today's clients that you forget to nurture tomorrow's pipeline. Then one month you're drowning, the next month you're scrambling. It's not a lack of skill. It's a lack of strategy. The difference between a technician and a CEO?  A CEO protects time for the business, even when the business is demanding all their attention. Systems. Strategy. Help with delegation. These aren't luxuries. They're the foundation of sustainable growth. What's one thing you could hand off this week?

    3 min

  8. APR 10

    Be Scared and Do It Anyway: Courage, Leadership, and Sales in Construction with Kate Selbie - EP # 248

    In this episode of the Diamond Effect Podcast, Maggie sits down with Kate Selbie, owner and Strategic Director of Stybek Roofing, for a powerful conversation about what it really takes to lead, sell, and grow in a male-dominated industry. Kate shares her journey from executive HR leadership into business ownership in construction, and how the skills she built in change management, talent strategy, and leadership now help her grow a roofing company with courage and intention. Together, Maggie and Kate talk about courage before confidence, overcoming imposter syndrome, hiring great people, building a strong team, and why sales is often simply learning how to communicate value in the right room. This episode is a grounded, honest conversation about leadership, mindset, and what it looks like to show up fully, even when you feel scared. If you are a business owner navigating growth, leadership, or a big transition, this episode will leave you thinking differently about courage and what becomes possible when you trust yourself enough to take the next step. Connect with Kate on LinkedIn - linkedin.com/in/kate-selbie-a10ab712 Follow Stybek Roofing: Youtube: https://www.youtube.com/@stybekroof Instagram: https://www.instagram.com/stybekroofing/ Stybek Linkedin: https://www.linkedin.com/company/stybekroofing Kate's Bio: Kate Selbie is the Owner and Strategic Director of Stybek Roofing, a commercial roofing company serving clients across Ontario, Canada. After spending more than a decade in executive HR and leadership roles, she stepped into business ownership in the construction industry, where she now leads growth, sales, and strategy alongside her husband, Andrew. Kate believes leadership is built through action, not perfection. She is passionate about developing people, building resilient teams, and working with individuals who are really going for it, those who are willing to take ownership, do the work, and grow.

    1h 3m
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5
out of 5
15 Ratings

About

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures.""(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."      Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.   Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

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