Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Maggie Perotin
  • 5.0 (15)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures.""(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."      Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.   Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

  1. 1D AGO

    Handling Business Challenges with Calm. Resilience Strategies for Sustainable Growth - EP # 241

    What if the real secret to sustainable business growth isn’t just strategy or hustle, but your ability to stay calm and resilient when challenges hit? In this episode, Maggie dives deep into the emotional side of entrepreneurship, sharing practical ways service-based business owners can build the resilience needed to handle setbacks, stress, and uncertainty. You’ll learn: Why challenges are a normal (and necessary) part of business growthHow emotional capacity determines your long-term successSimple mindset shifts to help you process setbacks and make stronger decisionsThe power of perspective, self-compassion, and intentional self-careReal-life examples and actionable tips you can use right now to grow as a CEOWhether you’re feeling overwhelmed by problems, this episode will help you develop the calm confidence needed to lead, scale, and thrive no matter what comes your way. Tune in now! Ready to Build a More Resilient, Scalable Business? If you’re ready to strengthen your resilience, handle challenges with confidence, and scale your service business sustainably,  Maggie would love to support you. Book a complimentary consultation here to discover how her coaching can help you grow with less stress and more success - https://www.stairwaytoleadership.com/

    32 min

  2. 5D AGO · BONUS

    Vision Overwhelm - Why Your Goals Might Be Holding You Back - MM 241

    Ever feel like your long-term vision is so big, it actually keeps you stuck?  In this episode, I’m breaking down why big dreams sometimes lead to overwhelm and procrastination—and how you can flip the script. Learn how to use your vision as fuel for action, not an excuse to freeze, so you can keep moving forward (one brick at a time) toward your goals.  Tune in for a practical mindset shift you can use right now! And if you want my help to move and achieve your short-term goals and the vision faster, let's talk. Book a free consultation here - https://www.stairwaytoleadership.com/

    4 min

  3. FEB 13

    Networking and Visibility for Introverted Entrepreneurs: How to Build Confidence and Connections - EP 240

    You don’t have to be a natural extrovert to build a powerful network and grow your service business. Start with what feels authentic, expand your comfort zone one step at a time, and remember: every entrepreneur can learn to get visible and connect—your way. In this episode Maggie shares her own and client stories of overcoming shyness, fear of public speaking or social media to build visibility for their businesses and book clients their way.  Episode Highlights: Why visibility and networking are essential for business growth—especially if you’re introverted or shyMaggie’s personal story: losing her network after divorce, starting from scratch as an immigrant, and overcoming the discomfort of networkingThe two main types of networking groups—and how to find the ones that fit your strengthsReal-life examples of introverted business owners who built thriving networks and referral partnershipsMindset shifts that make “putting yourself out there” feel less scary (and more doable)How to layer new visibility strategies on top of your natural strengths for sustainable growthThe science behind why video and personal branding matter for memorability and trustActionable tips for building confidence, making connections, and becoming more visible—even if it feels impossible right nowUpcoming FREE Event: Don’t miss Maggie’s “Back to Basics; Uncomplicate Your Way to $100K” - free online event on March 25th, 1–4pm EST A hands-on experience to help you reach your first $100K with simple, actionable strategies and real networking opportunities. Register via the link in the show notes! Register via Eventbrite here - https://www.eventbrite.ca/e/back-to-basics-uncomplicate-your-road-to-100k-event-tickets-1982713233655?aff=oddtdtcreator Special Invitation: If you’re ready to break through your visibility blocks and want support mapping out your next level of business growth, book a complimentary consultation with Maggie here - https://www.stairwaytoleadership.com/

    30 min

  4. FEB 9 · BONUS

    The Real Reason the Content for Your Service Business Gets Likes but No Clients - MM 240

    If your content sounds smart but isn’t converting, this episode is for you. In this short Maggie’s Moment, Maggie breaks down why “good” content often fails to attract the right clients — and what actually builds trust instead. You’ll learn why people don’t respond to broad advice, how recognition drives connection, and the simple shift you can make to create content that feels personal for your ideal client without oversharing. If you want your content to sound like your clients’ real thoughts (not marketing advice) and drive them to take action, this episode will change how you approach messaging. 👉 Book a free consultation here https://www.stairwaytoleadership.com/

    4 min

  5. FEB 6

    Are You Holding Your Service Business Back? How to Identify (and Fix) Bottlenecks - EP # 239

    Are you the bottleneck in your own business growth? In this episode, Maggie breaks down the most common ways service-based business owners unknowingly slow down their own progress—and what to do about it.  Learn how to spot where you’re holding your business back, why these bottlenecks happen, and get practical tips to fix them for good. What You’ll Learn: 6 signs you might be the bottleneck in your businessThe crucial business skills every owner needs to scaleHow to shift from provider to CEO mindsetThe power of clarity and fast decision-makingDelegation, team empowerment, and why letting go fuels growthHow to keep your business moving (even when you’re not in the room)Action Step: Ready to break through your bottlenecks? Book a complimentary consultation with Maggie here https://calendly.com/maggie-s2l/discovery-call-1 and start scaling with more freedom and less overwhelm. For more client wins and resources, check the testimonials and blog at https://www.stairwaytoleadership.com/

    28 min

  6. FEB 2 · BONUS

    When Is the Right Time to Hire? 5 Signs You Need Help - MM 239

    Are you running yourself ragged trying to do it all?  In this quick Maggie’s Moment, discover the top 5 signs it’s time to get help—before burnout or missed opportunities slow your growth.  Learn how to spot the warning signals, why hiring is a milestone (not a failure), and what to do next if you’re ready for more freedom and impact. If any of these signs sound familiar, book your complimentary consult with Maggie to get help. You can scale your business sustainably with more freedom and no overwhelm. Book here - https://www.stairwaytoleadership.com/

    5 min

  7. JAN 30

    The Power of Showing Up: Everyday Leadership & Finding Your Voice Online with Mike G. Guthrie - EP # 238

    In this heartfelt episode, Maggie sits down with Mike Guthrie—community connector, philanthropist, and daily LinkedIn video creator. Together, they explore how authentic engagement and simply showing up (online and in real life) can spark unexpected friendships, inspire positive change, and help you find deeper purpose in your work.  Whether you’re a business owner, leader, or just someone looking to make a difference, Mike’s story will remind you that impact starts with small, consistent actions and genuine connection. Episode Highlights How a single thoughtful comment on LinkedIn led to a meaningful friendship and this inspiring conversationMike’s journey from “quiet observer” to daily video creator and community connectorThe surprising impact of small, consistent actions—both online and offlineWhy leadership isn’t about titles, but about showing up for yourself and othersStories of philanthropy, kindness, and using your voice for goodThe role of social media in building real relationships and amplifying positive changeTips for overcoming tech overwhelm and growing into your own authentic online presenceHow giving back and supporting causes can bring deeper fulfillment to your work and life Connect with Mike; LinkedIn: Mike G. GuthrieInstagram handle @mike.gibsonguthrieCharities mentioned: Phoenix Foundation (mental health) https://thephoenixfoundation.ca/home Red M (human trafficking) https://joinredm.ca/  Little Warriors (child abuse prevention) https://littlewarriors.ca/whiskeyinateacup/  Moose Hide Campaign (indigenous women’s safety) https://moosehidecampaign.ca/ Episode Quote “Leadership isn’t about your job title—it’s about how you show up for others, every single day.”

    37 min

  8. JAN 26 · BONUS

    How to Think Like a CEO (Not Just a Service Provider) - MM 238

    In this Maggie’s Moment, Maggie breaks down the 3 big shifts that separate true CEOs from overwhelmed technicians: Creating and leading with a clear visionBuilding a team to expand your impactInvesting in your own growth to move the business forward Ready to step into your CEO role and scale your business? Tune in for actionable inspiration and your next step.Ready to step into your CEO role and grow faster? Book a complimentary consult and I’ll help you build the skills and strategy to scale -  https://calendly.com/maggie-s2l/discovery-call-1

    5 min
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5
out of 5
15 Ratings

About

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures.""(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."      Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.   Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

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