Diamond Hands Podcast

Leslie Tracey
  • 5.0 (27)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

Conversations with the founders, executives, and operators shaping the future of medical aesthetics. Hosted by Leslie Tracey, executive brand advisor and author of Be Intentional or Be Irrelevant.

  1. EP 79: You Think You're Attracting High-Value Patients. You're Not.

    6D AGO

    EP 79: You Think You're Attracting High-Value Patients. You're Not.

    In this solo episode of the Diamond Hands Podcast, Leslie Tracey delivers a reality check to the medical aesthetics industry: your marketing signal might be working against you. Drawing from the "anti-laws" of luxury strategy, Leslie explains why being "approachable" and "affordable" is actually repelling the caliber of patient you want to treat. From the psychology of the "I Am" state to the high-stakes expectations of ultra-high-net-worth individuals, Leslie breaks down the architectural shift required to move from a generic practice to a luxury brand. This episode is a masterclass in declaring your value, creating intentional friction, and ensuring your brand signal is legible to those who value time and excellence over discounts. 🔗 Resources & Links 🌐 Visit Diamond Hands Media: https://www.diamondhandsmedia.com/ 📖 Featured Book: The Luxury Strategy by Jean-Noël Kapferer and Vincent Bastien 📰 Join the Branded Practice Newsletter: https://www.diamondhandsmedia.com/ 📸 Follow Leslie on Instagram: https://www.instagram.com/diamondhandsmedia/ 🤝 Connect with Leslie on LinkedIn: https://www.linkedin.com/in/leslie-tracey/ If you understand brand, story, and distribution, you can build anything in this industry.Subscribe to my newsletter for weekly strategy for aesthetic founders & healthcare CEOs:🔗 https://www.leslietracey.com/Work with my team at Diamond Hands Media:🔗 https://diamondhandsmedia.com(Healthcare video marketing, executive brand strategy, and branded patient journeys for leaders who want to dominate their market.)––– My Book –––Be Intentional or Be Irrelevant🔗 https://a.co/d/fE8DuQoSource paper: https://arxiv.org/html/2510.14223v1

    24 min
  2. EP 78: A Professor Said Quit. She Built One of America's Top Practices Anyway with Dr. Doris Day

    APR 17

    EP 78: A Professor Said Quit. She Built One of America's Top Practices Anyway with Dr. Doris Day

    How do you build a practice that ages as well as your patients' skin? In this episode of the Diamond Hands podcast, Leslie Tracey sits down with Dr. Doris Day—board-certified dermatologist, clinical professor at NYU, and author—to explore the intersection of business, biology, and mindset. From her early days as a medical journalist to building a premier Upper East Side practice, Dr. Day shares how her "authority-first" approach has sustained her career for over 30 years. They dive deep into the importance of holistic patient care, the scientific reality of cellular longevity, and why staying true to your authentic voice is the only way to survive the "Instafame" era. This episode is a masterclass for any practitioner looking to move beyond the "slog" and build a legacy rooted in clinical excellence and human connection. 🔗 Resources & Links 🌐 Visit Dr. Doris Day's Website: https://dorisdaymd.com/ 📸 Follow Dr. Doris Day on Instagram: https://www.instagram.com/drdorisday/ 🤝 Connect with Dr. Doris Day on LinkedIn: https://www.linkedin.com/in/drdorisday/ 📖 Get the Book: Rebooting the Biome on Amazon 📰 Join the Branded Practice Newsletter: https://www.diamondhandsmedia.com/ 📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia/

    45 min
  3. EP 77: HOPE as a Business Model: Profit follows Purpose with Limor Weinberg

    APR 10

    EP 77: HOPE as a Business Model: Profit follows Purpose with Limor Weinberg

    What does it take to go from aesthetician to industry leader? In this episode of the Diamond Hands podcast, Leslie Tracey sits down with Limor Weinberg—top injector and entrepreneur in the aesthetics space—to unpack her journey and the mindset behind her success. From humble beginnings to building a name in medical aesthetics, Limor shares how mentorship, community, and a genuine desire to help others shaped her path. They also explore the realities of growing a business, embracing innovation like AI, and her transition into leadership through her partnership with SkinSpirit. This episode is a reminder that success isn’t linear—it’s built through adaptability, skill, and staying true to your purpose. 🔗 Resources & Links 📸Follow Limor Weinberg on Instagram: https://www.instagram.com/beautie.bae/ 🤝 Connect with Limor Weinberg on LinkedIn: https://www.linkedin.com/in/limor-weinberg-6778ba6/ 📰 Join the Branded Practice Newsletter: https://www.diamondhandsmedia.com/ 📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia/

    47 min
  4. EP 76: Systems Over Hustle: The Key to Scaling Your Practice

    APR 3

    EP 76: Systems Over Hustle: The Key to Scaling Your Practice

    What if your marketing was a living ecosystem rather than just a series of ads? On this episode of the Diamond Hands podcast, host Leslie Tracey sits down with Rick O'Neill, the founder of LTF Digital and a 20-year veteran of the digital marketing world. Rick pulls back the curtain on his journey specializing in medical aesthetics, sharing why the secret to a thriving clinic isn't just a high-spend budget—it’s about hiring for attitude and understanding the deep psychology of patient behavior. The conversation dives into how to stop marketing for your competitors and start creating content that speaks directly to the questions your patients are asking online. They also discuss the launch of Black Belt Digital, a new initiative designed to empower clinic owners to take the wheel of their own marketing, and the Leg Up Foundation, which proves that having a clear mission beyond profit is the ultimate fuel for team energy and business growth . 🔗 Resources & Links 📸 Follow Rick O'Neill on Instagram: https://www.instagram.com/rickoneillfrsa 🤝 Connect with Rick O'Neill on LinkedIn: https://www.linkedin.com/in/looktouchfeel/ 🥋 Explore Black Belt Digital: https://blackbeltdigital.com 📸 Connect with Leslie on Instagram: https://www.instagram.com/leslietracey_

    1h 2m
  5. EP 75: Trust: The True Currency in Aesthetics with Dr. Steven Dayan

    MAR 27

    EP 75: Trust: The True Currency in Aesthetics with Dr. Steven Dayan

    What if beauty was more than just skin deep? On this episode of the Diamond Hands podcast, host Leslie Tracey sits down with Dr. Steven Dayan—a double board-certified facial plastic surgeon and the founder of XOMD. Dr. Dayan opens up about his journey from a challenging childhood to the top of the plastic surgery world. The conversation gets deep into why confidence is the ultimate factor in attraction and how his "mood-ceuticals" concept is changing the game by linking skin health directly to brain health. They also break down the science of beauty as a form of communication for health, the necessity of staying authentic in business, and why a clear mission is the only way to lead an ethical practice. 🔗 Resources & Links💼 Learn more about XOMD: https://www.xomd.com/🤝 Connect with Dr. Steven Dayan on LinkedIn: https://www.linkedin.com/in/steven-dayan📸 Follow Dr. Steven Dayan on Instagram: https://www.instagram.com/drstevendayan/📰 Join the Connect with Leslie on Instagram: https://www.instagram.com/leslietracey_

    43 min
  6. EP 74: Category Beats Competition with Chris Heiler

    MAR 20

    EP 74: Category Beats Competition with Chris Heiler

    In this episode of the Diamond Hands podcast, Leslie Tracey interviews Chris Heiler, CEO and co-founder of Flycatcher Men, a Med Spa focused on men's aesthetics. Chris shares his journey into the aesthetics industry, highlighting the unique challenges men face when seeking aesthetic treatments. He emphasizes the importance of creating a comfortable environment for male clients and the need for education in the aesthetics field. The conversation also touches on marketing strategies, building community, and the vision for the future of Flycatcher Men. In this episode of the Diamond Hands podcast, Leslie Tracey interviews Chris Heiler, CEO and co-founder of Flycatcher Men, a Med Spa focused on men's aesthetics. Chris shares his journey into the aesthetics industry, highlighting the unique challenges men face when seeking aesthetic treatments. He emphasizes the importance of creating a comfortable environment for male clients and the need for education in the aesthetics field. The conversation also touches on marketing strategies, building community, and the vision for the future of Flycatcher Men. Chapters 00:00 Introduction to Men's Aesthetics 02:41 Chris Heller's Journey into Med Spas 05:32 The Discomfort of Men in Med Spas 08:14 Creating a Comfortable Experience for Men 11:19 The Role of Education in Aesthetics 14:02 Understanding the Ideal Patient 16:47 Men's Motivations for Aesthetic Treatments 19:13 Harnessing SEO and Organic Search for Growth 21:18 Building Community in Men's Aesthetics 23:47 The Importance of Connection and Support 27:08 Vision for a Brand: The Long Game 33:49 Key Insights for Aspiring Med Spa Owners 🔗 Resources & Links 💼 Learn more about Flycatcher (Medical Aesthetics for Men) https://www.flycatcher.men/ 🤝 Connect with Chris Heiler on LinkedIn https://www.linkedin.com/in/chris-heiler/ 📸 Follow Chris Heiler on Instagram https://www.instagram.com/chris_heiler/ 📰 Join the Branded Practice Newsletter https://www.diamondhandsmedia.com/ 📸 Connect with Leslie on Instagram https://www.instagram.com/diamondhandsmedia

    36 min
  7. Ep 73 : Becoming the Woman You Were Meant to Be with Yvonne Dellos

    MAR 13

    Ep 73 : Becoming the Woman You Were Meant to Be with Yvonne Dellos

    In this episode, Leslie Tracey sits down with Yvonne Dellos, a powerhouse entrepreneur and nurse practitioner who has successfully built and exited multiple aesthetic businesses. Yvonne shares her remarkable journey from growing up on welfare and dropping out of high school at 14 to becoming a bestselling author and mentor for women in the medical aesthetic industry. The conversation dives deep into the "spiritual game" of business, focusing on how mastering one's mindset is the true key to abundance, peace, and sustainable success. 🔗 Resources & Links 💼 Learn more about the Medical Aesthetic Art Institutehttps://medicalaestheticartinstitute.com/about/✨ Discover The Best of Yvonnehttps://thebestofyvonne.com/📸 Follow The Best of Yvonne on Instagramhttps://www.instagram.com/thebestofyvonne/?hl=en 📚 Read From Food Stamps to Fortunes: Turning Hardship into Wealth and Success — an inspiring transformational book by Yvonne Dellos, sharing her journey from hardship to success and offering practical steps for mindset, resilience, and personal growth. https://www.amazon.com/Food-Stamps-Fortunes-Turning-Hardship/dp/B0DQ2QTKCR 📰 Join the Branded Practice Newsletter at https://www.diamondhandsmedia.com/ 📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia

    49 min
  8. EP 72: Treat the Skin, Not the Symptom

    MAR 6

    EP 72: Treat the Skin, Not the Symptom

    In this episode, Leslie Tracey sits down with Roni Bolton, founder of Precise Aesthetics and Precise Cares, a nonprofit dedicated to transforming lives through laser tattoo removal for survivors of trafficking, ex-gang members, and individuals re-entering society. A Doctor of Nursing Practice (DNP) and the Chief Medical Officer of Cervello USA, who has carved a unique path from business development to becoming a premier laser and dermatology expert. Roni shares her transition from an MBA background to the clinical world, highlighting the critical need for safety protocols in treating diverse skin types and the importance of clinical judgment over manufacturer playbooks. The conversation explores the ethical side of entrepreneurship, the power of professional integrity, and how finding your niche leads to both personal fulfillment and business success.  🔗 Resources & Links    💼 Learn more about Roni Bolton ,PSRx Body & Skin and Cervello Laser  https://cervellolaser.com/providers/roni-bolton-aprn-dcnp/  ✨ Visit PSRX Body & Skin Online  https://www.psrxbodyandskin.com/  🛍️ Shop PSRX Body & Skin  https://shop.psrxbodyandskin.com/  📸 Follow Roni on Instagram  https://www.instagram.com/nurseronib/  📸 Follow PSRX Body & Skin on Instagram  https://www.instagram.com/psrxbodyandskin/  📚 Learn more about laser training and education at Precise Aesthetics Co  https://preciseaestheticsco.com/  📰 Join the Branded Practice Newsletter at  https://www.diamondhandsmedia.com/  📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia

    1h 9m
See All (79)

5
out of 5
27 Ratings

About

Conversations with the founders, executives, and operators shaping the future of medical aesthetics. Hosted by Leslie Tracey, executive brand advisor and author of Be Intentional or Be Irrelevant.

Information

  • Creator
    Leslie Tracey
  • Years Active
    2020 - 2026
  • Episodes
    79
  • Rating
    Explicit
  • Copyright
    © Leslie Tracey
  • Show Website
    Diamond Hands Podcast

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