Code to Market

Gonto and Hank
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Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

  1. 6天前

    38: One small Conf Combo, please

    From AI-generated badges to algorithm-killing YouTube settings, Vercel’s events were full of lessons. We talk about the rise of dual-event strategies, why practice still matters, and how conferences became brand design in motion.

    10 分钟

  2. 10月27日

    37: The Right Way to Win Attention

    Ramp nailed it. Clay made a polarizing play. Cluely is failing. Branding is the sum of your campaigns and positioning and critical to both getting the right attention and keeping it. From Ramp’s genius Office stunt to Clay’s risky joint-roller bit, it’s all about knowing your audience and going all in when the idea is right.

    17 分钟

  3. 10月21日

    36: Drowning in DevRel Demand

    Framework turned one broke developer’s tweet into millions of impressions in a masterclass in generous marketing. From there, Hank and Gonto dive into why DevRel never really died, how influencer fatigue is pushing everything back in-house, and why AI companies are stuck launching everything twice.

    18 分钟
  4. 35: ZAG HARDER while others ZIG

    10月20日

    35: ZAG HARDER while others ZIG

    A fast tour of “zags” that earn attention and still drive understanding. We break down PostHog’s playful desktop motif, PlanetScale’s crisp text-first launch page, why Tempo’s eye candy misses the mark, and a scrappy direct mail play from Browserbase. We close with hiring tactics to separate real operators from smooth talkers.

    24 分钟

  5. 10月6日

    34: Triangle Man and the Merchants of Complexity

    editors note: this was recorded a few weeks before rauchg's real drama with his Israel tweet... we might get to that (subscribe!)Hank and Gonto break down a week of developer-world drama, from DHH’s RailsWorld keynote and his “Merchants of Complexity” crusade to Vercel’s Twitter battles with Cloudflare and Levels.io. They unpack why DHH’s mix of authenticity, conviction, and controversy still works, and how Guillermo Rauch (aka Triangle Man) handled public attacks with precision and class. They also talk about what founders can learn from these fights: why picking public battles strategically builds attention, how to join trending topics without being toxic, and why attention—not content or outbound—is the new currency of marketing. Finally, Gonto shares how he gained 10% more followers (and a ratio from Elizabeth Holmes) by embracing the attention game, while Hank argues that thoughtful controversy is now table stakes for any devtool founder.

    19 分钟

  6. 9月2日

    33. Browserbase's Growth Engines

    Why ignoring best practices works, and why launches only matter if the product sticks.Paul Klein IV, CEO of Browserbase, on growing with launch videos, planes over OpenAI, no dark mode, and red CTA buttons.

    46 分钟

  7. 8月27日 · 附赠内容

    CEO ESSENTIALS | "Ship something you're ashamed of" (Paul Klein IV, CEO @ Browserbase)

    What does a second-time founder consider ESSENTIAL for taking his product to market and running his startup, Browserbase?

    9 分钟

  8. 8月15日

    When Giants Fight, Underdogs Get Noticed

    Cloudflare vs Perplexity heats up, and Browserbase gets pulled into the fight. We dig into Perplexity’s shaky defense, the counter-positioning angle they missed, and why people don’t fully trust either side. Browserbase came out looking sharp, not just inserting themselves but being directly named in Perplexity’s reply. Then we shift to the influencer playbook, from OpenAI’s GPT-5 launch strategy to dark social tactics, and wrap with why bragging about Gartner wins usually backfires.

    20 分钟
查看全部 39 集

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关于

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

信息

  • 创作者
    Gonto and Hank
  • 活跃年份
    2024年 - 2025年
  • 单集
    39
  • 分级
    儿童不宜
  • 版权
    © Gonto and Hank
  • 节目网站
    Code to Market

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