Did She REALLY Say That?!

Katrina van Oudheusden
  • 5.0 (10)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Did She REALLY Say That?! Most business advice was never built for women. This show is. Did She REALLY Say That?! is the podcast for women entrepreneurs who are done performing their way through business — and ready to grow in alignment with how they actually think, lead, and expand. Hosted by Katrina van Oudheusden, creator of the CreatHER™ Method and the Female Intelligence Cycle™, this is where bold, unfiltered conversations replace hustle culture myths with something truer: a feminine business rhythm that honors capacity, timing, and self-trust — not constant output. With 100+ episodes and 60+ women interviewed, each conversation goes where the highlight reel doesn't. Money, marketing, leadership, boundaries, burnout recovery, scaling sustainably, and the real cost of overriding yourself to keep up with a model that was never designed for you. What you'll find here: Real stories from women who have built something — and had to unlearn what it cost them to get there. Conversations rooted in the Female Intelligence Cycle™ — the four-phase pattern through which women think, decide, create, and expand: Awareness, Clarity, Expansion, and Reflect. Permission to do business differently. Not softer. Truer. This show is for you if: → You feel brilliant one week and completely depleted the next — and you're ready to understand why → You've built something real and want growth that doesn't require you to disappear inside it → You're done with hustle culture as an identity and ready to lead from rhythm, not force → You want honest conversations about what sustainable female entrepreneurship actually looks like This is not a highlight reel. It's not a strategy download. It's not motivational noise. It's a weekly return to what you already know — with women who are living it out loud. ✦ CreatHER™ Reset — El Salvador | September 19–24, 2026 Once a year, twelve women gather along the Pacific coast of El Salvador for six days and five nights of unrushed mornings, shared meals, ocean air, Temazcal ceremony, and sound healing. No performance required. No agenda beyond showing up as you are. If you've been carrying a lot and not talking about it, this was made for you. A handful of spots remain for women who are ready to come home to themselves. Learn more: truthbombmarketing.com/go/live/reimagine-business-retreat New episodes weekly. Press play. Come back every season. Explore the CreatHER™ Method: truthbombmarketing.com/creather-method-overview Get the CreatHER™ Planner: creatherplanner.com If you want honest conversations and permission to build success on your terms — press play.

  1. Women Entrepreneurs Are Making Money — Not Building Wealth

    18H AGO

    Women Entrepreneurs Are Making Money — Not Building Wealth

    Women Entrepreneurs are generating revenue but not building wealth—and the cost is staying locked in a cycle where selling never stops and financial freedom never arrives. If your business requires you to show up every day to survive, that’s not success. That’s a design flaw. This episode is a leadership conversation about financial authority and scalable wealth creation. Inside the Female Intelligence Cycle, awareness and clarity start with the numbers—because without them, you’re not leading a business, you’re reacting to it. Wealth isn’t accidental. It’s engineered. Featuring Tanisha, creator of the patented Income Snowball system and wealth strategist helping women turn cash flow into long-term, passive income that outlives the business. What you’ll walk away with: Why revenue without a wealth strategy keeps you stuck on a treadmillThe Income Snowball concept—and how small monthly cash flow compounds into financial freedomThe myth that your business will retire you—and what actually doesHow to use “fast-burning” and “slow-burning” investments to build layered income streamsWhy financial clarity isn’t optional—and how your numbers dictate your next moveHow AI can be leveraged for investment analysis, risk assessment, and faster decision-makingThe real reason passive income removes risk from entrepreneurship entirelyPillar: Profit Architecture Women don't need to shrink to scale. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    1 hr
  2. Women Entrepreneurs: Stop Paying Taxes You Don't Owe

    2D AGO

    Women Entrepreneurs: Stop Paying Taxes You Don't Owe

    Most women entrepreneurs are operating within a financial and operational framework that was never designed for them, leading to a perpetual state of playing catch-up with their own potential. Relying on male-centric "daily methods of operation" or ignoring the tax codes built into the system isn't just a strategy flaw; it is a direct threat to your business legacy. True leadership requires the courage to step back from the hustle to look at the bigger picture of how wealth and talent actually scale. By aligning your business architecture with the Female Intelligence Cycle, you shift from surviving the 24-hour grind to building a model that protects both your capital and your capacity. In this episode, I’m recapping my conversation this week with Carlotta Thompson, a former IRS agent and creator of the Zero Tax Strategy, and Cathy Booker, an expert in innate leadership gifts, to bridge the gap between financial intelligence and genius-level scaling. Why traditional tax conversations are rooted in shame and why moving into "Zero Tax" is a requirement for wealth, not a suggestion.The Augusta Rule and specific legal mechanisms that allow female business owners to keep more of what they earn.How to identify and isolate your "genius zone" to the exclusion of all technical noise that causes decision fatigue.Moving from the solo-struggle model to a "layering" effect where team strengths complement your natural brilliance.The fundamental difference between the male 24-hour clock and the female decision-making rhythm.How to utilize the Awareness and Clarity phases of the Female Intelligence Cycle to stop burnout before it starts.Shifting your perspective from day-to-day survival to a month-to-month growth strategy that sustains the woman behind the brand. Pillar: Business Architecture / Profit Architecture Scalable business design for women starts within. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    10 min
  3. Women Entrepreneurs: Stop Hiring for Skills, Hire for Gifts

    5D AGO

    Women Entrepreneurs: Stop Hiring for Skills, Hire for Gifts

    Women Entrepreneurs are still building businesses that ignore their natural strengths—and then wondering why growth feels forced, disconnected, and harder than it should be. When you don’t know your gifts, you default to models that were never designed for how you lead. This episode isn’t about personality tests or surface-level self-awareness. It’s about leadership clarity and building from identity—where your gifts become the architecture of how you hire, communicate, and scale. Inside the Female Intelligence Cycle, awareness and clarity aren’t optional—they’re the foundation for expansion that actually holds. Featuring Kathy Booker, certified gift coach and founder of Bestie Finder, known for helping women identify and operationalize their God-given gifts to lead with precision and build aligned communities. What you’ll walk away with: Why not knowing your gifts keep you trapped in misaligned roles and inefficient growthThe seven gifts framework—and how it changes how you lead, hire, and collaborateHow gift-based leadership eliminates friction inside teams and relationshipsThe shift from solo entrepreneurship to community-driven expansion—and why it matters nowHow platforms like Bestie Finder are redefining connection through shared strengthsWhy hiring by gifts, not just skills, creates stronger, more sustainable businessesThe real reason “celebration” is a leadership strategy—not an afterthought Pillar: Female Intelligence Cycle Women don't need to shrink to scale. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    36 min
  4. Female Entrepreneurs: Stop Tipping the IRS

    APR 13

    Female Entrepreneurs: Stop Tipping the IRS

    Most women entrepreneurs operate with a deep-seated, subconscious fear of the IRS that dictates their financial ceiling. This invisible tax on your ambition isn't just about the money you're losing; it is a fundamental design flaw in how you’ve been taught to view wealth and legacy. Shifting from reactive tax preparation to a proactive strategy is a requirement for leadership and scalable business design. Moving into a state of financial clarity means recognizing that the tax code is not a set of restrictions, but a roadmap for wealth creation designed specifically for business entities to win. Carlotta Thompson, a former IRS agent turned wealth strategist, joins the show to dismantle the myths that keep female founders overpaying and playing small. She bridges the gap between basic accounting and the sophisticated tax maneuvers used by the world's most successful legacies. Stop giving the government an interest-free loan by ending the "tax refund" mindset that limits your daily operating capital.Move from a "tight fist" personal budget to an "open hand" business investment strategy that fuels expansion.Implement the Augusta Rule to legally move income from your business to your personal accounts tax-free.Reframe debt as a strategic tool for growth rather than a moral failing or a source of fear.Redirect your tax liability into your children’s future by hiring them and teaching them to acquire revenue rather than just "working hard."Identify the exact revenue milestones where hiring a specialized strategist becomes a non-negotiable for profit architecture.Shift from fear-based tax compliance to wealth-focused strategy by leveraging a system that is rigged for your success. Pillar: Profit Architecture Success shouldn't require self-erasure. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    55 min
  5. AI's Linear Bias Vs. Your Female Intelligence Cycle

    APR 10

    AI's Linear Bias Vs. Your Female Intelligence Cycle

    Most female entrepreneurs are unknowingly plugging their businesses into a digital nervous system designed to erase them. We treat artificial intelligence as a neutral tool, but it is actually a linear, male productivity model that views the cyclical nature of a woman's creative process as a logic leak to be patched. This isn't about technology adoption; it's about the preservation of leadership and identity in an automated world. If we do not actively push back against the algorithmic bias that demands 24/7 output, we are simply automating our own burnout under the guise of efficiency. Why AI is fundamentally a male-linear model designed without the capacity to recognize or value cyclical female intelligence.The strategic advantage of the "end phase" and why emotional depth during your reflection cycle outperforms analytical "business mode" every time.Recognizing AI as a database with no independent thinking process, trained primarily on male-centric data and logic.The critical distinction between using AI as a process development tool versus an intellectual replacement for your own voice.Why rest is a strategic component of a high-output system, not a flaw for an algorithm to "correct."The upcoming shift in the marketplace where human collaboration and contact become the ultimate trust factors as AI output saturates the world.How to confront and override "defensive" programming in tools like Gemini when they challenge your rhythmic business design. Pillar: Female Intelligence Cycle Scalable business design for women starts within. [00:00] - Introduction to "Did She REALLY Say That?!" and the CreatHER 15 [00:54] - Navigating the "End Phase": Emotional connection and the El Salvador Reset [02:46] - Why I’m annoyed with AI: The male linear thinking model [04:48] - Confronting the algorithmic bias against women's rest [06:31] - AI doesn't know your history: The "first date" analogy [07:51] - Linear patterns vs. Cyclical nature [08:35] - Pushing back against Gemini and "defensive" programming [11:13] - Using AI as a tool for process, not as a replacement for voice [12:11] - The future of trust: Human collaboration vs. AI output 🎙️ Access this episode and all related resources here: https://didsherallysaythat.com

    13 min
  6. Women Entrepreneurs: Stop Setting Goals. Set Intentions Instead. Why This Works...

    APR 8

    Women Entrepreneurs: Stop Setting Goals. Set Intentions Instead. Why This Works...

    Most Women Entrepreneurs are exhausted because they are trying to power a multi-dimensional life with a one-dimensional calendar. They’ve been sold the lie that "consistency" means doing the same thing every day at the same intensity. That isn't leadership—it’s a design flaw that ignores the Female Intelligence Cycle. This episode isn't about "time management." It’s about business architecture. We use digital tools like Keap and Samcart to handle the automation, but the strategy is driven by the woman's natural rhythm. When you align your tasks with your intelligence cycle, you don't just get things done—you get them done faster, with less stress, because you are finally working with your biology instead of against it. I’m joined by Hillary and Heidi to pull back the curtain on the CreatHER Planner. We discuss how understanding your Infradian Rhythm allows you to see what’s coming, work ahead, and stop feeding a business that should be feeding you. Why traditional planning is a "boardroom" trap that ignores how women actually function.The "SOP Shift": How to use frameworks to create flexibility, not rigidity.Tracking vs. Awareness: Why the CreatHER Planner is the entry point for a smarter business.The science-backed advantage of the Female Intelligence Cycle in high-level decision-making.Money, Flow, and Rhythms: Integrating your CFO’s logic with your natural capacity.Moving beyond the 24-hour grind and stepping into your power as a Master Architect.The Graduation: Reaching $100k months by trusting your intuition and your business smarts. Female Intelligence Cycle The system is broken. You are the solution. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    34 min
  7. Women Entrepreneurs: Stop Using a Male Operating System

    APR 3 ·  BONUS

    Women Entrepreneurs: Stop Using a Male Operating System

    Most Women Entrepreneurs are exhausted because they are operating on a borrowed clock that was never meant to keep time with their biology. The cost of forcing a linear, 24-hour male productivity model onto a female body isn't just fatigue—it is the systematic destruction of your long-term business capacity. True leadership requires the courage to stop glorifying the grind and start architecting a business that respects your primary operating system. When you align your Profit Architecture with your infradian rhythm, you move from erratic consistency to sustainable, scalable power. In this solo session, Katrina van Oudheusden breaks down the CreatHER Method, a framework designed to rewire how female business owners approach growth, financial stability, and self-governance. Why the "consistency" demanded by traditional business coaching is a design flaw for the female anatomy.The critical distinction between the Circadian and Infradian rhythms and why the latter is your actual competitive advantage.How to identify the "cracks" in your current productivity model before they lead to total business failure.The fallacy of the single bank account and why your financial structure must mirror your capacity.Why capacity planning is the only way to escape the day-to-day survival mode that keeps businesses small.How a semi-annual reset prevents the self-neglect that often accompanies rapid scaling.Shifting from a male-modeled operating system to a Female Intelligence Cycle that sustains the woman behind the business. Business Architecture Scalable business design for women starts within. 🎙️ Learn More about the CreatHER Method: https://truthbombmarketing.com/creather-method-overview/

    14 min
  8. Stop Building a Business. Start Building a Wealth Strategy

    APR 1

    Stop Building a Business. Start Building a Wealth Strategy

    Women entrepreneurs are walking away from millions because they haven't named their greatest gift. They know they're exceptional. They just don't know why — or how to charge for it. That costs them clarity, confidence, and wealth. This isn't about motivation or mindset hacks. It's about the architecture of who you actually are — and building a business and wealth strategy around your authentic energy, not borrowed playbooks. Lori Palm, CEO of Core Passion Inc., has spent decades helping women and leaders measure the 12 core passion codes that drive every decision, action, and behavior. Her work challenges conventional business thinking by treating energy as measurable, tradeable, and foundational to scaling. When you can name your gift, you can charge for it — and your pricing confidence shifts overnightYour greatest strength and your greatest challenge are the same energy out of balance — understanding this is the difference between thriving and burning outMoney is energy, and your relationship with money mirrors your relationship with love — equal exchange is non-negotiableWomen have been stripped of the language to express what they innately feel and intuit — reclaiming that language is reclaiming your powerThe business is never the endgame; it's the vehicle for a wealth-building strategy rooted in who you truly areWhen you stop performing for others and start loving yourself first, receiving money becomes effortlessFree is a zero-for-zero energy exchange — it doesn't feel good because it isn't aligned Pillar: Female Intelligence Cycle — Awareness & Clarity Success shouldn't require self-erasure. 🎙️ Access this episode and all related resources here: https://truthbombmarketing.com/did-she-really-say-that/

    34 min
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About

Did She REALLY Say That?! Most business advice was never built for women. This show is. Did She REALLY Say That?! is the podcast for women entrepreneurs who are done performing their way through business — and ready to grow in alignment with how they actually think, lead, and expand. Hosted by Katrina van Oudheusden, creator of the CreatHER™ Method and the Female Intelligence Cycle™, this is where bold, unfiltered conversations replace hustle culture myths with something truer: a feminine business rhythm that honors capacity, timing, and self-trust — not constant output. With 100+ episodes and 60+ women interviewed, each conversation goes where the highlight reel doesn't. Money, marketing, leadership, boundaries, burnout recovery, scaling sustainably, and the real cost of overriding yourself to keep up with a model that was never designed for you. What you'll find here: Real stories from women who have built something — and had to unlearn what it cost them to get there. Conversations rooted in the Female Intelligence Cycle™ — the four-phase pattern through which women think, decide, create, and expand: Awareness, Clarity, Expansion, and Reflect. Permission to do business differently. Not softer. Truer. This show is for you if: → You feel brilliant one week and completely depleted the next — and you're ready to understand why → You've built something real and want growth that doesn't require you to disappear inside it → You're done with hustle culture as an identity and ready to lead from rhythm, not force → You want honest conversations about what sustainable female entrepreneurship actually looks like This is not a highlight reel. It's not a strategy download. It's not motivational noise. It's a weekly return to what you already know — with women who are living it out loud. ✦ CreatHER™ Reset — El Salvador | September 19–24, 2026 Once a year, twelve women gather along the Pacific coast of El Salvador for six days and five nights of unrushed mornings, shared meals, ocean air, Temazcal ceremony, and sound healing. No performance required. No agenda beyond showing up as you are. If you've been carrying a lot and not talking about it, this was made for you. A handful of spots remain for women who are ready to come home to themselves. Learn more: truthbombmarketing.com/go/live/reimagine-business-retreat New episodes weekly. Press play. Come back every season. Explore the CreatHER™ Method: truthbombmarketing.com/creather-method-overview Get the CreatHER™ Planner: creatherplanner.com If you want honest conversations and permission to build success on your terms — press play.

Information

  • Creator
    Katrina van Oudheusden
  • Years Active
    2023 - 2026
  • Episodes
    134
  • Rating
    Explicit
  • Copyright
    © Katrina van Oudheusden
  • Show Website
    Did She REALLY Say That?!