Digging Deep

GFD
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  • NON-PROFIT
  • UPDATED BIWEEKLY

The Digging Deep podcast by GFD is created for time-pressed bereavement professionals, who want the knowledge and inspiration they need to navigate a complex and evolving sector.

  1. FEB 5

    Bridging Borders: Trends in North America’s Deathcare Sector with Jayson Gordon

    The future of deathcare does not stop at borders. In episode 27 of Digging Deep, President and CEO of GFD Heather Kiteley speaks with Jayson Gordon, President of Service Corporation International Canada, about the trends shaping the deathcare sector across North America. From evolving consumer needs to sector-wide transformation, the conversation offers a strategic look at where the sector is headed and how professionals can stay ahead. Insightful. Timely. Essential listening. Stay connected! Follow us on LinkedIn for the latest podcast, episode highlights, and more. GFD of Canada | LinkedIn

    21 min

  2. JAN 22

    Behind the Profession: A Journey Into Funeral Service with David Root

    Behind every profession is a story worth telling. In episode #26 of Digging Deep, Heather Kiteley, President and CEO of GFD, is joined by David Root, Alberta Funeral Service Association (AFSA) Past-President and General Manager at Pierson’s Funeral Service in Calgary, Alberta, for an honest and insightful conversation about a life dedicated to funeral service. From leadership and legacy to the deep sense of responsibility that comes with serving families, this episode sheds light on the human side of the profession built on compassion, integrity and purpose. A powerful reminder of why this work matters. Stay connected! Follow us on LinkedIn for the latest podcast, episode highlights, and more.

    24 min

  3. JAN 8

    Uncovering Canadians' Lack of Awareness Around Deathcare Expenses with Daniel Baxter

    Did you know many Canadians are unaware of the true cost of deathcare? In our latest episode of Digging Deep, host President and CEO Heather Kiteley speaks with guest Daniel Baxter, Owner and Funeral Director of Maple Ridge Funeral Chapel in British Columbia, Canada. They explore findings that reveal surprising gaps in awareness and what professionals can do to educate, empower, and prepare families for the financial realities of final arrangements. A must listen for anyone passionate about advancing the profession through transparency and education. Stay connected! Subscribe to our YouTube channel and follow us on LinkedIn for the latest podcast, episode highlights and more. GFD of Canada | LinkedIn

    25 min

  4. 12/25/2025

    Mastering Preneed: Proven Strategies for Helping Families Plan Ahead with Heather Harper

    What separates good preneed planning from great? Strategy, trust, and timing. In this episode of Digging Deep, President and CEO of GFD Heather Kiteley speaks with Heather Harper, Preneed Manager and Funeral Director at Serenity Funeral Service in Edmonton, Alberta. They uncover proven strategies that empower professionals to help families feel confident about planning ahead. Tune in for actionable insights to elevate your approach. Stay connected! Follow us on LinkedIn for the latest podcast, episode highlights, and more. GFD of Canada | LinkedIn

    29 min

  5. 12/11/2025

    Preneed and Beyond: Supporting Families While Sustaining the Business with Andrew Huskilson

    The intersection of compassion and sustainability continues to shape the future of funeral service. In this episode of Digging Deep, President and CEO of GFD Heather Kiteley speaks with President, Licensed Funeral Director, and Embalmer at H.M. Huskilson’s Funeral Homes and Crematoriums Ltd. in Nova Scotia, Canada, Andrew Huskilson. They dive into the evolving world of preneed. They discuss how professionals can support families through thoughtful planning while ensuring long-term business success. Insights, strategies and stories from those doing the best all in one episode. Stay connected! Follow us on LinkedIn for the latest podcast, episode highlights, and more. GFD of Canada | LinkedIn

    22 min

  6. 11/27/2025

    A Season of Remembrance: Holiday Traditions and Memorials with Heather Jackson

    Togetherness and reflection. In this heartfelt episode of Digging Deep, President and CEO of GFD Heather Kiteley explores how families and professionals honour loved ones through meaningful holiday traditions and memorials with Advanced Planning Director, Heather Jackson from James Reid Funeral Home in Kingston, Ontario. Discover stories of remembrance that bring comfort, connection, and community during the most emotional time in a family’s life. Stay connected! Follow us on LinkedIn for the latest podcast, episode highlights, and more. GFD of Canada | LinkedIn

    20 min

  7. 11/14/2025

    Naturally Resting: Embracing Green Burials with Lorraine Fracy

    What does it mean to embrace natural resting? In this episode, Heather Kiteley, President & CEO of GFD, speaks with Lorraine Fracy, Manager of Client Services and Administrative Operations at Royal Oak Burial Park. They discuss the growing movement toward green burials, the values behind it, and how families are making more environmentally conscious choices in end-of-life planning. Stay connected! Subscribe to our YouTube channel and follow us on LinkedIn for the latest podcast, episode highlights and more. GFD of Canada | LinkedIn

    25 min

  8. 10/30/2025

    Tradition to Transformation: How Deathcare Has Evolved Over the Decades with Athena Theodorakakis

    How have deathcare traditions and trends evolved over the decades? In this episode, Heather Kiteley, President and CEO of GFD sits down with Athena Theodorakakis, Funeral Director at Arbutus Funeral Service and British Columbia Funeral Association (BCFA) Past President 2023-2025. Together, they reflect on how deathcare services have shifted across generations from long-standing traditions to modern transformation and what these changes mean for the profession today. Stay connected! Follow us on LinkedIn for the latest podcast, episode highlights, and more. GFD of Canada | LinkedIn

    22 min
See All (28)

About

The Digging Deep podcast by GFD is created for time-pressed bereavement professionals, who want the knowledge and inspiration they need to navigate a complex and evolving sector.

Information

  • Creator
    GFD
  • Years Active
    2025 - 2026
  • Episodes
    28
  • Rating
    Clean
  • Show Website
    Digging Deep

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