Digital Ad Business Faces $600B Challenge from Google’s Cookie Change

While privacy advocates had celebrated Google’s cookie-crushing plan, advertisers railed against it, saying it would only give the search giant even more of an ad-vantage.

supporting links

1.     First-party vs. third-party cookies: What's the difference? [TechTarget]

2.     Google Chrome [Wikipedia]

3.     If an app asks to track your activity [Apple Support]

4.     The End of The Third-Party Cookie | All You Need to Know [Cookie Information]

5.     What is digital advertising? A beginner’s guide [Amazon Ads]

6.     What Is Digital Advertising, And Why Is It So Important? [Rockcontent]

7.     Google gives up trying to eliminate cookies [AXIOS]

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