28 episodes

BartonRock's Digital Careers podcast offers insights and advice on advancing your career as well as making your digital hiring more effective.

Digital Careers Digital Careers

    • Business

BartonRock's Digital Careers podcast offers insights and advice on advancing your career as well as making your digital hiring more effective.

    Experience is the future of retail

    Experience is the future of retail

    In this week’s episode of Digital Careers, my guest is Rod Brown, entrepreneur and former-senior retail executive.


    We discuss: ‘Experience is the future of retail'


    In this episode we cover:


    The future of retail
    Retailers embracing digital more fully
    The future of digital in the retail experience




    My thanks to Rod for being part of Digital Careers.

    Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com

    • 44 min
    The data opportunity within the insurance sector

    The data opportunity within the insurance sector

    In this week’s episode, my guest is insurance sector data scientist, Marisa Murton who spent much of her career with UK insurance group, Aviva. Marisa now runs her own data analytics consultancy, Solvlab Analytics.

     

    The data opportunity within the insurance sector

     


    Where is data at on the maturity curve within the insurance sector
    Most common pain points within insurance that advances in data management will help solve
    What developments excite Marisa most for data within insurance
    The specific niches of data envisaged to be in demand
    Leadership characteristics defining strong senior insurance data executives

    My thanks to Marisa for being involved

     
    Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com

    • 28 min
    Retail Loyalty – On the line now as never before

    Retail Loyalty – On the line now as never before

    In this week’s episode, my guest is Global Loyalty Leader, Bryan Pearson. Bryan, who is Canada-based, is also an author, thought-leader and contributor to Forbes.com as well as adviser to numerous businesses internationally. He was the former Global CEO for Loyalty One, part of Alliance Data.

     

    Retail Loyalty – on the line now as never before

     

    On the back digital transformation in the last 12 months, 70% of consumers have tried new shopping behaviours – new brands, sites and retailers. Loyalty has become even more integral to retailers as we work towards a post-pandemic world.

     

    Bryan and I discuss:

     


    How permanent have changes to consumer buying behaviour become?
    Retail loyalty post-pandemic including different loyalty mechanisms available to retailers
    Opportunities for retailers to engage better with consumers to drive greater loyalty
    Data and technology to be deployed for effective loyalty 

    And in our careers and leadership discussion:

     


    What characterises a great loyalty industry leader today?
    Bryan’s career advice for those looking to advance their career in loyalty
    And we finish on some books and thought leaders Bryan recommends you follow 

    My thanks to Bryan for being part of Digital Careers. You can follow him on LinkedIn at https://www.linkedin.com/in/bryan-pearson and on Twitter @Pearson4loyalty

     

    Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com 

    • 36 min
    Highly Effective Digital Leaders

    Highly Effective Digital Leaders

    In this week’s episode, my guest is Kate Thomas, Founder of Leadership Effectiveness company, NewlandRock.

     

    We discuss: Highly effective digital leaders – in particular the challenges digital leaders face in companies today and what defines the most effective individuals.

     

    We also explore what companies are increasingly looking for as digital leadership qualities and how they can assess for this.

     

    Furthermore we discuss:

      


    Talent is the differentiating asset in any organisation and the best product doesn’t equate to the best results
    Headline leadership characteristics that companies are looking for in digital executives today
    The common themes that digital leaders are grappling with – especially those managing digital transformation
    Defining the agile digital leader and an agile organisation

     

    My thanks to Kate for being part of Digital Careers.

     

    Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com 

    • 37 min
    Launching and growing new digital products

    Launching and growing new digital products

    In this week’s episode of Digital Careers, my guest is Karen Plumb, former Director of Commercial and Digital Marketing at Premier Inn in the UK and part of Whitbread.

     

    We discuss: Launching and growing new digital products


     

    Many companies launch new digital products which fail to gain traction and fizzle out. We talk about the learnings that can be applied for companies and digital leaders and cover:

     

    The foundations necessary for digital product launches to be successful and what defines success
     

    The pitfalls that companies and digital leaders face
     

    Monetisation and leveraging data for maximum effect
     

    Characteristics that define great digital product leaders
     

    What digital product leaders should be doing to increase future marketability to companies
     

    My thanks to Karen for being part of Digital Careers.

     

    Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com 

    • 31 min
    Seven recruitment trends within digital

    Seven recruitment trends within digital

    In this week’s episode of Digital Careers, I talk through seven trends I’m seeing within digital jobs, recruitment and executive search.

     

    7 recruitment trends within digital

     

    This covers:

     


    2020 not being a level playing field for companies
    Digital wasn’t spared
    More senior executives targeted for cost reduction
    The opportunity for forward thinking employers
    The nature of hiring processes that are happening
    Data still a big area of focus
    Remuneration

     

    Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com 

    • 9 min

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