Digital Clinic

Wheelhouse DMG

5.0 (5)
MARKETING

The podcast that goes deep on critical digital marketing trends, strategies, and tactics for the healthcare and medical device industries. Each episode brings you expert guests sharing the knowledge, insights, and advice that healthcare marketers need to be successful in this complex and rapidly evolving digital landscape.

1D AGO

Navigate AI, Generational Marketing, & Strategic Leadership

In this episode of The Digital Clinic, we explore the rapidly evolving landscape of healthcare marketing with Mari Considine, Chief Brand & Marketing Officer at Acenda Integrated Health, where she's spent over a decade transforming how the organization understands and values marketing's business impact. Mari shares the concept of "two different internets", explaining how search behavior on traditional platforms fundamentally differs from AI-driven queries, forcing healthcare marketers to develop entirely different content strategies to reach the same audiences. We discuss the practical realities of cross-generational marketing in behavioral health, why healthcare organizations must adapt not just channels but messaging itself to resonate with different generations' unique relationships to mental health, and how to prove marketing's business value by aligning KPIs directly to organizational strategic plans. From navigating compliance challenges to achieving remarkable internal communications adoption, Mari reveals how strategic leadership requires building infrastructure and empowering teams rather than staying in creative execution, and why specialized marketers need to become generalists as platforms evolve rapidly. This episode delivers actionable insights for proving marketing ROI to executive leadership, adapting to AI's impact on search behavior, and building marketing functions that drive genuine business growth in an era where traditional planning approaches no longer work.

35 min
JAN 28

From CPG to Healthcare: AI, Regulatory Constraints, and Creative Optimization

In this episode of The Digital Clinic, we explore the dramatic transition from consumer-packaged goods to medical device marketing with Michel Montenegro, Global Digital Lead & Content Operations Manager at a global medical device organization. Michel shares his journey from executing performance marketing at billion-dollar CPG brands like Procter & Gamble, Unilever, and Kimberly-Clark to navigating the highly regulated world of healthcare marketing. We discuss how regulatory constraints fundamentally transform the marketer's approach, forcing deeper attention to customer needs, value propositions, and strategic preparation, and why these limitations actually elevate marketing effectiveness. The conversation explores AI's role in healthcare marketing, from avatar-driven content to creative variation strategies that maintain compliance while driving performance. We examine the importance of transparency in AI usage, building trust in regulated environments, and shifting from product-focused campaigns to patient-centered partnerships that extend throughout the entire healthcare journey. This episode delivers actionable insights for marketers navigating regulated environments, demonstrating how strategic thinking, AI-powered innovation, and compliance-first approaches can transform constraints into competitive advantages and create meaningful impact on patient outcomes. Connect with Michel Montenegro: https://www.linkedin.com/in/michelmontenegro-marketing/

25 min
JAN 7

Beyond Automation: Amplifying Healthcare Marketing Through AI Content Strategy

In this episode of The Digital Clinic, we explore the evolution of AI in healthcare content strategy with David Patton, Senior Director of Content Strategy at Fred Hutchinson Cancer Center. David shares his dramatic transformation from viewing AI as an existential threat to content professionals to embracing it as a capacity multiplier that enables expert teams to accomplish more without sacrificing quality. We discuss the "dynamic storytelling evolution", how content teams must adapt to audiences who stay in their native platforms rather than crossing back to institutional websites, and why this shift requires rethinking content creation from text-first to multi-format approaches. The conversation reveals why expert oversight remains essential in healthcare content where accuracy is sacrosanct, how David operationalizes storytelling with world-class researchers who aren't natural self-promoters, and why Fred Hutch takes the provocative stance that AI should "steal" their content to better serve their educational mission. We also explore David's experience implementing HIPAA-compliant analytics, a journey that challenged assumptions about measurement and ultimately produced not less data, but different and better data with greater organizational visibility. From building trust in an era of institutional skepticism to combating misinformation without becoming a campaign organization, David demonstrates how removing the "crutches" of easy tactics creates better strategists who focus on messaging quality and authentic storytelling. This episode delivers actionable insights for healthcare marketers navigating AI adoption, privacy compliance, and the transformation from traditional content approaches to platform-native strategies that amplify expert capacity at scale. Connect with David Patton: https://www.linkedin.com/in/davidapatton Check out Fred Hutchinson Cancer Center here: https://www.fredhutch.org/

42 min
12/18/2025

Turning Privacy Into Performance: A Guide to Compliance Monitoring for Healthcare

In this episode of Digital Clinic, we delve into the critical intersection of compliance and performance in healthcare marketing with experts Michael Regan and Emily Brooks from Wheelhouse Digital Marketing Group. They share insights from their Ultimate Guide to Compliance Monitoring and Auditing Tools, emphasizing the necessity of third-party monitoring to uncover hidden technical debt and ensure adherence to HIPAA regulations. We discuss the multifaceted benefits of compliance monitoring across legal, marketing, and IT teams, and how organizations can quickly gain value from their first audit. Tune in to discover practical strategies for implementing compliance tools that not only protect patient data but also enhance marketing effectiveness. Don't miss this essential conversation for anyone navigating the complexities of healthcare compliance.

34 min
12/03/2025

A Journey Through Modern Marketing: Privacy, Performance, and Purpose

In this episode of The Digital Clinic, we explore the transformation of performance marketing in regulated healthcare with Ethan Peterson, Performance Marketing Manager at Vibrant Wellness. Ethan shares how privacy constraints have removed the "crutches" of easy retargeting and precise tracking, forcing marketers to develop stronger creative, clearer messaging, and a deeper understanding of the customer journey. We discuss the practical realities of managing B2B2C campaigns under HIPAA compliance, why tracking deeper into actual revenue conversion outperforms traditional lead-based metrics, and how AI tools are transforming creative development without replacing strategic thinking. From building custom GPTs trained on brand voice to optimizing for AI search, Ethan reveals how healthcare marketers can thrive by embracing privacy-first strategies as opportunities rather than obstacles. This episode delivers actionable insights for discovering new pathways to performance in privacy-constrained environments, demonstrating how compliance requirements can elevate marketing effectiveness and drive measurable business results.

39 min
11/19/2025

Authenticity, Privacy, and AI: Transforming Healthcare Digital Marketing

In this episode of The Digital Clinic, we explore the evolving landscape of healthcare digital marketing with Ashley Anderson, Director of Digital Marketing at Adventist Health. Ashley shares practical insights for navigating the intersection of authentic storytelling, HIPAA compliance, and AI innovation, from creating genuine connections with healthcare providers on camera to building first-party data strategies that outperform traditional third-party tracking. We discuss how privacy regulations have fundamentally reshaped measurement and targeting, why rural and urban markets require different strategic approaches, and how AI can scale content creation while maintaining the human nuance that drives patient engagement. This episode delivers actionable guidance for transforming compliance constraints and technological disruption into competitive advantages, moving beyond easy third-party solutions to build privacy-first marketing infrastructure that enhances both patient experience and measurable performance.

33 min
11/05/2025

The Architecture of Privacy-First Marketing Data: Warehousing & Normalization

In this episode of The Digital Clinic, we explore the architecture behind HIPAA-compliant data warehouses with Michelle Jennette, BI Specialist at Wheelhouse DMG, as she walks us through the normalization processes and pipeline structures that enable privacy-first marketing analytics. Michelle shares the insights we've gained building data infrastructure for healthcare and other regulated industries—what works, what doesn't, and why managing platform APIs in-house creates more problems than it solves. From extraction tools and transformation layers to UUID implementation and quality assurance protocols, this episode provides a clear roadmap for unifying multi-platform marketing data, moving beyond manual reporting, and creating a reliable foundation that protects patient privacy while powering smarter optimization. Whether you're navigating attribution discrepancies, granularity mismatches, or custom conversion tracking, Michelle's guidance helps turn data complexity into clarity and performance.

31 min
10/22/2025

Privacy as Culture: Understanding Privacy Across Global Markets

In this episode of the Digital Clinic, we talk with K Royal, Global Chief Privacy Officer & Deputy General Counsel at Crawford & Company, about how different cultures approach data protection and why it matters for your marketing strategy. From Europe's human rights framework to Asia's honor-based systems and America's commercial model, we uncover how these fundamental differences shape the way you need to think about privacy compliance. The key insight? Privacy doesn’t come down to just checking regulatory boxes. When you prioritize transparency and genuine consent, you build trust that drives better marketing performance. Whether you're navigating HIPAA requirements, managing third-party tracking across your tech stack, or addressing the growing patchwork of state privacy laws, this conversation offers practical strategies for turning compliance challenges into competitive advantages, without sacrificing the performance your business needs. Connect with K Royal: https://www.linkedin.com/in/kroyal/ Check out Crawford & Co here: https://www.crawco.com/

54 min

5

out of 5

5 Ratings

The podcast that goes deep on critical digital marketing trends, strategies, and tactics for the healthcare and medical device industries. Each episode brings you expert guests sharing the knowledge, insights, and advice that healthcare marketers need to be successful in this complex and rapidly evolving digital landscape.

Creator

Wheelhouse DMG
Years Active

2024 - 2026
Episodes

36
Rating

Clean
Copyright

© Wheelhouse DMG
Show Website

Digital Clinic