Digital Clinic

Wheelhouse DMG

5.0 (4)
MARKETING

The podcast that goes deep on critical digital marketing trends, strategies, and tactics for the healthcare and medical device industries. Each episode brings you expert guests sharing the knowledge, insights, and advice that healthcare marketers need to be successful in this complex and rapidly evolving digital landscape.

12/18/2025

Turning Privacy Into Performance: A Guide to Compliance Monitoring for Healthcare

In this episode of Digital Clinic, we delve into the critical intersection of compliance and performance in healthcare marketing with experts Michael Regan and Emily Brooks from Wheelhouse Digital Marketing Group. They share insights from their Ultimate Guide to Compliance Monitoring and Auditing Tools, emphasizing the necessity of third-party monitoring to uncover hidden technical debt and ensure adherence to HIPAA regulations. We discuss the multifaceted benefits of compliance monitoring across legal, marketing, and IT teams, and how organizations can quickly gain value from their first audit. Tune in to discover practical strategies for implementing compliance tools that not only protect patient data but also enhance marketing effectiveness. Don't miss this essential conversation for anyone navigating the complexities of healthcare compliance.

34 min
12/03/2025

A Journey Through Modern Marketing: Privacy, Performance, and Purpose

In this episode of The Digital Clinic, we explore the transformation of performance marketing in regulated healthcare with Ethan Peterson, Performance Marketing Manager at Vibrant Wellness. Ethan shares how privacy constraints have removed the "crutches" of easy retargeting and precise tracking, forcing marketers to develop stronger creative, clearer messaging, and a deeper understanding of the customer journey. We discuss the practical realities of managing B2B2C campaigns under HIPAA compliance, why tracking deeper into actual revenue conversion outperforms traditional lead-based metrics, and how AI tools are transforming creative development without replacing strategic thinking. From building custom GPTs trained on brand voice to optimizing for AI search, Ethan reveals how healthcare marketers can thrive by embracing privacy-first strategies as opportunities rather than obstacles. This episode delivers actionable insights for discovering new pathways to performance in privacy-constrained environments, demonstrating how compliance requirements can elevate marketing effectiveness and drive measurable business results.

39 min
11/19/2025

Authenticity, Privacy, and AI: Transforming Healthcare Digital Marketing

In this episode of The Digital Clinic, we explore the evolving landscape of healthcare digital marketing with Ashley Anderson, Director of Digital Marketing at Adventist Health. Ashley shares practical insights for navigating the intersection of authentic storytelling, HIPAA compliance, and AI innovation, from creating genuine connections with healthcare providers on camera to building first-party data strategies that outperform traditional third-party tracking. We discuss how privacy regulations have fundamentally reshaped measurement and targeting, why rural and urban markets require different strategic approaches, and how AI can scale content creation while maintaining the human nuance that drives patient engagement. This episode delivers actionable guidance for transforming compliance constraints and technological disruption into competitive advantages, moving beyond easy third-party solutions to build privacy-first marketing infrastructure that enhances both patient experience and measurable performance.

33 min
11/05/2025

The Architecture of Privacy-First Marketing Data: Warehousing & Normalization

In this episode of The Digital Clinic, we explore the architecture behind HIPAA-compliant data warehouses with Michelle Jennette, BI Specialist at Wheelhouse DMG, as she walks us through the normalization processes and pipeline structures that enable privacy-first marketing analytics. Michelle shares the insights we've gained building data infrastructure for healthcare and other regulated industries—what works, what doesn't, and why managing platform APIs in-house creates more problems than it solves. From extraction tools and transformation layers to UUID implementation and quality assurance protocols, this episode provides a clear roadmap for unifying multi-platform marketing data, moving beyond manual reporting, and creating a reliable foundation that protects patient privacy while powering smarter optimization. Whether you're navigating attribution discrepancies, granularity mismatches, or custom conversion tracking, Michelle's guidance helps turn data complexity into clarity and performance.

31 min
10/22/2025

Privacy as Culture: Understanding Privacy Across Global Markets

In this episode of the Digital Clinic, we talk with K Royal, Global Chief Privacy Officer & Deputy General Counsel at Crawford & Company, about how different cultures approach data protection and why it matters for your marketing strategy. From Europe's human rights framework to Asia's honor-based systems and America's commercial model, we uncover how these fundamental differences shape the way you need to think about privacy compliance. The key insight? Privacy doesn’t come down to just checking regulatory boxes. When you prioritize transparency and genuine consent, you build trust that drives better marketing performance. Whether you're navigating HIPAA requirements, managing third-party tracking across your tech stack, or addressing the growing patchwork of state privacy laws, this conversation offers practical strategies for turning compliance challenges into competitive advantages, without sacrificing the performance your business needs. Connect with K Royal: https://www.linkedin.com/in/kroyal/ Check out Crawford & Co here: https://www.crawco.com/

54 min
10/01/2025

Building the Ultimate MarTech Guide for Privacy-First Marketing Success

In this episode of The Digital Clinic, we dive into building a privacy-compliant MarTech stack with Paul Weinstein, President at Wheelhouse DMG, as he breaks down the comprehensive 12-category guide we created to navigate demanding privacy environments. While evaluating MarTech tools at the intersection of privacy and performance, Paul shares practical insights for building your own compliant marketing infrastructure, revealing why proper privacy compliance doesn't hurt performance—it dramatically improves it. From consent management platforms to data activation tools, this episode delivers the strategic roadmap you need to evaluate vendors, control your data, and create marketing technology that delivers exceptional results while keeping you out of legal trouble. Whether you're dealing with HIPAA, GDPR, or state privacy laws, our blueprint transforms regulatory challenges into performance opportunities.

19 min
08/28/2025

Beyond HIPAA: Privacy-First Marketing Strategies That Win

In this episode of The Digital Clinic, we dive into the rapidly shifting privacy enforcement landscape with Alysa Hutnik, Privacy and Information Security Practice Chair and Partner at Kelley Drye & Warren LLP. Alysa shares practical insights for navigating what she calls "a reckoning in digital privacy", from understanding the complex web of federal and state regulations to building consent-based strategies that actually boost marketing performance instead of limiting it. This episode delivers the strategic guidance you need to transform regulatory challenges into business opportunities, moving beyond the "all-you-can-eat buffet" mentality of ad tech to build privacy-first marketing that delivers better results while ensuring full compliance.

39 min
08/14/2025

From Pixels to Privacy: The Evolution of Healthcare Data Compliance

In this episode of the Digital Clinic, we dive into the evolving landscape of healthcare data compliance with Adam Putterman, Co-founder of Ours Privacy, discovering how his company charted a new course from a telehealth platform to a HIPAA-compliant customer data platform that's reshaping healthcare marketing. The conversation reveals the significant transformation healthcare organizations are navigating, moving from pixel-heavy tracking to privacy-first marketing strategies, sparked by evolving regulations and increased enforcement. Whether you're navigating the complexities of state privacy laws, implementing consent management platforms, or aiming to maintain marketing performance while ensuring compliance, this episode offers practical insights into how healthcare companies can balance growth with privacy protection in an increasingly regulated landscape. Guest: Adam Putterman, Co-Founder of Ours Privacy

22 min

5

out of 5

4 Ratings

The podcast that goes deep on critical digital marketing trends, strategies, and tactics for the healthcare and medical device industries. Each episode brings you expert guests sharing the knowledge, insights, and advice that healthcare marketers need to be successful in this complex and rapidly evolving digital landscape.

Creator

Wheelhouse DMG
Years Active

2024 - 2025
Episodes

33
Rating

Clean
Copyright

© Wheelhouse DMG
Show Website

Digital Clinic