51 episodes

What's the dirt on Digital Out of Home and innovation? Learn more about advancements in Out of Home and the advertising industry as a whole with Lamar Advertising's VP of Digital Growth, Ian Dallimore.

Digital & Dirt Lamar Advertising

    • Technology
    • 4.8 • 26 Ratings

What's the dirt on Digital Out of Home and innovation? Learn more about advancements in Out of Home and the advertising industry as a whole with Lamar Advertising's VP of Digital Growth, Ian Dallimore.

    Understanding Generational Engagement with Jason Dorsey

    Understanding Generational Engagement with Jason Dorsey

    In episode 14 of this season's Digital and Dirt podcast, Ian welcomes Jason Dorsey, Generations Researcher and Speaker at The Center for Generational Kinetics, to discuss how knowing and understanding the complex differences between generations can help brands become more effective marketers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

    Generational Kinetics: 1:40-6:30
    Generational Defining Moments: 6:45-12:00
    Millennials (Split of the generation): 12:01-15:45
    Gen Z & their impact on advertising: 15:46- 20:00

    • 21 min
    Pursuing Adventure & Creative Storytelling with Paul Woolmington

    Pursuing Adventure & Creative Storytelling with Paul Woolmington

    In episode 13 of this season's Digital and Dirt podcast, Ian welcomes Paul Woolmington, CEO of Canvas Worldwide, to discuss how extensive world travel has influenced his career, the solutions his agency delivers to clients, and how creativity and data can best be expressed through Out of Home advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

    00:15 - 3:350 Meet Paul
    3:35 - 8:23 Travels & Adventures
    8:24 - 16:35 Founding Canvas Worldwide
    16:35 - 20:22 Challenging the Comfortable 
    20:23 - 37:16 Data, Creativity & Storytelling
    37:17 - 41:09 OOH & The OBIE Awards

    • 43 min
    Challenging Industry Growth & Value with John Laramie

    Challenging Industry Growth & Value with John Laramie

    In episode 12 of this season's Digital and Dirt podcast, Ian welcomes John Laramie, CEO of Project X, to discuss how his company has helped to advance the use of technology in the Out of Home (OOH) industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

    00:15 - 2:24 Meet John
    2:25 - 5:27 Ping-Pong Pro
    5:27 - 8:33 Career Start 
    8:33 - 23:21 Beginning ADstruc
    23:21 - 36:03 Pivot to Project X
    36:03 - 45:09 Brands' Relationship with OOH
    45:09 - 50:10 Valuing the Medium

    • 51 min
    Career Potential, Pivots and Possibilities with THEBROSFRESH

    Career Potential, Pivots and Possibilities with THEBROSFRESH

    In episode 11 of this season's Digital and Dirt podcast, Ian welcomes Thurman and Torrence Thomas, THEBROSFRESH and founders of Tankproof, to discuss their career evolution that started in small-town Louisiana and most recently landed the brothers at the ACL Music Festival. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

    00:14 - 3:25 Meet THEBROSFRESH
    3:25 - 15:29 Louisiana Roots & Giving Back
    15:30 -  24:51 Music Journey 
    24:51 - 38:59 Growing Tankproof
    38:59 - 46:57 Personal Style & Branding

    • 48 min
    DPAA Global Summit 2022 Recap

    DPAA Global Summit 2022 Recap

    In this special bonus episode of Digital and Dirt, Ian Dallimore takes the podcast to the Big Apple for the DPAA Global Summit 2022. From the Lamar Green Room, Ian sat down with a wide range of speakers including Erika Wykes-Sneyd, Kathleen Hall, Paul Woolmington, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

    00:28 - Tim Rowe Chief Strategist at OneScreen.AI | Host of OOH Insider
    02:26 - Katie Zapata Vice President Brand Marketing at FreshDirect
    08:00 - Jonathan Gudai  CEO of Adomni and Shoutable
    15:32 - Michael Provenzano CEO & Co-Founder at Vistar Media
    22:31 - Erika Wykes-Sneyd Global Vice President of Adidas web3 studio
    32:54 - Paul Woolmington CEO at Canvas Worldwide
    45:30 - Kathleen Hall Chief Brand Officer at Microsoft
    52:39 - Saami Bloom Founder, CEO, Exec. Creative Director at INDIVIDUAL

    • 1 hr 3 min
    Authentic & Diverse Branding with Bee Pahnke

    Authentic & Diverse Branding with Bee Pahnke

    In episode 9 of this season's Digital and Dirt podcast, Ian welcomes Bee Pahnke, Head of Voice at Grey London, to discuss the critical role good copy plays in branding and the importance of authenticity and diversity in driving connections between brands and consumers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

    00:14 - 2:28 Meet Bee
    2:29 - 18:25 Impact of Cohesive Branding
    18:26 - 36:44 Diversity and Authenticity in Branding
    36:45 - 40:45 Advice for the Future

    • 41 min

Customer Reviews

4.8 out of 5
26 Ratings

26 Ratings

bsidmoney ,

Love listening and learning

I really enjoyed listening to the two episodes with Tommy Teeple today. I went to one of his first Lamarketing Classes in Pensacola, FL at the Rosie O’Grady meeting room back in the early 80’s. I worked for Lamar in Daytona Beach for 7 1/2 years.

trowe1775 ,

The podcast the industry NEEDS!

Absolutely blown away by the quality of the content and conversation.

From the board room to the boom truck, there is something in this for everyone.

So stoked for Ian to chart these waters.

Top Podcasts In Technology

Lex Fridman
Jason Calacanis
The New York Times
Ben Gilbert and David Rosenthal
NPR
Jack Rhysider

You Might Also Like