Digital & Dirt Lamar Advertising

In episode 14 of this season's Digital and Dirt podcast, Ian welcomes Jason Dorsey, Generations Researcher and Speaker at The Center for Generational Kinetics, to discuss how knowing and understanding the complex differences between generations can help brands become more effective marketers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

Generational Kinetics: 1:40-6:30
Generational Defining Moments: 6:45-12:00
Millennials (Split of the generation): 12:01-15:45
Gen Z & their impact on advertising: 15:46- 20:00

In episode 13 of this season's Digital and Dirt podcast, Ian welcomes Paul Woolmington, CEO of Canvas Worldwide, to discuss how extensive world travel has influenced his career, the solutions his agency delivers to clients, and how creativity and data can best be expressed through Out of Home advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

00:15 - 3:350 Meet Paul
3:35 - 8:23 Travels & Adventures
8:24 - 16:35 Founding Canvas Worldwide
16:35 - 20:22 Challenging the Comfortable 
20:23 - 37:16 Data, Creativity & Storytelling
37:17 - 41:09 OOH & The OBIE Awards

In episode 12 of this season's Digital and Dirt podcast, Ian welcomes John Laramie, CEO of Project X, to discuss how his company has helped to advance the use of technology in the Out of Home (OOH) industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here  - programmatic.lamar.com

00:15 - 2:24 Meet John
2:25 - 5:27 Ping-Pong Pro
5:27 - 8:33 Career Start 
8:33 - 23:21 Beginning ADstruc
23:21 - 36:03 Pivot to Project X
36:03 - 45:09 Brands' Relationship with OOH
45:09 - 50:10 Valuing the Medium

In episode 11 of this season's Digital and Dirt podcast, Ian welcomes Thurman and Torrence Thomas, THEBROSFRESH and founders of Tankproof, to discuss their career evolution that started in small-town Louisiana and most recently landed the brothers at the ACL Music Festival. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

00:14 - 3:25 Meet THEBROSFRESH
3:25 - 15:29 Louisiana Roots & Giving Back
15:30 -  24:51 Music Journey 
24:51 - 38:59 Growing Tankproof
38:59 - 46:57 Personal Style & Branding

In this special bonus episode of Digital and Dirt, Ian Dallimore takes the podcast to the Big Apple for the DPAA Global Summit 2022. From the Lamar Green Room, Ian sat down with a wide range of speakers including Erika Wykes-Sneyd, Kathleen Hall, Paul Woolmington, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:28 - Tim Rowe Chief Strategist at OneScreen.AI | Host of OOH Insider
02:26 - Katie Zapata Vice President Brand Marketing at FreshDirect
08:00 - Jonathan Gudai  CEO of Adomni and Shoutable
15:32 - Michael Provenzano CEO & Co-Founder at Vistar Media
22:31 - Erika Wykes-Sneyd Global Vice President of Adidas web3 studio
32:54 - Paul Woolmington CEO at Canvas Worldwide
45:30 - Kathleen Hall Chief Brand Officer at Microsoft
52:39 - Saami Bloom Founder, CEO, Exec. Creative Director at INDIVIDUAL

In episode 9 of this season's Digital and Dirt podcast, Ian welcomes Bee Pahnke, Head of Voice at Grey London, to discuss the critical role good copy plays in branding and the importance of authenticity and diversity in driving connections between brands and consumers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com

00:14 - 2:28 Meet Bee
2:29 - 18:25 Impact of Cohesive Branding
18:26 - 36:44 Diversity and Authenticity in Branding
36:45 - 40:45 Advice for the Future