6 episodes

What's the dirt on Digital Out of Home and innovation? Learn more about advancements in Out of Home and the advertising industry as a whole with Lamar Advertising's VP of Digital Growth, Ian Dallimore.

Digital & Dirt Lamar Advertising

    • Business
    • 4.8 • 20 Ratings

What's the dirt on Digital Out of Home and innovation? Learn more about advancements in Out of Home and the advertising industry as a whole with Lamar Advertising's VP of Digital Growth, Ian Dallimore.

    Inspiring Leadership & Modernizing Hand Painted Advertising with Kelly Peppers

    Inspiring Leadership & Modernizing Hand Painted Advertising with Kelly Peppers

    In this episode of Digital & Dirt, host Ian Dallimore speaks with Kelly Peppers, CEO of Colossal Media. They begin by discussing Kelly’s career path and insightful advice for creating a successful career, specifically when it comes to female leadership and Kelly’s advice for young women. They then move on to discuss the history of Colossal Media, a creative company specializing in hand-painted advertising. Ian and Kelly review several campaigns and projects created by Colossal. And finally, they talk about the challenges Colossal has faced, how they were handled and what the future holds for Colossal.

    Career Path & Advice: 2:05 - 10:06
    History of Colossal: 10:11 - 14:56
    Evolving/Beyond Advertising: 19:31 - 26:44
    Overcoming Challenges: 26:52 - 30:10
    Future of Colossal: 34:04 - 35:49

    Colossal Campaigns:
    Snickers
    Stella Artois
    Freeform
    Banksy
    Scholastic
    The Gucci Wall NYC
    Colossal Book

    • 32 min
    Creating Shareable DOOH with Dynamic Storytelling with Dan Dawson

    Creating Shareable DOOH with Dynamic Storytelling with Dan Dawson

    In this episode of Digital & Dirt, host Ian Dallimore speaks with Dan Dawson, Chief Creative Officer Grand Visual. They begin by discussing how Dan’s career lead him to Grand Visual and what makes Grand Visual a unique company. Dan and Ian then dive into several digital Out of Home (DOOH) campaigns crafted by Grand Visual and discuss the huge impacts created when using dynamic or interactive content. Lastly, Dan provides insight into creating shareable DOOH and why he focuses on creating a story above using the latest technology.

    Beginning Grand Visual: 4:09 - 8:38
    Dynamic Campaigns: 8:58 - 13:32
    Interactive Campaigns: 13:46 - 18:11
    Favorite Grand Visual Campaigns: 18:31 - 28:22
    Pros, Cons & Challenges with OOH: 28:53 - 33:55
    Future of Out of Home: 34:04 - 35:49
    Google Maps USA :
    Campaign
    Vimeo
    Google Play Music:
    Campaign
    Vimeo
    O2 (Bubl):
    Campaign
    Vimeo
    My Disney Side (Shadow):
    Campaign
    Vimeo
    Lynx - Angel Ambush:
    Campaign
    Vimeo 
    Pepsi Max
    Campaign
    Vimeo

    Ted Lasso Apple TV+ 
    To learn more check out - https://www.lamar.com/digitalanddirtpodcast

    • 39 min
    Bringing Physical Products to the Digital World with Mikhail Damiani

    Bringing Physical Products to the Digital World with Mikhail Damiani

    In this episode of Digital & Dirt, host Ian Dallimore speaks with Mikhail Damiani, CEO and Co-founder of Blue Bite. They start by reviewing Mikhail’s unique career path from investment banking to an advertising start-up. They then move on to discuss all things Blue Bite, from where the original idea come from, to tech complications with Bluetooth, all leading the company to where it is today. Ian and Mikhail examine a few of the many successful digital experiences Blue Bite has created using technologies like NFC, QR and geofencing. Mikhail provides insight on how powerful and beneficial it is to add digital experiences to products of all types. Lastly, they discuss what they think the future holds for Blue Bite and Out of Home. 

    To learn more check out - https://www.lamar.com/digitalanddirtpodcast

    • 48 min
    From Start-up to Success in Ad Tech with Michael Provenzano

    From Start-up to Success in Ad Tech with Michael Provenzano

    In this episode of Digital & Dirt, host Ian Dallimore speaks with Michael Provenzano, CEO and Co-founder of Vistar Media, about his successful career history in tech start-ups. They begin by discussing Michael’s involvement in the creation of Invite Media and the company ultimately being bought by Google. Michael and Ian then dive into the creation of Vistar Media, the business and tech practices that helped make the company a success, and how the “tech-first” programmatic company changed the industry. Lastly, Michael provides insight on what motivates him, and he and Ian discuss the road ahead for Out of Home and programmatic advertising.

    Creating Invite Media: 0:57 – 8:48
    Selling to Google: 8:50 – 10:00
    Starting Vistar Media: 10:18 - 17:54
    Start-up Struggles & Successful Practices: 17:54 - 27:30
    Company Culture: 27:30 – 35:25
    Michael's Motivation: 35:25 - 37:33
    Future for Programmatic Out of Home: 37:50 - 42:10

    To learn more check out - https://www.lamar.com/digitalanddirtpodcast

    • 43 min
    Fundamentals & Forward Thinking with Ross Reilly

    Fundamentals & Forward Thinking with Ross Reilly

    In the inaugural episode of “Digital and Dirt” – Lamar’s new podcast focusing on Out of Home and innovation – Ian Dallimore welcomes Ross Reilly, Lamar VP of M&A, to discuss the evolution of his career, the fundamentals of Lamar’s success, and future growth strategy. Ian and Ross examine the importance of Lamar’s practice of the “golden rule” – treat others how you want to be treated and leave everything better than you found it. Ross also touches on Lamar’s recent investments and strategy. Lastly, Ian and Ross discuss future predictions and how technology may affect Out of Home Advertising.
    Career Background: 0:45 – 5:40
    Lamar Career Evolution: 5:40 – 14:40
    Lamar Culture: 14:43 – 21:30
    Lamar Investments: 22:34 – 27:22
    Future of OOH: 28:00 – 41:40

    To learn more check out - https://www.lamar.com/digitalanddirtpodcast

    • 42 min
    Introducing: Digital & Dirt

    Introducing: Digital & Dirt

    Welcome to "Digital & Dirt" – Lamar’s new podcast focusing on Out of Home and innovation. In this short introductory episode, host Ian Dallimore briefly covers what the podcast is about and introduces a few guests from future episodes. 

    Learn more about Lamar Advertising at lamar.com

    • 3 min

Customer Reviews

4.8 out of 5
20 Ratings

20 Ratings

trowe1775 ,

The podcast the industry NEEDS!

Absolutely blown away by the quality of the content and conversation.

From the board room to the boom truck, there is something in this for everyone.

So stoked for Ian to chart these waters.

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