74 episodes

The Digital Marketing Dive podcast is hosted by Seth Goldstein of Goldstein Media and Shannon McGill of DIAM Business Consulting. Every two weeks they interview interesting people in the digital marketing space and when there isn't a guest they talk about different digital marketing topics together.

Digital Marketing Dive Seth Goldstein & Shannon McGill

    • Business
    • 5.0 • 4 Ratings

The Digital Marketing Dive podcast is hosted by Seth Goldstein of Goldstein Media and Shannon McGill of DIAM Business Consulting. Every two weeks they interview interesting people in the digital marketing space and when there isn't a guest they talk about different digital marketing topics together.

    Pam Aungst on WordPress and SEO

    Pam Aungst on WordPress and SEO

    Pam Aungst is the founder of Pam Ann Marketing and Stealth Search and Analytics. She provides SEO services to companies of all sizes as well as white labels her services for agencies.



    Pam is also an active member of the WordPress community and is a frequent contributor to WordCamps and WordPress meetups across the country.





    Intro:




    Seth: Hey, Everyone, and welcome to season two, episode twenty-five of the Digital Marketing Dive Podcast. The SEASON FINALE!



    I’m Seth with Goldstein Media, and with me is the always amazing and talented Shannon of DIAM Business Consulting, live from, where I hope is a sunny, Orlando. Though I think it’s pouring rain right now at the time of this recording.



    Today we are closing out Season 2 of the podcast with one of my favorite SEO/WordPressers Pam Aungst.



    Pam is the founder of Pam Ann Marketing and Stealth Search and Analytics. She provides SEO services to companies of all sizes as well as white labels her services for agencies.



    Pam is an active member of the WordPress community and is a frequent contributor to WordCamps and WordPress meetups across the country.



    Welcome, Pam!



    Topics & Links



    Who are you?How did you get started in SEO and WordPress?What is the most common question you get asked by SMB customers when it comes to SEO?Is there some magic sauce to learning SEO and getting a site to rank?Why is WordPress such a great platform for building a site that ranks?What makes WordPress so much easier to optimize?What tips do you have for people who want to build a website but aren’t sure what CMS to use?Are site builders like Wix and Square space bad for SEO?For the small business owner out there, what’s the best way to get found on Google and the other search engines?Is Google My Business a must for small local businesses? What other sites/tools are a must to getting found and growing your local business?How important is making sure your NAP (name, address, phone number) is consistent across the Web?





    Outro:



    Well, that was so much fun, Pam! 



    Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    This is the final episode of Season 2! Woop Woop! We made it! Thanks for sticking with us, sharing our content and rating us on the podcast directories.



    If you enjoyed the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there!



    That’s it for this episode and season 2, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.



    Expect season 3 to start up in the Fall!



    Until then, stay safe and we’ll see you on the flipside.

    • 29 min
    Joe Casabona on Podcasting and Teaching Online

    Joe Casabona on Podcasting and Teaching Online

    In this episode, Seth and Shannon talk with a podcasting maverick and educator Joe Casabona. Joe has a very popular show called “How I Built It” as well as the “WP Review”. Both shows can be subscribed to in your podcast player of choice. He is also a college-level educator and author of “Responsive Design with WordPress” and 3 other books.





    Intro:




    Seth: Hey, Everyone, and welcome to season two, episode twenty-four of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting. 



    Today we have Joe Casabona on the show. Joe has a very popular show called “How I Built It” as well as the “WP Review”. Both shows can be subscribed to in your podcast player of choice. He is also a college level educator, and author of “Responsive Design with WordPress”.



    I’ve known Joe for quite a few years. He’s very active in the WordPress community.



    Topics & Links



    What’s your origin story? Who is Joe Casabona?When did you get started in the WordPress community?You taught college level computer science classes, how was that?How did you go from WordPress to podcasting?You now mix the two mediums with your shows WP Review and How I Built It. Though the latter is more than just WordPress. How do you find time to do it all?You also have a very active How I Built It Community with online courses and an online forum. Tell us about that.Do you suggest small business owners investigate doing a podcast for their business?What do you think of Clubhouse and Twitter Spaces?






    Special Discount on Joe’s Podcast Liftoff course: https://Casabona.org/dmd



    Check out Castos: https://socl.bz/castos




    Outro:



    Well, that was so much fun Joe. 



    Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

    • 34 min
    Pelpina Trip On Smartphone Video

    Pelpina Trip On Smartphone Video

    Intro:




    Seth: Hey, Everyone, and welcome to season two, episode twenty-three of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always the amazing and talented Shannon of DIAM Business Consulting. 



    This week we have our first international guest on the show, Pelpina Trip. She comes to us all the way from The Netherlands. Pelpina is best known her classes *online and off, about using your smartphone to do professional videos. She is the author of “Video Smart” THE book on how to do professional videos using your smartphone.



    Pelpina resides in The Netherlands with her husband and 3 kids.



    Topics & Links



    What’s your origin story?How did you first get into video?What made you decide to venture into using a smartphone’s camera for professional videos?How can small business owners utilize video in their daily activities?What are some tricks you can share with us to get the most out of our smartphones for our businesses?Do you edit the videos on your smartphone or do you just shoot with the phone and edit on a computer?






    Outro:



    Well, that was so much fun!



    Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

    • 19 min
    Tamsen Webster and The Red Thread

    Tamsen Webster and The Red Thread

    In this episode, Seth and Shannon talk with Tamsen Webster the author of the new book Find Your Red Thread about how to make your ideas irresistible.





    Intro:




    Seth: Hey, Everyone, and welcome to season two, episode twenty-two of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting. 



    Today we have Tamsen Webster the author of Find Your Red Thread. Which came out yesterday!!!!!



    Tamsen is a strategist, keynote speaker, and “idea-whisperer.” Today she’s going to tell us about the red thread in your thinking and how to make your ideas stick and resonate with people. Welcome Tamsen,



    Topics & Links



    Tell us a little about who you are and what you do.You had the chance to organize and speak at a TEDx. What was that like?Congratulations on your new book Find Your Red Thread. So what is the red thread? Why a thread and why red?On your website you say “But the best ideas aren’t found. They’re built.” Can you go into more detail about that?How can finding the red thread in an idea path help you be more productive as a small business owner or entrepreneur?What are some key lessons you’ve told small business owners and entrepreneurs about idea building?






    Outro:



    Well, that was so much fun Tamsen. 



    Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there!
    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

    • 45 min
    Matt Medeiros on Podcasting for Business

    Matt Medeiros on Podcasting for Business

    In this episode, Seth talks with Matt Medeiros, the Director of Podcaster Success at Castos (who just so happens to be our podcast hosting provider). He is also an avid podcaster himself. His main podcast is called the Matt Report, where he interviews influencers in the WordPress, open-source, and business/technology ecosystems. He also has two other podcasts. One is a local podcast focused on the small businesses in his local area, just south of Boston called Southcoast.FM and the other is  on WordPress called the WP Minute.





    Intro:




    Seth: Hey, Everyone, and welcome to season two, episode twenty-one of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and usually with me is the always amazing and talented Shannon of DIAM Business Consulting, but unfortunately her computer decided to self-destruct and she’s currently on the hunt for a new one. She’ll be missed, but will be back on next week. 



    Today we have Matt Medeiros, the Director of Podcaster Success at Castos (who just so happens to be our podcast hosting provider). He is also an avid podcaster himself. His main podcast is called the Matt Report, where he interviews influencers in the WordPress, open source, and business/technology ecosystems. He also has two other podcasts. One is a local podcast focused on the small businesses in his local area, just south of Boston called Southcoast.FM and the other is  on WordPress called the WP Minute. He also does the Castos podcast called Audience and the Random Show.



    Today we’re going to talk about podcasting and how it can be used for business to drive traffic to your site, increase ROI and brand awareness and so much more.



    Welcome Matt!



    Topics & Links



    This is a real thrill to have a veteran podcast on the show. Let’s dive into the podcasting side of your repertoire first.



    How did you first find your way into podcasting?Podcasting can be daunting for the average business owner. How do you suggest business owners and entrepreneurs get started with podcasting?Once a podcast is recorded and distributed, what tips do you have, from your experience as a podcaster and your work at Castos, for people getting the word out to the world about their show?Is podcasting something every business should invest in?Tell us a bit about Matt Report, Southcast FM, The WP Minute, and all the other content creation you do online.What do you think about Clubhouse and Twitter Spaces? Do you think the business owners should look at those platforms too?





    Outro:



    Well, that was so much fun Matt. 



    Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined checkout PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

    • 29 min
    Seth Halpern Talks About Hosting and the Importance of Having Your Website On A Solid Server

    Seth Halpern Talks About Hosting and the Importance of Having Your Website On A Solid Server

    In this episode, Seth and Shannon talk with Seth Halpern, Senior Vice President and the GM of the small/medium business division at WP Engine & Flywheel WordPress Managed Hosting, all about the importance of good, quality hosting for your small business site and entrepreneurial projects.





    Intro:




    Seth: Hey, Everyone, and welcome to season two, episode twenty of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.




    Before we get into it. Shannon and I have decided to move the show back to bi-weekly. It’s just gotten busy in our daily businesses and we need to focus on those. So for the rest of this season, these shows will come out every other week!



    With that, Shannon, are you ready to rock?



    Today we have Seth Halpern, Senior Vice President and the GM of the small/medium business segment at WP Engine & Flywheel WordPress Managed Hosting. 



    We’re going to talk about how picking the right hosting is imperative to your success online and some tips on how to make your site stand out online.



    Just a quick full disclosure, Goldstein Media is an agency partner with Flywheel and a very happy customer for more than 4+ years now.



    Welcome Seth!



    Topics & Links



    Let’s start off at the beginning. Who are you? What do you do? And what’s your connection to small businesses and entrepreneurs?So Flywheel and WP Engine recently joined forces (WP Engine bought Flywheel to be exact), how does this help the small business and the entrepreneur?What does a daily life look like at a WP Engine/Flywheel?The WordPress CMS now powers approximately 41% of the websites online. Why is having a good host important for companies running WordPress websites?Both WP Engine (via Torque Magazine) and Flywheel (via Layout) have excellent articles and posts about business and operations, not just hosting. How has these blogs helped educate consumers on your brands?Let’s get down the nitty gritty, what is WordPress Managed Hosting/Optimized Hosting? How does it differ from just getting a $3/mo server somewhere?A lot of these bargain hosting companies have “WordPress managed hosting,” how is WP Engine and Flywheel different?






    Outro:



    Seth: Well, that was so much fun Shan. 



    Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.

    • 23 min

Customer Reviews

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Corey Haines ,

These two know what they’re talking about!

It’s always get to have people with long track records speak from experience. Add this to your playlist!

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