Digital Marketing Masterclass

Chris Carr
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Digital Marketing Masterclass

Digital Marketing Masterclass presented by Farotech will include tips and tricks to build brand awareness, optimize marketing strategies, and other marketing topics from Chris Carr, CEO of Farotech Marketing. Feel free to visit www.farotech.com to get a look at what Philadelphia's most innovative inbound & content marketing agency is up to!

  1. APR 19

    Branding for Search Improvement | AI Powered Linkedin | Custom GPTS the future of Engagement

    In this episode of the Digital Marketing Master Class, hosts Chris and Andy sit down with Nathan Gotch, a renowned figure in the world of SEO. With over a decade of experience, Nathan has not only mastered the art of search engine optimization but has also transformed his knowledge into a thriving business empire. Nathan shares insights on the importance of building a brand in SEO and beyond, highlighting the evolving landscape of digital marketing and the need for diversification. From his journey starting Gotch SEO Academy to navigating the complexities of SEO, Nathan provides valuable advice for entrepreneurs and marketers alike. Nathan shares invaluable insights into why building a brand is more critical than ever for SEO success. Join us as we delve into Nathan's journey, his innovative strategies, and his vision for the future of digital marketing.

    57 min

  2. APR 10

    AI's impact on Total Addressable Markets, Design Continuity and information intent queries

    In this episode of the Digital Marketing Master Class, host Chris welcomes Rand Fishkin, Co-Founder & CEO of SparkToro. In this dynamic discussion, join them as they delve into the latest trends and strategies in digital marketing. From sales presentations to technological advancements, Chris shares insights from a recent presentation, including tools like Hey Gen and Adobe Firefly. The conversation explores the importance of adapting to new marketing platforms, such as native content on social media, and Rand Fishkin provides valuable insights into Google's dominance in search and its implications for the future of AI and information retrieval. Tune in to discover thought-provoking discussions on legal cases, technological innovations, and the evolving landscape of digital marketing. Don't miss out on this engaging conversation packed with valuable insights for marketers and entrepreneurs alike!

    1h 1m

  3. MAR 20

    Guide to Developing Buyer Personas (Podcast)

    Buyer Personas are VITAL to marketing, and we mean vital. They allow you to understand your target audience by doing a buyer persona deep dive. In this podcast, you will learn about the importance of buyer personas, and how to create them today to better understand your target market.

    19 min

  4. MAR 20

    The Golden Rule of Content Promotion

    Any marketer worth their salt understands that there is a content crisis on the web. With the emergence of AI content writing, SEO and content marketing flooding the web, marketers are forced to understand that the promotion of content is more important now than ever. Today we are joined by @ChadPollitt who walks through the Golden Rule of Content Promotion.

    8 min

  5. MAR 20

    What Makes a Good Website Great: Web Design Essentials

    Even if the vast majority of websites underperform, you can bring your website into the successful minority by following simple digital marketing steps to do so. Read more about web design essentials here: https://farotech.com/blog/what-makes-a-great-website-design/

    11 min

  6. MAR 20

    How to use AI to revolutionize E-Mail Marketing, find content gaps and optimize for E-E-A-T

    In this episode of Digital Marketing Masterclass, we are joined by Larry Kim, who is the founder of Customers.AI, an AI-powered sales outreach platform. Larry Kim discusses the potential of using AI-generated scripts for video sales letters. He explains how AI can customize the mouth movements and voice to make the video sound more natural, almost indistinguishable from a fully customized human letter. He also talks about the power of email marketing and how AI can help optimize email content and outreach strategies. The video also touches on various aspects of AI in marketing and sales, making it a valuable resource for those interested in the future of AI-driven marketing. #DigitalMarketing #SalesOutreach #MarketingAutomation #AIContent #marketingstrategy

    52 min

  7. 11/27/2023

    Did AI Leapfrog Browsers? AI Agents and the Future of Hyper-personalized Ads

    Explore the frontier of AI capabilities in this riveting episode with hosts Chris Carr and Andy Crestodina with special guest Christopher Penn. This episode takes you through a fascinating experiment involving the GPT language model, revealing its ability to autonomously navigate the web, retrieve compromised credentials, and showcase the potential risks. The conversation expands into the realm of AI agents, discussing their power in surpassing individual models. Dive into discussions on real-time AI, hyper-personalized advertising, and the democratization of content creation for influencers. Discover the evolving landscape of AI-driven technologies and their profound impact on the future. #AIInnovation #HyperPersonalization #AIAgents #LanguageModel #AIAdvertising

    38 min

  8. 11/27/2023

    Subtle Art of Deliberate Confusion, Advanced Thought Leadership Tactics, AI Chat Priming

    Andy Crestodina, Chris Carr & Guest Host: Joanna Wiebe Chapters: 0:00 Introduction to Joanna Wiebe 3:03 Money Words | The Subtle Art of Deliberate Confusion 32:34 Creating Tension | How Thought Leaders use strong opinions to plant their flag 50:03 Chat Priming | How to import background context to help AI Sound like you and your brand 1:02:43 Speed Round | The Risks of AI Developing Human-Like Relationships 1:09:44 Outro

    1h 11m
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About

Digital Marketing Masterclass presented by Farotech will include tips and tricks to build brand awareness, optimize marketing strategies, and other marketing topics from Chris Carr, CEO of Farotech Marketing. Feel free to visit www.farotech.com to get a look at what Philadelphia's most innovative inbound & content marketing agency is up to!

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