Digital PR Explained

Britt Klontz
  • 5.0 (6)
  • MARKETING
Digital PR Explained

Digital PR Explained is a podcast that simplifies the world of digital public relations. Hosted by Britt Klontz, this show serves as your guide to understanding the ins and outs of digital PR. In each episode, Britt dives into different aspects of digital PR, breaking down tactics, strategies, and success stories in a clear and approachable way. Whether you're an experienced PR professional looking to stay informed or new to the field and eager to learn, this podcast is designed for you.

  1. HACE 2 DÍAS

    More Than Likes: Repurposing Influencer Content with Laura Dunn of Embrace Pet Insurance

    In this episode of Digital PR Explained, Britt sits down with Laura Dunn, Senior Manager of Strategic Communications at Embrace Pet Insurance, to uncover how brands can repurpose influencer content. Laura shares creative ways to turn influencer partnerships into media pitches, case studies, and more. This episode contains actionable advice to help you amplify your campaigns and boost collaboration across teams.

    17 min

  2. 20/12/2024

    Mixternal Communications Explained: PR Strategies for 2025 with Tiffany Guarnaccia

    In this episode of Digital PR Explained, Tiffany Guarnaccia, CEO of Kite Hill PR and founder of Communications Week, joins Britt to unpack the concept of mixternal communications—integrating internal and external messaging for maximum impact. Tiffany shares insights on evolving PR strategies, a case study from McDonald’s, and actionable tips for planning your 2025 communications strategy. Tune in for practical advice and fresh perspectives on modern PR approaches.

    17 min

  3. 13/12/2024

    Original Research as a PR Superpower: Lessons from Liz Weir

    What makes original research a PR superpower? In this episode of Digital PR Explained, Liz Weir, Chief Marketing Officer and SVP at LevLane Advertising, shares how her team partnered with Rosie Wellness to create a compelling white paper on women’s health. Liz dives into how the research process informed PR strategies, drove media coverage, and positioned LevLane as a thought leader in the field. Tune in to learn how original research can elevate your campaigns, build credibility, and spark meaningful conversations.

    20 min

  4. 06/12/2024

    Behind the Campaign: Michelle Mekky’s Influencer Bar Crawl for Local Tourism

    In this episode of Digital PR Explained, Michelle Mekky, founder of Mekky Media Relations, shares how her team orchestrated an influencer-led bar crawl to showcase Chicago’s Northwest suburbs. Discover how Michelle selected the perfect influencers, balanced creative freedom with campaign goals, and delivered impactful results for a local tourism agency. Tune in for actionable insights on crafting authentic and successful influencer campaigns.

    21 min

  5. 22/11/2024

    Pitching Expert Reactions to Trending News: A Guide to Newsjacking

    In this episode of Digital PR Explained, Britt talks about the art of newsjacking—using trending news to land expert commentary in major publications. Learn how to craft the perfect pitch to get your expert featured quickly and effectively. Tune in for step-by-step tips on subject lines and email structure, and make it easy for journalists to say yes. Perfect for PR pros looking to boost media coverage!

    8 min

  6. 15/11/2024

    Pitching Expert Commentary: Crafting Effective Intro Emails and Spokesperson Pitches

    In this episode of Digital PR Explained, Britt breaks down a key PR strategy: pitching experts to journalists when you don’t have breaking news to share. Learn how to craft effective intro emails and spokesperson pitches that grab attention, build long-term relationships with journalists, and position your expert as a go-to source. Tune in for practical email formulas, tips on personalization, and advice on getting your expert noticed—even when there’s no immediate story to pitch.

    11 min

  7. 08/11/2024

    Back-to-Basics PR and TikTok: The Winning Formula for Celebrity Beauty Brands

    In this episode of Digital PR Explained, Britt Klontz chats with PR strategist Brittanie Price about how her team at BCENE Public Relations landed top-tier media coverage for 4U by Tia, Tia Mowry’s sustainable haircare line. Brittanie shares how a back-to-basics approach, focusing on hero products and leveraging TikTok trends, helped them secure features in Allure, Oprah Daily, and more. Tune in for actionable PR tips you can apply to your own campaigns!

    22 min

  8. 01/11/2024

    Making the Most of Substacks for PR: Tips on Subscribing and Pitching

    In this episode of Digital PR Explained, Britt explains why subscribing to journalists' Substacks should be part of your PR strategy. Learn how to find the right ones, manage subscriptions, and decide if paid versions are worth it. This episode is packed with actionable advice for PR pros looking to build stronger media relationships.

    10 min
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Digital PR Explained is a podcast that simplifies the world of digital public relations. Hosted by Britt Klontz, this show serves as your guide to understanding the ins and outs of digital PR. In each episode, Britt dives into different aspects of digital PR, breaking down tactics, strategies, and success stories in a clear and approachable way. Whether you're an experienced PR professional looking to stay informed or new to the field and eager to learn, this podcast is designed for you.

Información

  • Creador
    Britt Klontz
  • Años de actividad
    2024 - 2025
  • Episodios
    27
  • Clasificación
    Apto
  • Copyright
    © Britt Klontz
  • Mostrar sitio web
    Digital PR Explained

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