Teacher Business School: TPT, Homeschool, & Beyond

Lindsay Bowden
  • 5.0 (234)
  • Business

The Teacher Business School podcast helps teachers and homeschool moms create and sell their own digital products. Whether you're interested in selling teacher resources on Teachers Pay Teacher (TPT), selling low ticket offers, or selling online courses and memberships, this is the show for you! If you're looking for ways to make passive income, quit your 9-5, start a side hustle, and start earning income that makes an income, give this show a listen!

  1. 3h ago ·  Bonus

    Summer Series 6: The Product Line Strategy Every Teachers Pay Teachers (TPT) Seller Needs to Increase Sales

    How strategic are your product lines? If you're uploading resources one by one without a long-term plan, you could be leaving significant revenue on the table. In this episode, we're diving into mistake number six in the summer mistake series: not using product lines strategically. Lindsay explains the difference between a product line and a bundle, shares real examples from successful Teachers Pay Teachers (TPT) sellers, and walks through how to build product lines that lead to higher-ticket sales. You'll also learn how AI can help you organize your existing products and identify your next best-selling bundle in just minutes. Key Discussion Points: [00:00:41] Mistake #6: Not Building Strategic Product Lines Why creating intentional product lines helps you organize your store, increase average order value, and create scalable offers. [00:01:22] A Real Example of a Strong Product Line A look inside Miss Gamification's store and how her choice board resources create a cohesive, easy-to-shop product line. [00:02:01] Resource-Based vs. Topic-Based Product Lines The differences between organizing products by resource type or by topic, and why resource-based product lines often provide more room for growth. [00:03:02] How a Product Line Becomes a Curriculum How customer requests naturally led from individual resources to activities, assessments, complete units, and eventually a full curriculum. [00:04:13] Creating Higher-Ticket Bundles Why mega bundles generate larger sales and how seasonal and holiday resources can become valuable product lines. [00:05:22] Avoid Overlapping Too Many Bundles Common bundling mistakes to avoid and why keeping a clear product organization strategy creates a better customer experience. [00:06:46] Using AI to Plan Your Next Product Line How to use your product statistics and AI to identify your strongest sellers, generate product line ideas, and strategically grow your store. [00:07:29] Product Line vs. Bundle The simple distinction between a product line as a collection of related resources and a bundle as the Teachers Pay Teachers (TPT) product that packages them together. Resources Mentioned: Miss Gamification TPT Store Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    10 min

  2. Jul 1 ·  Bonus

    Summer Series 5: Stop Losing Sales on Teacher Pay Teachers (TPT), Fix Your Product Previews Today

    Are your Teachers Pay Teachers (TPT) resources missing one of the biggest factors that influences buying decisions? If you don't have a preview on every product in your store, including your bundles, you could be missing out on sales without even realizing it. In this episode, Lindsay explains why previews matter so much, shares data directly from Teacher Pay Teachers (TPT) buyer research, and walks you through a simple process for identifying products that need previews. You'll also see real examples of effective previews for individual resources, bundles, and full curriculum products, along with practical tips you can implement this summer. Key Discussion Points: [00:00:41] Why Product Previews Matter Research from the Teacher Pay Teachers (TPT) Town Hall survey found that 73% of teachers rank detailed previews among their top three purchasing considerations, making previews one of the most important conversion tools in your store. [00:01:22] Find Products Missing Previews Learn how to quickly identify products without previews by using your Teacher Pay Teachers (TPT) Product Statistics dashboard, even if you have hundreds of resources in your store. [00:02:22] Why Bundles Need Their Own Preview Even though bundle listings display previews from individual products, buyers rarely click through dozens of resources. A dedicated bundle preview helps summarize everything included and makes purchasing easier. [00:02:53] Organizing Curriculum Bundles Lindsay explains why she sometimes avoids the bundle tool for large curriculum products and instead creates organized downloadable files while still offering a discounted bundle price. [00:03:31] What Makes an Effective Bundle Preview Discover the essential elements of a high-converting bundle preview, including mockups, product highlights, what's included, unit breakdowns, and customer testimonials. [00:04:39] Preview Strategy for Smaller Bundles See how to structure previews for multi-resource bundles by showcasing each included product, explaining teacher benefits, and helping buyers quickly understand the value. [00:05:29] What to Include in Individual Resource Previews Highlight guided notes, answer keys, differentiation, video lessons, resource features, and other teacher-friendly benefits using both visuals and concise text. [00:06:11] Your Summer Homework Identify every product missing a preview, then create previews for each one using the free Canva template or your preferred design program to help increase future sales. Resources Mentioned: • Free Canva Preview Template • TPT Product Statistics Dashboard Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    9 min

  3. Jun 24 ·  Bonus

    Summer Series 4: The Biggest Teacher Pay Teachers (TPT) Cover and Thumbnail Mistakes (And How to Fix Them)

    Are your Teacher Pay Teachers (TPT) covers and thumbnails helping your resources get noticed, or are they getting lost in the scroll? In week four of the Summer Mistakes Series, Lindsay breaks down one of the most common issues she still sees in the Teacher Pay Teachers (TPT) world: ineffective covers and thumbnails. Even if you've listened to previous episodes on this topic, these mistakes continue to show up across listings and could be costing you clicks and sales. In this episode, Lindsay shares a simple formula for creating stronger covers, explains what should and shouldn't be included, and walks through how to use thumbnails strategically to showcase the value of your resource. Key Discussion Points: [00:00:41] Common Cover and Thumbnail Mistakes Why covers and thumbnails remain one of the biggest areas of improvement for many Teacher Pay Teachers (TPT) sellers and how small design choices can impact visibility and conversions. [00:01:01] The Four-Part Formula for Effective Covers The essential elements every cover should include: a clear topic, the resource type, one to two value-driven features, and strong visuals of the actual resource. [00:02:41] Prioritizing Readability and Visual Clarity How font size, contrast, and simplicity make your cover easier to read and more likely to stop potential buyers from scrolling past. [00:03:23] Using Resource Images Instead of Extra Clip Art Why screenshots and real resource photos are often more effective than decorative clip art, and how to avoid creating a cluttered design. [00:04:26] What to Include on Your Thumbnails How to use thumbnails to highlight what's included, classroom applications, standards alignment, covered topics, and additional resource benefits. [00:07:03] Homework: Learn from Real Cover Makeovers Where to find Lindsay's cover audit series on TikTok and how studying real before-and-after examples can help improve your own listings. Resources Mentioned: • Lindsay's TikTok account (@LindsayBowden) for cover and thumbnail audits • Canva blur feature for protecting answer keys shown in thumbnailsConnect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    9 min

  4. Jun 17 ·  Bonus

    Summer Series 3: Navigating A.I. in Teaching Resources What You Need to Know

    Are you relying too heavily on AI in your Teacher Pay Teachers (TPT) business, or worried that AI will eventually replace teacher-created resources? In this episode, Lindsay continues her Mistakes I’m Seeing with Teachers series by tackling one of the hottest topics in the teacher business world: AI. She shares her honest perspective on using AI for resource creation, cover photos, and business tasks, while explaining why teacher expertise remains one of the most valuable assets in the marketplace. You'll hear practical ways to use AI as a tool without sacrificing quality, along with strategies for creating resources that stand out in an increasingly AI-driven world. Key Discussion Points: [00:00:41] The AI Mistake Many Teachers Are Making Why more sellers are relying on AI-generated resources and graphics, and why it's becoming increasingly obvious to buyers. [00:01:41] Why Teachers Don't Want AI-Created Resources The common signs of AI-generated cover photos and materials, and why authenticity and quality still matter to educators purchasing resources. [00:02:41] Testing AI Resource Creation in Real Time A firsthand experiment using AI tools to create a simple kindergarten resource and what the results reveal about AI's current limitations. [00:03:41] Using AI as a Support Tool Instead of a Replacement How AI can help with brainstorming, data analysis, keyword organization, titles, and drafting content while still requiring teacher oversight and expertise. [00:04:11] Will AI Eventually Take Over Teacher Pay Teachers (TPT)? An honest discussion about the future of AI, what may change over the next several years, and why teacher creators should stay focused on long-term value. [00:04:41] Creating Resources AI Can't Replicate Why projects, real-world applications, video lessons, and teacher-led instruction create a competitive advantage that AI cannot easily duplicate. [00:05:21] The Value of Teacher Experience How classroom knowledge, student misconceptions, and practical teaching experience remain powerful differentiators for teacher entrepreneurs. Resources Mentioned: ChatGPTCanva AITeachers Pay Teachers (TPT) Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    8 min

  5. Jun 10 ·  Bonus

    Summer Series 2: 5 Teacher Pay Teachers (TPT) Money Mistakes That Could Be Costing You Sales

    Are you accidentally leaving money on the table in your Teacher Pay Teachers (TPT) business? From seller account settings to product pricing and bundles, there are several common mistakes that can quietly reduce your profits on Teachers Pay Teachers (TPT). In this episode of the Summer Series, Lindsay shares practical money-related tips that can help you keep more of what you earn and make smarter pricing decisions that support long-term growth. Whether you're brand new to selling or you've been on Teacher Pay Teachers (TPT) for years, these simple adjustments can have a significant impact on your revenue. Key Discussion Points: [00:00:41] Why a Premium Seller Account Is Worth It The differences between Teacher Pay Teachers (TPT's) Basic and Premium seller accounts, how commission rates affect your earnings, and why upgrading sooner can help you keep more of your sales revenue. [00:02:41] Don't Leave Money Sitting in Hyperwallet What happens when funds remain inactive in Hyperwallet, why transfers can expire, and the easiest way to make sure you receive your earnings without unnecessary complications. [00:03:41] The Pricing Mistake That Could Be Costing You Sales How transaction fees impact low-priced resources, why having products above $3 matters, and the importance of offering resources within popular search filter ranges. [00:05:41] Rethinking How You Price Your Resources Why pricing based on the number of hours you spent creating a resource can hold you back, and how Teacher Pay Teachers (TPT's) search algorithm rewards products that consistently generate sales. [00:07:41] Using Bundles to Increase Revenue How Teacher Pay Teachers (TPT's) bundle tool can improve conversions, encourage larger purchases, and create more opportunities for repeat buyers through strategic product organization. [00:08:41] Final Takeaways for Maximizing Teacher Pay Teachers (TPT) Profits A quick recap of the most important money-saving and profit-boosting strategies discussed in this episode. Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    10 min

  6. Jun 3 ·  Bonus

    Summer Series 1: The #1 Mindset Shift Every Teachers Pay Teachers (TPT) Seller Needs This Summer

    What if the biggest thing standing between you and success on Teachers Pay Teachers (TPT) is simply quitting too soon? In this kickoff episode of the Summer Series, Lindsay shares a powerful mindset shift every Teachers Pay Teachers (TPT) seller needs to hear before diving into a summer of growth. If you've ever felt discouraged by slow sales, bad reviews, algorithm changes, or the overwhelming learning curve of running an online business, this episode will remind you that those challenges are not signs to stop. They're part of the process. Lindsay opens up about the realities of building a Teachers Pay Teachers (TPT) business, the mistakes she sees sellers make over and over again, and why resilience is the number one trait successful teacher entrepreneurs share. This short but impactful episode will encourage you to keep going, stay focused on your purpose, and embrace the growing pains that come with building something meaningful. Key Discussion Points: [00:00:41] Why This Summer Series Matters Lindsay introduces the Summer Series and explains how these short, actionable episodes are designed to help Teachers Pay Teachers (TPT) sellers avoid common mistakes and make meaningful progress over the summer. [00:01:36] Success on Teachers Pay Teachers (TPT) Is Not Instant Why building a Teachers Pay Teachers business takes time, patience, and a willingness to keep learning through challenges and setbacks. [00:02:49] The Growing Pains of Running a Business From bad reviews to slow sales and fixing mistakes in resources, Lindsay explains why discomfort and failure are normal parts of entrepreneurship. [00:03:43] What Successful Teachers Pay Teachers (TPT) Sellers Do Differently The sellers who succeed are the ones who keep adapting, improving, and moving forward even when things feel frustrating or discouraging. [00:04:44] Remembering the Real Purpose Behind Your Store How creating resources helps teachers around the world while also giving your family more financial flexibility and freedom. [00:05:52] There Is Still Room for You on Teachers Pay Teachers (TPT) Lindsay encourages listeners not to believe the myth that the Teachers Pay Teachers (TPT) market is too saturated and reminds teachers that success is still possible with the right strategy. [00:06:49] Join the Teachers Pay Teachers (TPT) Summer Games Inside TRA An invitation to join Teacher Resource Academy and participate in weekly action steps and support designed to help sellers grow their stores this summer. lindsaybowden.com/training Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    8 min

  7. May 27

    124: The Best Summer Strategy for Growing Your Teachers Pay Teachers (TPT) Store

    Summer is one of the biggest opportunities of the year for Teachers Pay Teachers (TPT) sellers, and in this quick episode, Lindsay shares what’s coming inside Teacher Resource Academy this summer. From themed challenges and prizes to coaching, accountability, and community support, the upcoming Teachers Pay Teachers (TPT) Summer Games are designed to help teachers grow their stores without feeling overwhelmed. Lindsay also shares how listeners can join the program before the summer kickoff and what to expect from the podcast over the next few months. Key Discussion Points: [00:00:41] Why Summer Matters for Teachers Pay Teachers (TPT) Sellers Why summer is such an important season for teachers to focus on growing their Teachers Pay Teachers (TPT) stores before the busy back to school sales season begins. [00:01:24] Introducing the Teachers Pay Teachers (TPT) Summer Games An inside look at the upcoming Teachers Pay Teachers (TPT) Summer Games inside Teacher Resource Academy, including themed challenges, prizes, and weekly goals designed to help sellers make progress consistently. [00:01:49] Coaching, Accountability, and Community Support How the program will provide feedback, accountability, and collaboration opportunities to help teachers stay motivated and take action all summer long. [00:02:26] How to Join Before the June 1 Kickoff Details about Lindsay’s free training, the limited-time 50% off coupon, and how listeners can join Teacher Resource Academy before the summer event begins. [00:03:05] What’s Coming on the Podcast This Summer A preview of the shorter summer podcast episodes focused on common Teachers Pay Teachers (TPT) mistakes and practical tips teachers can immediately apply to their stores. lindsaybowden.com/training Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    4 min

  8. May 20

    123: Why Small Niches Can Be Big Money on Teachers Pay Teachers (TPT)

    What if the key to building a successful Teachers Pay Teachers (TPT) store wasn’t creating more products, but solving one very specific problem? In this episode, Lindsay chats with Teacher Resource Academy member Kylia about how she built a highly niched Teachers Pay Teachers (TPT) store serving home daycare providers and homeschool families. Kylia shares how she turned real-life pain points from running her own daycare into profitable digital products, including a tax deduction spreadsheet that unexpectedly became her bestselling resource. From building toddler curriculum bundles to using TikTok to grow her audience, Kylia opens up about what’s working in her business, how she balances running a daycare with growing multiple income streams, and the lessons she wishes she knew when she started. Key Discussion Points: [00:00:41] A Unique Teachers Pay Teachers (TPT) Niche That Solves Real Problems Why Kylia’s home daycare niche stands out on Teachers Pay Teachers (TPT) and how focusing on real pain points helped her products gain traction. [00:01:22] The Spreadsheet That Became a Bestseller How a tax deduction spreadsheet for home daycare providers became Kylia’s top-selling product by simplifying an overwhelming part of business ownership. [00:02:13] Selling to Business Owners Instead of Students Why some of Kylia’s most successful products are designed to help daycare owners run their businesses more efficiently. [00:03:40] From Public School Teacher Back to Daycare Owner Kylia shares her journey from running a daycare to teaching public school and eventually reopening her daycare after becoming a grandmother. [00:04:33] Blending Preschool Education with Business Resources How Kylia combines toddler curriculum resources with practical tools for daycare and homeschool providers. [00:05:12] Creating Detailed Toddler Curriculum for Parents and Providers Why highly detailed lesson plans are helping parents and daycare providers confidently teach toddlers and preschoolers. [00:06:27] Why Kylia Invested in Teacher Resource Academy The moment Kylia realized her Teachers Pay Teachers (TPT) store could become more than a hobby and why she chose to invest in mentorship. [00:07:40] Lessons Learned About Organization and Templates How organizing digital files, using templates, and understanding copyright saved Kylia valuable time. [00:08:24] Using Existing Data to Create More Bestselling Products Why paying attention to what is already selling helped Kylia expand her product lines and create profitable bundles. [00:09:32] Turning Weekly Curriculum Into Multiple Product Streams How Kylia repurposes pieces of her toddler curriculum into standalone resources and future bundles. [00:10:27] Using TikTok to Grow a Niche Audience Why TikTok has become Kylia’s most effective platform for connecting with daycare providers and showcasing her products. [00:11:22] Creating Content Around Pain Points How Kylia uses social media to teach, solve problems, and build trust with her audience. [00:12:39] Getting Comfortable Showing Up Online Kylia shares how she worked through the fear of showing her face and being judged online. [00:13:53] Managing a Teachers Pay Teachers (TPT) Store While Running a Daycare A realistic look at Kylia’s schedule, including early mornings, nap-time work sessions, and prioritizing tasks with the highest return on investment. [00:15:48] Advice for New Teachers Pay Teachers (TPT) Sellers The biggest mistakes Kylia made in the beginning, including waiting too long to set up a lead magnet and email list. [00:16:14] Why Branding Is Not the Most Important Thing Kylia explains why focusing too much on logos and branding can distract new sellers from creating valuable products. [00:18:29] Expanding Beyond Teachers Pay Teachers (TPT) Into Etsy How growing confidence in her Teachers Pay Teachers (TPT) business led Kylia to open an Etsy shop selling sensory bins and create multiple streams of income. [00:19:12] The Power of Small Niches Why smaller niches can still be highly profitable when you focus on solving specific problems for a targeted audience. [00:20:26] An Act of Generosity That Made a Difference Kylia shares a simple but meaningful way she supported daycare families in her community. Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    22 min
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5
out of 5
234 Ratings

About

The Teacher Business School podcast helps teachers and homeschool moms create and sell their own digital products. Whether you're interested in selling teacher resources on Teachers Pay Teacher (TPT), selling low ticket offers, or selling online courses and memberships, this is the show for you! If you're looking for ways to make passive income, quit your 9-5, start a side hustle, and start earning income that makes an income, give this show a listen!

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