Teacher Business School: TPT, Homeschool, & Beyond

Lindsay Bowden

The Teacher Business School podcast helps teachers and homeschool moms create and sell their own digital products. Whether you're interested in selling teacher resources on Teachers Pay Teacher (TPT), selling low ticket offers, or selling online courses and memberships, this is the show for you! If you're looking for ways to make passive income, quit your 9-5, start a side hustle, and start earning income that makes an income, give this show a listen!

  1. 2D AGO

    119: The Keyword Unicorn Strategy Every TPT Seller Needs to Know

    Are you spending hours on your Teachers Pay Teachers (TPT) store but still wondering if it’s actually moving the needle? In this episode, Lindsay sits down with Mike Fuchigami from SEOTpreneur, a former middle school teacher turned full-time teacherpreneur, to unpack what really drives growth on Teachers Pay Teachers (TPT) today. From overcoming burnout and building a purpose-driven business to mastering SEO, data, and sustainable strategies, Mike shares a refreshingly honest look at what works, what doesn’t, and how to stop wasting time on the wrong things. If you’ve ever felt stuck, overwhelmed, or unsure where to focus, this conversation will help you shift your approach and start making smarter, more strategic moves in your business. Key Discussion Points: [00:00:41] Meet Mike and His Teacherpreneur Journey Mike shares his transition from classroom teaching to building a global Teachers Pay Teachers (TPT) business after a mental health turning point. [00:01:47] From Teacher to Data-Driven Seller How Mike’s background in SEL resources evolved into a thriving store and a YouTube platform helping other sellers. [00:04:40] The Gap in Teachers Pay Teachers (TPT) SEO and Data Education Why Mike began creating content and tools to simplify SEO and data analysis for sellers at all levels. [00:06:41] What Separates Growing Sellers from Those Who Plateau The mindset shift that successful sellers adopt instead of blaming algorithms or external changes. [00:08:44] The Danger of Shiny Object Syndrome Why jumping to new platforms too quickly can stall your growth and how to stay focused on what’s working. [00:10:38] Understanding the “Keyword Unicorn” What high search, low competition keywords really mean and why they’re only part of the equation. [00:12:11] Why Most Keyword Strategies Fail The missing piece of SEO, understanding keyword difficulty and your product’s ability to compete. [00:13:25] Matching Your Store Level to Your Keywords How new and experienced sellers should approach keyword selection differently. [00:16:58] The SEOT Framework Explained A breakdown of Strategy, Effort, Optimize, and Tinker and how balancing these leads to smarter growth. [00:18:40] The “Wheel of Success” Concept Why overworking without strategy or optimization can actually slow your progress. [00:20:58] Tools, Data, and Who They’re Really For Which tools work for beginners versus sellers with enough data to make informed decisions. [00:22:44] Inside Mike’s Bootcamp and Mastermind How accountability, feedback, and community help sellers improve their stores faster. [00:24:53] A Smarter Approach for Busy Teachers How to identify what actually drives sales and eliminate tasks that don’t. [00:27:20] Giving Yourself Permission to Focus Why cutting out ineffective strategies can free up time for high-impact work. [00:28:51] The Impact of AI on TPT Sellers How AI is changing the marketplace and why trust is becoming more important than ever. [00:30:03] Building Trust in a “Trust Recession” Simple ways to show authenticity and stand out as a real educator in your product listings. [00:31:48] Using Your Classroom as an Advantage Why real classroom experience is your biggest differentiator in a growing AI-driven space. [00:32:29] Giving Back Through Business Mike shares how he donates a portion of his earnings to support student mental health initiatives. Connect with Mike: https://seotpreneur.com/unicorn https://www.youtube.com/@seotpreneur Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    35 min

  2. APR 15

    118: The Ultimate Guide to Teachers Pay Teachers (TPT) SEO, Keywords, Titles, and Ranking Strategies

    Are your Teachers Pay Teachers (TPT) products actually showing up on Google, or are you missing out on a huge stream of organic traffic without even realizing it? In this episode, Lindsay sits down with SEO expert McKayla from The Comma Mama to break down exactly how teacher sellers can optimize their Teachers Pay Teachers (TPT) resources for Google search. From choosing the right keywords to understanding search intent and avoiding common SEO mistakes, this conversation is packed with actionable strategies that can help your products get discovered beyond the Teachers Pay Teachers (TPT) platform. They also dive into how AI search is evolving and what it means for your business moving forward. If you’ve ever wondered why some products rank and others don’t, or how to get consistent traffic without relying on social media, this episode will give you the clarity and direction you need. Key Discussion Points: [00:00:45] Why Google Traffic Matters Why optimizing for Google helps you reach teachers who aren’t searching directly on Teachers Pay Teachers (TPT). [00:01:56] Understanding SEO and Search Intent What SEO actually means and why matching what buyers are looking for is key to ranking. [00:03:50] Teachers Pay Teachers (TPT) vs. Google SEO Differences How the two platforms rank content differently and why you need to optimize for both. [00:04:44] Keywords as Your Foundation Why keyword research drives your title, description, and overall visibility. [00:06:05] Where to Place Keywords How to use keywords effectively in your title, description, and product images. [00:08:05] Avoiding Keyword Stuffing How to keep your keywords natural while still optimizing your listings. [00:10:41] How Google Interprets Buyer Behavior Why clicks, purchases, and quick exits all impact your rankings. [00:13:39] Checking and Improving Your Rankings How to test if your products are showing up on Google and refine your strategy. [00:16:24] Title Optimization and SEO Risks Why changing titles too often can hurt your rankings and how to do it strategically. [00:18:30] Writing Clear, Clickable Titles How to balance readability, keywords, and user experience for better results. [00:23:18] AI Search and the Future of SEO What’s changing with AI tools and how they evaluate your products and store. [00:33:28] SEO Myths and Ranking Opportunities Why even new sellers can outrank established shops with the right approach. Connect with McKayla: https://thecommamamaco.com https://www.threads.com/@commamama.co https://www.instagram.com/commamama.com https://thecommamamaco.com/tpt-seo-checklist?utm_source=guest_podcast&utm_medium=social&utm_campaign=teacher_business_school Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    43 min

  3. APR 8

    117: Simple SEO Strategies That Actually Work on Teachers Pay Teachers (TPT)

    What if your SEO strategy isn’t the problem, but your conversion rate is? In this episode, Lindsay sits down with Matt Carey, creator of SEO Mantis, to unpack what’s really happening behind the Teachers Pay Teachers (TPT) search algorithm. If you’ve ever felt like you’re doing “all the right things” with keywords but still not seeing results, this conversation will shift how you think about SEO entirely. From understanding how conversions impact rankings to optimizing previews, titles, and descriptions, Matt breaks down SEO in a way that feels simple, doable, and actually effective. This episode is packed with practical insights, especially if SEO has ever felt overwhelming or confusing. You’ll walk away with a clearer understanding of how to get found and, more importantly, how to turn views into sales. Key Discussion Points: [00:00:41] Why SEO Alone Isn’t Enough Why having the right keywords is only part of the equation, and how conversions play a major role in boosting your rankings on Teachers Pay Teachers (TPT). [00:01:41] What the Teachers Pay Teachers (TPT) Algorithm Really Looks At A deeper look into factors like wishlists, cart adds, and preview engagement, and how they influence where your product shows up in search. [00:03:41] Simplifying SEO for Sellers Why SEO doesn’t have to be complicated, and how thinking of it as a “matching game” can make it more approachable and actionable. [00:05:41] The Library Analogy for SEO A powerful way to visualize how keywords, titles, and rankings work together to help buyers find exactly what they need. [00:07:41] The Importance of Visuals and First Impressions How thumbnails, previews, and descriptions mirror a book cover and summary, and why they matter just as much as keywords. [00:11:41] The Story Behind SEO Mantis How Matt identified a gap in the Teachers Pay Teachers (TPT) market and created a simple, user-friendly tool to help sellers optimize their listings. [00:12:41] What the SEO Mantis Extension Actually Does An inside look at how the tool analyzes titles, descriptions, keywords, and more to give actionable feedback. [00:15:41] The First Things to Check on Any Listing Why your title, description snippet, and thumbnail are the most important elements for getting clicks and visibility. [00:17:41] Does Keyword Order Matter? How Teachers Pay Teachers' (TPT's) search predictions and trends suggest that keyword placement may play a bigger role than you think. [00:21:41] Why the Algorithm Is Always Changing Understanding Teachers Pay Teachers (TPT) as a business and why constant updates are necessary, plus how sellers should adapt. [00:23:41] Turning Views into Sales How to identify a conversion problem and improve previews, descriptions, and overall listing quality. [00:24:41] Writing Better Product Descriptions What benefit statements are, why they matter, and how to avoid overwhelming buyers with too much information. [00:26:41] Easy Wins for Better Previews Simple strategies like watermarking your full resource or using video previews to increase buyer confidence. [00:28:41] Time Management for Teacher Entrepreneurs A realistic approach to staying focused, including prioritizing top tasks and using time blocking effectively. [00:30:41] Pricing and Accessibility of SEO Tools A breakdown of SEO Mantis pricing and why investing in SEO support can accelerate your business growth. Free pro access to SEO Mantis for one month. Subscribers can use promo code LB-MONTH at checkout. They can cancel anytime. Just go to seomantis.com to sign-up Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    35 min

  4. APR 1

    116: How to Use Data to Grow Your Teachers Pay Teachers (TPT) Store Faster How to Use Data to Grow Your Teachers Pay Teachers (TPT) Store Faster with Your Data Playbook

    Are you focusing on the right data in your Teachers Pay Teachers (TPT) store, or are you guessing your way to growth? In this episode, Lindsay sits down with Jarrett Vaucher from Your Data Playbook to break down exactly how teacher sellers can use data to make smarter decisions and scale their businesses. If you’ve ever felt overwhelmed by your dashboard or unsure what metrics actually matter, this conversation simplifies everything. Jarrett walks us through the customer journey, from getting discovered to making the sale, and shows how small, strategic changes can lead to big results. You’ll also hear how top sellers think differently, what data actually drives revenue, and how tools like Your Data Playbook remove the guesswork so you can focus on what moves the needle. Key Discussion Points: [00:00:41] What to Expect from Data-Driven Growth Why understanding your data is the key to scaling your Teachers Pay Teachers (TPT) store and making smarter business decisions. [00:01:41] How Your Data Playbook Was Created Jarrett shares how his background in analytics and his wife’s Teachers Pay Teachers (TPT) store led to building a tool for sellers. [00:03:41] Why the TPT Dashboard Isn’t Enough The limitations of Teachers Pay Teachers’ (TPT's) native data and why sellers struggle to interpret what’s actually working. [00:05:41] Understanding the Customer Funnel A breakdown of the full buyer journey, from discovery to purchase, and why each stage matters. [00:06:41] Discoverability and Keyword Strategy Why showing up in search is everything and how ranking on page one impacts your sales. [00:08:41] Stopping the Scroll with Covers How your product cover influences clicks and what makes a listing stand out in a crowded market. [00:09:41] The Role of Previews in Conversion Why previews are one of the most important factors in converting buyers and building trust. [00:10:41] Are Video Previews Worth It? The pros and cons of video previews and why static previews often perform better. [00:13:41] The Conversion Phase Explained How to build confidence with buyers and increase purchases through strong previews and social proof. [00:14:41] What Data Points to Track First The most important metrics to focus on if you’re making under $500 per month. [00:16:41] Why SEO Should Come Before Product Creation How to use search data to validate demand before you spend time creating resources. [00:19:41] The Three Growth Levers Traffic, conversion rate, and pricing, and how each one impacts your revenue. [00:21:41] How to Improve Low-Converting Products How to identify weak products and what to tweak first to boost performance. [00:22:41] Pricing Myths That Hold Sellers Back Why sellers are afraid to raise prices and how testing pricing can increase profits. [00:24:41] Inside Your Data Playbook An overview of the platform and how it provides actionable recommendations for growth. [00:26:41] The Product Change Tracker Explained How to know if your changes actually worked and how much revenue they can generate. [00:28:41] Creating a Weekly Optimization Plan How small, consistent updates can lead to meaningful growth over time. [00:30:41] SEO Tools for New Sellers Why SEO tools are the best starting point and how to use them to find product ideas. [00:31:41] What Top Sellers Do Differently Why the biggest difference is simply more page views and diversified traffic sources. [00:33:41] Can New Sellers Still Succeed? How newer products can still rank and why fresh reviews matter more than old ones. [00:36:41] Scaling Beyond Teachers Pay Teachers (TPT) Traffic How adding email lists and other channels helps sellers grow faster. [00:38:41] Why Email Lists Matter Most The importance of owning your audience and why email outperforms social media. [00:41:41] How AI Is Changing Teachers Pay Teachers (TPT) Businesses How AI speeds up creation and optimization while still requiring your expertise. [00:44:41] Thinking Like a Business Owner Why shifting your mindset is essential for long-term success on Teachers Pay Teachers (TPT). [00:46:41] A Generosity Moment Jarrett shares how his family gives back both in business and in their local community. Your Data Playbook: https://www.yourdataplaybook.com Free Audit: https://www.yourdataplaybook.com/free-store-audit Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    52 min

  5. MAR 25

    115: From TPT to Etsy: How to Reach More Buyers and Grow Your Business

    What if you could turn your existing Teachers Pay Teachers (TPT) resources into a whole new income stream, without creating anything new? In this episode, Lindsay sits down with Etsy expert Dylan Jahraus to break down exactly how teacher sellers can expand beyond Teachers Pay Teachers (TPT) and tap into a completely different audience on Etsy. From understanding the Etsy customer to optimizing listings for search and conversions, this conversation is packed with actionable strategies. Whether you're brand new to Etsy or just curious about diversifying your revenue, this episode will help you see what’s possible and how to get started. Key Discussion Points: [00:00:41] Why Etsy Is a Powerful Opportunity for Teachers Pay Teachers (TPT) Sellers How Etsy reaches a different audience, including parents, homeschool families, and tutors, giving teachers access to new streams of income. [00:04:41] Understanding the Etsy Customer vs. Teachers Pay Teachers (TPT) Buyer Why Etsy shoppers are often browsing for ideas and solutions, and how that changes the way you position your products. [00:06:41] What Types of Teacher Resources Sell Well on Etsy From early childhood activities to test prep and even higher-level content, what niches are performing across the platform. [00:09:41] How to Open Your Etsy Shop the Right Way Why timing matters when launching your shop and how to take advantage of Etsy’s early visibility boost. [00:10:41] Creating Listings That Actually Get Found How to shift from product-focused titles to customer-focused keywords that match how people search on Etsy and Google. [00:12:41] Using Images to Drive Conversions Why Etsy gives you up to 20 photos and how to use them like a sales page to showcase value, usage, and outcomes. [00:14:41] Writing Descriptions for Mobile Shoppers How Etsy’s mobile-first experience changes the way you write descriptions and present product details. [00:16:41] Increasing Sales with Simple Messaging Strategies How automated messages and bundle offers can turn low-cost purchases into higher-value sales. [00:19:41] Owning the Customer Experience on Etsy Why having control over messaging, policies, and communication gives you a competitive edge. [00:20:41] Driving Traffic Without Paid Ads How to use SEO, pricing strategy, and perceived value to stand out in Etsy search results. [00:21:41] The Power of Loss Leaders for Shop Growth Why low-priced, high-volume listings can boost visibility across your entire shop. [00:22:41] Leveraging Pinterest for Consistent Traffic How Pinterest integrates with Etsy and why optimized images can drive long-term organic traffic. [00:24:41] Understanding Etsy Fees and Costs A breakdown of listing fees, transaction fees, and what to expect when starting your shop. [00:25:41] Using Facebook Groups to Find Customers Why Facebook groups are one of the fastest ways to connect with your ideal audience and generate sales. [00:27:41] Common Listing Mistakes That Hurt Sales How weak images, lack of clarity, or missing trust signals can stop customers from purchasing. [00:28:41] Building Trust Through Authority and Reviews Why showcasing your teaching experience and leveraging reviews can significantly boost conversions. [00:30:41] How to Get Started Without Overwhelm Why you only need one product to begin and how to build momentum step by step. [00:31:41] Balancing Business and Family Life A realistic look at building a business in the margins and redefining productivity as a busy teacher or parent. [00:33:41] A Powerful Perspective on Generosity and Freedom How building a business can create opportunities to give back through time, experiences, and financial support. Dylan's 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    39 min

  6. MAR 18

    114: How to Prepare for Tax Season as a Teachers Pay Teachers Seller (Without the Stress)

    Are you feeling overwhelmed trying to figure out taxes for your Teachers Pay Teachers (TPT) business? You’re not alone, and the good news is, it doesn’t have to be complicated. In this episode, Lindsay sits down with Emily Bryant from All About Accounting to break down everything Teachers Pay Teachers (TPT) sellers need to know about preparing for tax season. Whether you’re brand new to selling on Teachers Pay Teachers (TPT) or you’ve been running your teacher business for years, this conversation will help you get organized, understand your options, and feel more confident about your finances. From business bank accounts to deductions and deciding whether you need an LLC, this episode is packed with practical, easy-to-follow advice designed specifically for teacherpreneurs. Key Discussion Points: [00:00:41] The #1 Tax Tip Every Teachers Pay Teachers (TPT) Seller Needs to Know Why opening a separate business bank account is the first step to simplifying your taxes and staying organized as a Teachers Pay Teachers seller. [00:03:12] LLCs vs. Sole Proprietor for TPT Sellers What you need to know about business structures, when an LLC makes sense, and how it impacts your taxes as a teacher business owner. [00:07:28] Best Tax Deductions for Teachers Pay Teachers (TPT) Sellers A breakdown of common write-offs like digital tools, curriculum resources, office supplies, and other often-missed deductions. [00:12:05] DIY Taxes vs. Hiring a CPA How to decide whether to file your own taxes using software like TurboTax or hire a professional for your Teachers Pay Teachers (TPT) business. [00:16:44] Common Tax Mistakes TPT Sellers Make The biggest pitfalls teachers run into during tax season and how to avoid costly errors. Connect with Emily Bryant: All About Accounting Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    1 hr

  7. MAR 11

    113: How Teachers Can Turn Teachers Pay Teachers (TPT) Resources into Amazon KDP Books

    Are you sitting on a library of Teachers Pay Teachers (TPT) resources that could be earning you income somewhere else too? In this episode, Lindsay shares an exciting opportunity for teacher entrepreneurs who want to expand beyond Teachers Pay Teachers (TPT) and turn their existing resources into published books on Amazon KDP. If you have already created educational materials, you may be closer to publishing a book than you think. Lindsay walks through what’s inside her new course that teaches educators how to transform their current resources into Amazon KDP books quickly and efficiently. From setting up your account to formatting your book and launching it successfully, this training is designed to simplify the process and help teachers start earning from a brand new platform. Key Discussion Points: [00:00:41] A New Course for Teacher Entrepreneurs Lindsay announces the launch of her highly requested course that teaches teachers how to sell educational books using Amazon KDP. [00:01:05] Real Results from Publishing on KDP She shares her own experience selling 13 books in less than a month with just one title, plus results from a team member who sold 11 books in a single month. [00:01:24] Turning Existing Teachers Pay Teachers (TPT) Resources into Books Learn how teachers can repurpose educational materials they have already created and convert them into publishable books in less than a week. [00:01:46] Step by Step Setup and Book Creation The course walks through setting up a free KDP account, connecting payment information, selecting the right product, formatting pages, and assembling the full book. [00:02:05] Designing a Scroll Stopping Cover and Listing Lindsay explains why book covers are critical for visibility on Amazon and how to create a compelling cover that grabs attention. [00:02:28] Publishing, Pricing, and Standing Out on Amazon Inside the training, she teaches how to upload the book, price it strategically, create an author profile, and use A+ Content to make listings stand out. [00:02:47] Launching Your Book and Generating Sales Lindsay shares strategies for launching your book effectively so it begins generating income quickly. [00:03:06] Templates, Bonuses, and Launch Resources The program includes interior templates, cover templates, launch emails, and a complete checklist to guide you through the entire process. KDP Course: lindsaybowden.com/KDP ($97 today only!) One of Lindsay's Amazon KDP Workbooks: https://www.amazon.com/dp/B0GLYKZQ15 Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    4 min

  8. MAR 4

    112: The Best Next Income Stream for Teachers Pay Teachers (TPT) Sellers? An Introduction to Amazon KDP

    Are you a Teachers Pay Teachers (TPT) seller who wants to increase your income without creating an entirely new business from scratch? What if your next revenue stream could come from resources you have already made? In this episode, Lindsay shares why Amazon KDP might be the best next step for teacher business owners who are ready to diversify their income. After personally listing more than 10 workbooks and working through every formatting mistake along the way, she breaks down exactly how Kindle Direct Publishing works, how royalties are calculated, and how to turn your existing Teachers Pay Teachers (TPT) content into print workbooks that sell organically on Amazon. If you have been curious about KDP but unsure where to start, this episode gives you a clear, practical overview. Key Discussion Points: [00:00:41] Why KDP Is a Smart Next Income Stream for Teachers Pay Teachers (TPT) Sellers Why Amazon KDP is a natural expansion for teacher entrepreneurs who want additional revenue without building something completely new. [00:01:00] What Is Amazon KDP and How Does It Work? An overview of Kindle Direct Publishing, including how you upload a workbook, how Amazon prints and ships it, and why there are no upfront startup costs. [00:02:50] Understanding the Royalty Structure How pricing works, how printing costs are calculated, and what the 60 percent royalty means for your actual profit per book. [00:04:02] Is KDP Really Passive Income? What makes KDP close to passive income, how the search algorithm works, and why organic sales can add up over time. [00:05:31] What Teachers Pay Teachers (TPT) Products Translate Well to KDP Which types of resources, such as worksheets and guided notes, work best as print workbooks and which digital products do not translate. [00:06:49] Reaching a Different Audience on Amazon Why your KDP customers are typically parents, homeschool families, and tutors, and how that should shape your workbook content. [00:07:15] Formatting Your Workbook the Right Way The required half-inch margins, how to set up guides in Canva or PowerPoint, and the importance of clean, printable layouts. [00:07:39] Adding Teaching Support for Parents Why including teaching tips, detailed answer keys, and extra support resources can lead to better reviews and repeat buyers. [00:08:29] Using Teachers Pay Teachers (TPT) and KDP Together How to cross-promote your Teachers Pay Teachers (TPT) store and KDP books to reach different audiences and maximize sales across both platforms. Connect further: Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDPEarn 3-4 figures per month on TPT | https://lindsaybowden.com/startStart or grow your TPT email list | https://lindsaybowden.com/emailAnd make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowdenWatch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.

    11 min
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5
out of 5
230 Ratings

About

The Teacher Business School podcast helps teachers and homeschool moms create and sell their own digital products. Whether you're interested in selling teacher resources on Teachers Pay Teacher (TPT), selling low ticket offers, or selling online courses and memberships, this is the show for you! If you're looking for ways to make passive income, quit your 9-5, start a side hustle, and start earning income that makes an income, give this show a listen!

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