Digital Shelf Insider

MetricsCart
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Digital Shelf Insider

The Digital Shelf Insider podcast by MetricsCart is a go-to resource for insights on marketplace dynamics, digital shelf trends, and evolving shopper behaviors. Each episode features industry experts sharing actionable strategies and the latest developments shaping ecommerce success.

Episodes

  1. Ep 10: Kiri Masters, Retail Media Industry Analyst - Exploring Amazon’s Evolving Shopper Trends

    2 DAYS AGO

    Ep 10: Kiri Masters, Retail Media Industry Analyst - Exploring Amazon’s Evolving Shopper Trends

    In the tenth episode of the Digital Shelf Insider Podcast, host Shreshta sits down with Kiri Masters, a leading Retail Media Industry Analyst, to uncover the biggest shifts in retail media, online shopping behavior, and Amazon search optimization. Kiri shares her journey from founding Bobsled Marketing (now Acadia) in 2015 to becoming a sought-after industry analyst. She breaks down how retail media has grown over the years, why brands struggled in the early days of Amazon, and what the future holds for digital commerce. With the rise of AI-powered shopping assistants like Amazon Rufus, search behavior is shifting from keyword-driven SEO to context-aware conversational search, changing how brands optimize their product listings. Disclaimer: The content shared in the Digital Shelf Insider Podcast by MetricsCart is for general informational and discussion purposes only. The insights, opinions, and perspectives expressed by hosts and guests are their own and do not constitute professional advice, recommendations, or endorsements by MetricsCart or any affiliated entity.

    24 min
  2. Ep 09: Lynsey Sweales, E-Commerce Consultant & Author - Achieving Omnichannel Success Through Data

    FEB 2

    Ep 09: Lynsey Sweales, E-Commerce Consultant & Author - Achieving Omnichannel Success Through Data

    Welcome to another insightful episode of the Digital Shelf Insider Podcast, where our host Shreshta Joy sits down with Lynsey Sweales, founding partner of Cognitive Union, a digital marketing expert with over 20 years of experience in B2B and B2C e-commerce. In this episode, Lynsey delves deep into the evolving customer journey, offering actionable strategies on how businesses can bridge the gap between online and offline retail, utilize data effectively, and foster internal collaboration for a truly unified experience. Whether you're an e-commerce professional, brand manager, or digital marketer, this conversation is packed with strategies to help you excel in the competitive digital retail landscape. Disclaimer: The content shared in the Digital Shelf Insider Podcast by MetricsCart is for general information and discussion purposes only. The insights, opinions, and perspectives expressed by hosts and guests are their own and do not constitute professional advice, recommendations, or endorsements by MetricsCart or any affiliated entity.

    30 min
  3. Ep 08: Chris Perry, CLO, firstmovr - Optimizing Product Listings for Growth

    JAN 26

    Ep 08: Chris Perry, CLO, firstmovr - Optimizing Product Listings for Growth

    This time, our host, Shreshta, sat with a dream guest, Chris Perry, a leading expert,and Chief Learning Officer at firstmovr. With years of experience working with top CPG brands, Chris brings a wealth of knowledge on how to optimize product listings to drive growth across major e-commerce platforms like Amazon, Walmart, and Target. Whether you're a brand manufacturer, a seller, or an e-commerce professional, this episode is packed with actionable insights to help you level up your product listings and maximize growth opportunities.

    35 min
  4. Ep 07: Matthew Kelly, Head of Commerce, PRECIOUS - Digital Shelf Strategies for CPG Brands

    JAN 20

    Ep 07: Matthew Kelly, Head of Commerce, PRECIOUS - Digital Shelf Strategies for CPG Brands

    In this exciting episode of the Digital Shelf Insider Podcast, our host, Shreshta, has an insightful conversation with Matthew Kelly, Head of Commerce at PRECIOUS. With over two decades of experience in the fast-paced world of digital commerce, Matthew has collaborated with top brands like Johnny Walker, Guinness, Captain Morgan, and Baileys, bringing a wealth of insights into the evolving e-commerce landscape. From leveraging AI to enhance digital shelf strategies to tackling pricing challenges across platforms like Amazon, Walmart, and Target, Matthew provides invaluable takeaways for brands striving to succeed in today’s competitive market.

    32 min
  5. Ep 06: Amanda Wolff, CRO, Jenda - Optimizing Digital Commerce Content for Success

    JAN 12

    Ep 06: Amanda Wolff, CRO, Jenda - Optimizing Digital Commerce Content for Success

    In the sixth episode of the Digital Shelf Insider Podcast, our host, Shreshta Joy, converses with Amanda Wolff, CRO at Jenda, and shares her rich experience in e-commerce, digital marketing, and omnichannel strategies. Amanda discusses her professional journey as a writer in the early days to leading transformations at startups and established businesses. She delves into her current role at Jenda, which specializes in leveraging e-commerce data for the beverage alcohol sector. The episode also explores key topics like optimizing digital shelf content, understanding customer behavior across online and offline channels, and the rising importance of AI in personalizing the e-commerce experience.

    27 min
  6. Ep 05: Morgan McAlenney, VP, Public Label - Building Future Proof Digital Shelf Strategies

    JAN 5

    Ep 05: Morgan McAlenney, VP, Public Label - Building Future Proof Digital Shelf Strategies

    Step into the new year with actionable insights from industry leaders! In the fifth episode, we sit down with Morgan McAlenney, a veteran in the e-commerce industry with over 20 years of experience. Morgan dives deep into the complexities brands face in maintaining a competitive edge, sharing actionable strategies for future-proofing your digital shelf content. This episode is packed with value for digital shelf managers, brand strategists, and online sellers looking to elevate their e-commerce performance.

    18 min
  7. Ep 04: Irina Zagradskaya, E-Commerce Team Lead, Accel Club - Getting Ready for Marketplace Compliance

    12/15/2024

    Ep 04: Irina Zagradskaya, E-Commerce Team Lead, Accel Club - Getting Ready for Marketplace Compliance

    In this episode of the Digital Shelf Insider podcast by MetricsCart, host Shreshta sits down with Irina Zagradskaya, the e-commerce team lead at Accel Club. With over a decade of experience in e-commerce, Irina shares her journey from managing products on eBay to leading a team that excels in risk mitigation, compliance, and marketplace infrastructure building.

    31 min
  8. Ep 03: François Maingret, E-Commerce Expert - Product Discovery on Digital Shelf

    12/08/2024

    Ep 03: François Maingret, E-Commerce Expert - Product Discovery on Digital Shelf

    In this episode, we are joined by François Maingret, e-commerce thought leader and e-commerce department manager at Cleanis, who shares valuable insights into seasonal shopping trends, brand strategies, and the innovations shaping the digital commerce space. This episode is packed with actionable takeaways for brand managers, Amazon sellers, and e-commerce enthusiasts. François explores the differences between Black Friday and Christmas shopping behaviors, the power of product discovery and customer recommendations, and how brands can effectively manage challenges like pricing consistency and reverse logistics.

    33 min
  9. Ep 02: Jennifer Alexander, E-Commerce & Digital Consultant - Age of Choice and Personalization

    12/01/2024

    Ep 02: Jennifer Alexander, E-Commerce & Digital Consultant - Age of Choice and Personalization

    In this episode, we are joined by Jennifer Alexander, an E-Commerce and Digital Consultant with 20+ years of experience working with various CPG brands. Jennie discusses the evolution of e-commerce, emphasizing the integration of digital and physical retail to meet modern shopper expectations. She highlights the importance of personalization, consumer choice, and leveraging tools like ratings and reviews to optimize strategies. Jennie also stresses the need for tactical planning during peak seasons and adapting to shifting generational behaviors.

    29 min
  10. Ep 1: Gregor Murray, Digital Commerce Global - What's Winning on the Digital Shelf?

    11/27/2024

    Ep 1: Gregor Murray, Digital Commerce Global - What's Winning on the Digital Shelf?

    Welcome to the debut episode of MetricsCart’s Digital Shelf Insider Podcast! In this episode, we are joined by Gregor Murray, an expert in e-commerce strategy and co-founder of Digital Commerce Global. Drawing from decades of experience in CPG and e-commerce, Gregor shares actionable insights on navigating challenges, seizing opportunities, and building competitive advantages in the digital commerce space. What You’ll Learn: 👉Mastering Amazon: Strategies to overcome operational challenges and maximize opportunities during peak seasons like Prime Day and Black Friday. 👉Legacy vs. Digitally Native Brands: How traditional and digital-first brands differ in their approach to metrics and strategies. 👉CSMART Framework: A breakdown of Content, Search, Marketing, Availability, Robustness, and Trust to optimize the digital shelf. 👉Trust and MAP Compliance: Why ratings, reviews, and consistent pricing are essential for building customer trust. 👉Actionable E-commerce Strategies: The importance of agility, cross-functional collaboration, and data-driven decision-making. 👉Future Trends: Preparing for digital-first generations and adapting to ever-evolving customer behaviors. Whether you're an established brand or just starting in the digital commerce world, this episode is packed with insights to drive your strategy forward. 🚨 𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨: 🔔 Subscribe to our channel for more insightful episodes. 👍 Like this video if you found it helpful. 👇 Comment your thoughts and questions below. 👉 Share this episode with your network. 🎧 Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators. 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://metricscart.com/ LinkedIn: https://www.linkedin.com/company/metricscart/ Newsletter: https://www.linkedin.com/newsletters/7205793186244354048/ Pinterest: https://www.pinterest.com/metricscart/ Connect with our guest and host on LinkedIn here: Gregor Murray: https://www.linkedin.com/in/gregormurray/ Shreshta Joy (Host): https://www.linkedin.com/in/shreshta-joy/

    46 min
  • 10 Episodes

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The Digital Shelf Insider podcast by MetricsCart is a go-to resource for insights on marketplace dynamics, digital shelf trends, and evolving shopper behaviors. Each episode features industry experts sharing actionable strategies and the latest developments shaping ecommerce success.

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