Digital Shelf Insider

MetricsCart

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The Digital Shelf Insider podcast by MetricsCart is a go-to resource for insights on marketplace dynamics, digital shelf trends, and evolving shopper behaviors. Each episode features industry experts sharing actionable strategies and the latest developments shaping ecommerce success.

3 DAYS AGO

Ep 02: Jennifer Alexander, E-Commerce & Digital Consultant - Age of Choice and Personalization

In this episode, we are joined by Jennifer Alexander, an E-Commerce and Digital Consultant with 20+ years of experience working with various CPG brands. Jennie discusses the evolution of e-commerce, emphasizing the integration of digital and physical retail to meet modern shopper expectations. She highlights the importance of personalization, consumer choice, and leveraging tools like ratings and reviews to optimize strategies. Jennie also stresses the need for tactical planning during peak seasons and adapting to shifting generational behaviors.

29 min
NOV 27

Ep 1: Gregor Murray, Digital Commerce Global - What's Winning on the Digital Shelf?

Welcome to the debut episode of MetricsCart’s Digital Shelf Insider Podcast! In this episode, we are joined by Gregor Murray, an expert in e-commerce strategy and co-founder of Digital Commerce Global. Drawing from decades of experience in CPG and e-commerce, Gregor shares actionable insights on navigating challenges, seizing opportunities, and building competitive advantages in the digital commerce space. What You’ll Learn: 👉Mastering Amazon: Strategies to overcome operational challenges and maximize opportunities during peak seasons like Prime Day and Black Friday. 👉Legacy vs. Digitally Native Brands: How traditional and digital-first brands differ in their approach to metrics and strategies. 👉CSMART Framework: A breakdown of Content, Search, Marketing, Availability, Robustness, and Trust to optimize the digital shelf. 👉Trust and MAP Compliance: Why ratings, reviews, and consistent pricing are essential for building customer trust. 👉Actionable E-commerce Strategies: The importance of agility, cross-functional collaboration, and data-driven decision-making. 👉Future Trends: Preparing for digital-first generations and adapting to ever-evolving customer behaviors. Whether you're an established brand or just starting in the digital commerce world, this episode is packed with insights to drive your strategy forward. 🚨 𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨: 🔔 Subscribe to our channel for more insightful episodes. 👍 Like this video if you found it helpful. 👇 Comment your thoughts and questions below. 👉 Share this episode with your network. 🎧 Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators. 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://metricscart.com/ LinkedIn: https://www.linkedin.com/company/metricscart/ Newsletter: https://www.linkedin.com/newsletters/7205793186244354048/ Pinterest: https://www.pinterest.com/metricscart/ Connect with our guest and host on LinkedIn here: Gregor Murray: https://www.linkedin.com/in/gregormurray/ Shreshta Joy (Host): https://www.linkedin.com/in/shreshta-joy/

46 min

2 Episodes

The Digital Shelf Insider podcast by MetricsCart is a go-to resource for insights on marketplace dynamics, digital shelf trends, and evolving shopper behaviors. Each episode features industry experts sharing actionable strategies and the latest developments shaping ecommerce success.

Creator

MetricsCart
Years Active

2K
Episodes

2
Show Website

Digital Shelf Insider

Digital Shelf Insider

Episodes

Ep 02: Jennifer Alexander, E-Commerce & Digital Consultant - Age of Choice and Personalization

Ep 1: Gregor Murray, Digital Commerce Global - What's Winning on the Digital Shelf?

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