Digital Web Solutions

Anikó Hoang
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The Digital Web Solutions covers search engine optimisation, technical SEO, content marketing, link building, digital PR, local SEO, ecommerce SEO, online reputation, AI search, and brand authority. Each episode focuses on the strategies businesses can use to increase organic traffic, strengthen digital visibility, and compete more effectively in search. Hosted by Ani Hoang, Global Marketing Lead at Digital Web Solutions, the podcast examines how businesses can improve search engine visibility, build online authority, and turn digital marketing into measurable growth. Dawood Bukhari, CEO of Digital Web Solutions, joins the conversation to share an operator’s perspective on agency growth, entrepreneurship, leadership, and the changing digital landscape. His experience helps connect SEO strategy with the wider commercial decisions that influence revenue, reputation, and long-term brand performance. The podcast hosts converstions with recognised experts such as Kyle Roof, James Dooley, Kasra Dash, Bruce Clay, and Jason Hennessey. These industry connections help place Digital Web Solutions within the broader conversation around search performance, topical authority, digital assets, lead generation, and sustainable online growth. The Digital Web Solutions Podcast is created for business owners, marketing leaders, SEO professionals, agency founders, and entrepreneurs who want to understand how search visibility supports brand growth. Connect with Digital Web Solutions to join the conversation, recommend a guest, or explore opportunities to appear on the podcast.

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  1. 8월 14일

    How do you build authority as a Healthcare brand? Try this

    Ranking a medical site isn't like ranking anything else. Healthcare falls under Google's YMYL (Your Money or Your Life) rules, which means the trust bar is brutally high, and most link building tactics that work in other niches will quietly get your site buried, or penalized. DWS helps brands earn high-authority backlinks and grow AI visibility across search and answer engines. Book your free strategy call now https://www.digitalwebsolutions.com/ In this episode, we break down how link building really works for healthcare, telehealth, clinics, and medical brands in 2026. Find out how to build authority that holds up to Google's E-E-A-T scrutiny AND shows up in AI answers like ChatGPT, Perplexity, and Google AI Overviews. Timestamps: 00:00 - 00:48: Why EEAT Matters in Healthcare Link Building 00:48 - 01:20: The Most Effective Healthcare Link Building Strategy 01:20 - 01:46: How Backlinks Support Trust & SEO 01:46 - 02:07: How Many Backlinks Do You Actually Need? 02:07 - 02:45: Is Guest Posting Safe for Healthcare Brands? 02:45 - 03:22: How to Plan Your Anchor Text for healthcare link building? 03:22 - 03:42: The Power of Local Authority Links 03:42 - 04:17: How Long Until You See Results? 04:17 - 04:54: Should You Create Patient Education Content? 04:54 - 05:27: Do AI-Generated Mentions (ChatGPT, AI Overviews) Matter? 05:27 - 05:51: Backlinks to Avoid in Healthcare Link Building 05:51 - 06:29: Free Link Building Consultation Whether you run an SEO agency, manage a healthcare client, or handle marketing in-house, this video will help you clear out misconceptions and help you get long-term trust instead of short-term risk.

  2. 7월 31일

    Jason Hennesey's Law Firm SEO Strategies You Didn't Know

    Law firm SEO is not everyone's cup of tea. The legal industry is one of the most highly competitive and regulated areas. The reason is extreme market saturation, stringent ethical promotion rules, and Google’s demand for high-level E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Undoubtedly, standing out demands overcoming several core challenges. In this podcast, Dawood (CEO of Digital Web Solutions) goes deep into how to rank for legal search, optimize traffic into signed cases, and why many law firm SEO strategies fail. Jason wrote the Amazon’s bestseller "Law Firm SEO" book and generated over a billion dollars in leads for attorneys, making him the definitive voice on SEO for lawyers. In this episode, he breaks down everything, from local SEO tactics for attorneys to what actually converts on law firm websites to whether law firms can rank inside AI search results. Our host, Dawood, directs Jason to the exact questions that attorneys, legal firm marketing managers, and law SEO professionals should be doing. If you've been searching for real answers on law firm SEO without the fluff, Dawood gets them from one of the few people who have actually done it at scale. Topics covered: Does SEO actually work for law firms, or is it just a sales pitch? Is SEO better than Google Ads for lawyers in the long term? What are the best SEO strategies for attorneys starting from zero? How do law firms rank in ChatGPT and AI overviews? For more SEO Tactics, visit us now at https://www.digitalwebsolutions.com/ and let us create a business-custom strategy for you. In this episode, we discuss: 00:00 - 01:29: Dawood introduces Jason Hennessey and his law firm SEO credentials 01:29 - 02:39: How Jason accidentally built a law firm SEO empire 02:39 - 04:21: Does SEO actually work for law firms, or is it just a pitch? 04:21 - 05:47: SEO vs Google Ads for lawyers: the honest answer 05:47 - 07:33: Best SEO strategies for attorneys starting from zero 07:33 - 09:38: Google Business Profile and local SEO tactics 09:38 - 11:32: Full local SEO strategy for law firms beyond the map pack 11:32 - 13:35: How to find SEO keywords that bring in legal leads 13:35 - 15:15: Highest CPC legal keywords and how to target them organically 15:15 - 17:02: Do FAQ pages still help law firm SEO? 17:02 - 19:07: Schema markup for attorneys: the competitive advantage nobody uses 19:07 - 21:23: Are backlinks still important for law firm websites? 21:23 - 23:51: AI content and law firm SEO: where Jason draws the line 23:51 - 26:27: Getting traffic but no leads? What is broken on your law firm website 26:27 - 28:59: How to measure SEO ROI for law firms beyond rankings 28:59 - 31:29: Can law firms rank in ChatGPT and AI overviews? 31:29 - 33:37: The one thing most attorneys still get wrong about Google rankings ️ Hosted by Dawood Bukhari — helping law marketing agencies get real, actionable strategies and results across businesses:  / dawoodbukhari   Subscribe for more law firm and other SEO strategies: https://bit.ly/44fNtyW

  3. 7월 30일

    Digital PR: What is it and How to Do it Right for AI with James Dooley

    Let's break down exactly how Digital PR is the secret weapon to getting your brand cited, recommended, and sourced by major AI models with James Dooley. We’ll show you how to transition from ranking on page one of Google to becoming the definitive answer in an AI chat prompt. If you want to future-proof your digital marketing and build unstoppable brand authority, this guide is for you! Start your first Digital PR Campaign: https://www.digitalwebsolutions.com/digital-pr-services/ Learn how to start your Digital PR campaign. Read the Digital PR, Unfiltered book https://www.amazon.com/dp/B0FTKNB2DZ Timestamps: 00:00 - 00:38: What Is Digital PR? 00:38 - 01:36: The type of Digital PR Campaigns 01:36 - 03:18: Reactive vs. Proactive PR Strategies 03:18 - 04:45: What Is Consensus and Why It Matters for AI Rankings 04:45 - 07:40: The Claim, Frame, Prove Model 07:40 - 10:22: When Should a Brand Start Investing in Digital PR? 10:22 - 12:03: How to Start Your First Digital PR Campaign What You’ll Learn in This Video: - The "Digital PR" Advantage: Why traditional paid or sponsored links won't move the needle for AI visibility, and how earned editorial placements (like DR50+ and DR70+) make your brand a trusted reference. - The AI Knowledge Graph: How AI tools crawl the web and which high-authority data sources they actually trust. - Data-Driven Storytelling: How to use public or proprietary data to build journalist-friendly stories that earn syndication on top-tier news sites. What is Digital PR? Digital PR (Public Relations) is an online marketing strategy used to build a brand's visibility, credibility, and reputation. By securing media coverage, positive mentions, and backlinks across digital channels, it combines traditional PR principles with SEO to drive organic search rankings and targeted website traffic. #Digitalpr #linkbuilding #aiseo #seostrategy

  4. 7월 28일

    Kyle Roof's SEO Agency Tips & How He Built Page Optimizer Pro

    Kyle Roof is the co-founder of High Voltage SEO agency and also the co-creator and math behind the on-page SEO evaluation tool PageOptimizer Pro. He regularly presents on a variety of SEO topics and has been invited to speak at top international digital marketing and SEO conferences. In this epsiode Kyle chats with Dawood Bukhari (CEO of Digital Web Solutions), and shares his best tips for SEO agency owners to optimize their agency processes and workflows. Extra topics: What does Kyle Roof do outside of SEO? What did Kyle Roof do before SEO? Enjoy the epsiode!

  5. 7월 28일

    Kasra Dash's Website Recovery Strategies (Google Lost its Mind!)

    Kasra Dash is an entrepreneur specialising in SEO and AI search. Founder of The Masterminders Conference, bringing together operators, founders, and SEOs globally. He also built mySEO. app, a community and learning platform for SEOs. Kasra has helped hundreds of website owners recover from an unexpected update or glitch. In this episode Kasra shares his tips how to optimize your website and stay visible on Google despite any updates. Timestamps: 00:00 Kasra’s Intro 05:03 SEO Insights and Strategies 10:02 Website Audits 1 20:12 Building Topical Authority and Link Strategies 24:00 Website Audit 2 35:01 Upcoming Events and Masterminds Extra topics: What did Kasra Dash do before SEO? What websites did Ani ask Kasra to roast in this episode? Enjoy the epsiode and grab your SEO Checklist here

  6. 7월 28일

    How we built 100+ DR70 BACKLINKS in 24 HOURS

    SEO Consultants and Managers nightmare is backlinks. Who loves digging through hundreds of spreadhseets and thousands of rows? Do this backlink campaign instead: In this episode, Ani Hoang will show you exactly how we built 100+ DR70 backlinks in only 24 hours using one viral digital PR campaign, no begging, no cold emails, no random link swaps. What You'll Learn: Why traditional link building is dead (and what replaced it) The exact 3-step Viral Digital PR formula that works in 2025 How to find trending topics with "data gaps" journalists need The "Defendable Controversy" formula that makes your story go viral The perfect day and time to launch your PR campaign (backed by data) Real case study: 56% organic traffic increase in 30 days 5 critical mistakes that kill PR campaigns before they start How to create stories journalists can't ignore Run the same backlink campaign with us! Timestamps: 00:00 - 00:52: You don’t need months for backlinks 00:52 - 01:44: Our viral digital PR strategy 01:44 - 02:36: Step 1 02:01 - 03:20: Step 2 03:20 - 03:48: Step 3 03:48 - 04:26: The viral digital PR story formula 04:26 - 05:37: Avoid these mistakes before this PR campaign 05:37 - 06:26: How we get it done for 100+ clients in Digital PR Lab What is Digital PR? Digital PR is a marketing strategy that focuses on earning high-quality, authoritative coverage for a brand in online publications, news sites, blogs, podcasts, and other digital media. Instead of buying ads, Digital PR works by creating and promoting stories, data, insights, or campaigns that journalists and influencers want to share. This can include press releases, expert commentary, research reports, interactive content, or unique brand stories. About DWS Digital Web Solutions: We're a leading digital marketing agency specializing in cutting-edge SEO, Viral Digital PR, and Generative Engine Optimization (GEO) strategies. Our data-driven approach has helped hundreds of clients achieve exponential growth in organic visibility and traffic. Subscribe for expert insights, case studies, and actionable strategies.

  7. 7월 25일

    How to Make LLMS Cite You (FREE Checklist)

    In this video, we are breaking down the exact AI SEO strategies you need to make AI love your brand and recommend your content every single time. This AI SEO strategy will help your brand to rank #1 on AI search engines like ChatGPT, Claude, and Gemini. As traditional search engine optimization changes, AI SEO is becoming the most critical skill for creators, marketers, and businesses. If you want to stay ahead of the curve, you need to optimize your content for AI algorithms. Get the FREE checklist here Timestamp: 00:00 - 00:45: AI SEO AB Test 00:45 - 01:27 How AI Ranks Brands 01:27 - 02:06: Step 1 02:06 - 02:55: Step 2 02:55 - 03:50: Step 3 03:50 - 04:26: Step 4 03:50 - 05:03: AI SEO Checklist Learn the 4-steps to change your AI SEO game to  Google and AI don’t work the same way How AI chatbots pull information and how to get cited as a source. The exact 4-step framework to make AI tools like ChatGPT and Gemini cite you. What is AI SEO?  AI SEO is the practice of formatting and structuring your digital content so Large Language Models (LLMs) can easily find, trust, and extract your information to answer user queries. Instead of traditional SEO, which optimizes for a search engine's indexing spiders and click-through links, optimizing for AI engines means optimizing for Retrieval-Augmented Generation (RAG) systems. AI visibility is changing because ChatGPT prioritizes consensus over simple URL rankings. See why lower authority sites can win. Traditional SEO metrics like Domain Rating are losing their predictive power for AI search results. This video breaks down a specific A-B test where a DR45 website outperformed a DR70 competitor. If you rely solely on backlinks to rank, you are missing the shift toward how large language models verify information.

  8. 7월 24일

    iGaming SEO Strategy: How we Ranked the Impossible

    How do you scale an iGaming SEO from 5k to 30k+ monthly organic users in the most competitive niche on the planet? In this ultimate iGaming link building case study, we break down the exact data-driven strategy we used to outrank the giants, dodge Google core updates, and drive consistent first-time deposits (FTDs). Ready to scale your traffic? Book a free SEO strategy call with us Whether you are running an online casino, affiliate site, a sports betting portal, or a B2B iGaming supplier site, the old-school SEO "tricks" don't work anymore. Google treats the gambling niche with strict YMYL (Your Money Your Life) standards. TIMESTAMPS 00:00 -01:03: Why gaming SEO is broken 01:03 - 02:10: Step 1 02:10 - 03:02: Step 2 03:02 - 03:52: Step 3 03:52 - 04:42: Step 4 04:42 - 05:42: Successful Digital PR campaign 05:42 - 06:11: Free Strategy Call TOOLS & RESOURCES MENTIONED:  DIGITAL PR, UNFILTERED on AMAZON (read this and dozen of other case studies like this) Why Link Building Is Critical for iGaming SEO? In the competitive world of iGaming, visibility determines survival. A focused link building strategy helps bands cut through strict regulations, win higher search engine rankings, and attract steady, compliant organic traffic through trust and authority, not paid reach. Subscribe for weekly iGaming SEO breakdowns and comment below on which advertising platform challenges you want to see covered next.

  9. 7월 23일

    E-commerce Link Building: The Exact Strategy To Rank #1

    In this episode, we break down the exact e-commerce link building strategies used by top brands to outrank their competition. Unlike traditional SEO, link building for e-commerce requires a highly targeted approach that focuses on buyer intent, careful backlink selection, and high-impact product or category pages. Book Your FREE E-commerce Link Building Strategy Call. ⏱️ Timestamps: 00:00 - 00:36: Case Study Preview 00:36 - 02:18: Strategy #1 02:18 - 02:58: Strategy #2 02:58 - 03:21: Rule #1 03:21 - 03:51: Rule #2 03:51 - 04:18: Rule #3 04:18 - 05:34: Rule #4 05:34 - 06:28: Strategy #3 06:28 - 06:55: How to do Digital PR 06:55 - 07:54: Digital PR + AI search visibility 07:54 - 08:30: Free E-commerce Link Building Audit  What You’ll Learn in This Video: Exact link building strategies that helped our e-commerce client grown their website traffic by 52% and increase their Referring domains by 338% High-Quality Backlinks vs. Spam: Why a single high-traffic, niche-relevant link is worth more than dozens of low-value placements. The Best Link Types for Online Stores: A deep dive into Guest Posting on niche blogs, Contextual Niche Edits on authority sites, and Digital PR. Product & Category Page Ranking: How strategic anchor text distribution pushes your money pages to the first page of Google. White-Hat Outreach Methods: Why manual outreach and 100% niche relevance are the only ways to stay completely Google-compliant. Grab our book Digital PR, Unfiltered: The DIY Guide That Actually Works here: What is E-commerce link building?  E-commerce link building is the strategic SEO process of acquiring high-quality hyperlinks from external websites to an online store’s specific product pages, category collections, and brand listings to directly influence search engine rankings, organic traffic, and revenue. Unlike traditional digital marketing that focuses on informational blogs or homepages, this specialized e-commerce optimization method targets transactional "money pages" by aligning with user buyer intent and seasonal trends. Online retailers leverage white-hat outreach tactics—such as publishing guest posts on niche-relevant blogs, securing contextual niche edits on authoritative domains, and launching digital PR campaigns—to safely earn editorially placed backlinks.

  10. 7월 21일

    What is Generative Engine Optimization (GEO)

    The way people search is changing FAST, and if your brand isn’t showing up in AI results like ChatGPT, Gemini, or Google AI Overviews, you’re falling behind. In this video, we break down Generative Engine Optimization (GEO), the new SEO. And we’ll walk you through 6 solid steps we use to help over 100 of our clients stay visible in AI search results, like ChatGPT and Gemini. What is GEO? How to reverse engineer AI search How to future-proof your brand visibility in the age of AI Want a FREE GEO audit for your website? Check it out here: https://www.digitalwebsolutions.com/s... Timestamps: 00:00 - 01:00: The rise of AI in searching 01:00 - 01:46: What is Generative Engine Optimization (GEO)? 01:46 - 02:09: Step 1 02:09 - 03:24: Step 2 03:24 - 03:44: Step 3 03:44 - 03:57: Step 4 03:57 - 04:06: Step 5 04:06 - 04:31: Step 6 04:31 - 05:12: GEO is not optional 05:12 - 05:33: Free GEO audit Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/  What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is the process of optimizing web content specifically for AI-driven search engines and generative AI models, such as ChatGPT, Perplexity, Google's AI Overviews, Gemini, Copilot, and others. Unlike traditional SEO, which focuses on ranking websites in standard search engine result pages (SERPs) by keywords and backlinks, GEO aims to make content more visible and effectively integrated into AI-generated responses that summarize and synthesize information from multiple sources in real-time. The goal of GEO is to improve a website's visibility within large language models (LLMs) and AI platforms, enhancing brand awareness, increasing organic traffic, and providing a better user experience on AI-driven platforms. It emphasizes creating high-quality, authoritative, contextually relevant content tailored for conversational AI that generates direct answers and summaries rather than simply listing links for users to click.

  11. 7월 21일

    How To Rank on Chat GPT in 2026 (with Examples)

    Ranking on LLMs like ChatGPT, Gemini, and Perplexity is not the same as ranking on Google. In this video, we will go through: Why traditional SEO isn't enough How Digital PR drives visibility in AI search The 3 most effective ways to get your brand into ChatGPT’s memory We’re sharing tips from our real client wins, and how we do it at DWS. Timestamps: 00:00 - 01:16: Why chatGPT doesn’t see you? 01:16 - 01:46: SEO alone isn’t enough. 01:46 - 02:43: How Digital PR helps with AI visibility. 02:43 - 03:12: Real client example  03:12 - 03:37: Tip #1 03:37 - 05:18: Tip #2 05:18 - 05:45: Tip #3 05:45 - 06:35: Trust and repetition. 06:35 - 07:00: How to run digital PR campaigns So if you’re in marketing, SEO, or just want your brand to show up in AI tools like ChatGPT, this video is for you. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/  What is digital pr? Digital PR is a marketing strategy that focuses on earning high-quality, authoritative coverage for a brand in online publications, news sites, blogs, podcasts, and other digital media. Instead of buying ads, Digital PR works by creating and promoting stories, data, insights, or campaigns that journalists and influencers want to share. This can include press releases, expert commentary, research reports, interactive content, or unique brand stories.

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The Digital Web Solutions covers search engine optimisation, technical SEO, content marketing, link building, digital PR, local SEO, ecommerce SEO, online reputation, AI search, and brand authority. Each episode focuses on the strategies businesses can use to increase organic traffic, strengthen digital visibility, and compete more effectively in search. Hosted by Ani Hoang, Global Marketing Lead at Digital Web Solutions, the podcast examines how businesses can improve search engine visibility, build online authority, and turn digital marketing into measurable growth. Dawood Bukhari, CEO of Digital Web Solutions, joins the conversation to share an operator’s perspective on agency growth, entrepreneurship, leadership, and the changing digital landscape. His experience helps connect SEO strategy with the wider commercial decisions that influence revenue, reputation, and long-term brand performance. The podcast hosts converstions with recognised experts such as Kyle Roof, James Dooley, Kasra Dash, Bruce Clay, and Jason Hennessey. These industry connections help place Digital Web Solutions within the broader conversation around search performance, topical authority, digital assets, lead generation, and sustainable online growth. The Digital Web Solutions Podcast is created for business owners, marketing leaders, SEO professionals, agency founders, and entrepreneurs who want to understand how search visibility supports brand growth. Connect with Digital Web Solutions to join the conversation, recommend a guest, or explore opportunities to appear on the podcast.

정보

  • 제작진
    Anikó Hoang
  • 방송 연도
    2026년
  • 에피소드
    11
  • 등급
    전체 연령 사용가
  • 저작권
    © Copyright 2026 Anikó Hoang
  • 웹사이트 보기
    Digital Web Solutions