Digital What?!

UNDP Digital Now

In conversation with United Nations Development Programme (UNDP) personnel and experts, we shed light on the best digital communications practices and strategize on innovative ways to develop our voices while getting out of our comfort zones.

  1. 07/10/2020

    Measuring Your Impact

    Now that we’ve taken a deep dive into the social media universe – from figuring out the type of content we want to produce to the best ways to distribute it – we are wrapping up our Digital Now series with Mercer. From here, we can use the data available to measure the impact of all our hard work developing our social media presence. Although having the ability to understand what’s happening in this universe can seem daunting given the hundreds of metrics available for each social platform, Mercer shows us why it’s not as tricky as it seems.

    13 min

  2. 06/26/2020

    #SaneAndSocial

    Twitter is today’s go-to platform for following the latest from journalists, politicians, influencers, and bloggers. Yet jumping into and starting real-time conversations on Twitter requires an understanding of its language and structure -- from hashtags to character limitations. Natalie Gouché, founder of L.A Social Media Trainer, Inc., breaks down the basics and shares why tweeting is an essential form of communication for organizations like UNDP.

    13 min

  3. 06/23/2020

    The Social Media Universe

    Kelvin Lee, global director of social media at Refinitiv, one of the largest providers of market data to the institutional financial industry, and a former DJ, is our guide through the social media universe so we can apply the power of digital tools to our digital marketing strategy. Kelvin breaks down how we should think about our digital content, channels, and communication so that we can find our place in this vast, ever-changing digital world and engage more efficiently with our digital community.

    10 min

  4. 06/05/2020

    From the Town Square to the Cloud

    Alvin Chang, a reporter at the Wall Street Journal, is like a magician -- he makes the invisible, visible by telling data-driven stories in visually compelling ways. It’s an especially relevant skill because, in this digital world, it can be hard to wrap our heads around everything happening and our role inside of it when the forces that shape it aren’t necessarily visible. Alvin walks us through the evolution of social media and the risks that come with its use so we can be more deliberate about how and why we are using social media at UNDP.

    16 min

  5. 05/22/2020

    The Recipe to Integrated Marketing

    Years ago, when it came to marketing, everyone had their own way of doing things. The process was fragmented. Departments worked independently from one another. Today, things are different. As digital communications bring everyone into a shared space, the possibilities for how we can work together across departments are endless. In this episode, we take a step back with marketing expert, Jo Lynn Deal, to consider how all of the departments at UNDP affect our audiences and how together, we can bridge this gap in communications to ensure integrated messages across UNDP.

    10 min

  6. 04/23/2020

    Fluent in Influence

    When you go online, it often seems like everyone is trying to sell you something. That’s why, when engaging with your target audience in the digital world, it’s easy to come off the wrong way. Luckily, we can correct course by building relationships with the right influencers, as Aleesha Worthington, an expert in digital marketing, suggests. The peace of mind that comes with someone having our back, validating our message, and celebrating our goals in a world where it’s hard to be seen as human -- is priceless. By tapping into the world of influencer marketing, we can engage more deeply with the individuals and online communities that support us, stay relevant, and keep our momentum going.

    14 min

  7. 04/15/2020

    The Beat of the Digital Communications Revolution

    In the nonprofit world, communications have become more digital over time. Raj Khera, Executive Vice President, and chief marketing officer at Wealth Engine, a company that uses artificial intelligence to provide data and analytics to nonprofits, has seen the shift's benefits firsthand. The digital communications revolution is here – whether it’s for branding, fundraising or public relations – and we at UNDP can be at its head simply by incorporating the most effective digital communications practices into our daily workflows.

    13 min

  8. 03/31/2020

    People-Centered Transformation

    Today, everything is online. If it is not online ... did it actually happen? Onaiza Drabu, a digital transformation consultant, asks. In this episode, we speak with Onaiza about how digital technologies are reshaping our world. How we are seen and remembered, and how we connect with others depends on our digital footprint and engagement with online communities.  Through our digital transformation journey, we can adapt to this new world and continue to evolve with it.

    11 min
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About

In conversation with United Nations Development Programme (UNDP) personnel and experts, we shed light on the best digital communications practices and strategize on innovative ways to develop our voices while getting out of our comfort zones.

Information

  • Creator
    UNDP Digital Now
  • Years Active
    2019 - 2020
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © 2020 United Nations Development Programme
  • Show Website
    Digital What?!