Dirt Diaries

FarmHER + RanchHER

On Dirt Diaries host Kirbe Schnoor (of RFD-TV's hit show FarmHER + RanchHER) digs in with the women of agriculture. From fields and feedlots to boardrooms and beyond, this podcast features unfiltered conversations with the women shaping the ag industry—FarmerHERs, RanchHERs and everyone in between. This is more than just shop talk. It's real talk. We’re covering career paths, personal struggles, life lessons, big wins, and yes—plenty of girl talk. These are the raw, inspiring, and wildly relatable stories you won't hear anywhere else!

  1. 6d ago

    Sarah Daniels’ Journey from Farming to John Deere

    We’re sitting down with Sarah Daniels, Product Marketing Manager for John Deere's largest tractors and a proud farm kid from the Iowa-Minnesota border. Sarah shares how growing up on a first-generation family farm shaped her work ethic, passion for agriculture, and understanding of the people who power rural America. From study animal science and agronomy at Iowa State University to building a career with John Deere, Sarah's journey is proof that there are countless ways to make an impact in agriculture beyond the farm gate. Throughout the conversation, Sarah opens up about navigating a male-dominated industry, the mentors who have helped shape her career, and why having a seat at the table means bringing your own unique strengths to the conversation. She also reflects on the sacrifices her parents made to build their farm, the lessons she's learned from her mom's quiet leadership, and the importance of showing up for the people who matter most. This episode is a reminder that agriculture is built on relationships, resilience, and a willingness to keep growing—and Sarah Daniels embodies all three. Let’s get dirty with Sarah! Socials/Resources: Instagram: @sarah.e.daniels Connect with FarmHER + RanchHERSign up for our NewsletterFarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedInRanchHER: Instagram | Facebook | TikTok | YouTubeKirbe Schnoor: Instagram | Facebook | TikTok Mentioned in this episode: Nationwide John Deere Follow us on social media Follow us on social media Nationwide John Deere

  2. Jul 29 ·  Bonus

    Growing Together: The Power of Women in Agribusiness with Svitlana Synkovska

    This week, we're catching up with a familiar face and one of agriculture's biggest champions for women in leadership—Svitlana "Lana" Synkovska, Portfolio Director for Women in Agribusiness. With more than 20 years of experience spanning consulting, communications, international trade and event leadership, Lana has built a career connecting people across the agricultural value chain. Today, she's leading one of the industry's most influential gatherings—the Women in Agribusiness Summit—as it celebrates its 15th anniversary in New Orleans. In this episode, Lana shares how a city girl with summers spent on her family's farm found her calling in agriculture, why she's so passionate about creating opportunities for women, and what makes the Women in Agribusiness community unlike any other event in the industry. We also talk about the future of agriculture and why investing in relationships may be one of the most valuable career moves you can make. Let’s get dirty with Lana! Socials: Resources Connect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedIn RanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Women in Agribusiness: Website | Facebook | X | YouTube | LinkedIn Mentioned in this episode: Nationwide John Deere Nationwide John Deere

  3. Jul 28

    The Business of Family Fashion with Mamie Brown McKee

    This week, we're sitting down with Mamie Brown McKee—a Texas native, boutique owner, mother of three, and passionate advocate for western culture and community. Mamie grew up between Texas and Colorado before finding her way back home to Texas, where she now helps lead Tucker Brown, her family's clothing business that has been serving customers for more than four decades. From the heart of Fort Worth's Stockyards, she's helping shape how people connect with western fashion, heritage, and the stories behind the products we wear every day. In this episode, Mamie shares what it's like working alongside family, raising three boys while running a business, navigating the challenges of leadership, and why creating freedom—not just success—has become her definition of a life well lived. We also dive into western style, the evolution of cowboy culture, fun fashion games, and the lessons she's learning through every season of life. Grab a seat and join us for a conversation filled with laughter, honesty, friendship, and a reminder that sometimes the most meaningful legacies are built one day at a time. Let’s get dirty with Mamie! Socials/Resources: Instagram: @tuckerbrown1986 @itsmamiebrown Website: Tucker Brown Connect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedIn RanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Mentioned in this episode: Nationwide John Deere John Deere Nationwide

  4. Jul 21

    From Finance to Feedyards with Emily Jackson

    On this episode, we have Emily Jackson, Vice President of Arcadia Commodity Opportunity, to talk about the business side of the cattle industry and the unique path that led her there. Raised in Canada by a family deeply rooted in the cattle business, Emily originally pursued a career in finance before discovering her passion for cattle feeding, risk management, and commodity markets. From buying cattle across North America to navigating market volatility, technology, AI, and supply chain challenges, Emily offers an inside look at what it takes to make disciplined decisions in one of agriculture’s most dynamic sectors. She also shares her experiences as a woman in a traditionally male-dominated industry, the mentors who helped shape her career, and why she believes there’s a place for everyone in agriculture. Whether you're involved in the cattle business or simply curious about the people behind the beef industry, this conversation is full of insight, humor, and real-world perspective. Let’s get dirty with Emily! Socials/Resources: Instagram: @emilyjjackson Connect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedIn RanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Mentioned in this episode: Nationwide John Deere Follow us on social media Follow us on social media John Deere Nationwide

  5. Jul 14

    Leading the Legacy with Lauren Lovelace Murray

    Today we’re joined by Lauren Lovelace Murray, Executive Vice President of the Fort Worth Stock Show & Rodeo and the first woman to hold the role in the organization's 130-year history. Lauren shares her remarkable journey from a horse-crazy kid growing up in Grapevine, Texas to helping lead one of the most iconic events in agriculture and Western heritage. Along the way, she reflects on the mentors who shaped her career, the importance of creating opportunities for young people from all backgrounds, and the responsibility of preserving tradition while embracing innovation. From barrel racing dreams and stock show memories to leadership lessons, friendship, family support, and the future of the Fort Worth Stock Show & Rodeo, Lauren offers an inspiring look at what it means to serve an industry and community she loves. Whether you're a lifelong stock show family or simply passionate about leadership, service, and agriculture, this conversation is one you won't want to miss. Let’s get dirty with Lauren! Socials/Resources: Instagram: https://www.instagram.com/laurenmurray0212/ www.instagram.com/fwssr/ LinkedIn: https://www.linkedin.com/in/llovelacemurray/ https://www.linkedin.com/company/fort-worth-stock-show-and-rodeo Facebook: https://www.facebook.com/laurenlv15 https://www.facebook.com/fwssr Additional Links: Fort Worth Stock Show & Rodeo History Video Connect with FarmHER + RanchHERSign up for our NewsletterFarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedInRanchHER: Instagram | Facebook | TikTok | YouTubeKirbe Schnoor: Instagram | Facebook | TikTok Mentioned in this episode: John Deere John Deere Nationwide Follow us on social media Follow us on social media Nationwide

  6. Jul 7

    Supporting the Backbone of Rural America with Krista Soda

    Intro: We're welcoming back a familiar face and one of our favorite advocates for agriculture, Krista Soda. As a leader with Nationwide Agribusiness, Krista has spent more than two decades helping build the future of agriculture through talent development, youth engagement, and support for women in the industry. But beyond her impressive career, Krista is known for her infectious positivity, practical wisdom, and genuine passion for helping others succeed. In this conversation, we dive into everything from her legendary travel spreadsheets and love of dry shampoo to the lessons she's learned as a mother, leader, and lifelong problem solver. Most importantly, we have an honest discussion about mental health in rural America, why it's okay to ask for help, and how organizations like Nationwide are working alongside industry partners to bring awareness and resources to farming and ranching communities. Krista brings humor, heart, and a refreshing perspective to every topic, making this one of those conversations that feels like catching up with an old friend. So grab your coffee, settle in, and join us for another episode of Dirt Diaries. Let’s get dirty with Krista! Socials: Instagram: @spen_71 LinkedIn: Krista Soda - Nationwide Agribusiness Insurance Company | LinkedIn Connect with FarmHER + RanchHER Sign up for our Newsletter FarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedIn RanchHER: Instagram | Facebook | TikTok | YouTube Kirbe Schnoor: Instagram | Facebook | TikTok Mentioned in this episode: John Deere Follow us on social media Follow us on social media Nationwide Nationwide John Deere

  7. Jun 30

    Writing Your Way Home: Caroline George Larson's Journey into Western Culture

    On this episode, we’re sitting down with author, storyteller, and marketing strategist Caroline George Larson. Caroline shares her remarkable journey from publishing novels with HarperCollins to discovering an unexpected calling in agriculture and ranch life. Going from city life to wide-open spaces in Wyoming, Caroline learned the language and culture of the cattle industry from the ground up, and built a career helping ranchers and rural businesses tell their stories. In this conversation, Caroline reflects on the courage it takes to start over, the importance of preserving traditions, and why some of life's biggest lessons come from choosing the uncomfortable path. From writing books and playing music to life on horseback and small-town adventures, Caroline brings warmth, wisdom, and plenty of humor. Whether you're chasing a dream, navigating a career pivot, or simply love a good story, this episode is full of inspiration and reminders that purpose, and even love, often finds us in the most unexpected places. Let’s get dirty with Caroline! Socials/Resources: Instagram: @authorcarolinegeorge Connect with FarmHER + RanchHERSign up for our NewsletterFarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedInRanchHER: Instagram | Facebook | TikTok | YouTubeKirbe Schnoor: Instagram | Facebook | TikTok Mentioned in this episode: Nationwide Follow us on social media Follow us on social media John Deere John Deere Nationwide

  8. Jun 23

    Rooted in Resilience with Dr. Liz Fiedler Mergen

    On this episode, I sit down with Dr. Liz Fiedler Mergen—a nurse practitioner, flower farmer, entrepreneur, author, speaker, and host of the Rooted Agritourism podcast. Liz’s story is one of resilience, reinvention, and building something beautiful from unimaginable loss. In 2020, Liz found herself facing difficult decisions about family, legacy, and the future of a fifth-generation Minnesota farm. What began as a small flower stand at the end of her driveway soon grew into a thriving agritourism destination, wedding flower business, and event venue that now welcomes visitors from across the region. In this conversation, Liz shares how agriculture has always been part of her roots, why flowers became a source of healing during grief, and how she transformed a historic family farm into a revenue-generating business designed to serve future generations. From navigating risk and entrepreneurship to discussing social media, agritourism, motherhood, and legacy, Liz offers a powerful reminder that even when life doesn't go according to plan, growth is still possible. This is a conversation about grit, purpose, and learning how to bloom anyway. Lets get dirty with Dr. Liz Fiedler Mergen! Socials/Resources: LinkedIn: https://www.linkedin.com/in/liz-fiedler-mergen-54aab3321/ Facebook: https://www.facebook.com/sunnymarymeadow Website: Sunny Mary Meadow – Beautiful Handpicked Flowers & Custom Floral Arrangements Instagram: Dr. Liz: https://www.instagram.com/lizfiedlermergen/ Sunny Mary Meadow: https://www.instagram.com/sunnymarymeadow/ The Bloom Room Venue: https://www.instagram.com/thebloomroomstjoe/ Rooted Agritourism podcast: https://www.instagram.com/rootedagritourism/ Farmers to Florists: https://www.instagram.com/farmerstoflorists/ Additional Links: Buy the book: https://bookshop.org/p/books/flowers-bloom-anyway-a-memoir-rebuilding-a-life-you-didn-t-choose-dr-liz-fiedler-mergen/49e5d75285914041?ean=9781636989273&next=t Connect with FarmHER + RanchHERSign up for our NewsletterFarmHER: Instagram | Facebook | TikTok | X | Pinterest | YouTube | LinkedInRanchHER: Instagram | Facebook | TikTok | YouTubeKirbe Schnoor: Instagram | Facebook | TikTok Mentioned in this episode: John Deere Nationwide John Deere Nationwide Follow us on social media Follow us on social media

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Trailer

Ratings & Reviews

4.7
out of 5
16 Ratings

About

On Dirt Diaries host Kirbe Schnoor (of RFD-TV's hit show FarmHER + RanchHER) digs in with the women of agriculture. From fields and feedlots to boardrooms and beyond, this podcast features unfiltered conversations with the women shaping the ag industry—FarmerHERs, RanchHERs and everyone in between. This is more than just shop talk. It's real talk. We’re covering career paths, personal struggles, life lessons, big wins, and yes—plenty of girl talk. These are the raw, inspiring, and wildly relatable stories you won't hear anywhere else!

Information

  • Creator
    FarmHER + RanchHER
  • Years Active
    2025 - 2026
  • Episodes
    36
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 FarmHER + RanchHER
  • Show Website
    Dirt Diaries

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