The Gaming Founders Podcast

Eden Chen and Kevin Zhang
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Welcome to The Gaming Founders Podcast, where we interview founders that have shaped the gaming industry. You’ll hear origin stories, tactics that helped founders and companies survive and thrive, and key lessons for anyone building the next generation of gaming companies. Your hosts are Eden Chen, CEO of Pragma Platform and Kevin Zhang, Partner at Upfront Ventures.

  1. Part II Gaming's Emotional Blind Spot: Jenova Chen's Strategy Behind Making Journey and Sky

    16 THG 9

    Part II Gaming's Emotional Blind Spot: Jenova Chen's Strategy Behind Making Journey and Sky

    What will it take to create gaming's first true "four-quadrant" experience that unites entire families like Pixar films? In Part 2 of this heartfelt Gaming Founders Podcast conversation, hosts Eden Chen (CEO of Pragma) and Kevin Zhang (Partner at Upfront Ventures) continue exploring the thoughtful world of Jenova Chen, founder and Creative Director of thatgamecompany. How did Sky: Children of the Light blossom from 250K to 3 million daily players overnight? Chen shares the touching story of Japanese housewives creating fan art that sparked viral growth, and the year-long journey to perfect Android compatibility across countless device types. His honest reflection on his wife's mobile gaming experience reveals why he chose transparency over manipulation. "The entire world is declining economically... people become less experimental," Chen reflects, offering perspective on why familiar stories like Black Myth Wukong resonate while innovative games struggle to find their audience. What if gaming could bring families together instead of driving them apart? Chen's gifting-based monetization creates genuine joy—players proudly share purchases rather than hiding guilty spending. His dream remains beautifully clear: crafting gaming's equivalent to a Miyazaki film, where fathers and mothers, sons and daughters can gather around one experience and feel closer afterward. Can the industry earn the respect it seeks by nurturing human connection rather than exploiting it? Jenova Chen is the visionary founder and Creative Director of thatgamecompany, creator of acclaimed titles Cloud, Flow, Flower, Journey, and Sky: Children of the Light. After earning a computer science degree in Shanghai, Chen studied at USC's Interactive Media Division where his student project "Cloud" became a viral phenomenon. His games have earned numerous accolades, with Journey achieving the highest historical Metacritic rating for any PlayStation Network exclusive. Named to MIT Technology Review's TR35 list of top innovators under 35, Chen specializes in emotional game design and positive psychology, pioneering experiences that explore connection rather than violence. Discussion points: (00:00) Building viral game features - engineering higher resolution screenshots, invisible UI recording, and enabling user-generated content that drives organic growth (05:02) Global gaming economics - how economic downturn drives sequel success, the concentration of revenue into proven IPs, and why experimental games are dying (14:22) Monetization philosophy - rejecting predatory free-to-play mechanics, learning from Disney's charity experiments, and building transparent gifting systems (36:35) Breaking into China and Japan - how 86% iPhone adoption in Japanese women created viral success, and the critical Android porting challenge (45:23) The four-quadrant mission - pursuing industry respect through family gaming experiences that unite men, women, boys and girls like Pixar achieved for animation Send us your comments, like and subscribe so you won’t miss an episode! The Gaming Founders Podcast is brought to you by Eden Chen, CEO of Pragma, and Kevin Zhang, Partner at Upfront Ventures. Pragma is a venture-backed backend game engine founded by the engineering leaders who built the platforms for some of the largest live service games including League of Legends, Fortnight, Destiny 2, and Plants vs. Zombies 2. Founded in 1996 in Los Angeles with investing professionals based in LA and SF, Upfront Ventures has backed startup teams across all technology sectors, with about half in Southern California, and the rest across the US and Europe. Kevin Zhang is an avid gamer and former neurobiology researcher who leads gaming and healthcare investments at Upfront Ventures, including Pragma. Resources: Jenova Chen LinkedInthatgamecompany Gaming Founders Podcast Eden Chen LinkedIn Kevin Zhang LinkedIn FirstLook.gg Upfront Ventures Pragma.gg

    54 phút
  2. Part I: Gaming's Emotional Blind Spot: Jenova Chen's Strategy Behind Making Journey and Sky

    9 THG 9

    Part I: Gaming's Emotional Blind Spot: Jenova Chen's Strategy Behind Making Journey and Sky

    How did a game designer with "terrible English" and no business background convince Sony to sign a three-game deal after 19 rejections? In this episode of Gaming Founders Podcast, hosts Eden Chen (CEO of Pragma) and Kevin Zhang (Partner at Upfront Ventures) interview Jenova Chen, founder and Creative Director of thatgamecompany, creator of acclaimed titles like Cloud, Flow, Flower, Journey, and Sky: Children of the Light. After earning a computer science degree in Shanghai, Chen moved to Los Angeles to study at USC's Interactive Media Division, where his student project "Cloud" became a viral sensation. His games have garnered tremendous acclaim—Journey achieved the highest historical aggregate rating on Metacritic for any PlayStation Network exclusive title, with Entertainment Weekly calling it "a glorious, thoughtful, moving masterpiece." The conversation explores Chen's emotional design philosophy and entrepreneurial journey—from pitching 19 publishers before securing a Sony deal to raising venture capital. Named one of Variety's 10 Innovators to Watch and featured in MIT Technology Review's TR35 list of top innovators under 35, Chen offers unique perspectives on market opportunities in gaming's emotional territories. His expertise in positive psychology and design anthropology has led to pioneering work creating experiences focused on connection rather than violence, revealing how persistence and willingness to explore uncharted creative territories drove his remarkable success. Jenova Chen is the visionary founder and Creative Director of thatgamecompany, creator of acclaimed titles Cloud, Flow, Flower, Journey, and Sky: Children of the Light. After earning a computer science degree in Shanghai, Chen studied at USC's Interactive Media Division where his student project "Cloud" became a viral phenomenon. His games have earned numerous accolades, with Journey achieving the highest historical Metacritic rating for any PlayStation Network exclusive. Named to MIT Technology Review's TR35 list of top innovators under 35, Chen specializes in emotional game design and positive psychology, pioneering experiences that explore connection rather than violence. Discussion points: (00:00) Jenova's journey - from childhood gaming passion against his parents' wishes to USC film school and the groundbreaking Cloud game that changed everything (16:07) Breaking through - viral success of Cloud, emotional player feedback, and relentless pitching to 19 publishers before securing a Sony deal (24:04) Building the company - finding trusted partners, establishing thatgamecompany, and securing crucial funding after Journey's success (34:03) Emotional design philosophy - approaching games as an emotional business and identifying the vast untapped market beyond male-oriented experiences (47:12) Industry perspective - the challenges of innovation versus "quick follow" games, and why most developers avoid uncharted emotional territories (50:33) Lighting Round Questions - wisdom and reflections - archaeological interests, dream collaborations, and the entrepreneurial lesson that challenges and "enemies" ultimately make the journey worthwhile Send us your comments, like and subscribe so you won’t miss an episode! The Gaming Founders Podcast is brought to you by Eden Chen, CEO of Pragma, and Kevin Zhang, Partner at Upfront Ventures. Pragma is a venture-backed backend game engine founded by engineering leaders who built platforms for major live service games including League of Legends, Fortnite, Destiny 2, and Plants vs. Zombies 2. Eden Chen is a serial entrepreneur. Upfront Ventures has backed startup teams across technology sectors. Kevin Zhang leads gaming investments at Upfront Ventures, including Pragma. Resources: Jenova Chen LinkedIn thatgamecompany Gaming Founders Podcast Eden Chen LinkedIn Kevin Zhang LinkedIn FirstLook.gg Upfront Ventures Pragma.gg

    59 phút
  3. From Struggling Startup to Gaming Giant: Bing Gordon's EA Odyssey

    2 THG 9

    From Struggling Startup to Gaming Giant: Bing Gordon's EA Odyssey

    Today Bing Gordon, co-founder of Electronic Arts, joins hosts Eden Chen and Kevin Zhang to share his remarkable journey from a sports-obsessed kid in suburban Detroit to pioneering the modern gaming industry. Gordon details EA's tumultuous early years, including surviving platform shifts, cash shortages, and the breakthrough development of EA Sports and the Madden franchise. His candid account covers critical pivots, leadership challenges, and the company's path to its successful IPO in 1989. Gordon also discusses his transition to venture capital at Kleiner Perkins, where he invested in companies like Amazon, Zynga, and Duolingo. Drawing from decades of experience working with founders, he provides invaluable insights on identifying exceptional talent, maintaining mission focus during scaling challenges, and the enduring importance of storytelling and innovative vision. His perspective on gaming's cultural significance and potential beyond entertainment demonstrates why he remains a legendary figure in both gaming and venture capital. Bing Gordon co-founded Electronic Arts in 1982, pioneering the video game industry from selling games in baggies with mimeographed documentation to building a gaming empire. As EA's Chief Creative Officer, Gordon architected the company's iconic brand strategy, including the groundbreaking "Can a computer make you cry?" campaign and the creation of EA Sports. He masterminded the Madden NFL franchise and guided EA through numerous industry crashes, platform shifts, and funding challenges to a successful IPO in 1989. Gordon's mission-driven approach to building game studios, eye for identifying exceptional talent, and commitment to innovation helped establish EA as an industry giant before he transitioned to Kleiner Perkins in 2008. Discussion points: (00:00) Bing Gordon's journey from sports-obsessed youth to EA co-founder - childhood game creation, early vision of virtual worlds, and meeting Trip Hawkins (13:56) Building EA as a publisher - recruiting "software artists," marketing vision, and navigating industry crashes and platform changes (25:10) Nintendo's return and EA's console pivot - overcoming retailer resistance, the Sega Genesis opportunity, and reverse-engineering for market entry (34:42) Surviving financial struggles - managing cash shortages, bridge financing, and the challenging path to EA's eventual IPO in 1989 (40:34) The birth of Madden and sports licensing - convincing John Madden, overcoming retailer resistance to sequels, and building EA Sports (47:01) Transition to venture capital - recognizing digital distribution trends at Apple and Facebook events, freemium models, and joining Kleiner Perkins (54:14) Leadership philosophy and the "Stanley Cup" model - blending veterans, mid-career talent, and energetic youth for organizational success (57:44) Identifying exceptional founders - evaluating motivation, learning ability, storytelling skills, and mission-driven leadership (01:06:02) Gaming as meaning creation - the cultural significance of games beyond entertainment, motivation mechanics, and immersive worlds (01:17:35) Lightning round - productivity hacks, relaxation methods, lessons from mentors, and advice to his younger self Send us your comments, like and subscribe so you won’t miss an episode! The Gaming Founders Podcast is brought to you by Eden Chen, CEO of Pragma, and Kevin Zhang, Partner at Upfront Ventures. Pragma is a venture-backed backend game engine founded by engineering leaders who built platforms for major live service games including League of Legends, Fortnite, Destiny 2, and Plants vs. Zombies 2. Eden Chen is a serial entrepreneur. Upfront Ventures has backed startup teams across technology sectors. Kevin Zhang leads gaming investments at Upfront Ventures, including Pragma. Resources:Bing Gordon LinkedInBing Gordon Kleiner Perkins Gaming Founders Podcast Eden Chen LinkedIn Kevin Zhang LinkedIn FirstLook.gg Upfront Ventures Pragma.gg

    1 giờ 35 phút
  4. Discord Community Building: Seth Sivak on How Spellbreak Built a Fortnite-Sized Community

    26 THG 8

    Discord Community Building: Seth Sivak on How Spellbreak Built a Fortnite-Sized Community

    How did a small indie studio compete with Fortnite for the largest Discord server in gaming? Seth Sivak, former founder and CEO of Proletariat, joins Eden Chen (CEO of Pragma) and Kevin Zhang (Partner at Upfront Ventures) to share the rollercoaster journey of his game studio. From humble beginnings at Zynga to building one of gaming's largest Discord communities with Spellbreak, Seth reveals how persistence and experimental marketing kept his studio alive through multiple near-death experiences. How did timing, luck, and adaptability factor in? Seth candidly discusses the challenging fundraising landscape and the factors that ultimately led to Proletariat's acquisition by Blizzard. Need inside information on how a game studio survives? Seth details Proletariat's evolution from mobile games to Battle Royale, including partnerships with Amazon/Twitch and Epic Games. From business model decisions, marketing strategies, and the constant pressure of operating with less than two months of runway for years, Seth offers hard-earned wisdom for gaming entrepreneurs. His advice: invest in the right team and remember that cutting through the noise requires extraordinary effort. Seth Sivak was most recently VP of Development on World of Warcraft at Blizzard Entertainment. Previously, he was the co-founder and CEO of Proletariat Inc, which was acquired in 2022 by Activision Blizzard. His background is in engineering, product, and design. Discussion points: (00:00) Seth's viral Discord community - Building one of gaming's largest Discord servers rivaling Fortnite (07:09) From engineer to game designer - Seth's journey from mechanical engineering to Zynga and the founding of Proletariat (13:49) Bootstrapping the studio - Shipping two mobile games and raising $2.5M amid the mobile gaming boom of 2013 (21:00) World Domination - Creating an Apple Editor's Choice game, building community through Twitch streaming, and inside funding round (26:14) Survival mode - Streamline's partnership with Amazon/Twitch, facing near-shutdown, and pivoting in a frozen fundraising landscape (32:31) Viral marketing experiments - Finding unconventional channels, creating exclusivity, and the power of "just gameplay" trailers (35:35) Spellbreak lessons - Why the free-to-play model was wrong, cross-platform challenges during COVID, and missed fundraising opportunities (41:30) Exit strategy - The decision to sell to Blizzard, the challenges of staying independent after 10 years, and managing a stressful runway (48:49) Lightning round - Call of Duty campaign, dream IPs, productivity hacks, and critical advice for game founders Send us your comments, like and subscribe so you won’t miss an episode! The Gaming Founders Podcast is brought to you by Eden Chen, CEO of Pragma, and Kevin Zhang, Partner at Upfront Ventures. Pragma is a venture-backed backend game engine founded by the engineering leaders who built the platforms for some of the largest live service games including League of Legends, Fortnight, Destiny 2, and Plants vs. Zombies 2. Pragma powers services like accounts, matchmaking and player data for the world’s most ambitious live service games. Eden Chen is a serial entrepreneur and co-founder of Pragma, Fishermen Labs and Lightmark Capital, and started his career in investment banking at Citigroup and Lehman Brothers. Founded in 1996 in Los Angeles with investing professionals based in LA and SF, Upfront Ventures has backed startup teams across all technology sectors, with about half in Southern California, and the rest across the US and Europe. Kevin Zhang is an avid gamer and former neurobiology researcher who leads gaming and healthcare investments at Upfront Ventures, including Pragma. Resources: Seth Sivak LInkedIn Seth Sivak Website Seth Sivak Substack Gaming Founders Podcast Eden Chen LinkedIn Kevin Zhang LinkedIn FirstLook.gg Upfront Ventures Pragma.gg

    53 phút
  5. Pivoting To Survive: Stan Vishnevskiy's Journey on Founding Discord

    19 THG 8

    Pivoting To Survive: Stan Vishnevskiy's Journey on Founding Discord

    What desperate "Hail Mary" move saved Discord when it was about to fail? (Exclusive interview with rarely-interviewed co-founder) Discord almost died at launch. Then a desperate Reddit post changed everything. In this rare conversation (only Stan's second recorded podcast ever), CTO and co-founder Stanislav Vishnevskiy reveals how an immigrant kid's passion for online gaming birthed one of the industry's most transformative platforms. Eden Chen (Pragma CEO) and Kevin Zhang (Upfront Ventures) dig into Discord's wild ride—from failed game studio to 200 million monthly users. "You can do everything right and people still won't care," Stanislav confesses, describing the moment their communication platform finally caught fire. The technical challenges were brutal. DDoS attacks. Massive scaling hurdles. A game store that bombed. Yet Discord's team made smart, temporary architectural choices while planning for the future. Fresh off refocusing on their gaming roots post-pandemic, Stanislav explains their latest innovations: Quests for monetization and a Social SDK that bridges in-game features with Discord communities. What's next? A deeper push to help developers of all sizes connect with players. This isn't just company history—it's a masterclass in knowing when to pivot and when to persist. Stanislav Vishnevskiy is the co-founder and CTO of Discord, the communication platform that now serves over 200 million monthly active users. Born in Ukraine and immigrating to the US at age five, Stan found community through online games while teaching himself programming. Before Discord, he built Guild Work, a tool for MMO guilds, and worked at several social gaming companies before meeting Jason Citron. Their collaboration began at Hammer & Chisel, initially developing mobile games before pivoting to create Discord in 2015. Vishnevskiy's technical leadership has been instrumental in scaling Discord's infrastructure to handle millions of simultaneous users while maintaining performance and reliability. Discussion points: (00:00) Stanislav's journey - From Ukrainian immigrant to finding community in online games, developing technical skills, and building tools for MMO guilds (09:38) The birth of Discord - Pivoting from Hammer & Chisel's iPad MOBA game to creating a communication platform that solved gamers' biggest pain points (17:51) Finding product-market fit - A desperate Reddit Hail Mary, speaking directly to gamers in voice channels, and creating evangelists that sparked organic growth (22:28) Technical challenges and scaling decisions - Differentiating from competitors, handling DDoS attacks, and making strategic "two-way door" architecture choices (28:53) The game store experiment and pivot to Nitro - Building and launching a store in nine months, shutting it down, and discovering a sustainable monetization path (35:16) Refocusing on gaming after pandemic distractions - Returning to core customers while expanding capabilities beyond just players (41:03) The future of Discord - Quests for monetization, Social SDK for developers, and creating win-win scenarios that bridge in-game and community experiences Send us your comments, like and subscribe so you won’t miss an episode! The Gaming Founders Podcast is brought to you by Eden Chen, CEO of Pragma, and Kevin Zhang, Partner at Upfront Ventures. Pragma is a venture-backed backend game engine founded by the engineering leaders who built the platforms for some of the largest live service games including League of Legends, Fortnight, Destiny 2, and Plants vs. Zombies 2. Founded in 1996 in Los Angeles with investing professionals based in LA and SF, Upfront Ventures has backed startup teams across all technology sectors, with about half in Southern California, and the rest across the US and Europe. Resources: Stanislav Vishnevskiy LinkedIn Gaming Founders Podcast Eden Chen LinkedIn Kevin Zhang LinkedIn FirstLook.gg Upfront Ventures Pragma.gg

    1 giờ 1 phút
  6. The Twitch Tactics: Kevin Lin's Streaming Journey

    12 THG 8

    The Twitch Tactics: Kevin Lin's Streaming Journey

    What strategic pivots and challenges did Kevin Lin face in transforming Justin.tv into Twitch, a platform that forever changed gaming and live streaming? Eden and Kevin welcome Kevin Lin, the co-founder of Twitch, to delve into his remarkable journey from a gamer in New Orleans to a pivotal figure in the live streaming industry. Kevin shares his early experiences with games like Magic the Gathering, which helped him forge connections and navigate the challenges of growing up as an Asian-American. He recounts the pivotal moments and strategic decisions that transformed Justin.tv into Twitch, emphasizing the importance of building strong relationships with game developers and overcoming technical hurdles.  Kevin reflects on the significance of customer obsession, the power of community, and the evolution of Twitch's company culture. He provides valuable entrepreneurial insights into fundraising, audience understanding, and maintaining a strong company identity. Post-Twitch, Kevin has ventured into the blockchain space, exploring new avenues while balancing creative freedom with commercial success.  Kevin Lin is the pioneering former co-founder of Twitch, the world's largest live social video platform for gamers and creators, which was sold to Amazon for over $1 billion in 2014. As Twitch's long-time COO, he played a key role in bringing live, shared video experiences to millions worldwide. Kevin is a highly respected entrepreneur in digital media, influencing esports, gaming, and content creation. As the current CEO of Metatheory, angel investor and advisor, he supports both his hometowns of New Orleans and Taipei, as well as Asian American founders and creatives. Discussion points: (00:00) Intro of Kevin Lin, Kevin’s journey as an Asian-American in New Orleans, his early gaming experiences, challenges faced, and educational path to the gaming industry (08:05) Evolution of Twitch Gaming Platform - Personal journey to joining Justin.tv, challenges faced, growth, fundraising, and importance of monetization for creators in live-streaming (15:00) Navigating Challenges in Gaming Industry - content rights, bandwidth, and revenue models (22:00) Founders of Twitch prioritize creators, customer obsession, and healthy debate in their journey from Justin.tv to Twitch (31:19) Hiring, process, and referrals in startups, interview process for startups includes cultural fit, structured scoring, referrals, delegating and founder's role (47:35) Securing Twitch's funding and sale, challenges in fundraising, success with right investors and perseverance (57:16) Twitch's journey to acquisition by Amazon, maintaining identity and innovating in gaming, expanding into video-on-demand, and balancing creative freedom with financial viability (1:07:00) Twitch, MetaTheory, future plans, and other surprising post-Twitch ventures, blockchain game development, challenges of creating engaging games, managing remote teams, and incorporating social elements for habit creation (1:12:00) Lighting round questions Send us your comments, like and subscribe so you won’t miss an episode! The Gaming Founders Podcast is brought to you by Eden Chen, CEO of Pragma, and Kevin Zhang, Partner at Upfront Ventures. Resources: Kevin Lin on Goldhouse Kevin Lin LinkedIn   Metatheory The Harada Method   The Purpose-Driven Life   Gaming Founders Podcast Eden Chen LinkedIn Kevin Zhang LinkedIn Upfront Ventures FirstLook.gg   Pragma

    1 giờ 22 phút
  7. Mike Morhaime on Blizzard's Iteration Culture that Built Starcraft, Warcraft, and Diablo

    5 THG 8

    Mike Morhaime on Blizzard's Iteration Culture that Built Starcraft, Warcraft, and Diablo

    Why did NO major Blizzard game ever ship according to plan - and why that's actually the secret to success? Blizzard was nearly broke when Davidson Associates saved them. Co-founder Mike Morhaime borrowed $15,000 from his grandmother, maxed out family credit lines, and was passing around floppy disks with no LAN network when the acquisition happened. In this candid conversation, Mike Morhaime reveals to Eden Chen (Pragma CEO) and Kevin Zhang (Upfront Ventures) how a sixth-grader's programming obsession on a Valley Professional Arcade evolved into billion-dollar franchises. "There's almost no Blizzard games where we knew what we wanted to make and it went exactly as planned," Mike confesses, explaining why 90% of success comes down to execution over ideas. The Warcraft origin story reads like startup legend—inspired by Dune II, built with multiplayer-first thinking, and scaled from moderate success to order-of-magnitude breakthrough within one year. Fresh from launching Dream Haven's radical publisher-developer partnership model, Mike explains how studio leaders become co-founders rather than vendors. What's his biggest regret? Selling too early instead of staying independent. This isn't just gaming history—it's a blueprint for building enduring franchises while navigating corporate acquisitions and maintaining creative control. Mike Morhaime co-founded Blizzard Entertainment in 1991 (originally Silicon & Synapse) with Frank Pearce and Allen Adham, serving as President for nearly three decades. Under his leadership, Blizzard created iconic franchises including Warcraft, StarCraft, Diablo, and World of Warcraft, plus the Battle.net gaming service. After departing in 2019, he founded Dreamhaven as CEO, reimagining game publishing through developer partnerships. Morhaime earned his Electrical Engineering degree from UCLA and has received the Ernst & Young Entrepreneur of the Year award and DICE Summit Honor Award. Discussion points: (00:00) Mike's foundational philosophy - execution trumps ideas, iterative development approach, and the reality that no Blizzard game ever went exactly as planned (02:26) Gaming genesis - from Atari 2600 to programming on Valley Professional Arcade in sixth grade, Alan Adham's recruitment pitch, and the leap from Western Digital to game development (08:51) Bootstrap beginnings - $15,000 grandmother loan, $10,000 graduation gift, maxed credit lines, and Davidson Associates acquisition as the crucial lifeline (16:47) Warcraft breakthrough - the Dune II inspiration, multiplayer vision from day one, Warcraft I's moderate success versus Warcraft II's order-of-magnitude explosion (21:22) Corporate carousel - navigating acquisitions through Davidson to CUC to Cendant to Vivendi, staying focused on game quality while parent companies churned (23:47) Culture and execution mastery - passionate teams, market gap identification, the 90% execution rule, and why no Blizzard game shipped as originally planned (31:27) Dream Haven genesis - post-Blizzard brainstorming, the partner-publisher model, co-founder studio leadership, and starting over without built-in communities (42:45) Modern game development philosophy - leveraging proven engines, building quality reputation, experimental territory exploration, and cross-platform innovation potential (48:02) Lightning round insights - Star Trek, MechaBelum, Marvel IP dreams, pickleball passion, Alan Adham's mentorship wisdom, and the ultimate advice: stay independent, buy Bitcoin Send us your comments, like and subscribe so you won’t miss an episode! The Gaming Founders Podcast is brought to you by Eden Chen, CEO of Pragma, and Kevin Zhang, Partner at Upfront Ventures. Resources: Mike Morhaime LinkedIn Gaming Founders Podcast Eden Chen LinkedIn Kevin Zhang LinkedIn FirstLook.gg Upfront Ventures Pragma.gg

    57 phút
  8. Stirling Rank's Rise with Ready or Not

    06/12/2024

    Stirling Rank's Rise with Ready or Not

    In this episode, Eden and Kevin speak with Stirling Rank, COO and co-founder of Void Interactive. Stirling had an unconventional journey from high school filmmaking to creating the indie game hit Ready or Not. In the discussion, he recounts how he and friends Ryan and Stuart transformed their passion for art and gaming into a successful game development company. The challenges they faced on their first project, Code 10, laid the groundwork for Ready or Not. Stirling highlights the team's decision to avoid traditional crowdfunding, opting instead for a supporter program and a captivating trailer to garner community support. He reflects on the balance of innovation with familiar gaming elements, the importance of community involvement, and the organic success that followed. You’ll hear about Stirling’s challenges scaling a remote team, and his views on the integration of AI in game development and the broader landscape of the gaming industry.   Discussion points: (00:00) Background and introduction - Stirling Rank and Void Interactive (06:35) Divvying up responsibilities, creating a game from scratch, understanding team dynamics, knowing when to start over, and making sacrifices for passion (15:14) The birth of Ready or Not, funding and investor support, lessons learned (19:20) Creating and promoting Ready or Not without traditional crowdfunding, using early gameplay trailer and cinematic approach to stand out (26:35) Near-death release experience, the tumultuous journey of developing Ready or Not, transparent development, and the game's timeline (31:43) Successful launch, organic appeal, pricing, and community support (41:05) Scaling a game development company from a small team to a larger organization, with a focus on maintaining a remote and flexible work environment and expanding the game's story through DLCs (47:44) AI's multifaceted role in creative industries and game development, including ideation, meeting notes, limitations, in-game development, and industry challenges (52:25) Indie game development and creative fulfillment, the gaming industry's tension between familiarity and innovation, the importance of personal passion and authenticity, and advice for developers (and your younger self) (57:00) Lightning round questions Send us your comments, like and subscribe so you won’t miss an episode! The Gaming Founders Podcast is brought to you by Eden Chen, CEO of Pragma, and Kevin Zhang, Partner at Upfront Ventures. Pragma is a venture-backed backend game engine founded by the engineering leaders who built the platforms for some of the largest live service games including League of Legends, Fortnight, Destiny 2, and Plants vs. Zombies 2. Pragma powers services like accounts, matchmaking and player data for the world’s most ambitious live service games. Eden Chen is a serial entrepreneur and co-founder of Pragma, Fishermen Labs and Lightmark Capital, and started his career in investment banking at Citigroup and Lehman Brothers. Founded in 1996 in Los Angeles with investing professionals based in LA and SF, Upfront Ventures has backed startup teams across all technology sectors, with about half in Southern California, and the rest across the US and Europe. Kevin Zhang is an avid gamer and former neurobiology researcher who leads gaming and healthcare investments at Upfront Ventures, including Pragma. Resources: Stirling Rank LinkedIn Void Interactive Gaming Founders Podcast Eden Chen LinkedIn Kevin Zhang LinkedIn Upfront Ventures Pragma

    1 giờ 3 phút
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Giới Thiệu

Welcome to The Gaming Founders Podcast, where we interview founders that have shaped the gaming industry. You’ll hear origin stories, tactics that helped founders and companies survive and thrive, and key lessons for anyone building the next generation of gaming companies. Your hosts are Eden Chen, CEO of Pragma Platform and Kevin Zhang, Partner at Upfront Ventures.

Thông Tin

  • Nhà sáng tạo
    Eden Chen and Kevin Zhang
  • Năm hoạt động
    2023 - 2025
  • Tập
    18
  • Xếp hạng
    Thô tục
  • Bản quyền
    © Eden Chen and Kevin Zhang
  • Trang web chương trình
    The Gaming Founders Podcast

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