Discover La Jolla

Real Talk Media
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Discover the people places and businesses that make La Jolla the jewel of San Diego

  1. 5d ago

    What It Takes to Build a Business That Lasts with Sal Usman of Copy Cove

    How does a local brick-and-mortar business survive for nearly half a century, outlast massive economic shifts, and thrive in a digital world? It all comes down to deep community roots and a willingness to evolve. In this episode, Jim sits down with Sal Usman, the owner of La Jolla Copy Cove, a legendary family-owned printing business located right in the heart of the village. Copy Cove has spent decades serving as a cornerstone of the neighborhood. Fulfilling their promise of quality printing on time as their mission. Inside the Episode: A 50-Year Family Legacy: Milestones & Memories: Commitment to the La Jolla community Adapting for the Future Whether you're a local resident who has walked past their doors for years or an entrepreneur looking for the ultimate blueprint on business resilience, this conversation is packed with incredible insight. 🔔 The episode is officially LIVE! Hit that subscribe button to stay updated with the incredible business owners and visionaries shaping La Jolla! 📲 CONNECT WITH US 📸 Instagram (Discover La Jolla): @discover.lajolla 📸 Instagram (Jim McInerney): @jimmcinerney_realestate 📝 CONNECT WITH COPY COVE 🌐 Website: https://www.copycove.com Do you have a favorite local business that has been around for decades? Let us know in the COMMENTS, and don't forget to LIKE and SHARE this video! 🦍 #DiscoverLaJolla #CopyCove #SalUsman #LaJollaBusiness #SanDiegoPodcast #92037 #EntrepreneurLife #LaJollaLocal #FamilyBusiness #SmallBusinessSuccess #SupportLocal

    18 min

  2. Jun 15

    The Eco-Tech Revolution Hiding in Your Neighborhood. | Discover La Jolla Episode 78

    Did you know that a major California state mandate (SB 1383) now requires the strict maintenance and cleaning of compost bins? Most people never think about their trash cans after pickup day, but raw food scraps are quietly turning neighborhood bins into a breeding ground for bacteria, intense odors, and toxic infestations. In this episode, Jim sits down with Nick Petro, the co-founder of Clean Waste Bins (CWB), to discuss how he is entirely revolutionizing the sanitation industry using cutting-edge robotics. What started as a local "mom-and-pop" operation knocking on doors right here in La Jolla has evolved into a full-scale tech powerhouse. Thanks to an innovative, patented truck designed by robotics engineers, CWB is scaling utility-scale infrastructure nationwide to help cities, waste haulers, and HOAs meet strict new government ordinances. 🛑 Inside the Episode: Robotics on the Move: How CWB’s automated trucks clean up to 500 bins a day—matching the fast pace of standard waste haulers without the driver ever needing to step out of the vehicle. The 200°F Blast: A look at the eco-friendly technology that utilizes high-pressure water heated to 200°F to instantly kill 99% of bacteria while capturing and recycling 100% of the water used. The Massive Market Gap: Why 70% of people still have no idea professional bin sanitation exists, yet the service maintains a massive 90% customer retention rate once people experience the difference. Don't let your neighborhood bins become a community health hazard. Tune in right now to see how local innovation is keeping San Diego clean, compliant, and green! 🧼🌱 🔔 The episode is officially LIVE! Hit that subscribe button to keep up with the local visionaries and entrepreneurs redefining our coastal community. 📲 CONNECT WITH US 📸 Instagram (Discover La Jolla): @discover.lajolla 📸 Instagram (Jim McInerney): @jimmcinerney_realestate 🚛 CONNECT WITH CLEAN WASTE BINS 🌐 Website: https://www.cwbins.com Don't forget to LIKE and SHARE this episode! 🦍 #DiscoverLaJolla #CleanWasteBins #SanDiegoBusiness #Sustainability #WasteManagement #SB1383 #LaJollaLocal #92037 #SanDiegoPodcast #GreenTech #Automation

    15 min

  3. Jun 11

    La Jolla pays San Diego millions a year in taxes. What does it get back? One man is done asking

    #SanDiegoNews #SanDiego #CommunityFirst Jack McGrory has seen San Diego from the inside — seven years as City Manager, key player in building Petco Park, and CEO of a company that expanded across two continents. Now he's focused on something closer to home: making La Jolla an independent city. In this conversation, Jack breaks down exactly why the movement is gaining serious momentum — over 9,000 signatures already accepted — and what it would actually mean for our community. From long-delayed projects on Girard Street to benches that took years and a small fortune to approve, he paints a clear picture of why locals feel San Diego's bureaucracy is holding La Jolla back. We cover: -How the cityhood process actually works (and where it stands today) -The fiscal plan — and why it's designed to be fair to San Diego -The road to a November 2028 vote -What a professionally managed, locally governed La Jolla could look like Whether you're all in, skeptical, or just curious — this is a conversation every La Jollan should hear. What do you think — should La Jolla go independent? Drop your take in the comments 👇 #LaJolla #LaJollaCityhood #SanDiego #DiscoverLaJolla #LocalGovernment #LaJollaNews #CommunityFirst #SanDiegoNews

    22 min

  4. Jun 8

    Should La Jolla Leave San Diego? Liv Johnson on Citihood & Freedom Fest | Discover La Jolla Ep. 76

    Should La Jolla Break Up with San Diego? It’s Nakey Time to Talk Citihood. 🌊🗳️ In Episode 76, host Jim McInerney sits down with Liv Johnson — fifth-generation San Diegan, La Jolla native, festival producer, and one of the leading voices behind the movement to make La Jolla an independent city separate from San Diego. Liv's journey started early. She launched Almost Nakey out of a Volkswagen bus while still in high school, and by 16 was already producing music festivals drawing thousands of attendees. Today she runs some of Southern California's most exciting events — including the Almost Nakey Freedom Fest, festivals at Belmont Park, and weddings at the iconic La Jolla Beach and Tennis Club. But this conversation goes far beyond festivals. Liv opens up about why she believes La Jolla must separate from the City of San Diego — deteriorating infrastructure, overcrowded beaches, neglected sidewalks and beach stairs, and a bureaucracy too slow for a community that deserves real attention. With over 9,000 verified signatures and a fiscal analysis underway, the City of Hoya movement is closer than ever to appearing on a real ballot. What we cover in this episode: Building Almost Nakey from a VW bus into a Southern California event brand Almost Nakey Freedom Fest — San Diego's most unique outdoor festival The La Jolla cityhood movement and why it matters in 2024 La Jolla's history as an artist colony and how independence could restore its culture, Infrastructure, local governance, and what separating from San Diego really means. Want to find out how to get involved and support the La Jolla Citihood initiative? Subscribe to our channel and 📲 Almost Nakey: @almostnakey , almostnakey.com 📲 Liv Johnson: @livnakey 📲 Freedom Fest: @almostnakeyfreedomfest 🎙️ Discover La Jolla is a monthly podcast featuring the entrepreneurs, creatives, and community leaders shaping La Jolla and greater San Diego, California. Subscribe and hit 🔔 #DiscoverLaJolla #LaJolla #AlmostNakey #LivJohnson #FreedomFest #SanDiegoFestivals #SoCalFestivals #SouthernCaliforniaEvents #LaJollaPodcast #SanDiegoPodcast #LaJollaCityhood #SanDiegoIndependent #OutdoorFestivalSanDiego #SanDiegoMusic #LaJollaLocal #92037 #SanDiego #EventProducer #FestivalProducer #BelmontPark #LaJollaBeachAndTennisClub #SanDiegoEvents #CaliforniaFestivals #SoCalMusic #SanDiegoLocalBusiness #LaJollaHistory #SanDiegoLifestyle #CoastalCalifornia #VisitLaJolla

    18 min

  5. Jun 4

    Roppongi Is BACK | The Comeback San Diego Has Been Waiting For | Discover La Jolla Ep. 75

    La Jolla just got its soul back. For over a decade, one question kept coming up at every dinner table in the 92037 — "Do you remember Roppongi?" The answer is yes. And now it's back. In Episode 75 of Discover La Jolla, host Jim McInerney sits down with Alfie Szeprethy, Executive Chef behind the most anticipated restaurant reopening in San Diego. Originally opened in 1998 and gone since 2015, Roppongi has returned to its iconic home on Prospect Street — stripped to the concrete, rebuilt from scratch, and better than ever. This isn't just a restaurant story. It's a La Jolla story. 🍜 What We Get Into: The Comeback — 10 years gone. What it actually took to bring San Diego's most missed restaurant back to Prospect Street The Renovation — Gutted down to bare concrete and iron rafters. Why they keep the original kitchen layout and completely reimagined everything else The Menu — Your favorites are back. Crab stack. Hot rock. Kung pao calamari. Plus a brand new sushi program, an in-house dumpling program, and a full wok station The Empire — How Alfie oversees 15 locations across three concepts, including Toasted Gastro Brunch, Sammy's Woodfired Pizza, and airport locations in LA and Las Vegas What's Next — Exclusive chef-driven dinner series and wine dinners with visiting winemakers are already in the works If you've been waiting for Roppongi to come back, it's here. And it brought its A-game. 📍 Roppongi | Prospect Street, La Jolla 📸 @roppongi_lajolla , https://roppongilajolla.com 🌐 Find Roppongi on Instagram and reserve your table now 🎙️ Discover La Jolla is a monthly podcast featuring the entrepreneurs, creatives, and community leaders shaping La Jolla and greater San Diego, California. 🔔 Subscribe and hit the bell — new episodes every month. 📸 @discover.lajolla #Roppongi #RoppongiLaJolla #LaJollaRestaurants #SanDiegoFoodies #SanDiegoEats #SanDiegoFood #LaJollaFood #ProspectStreet #LaJollaLocal #92037 #SanDiegoDining #AsianFusion #PanAsian #SushiSanDiego #FoodiesSanDiego #LaJollaVillage #ChefLife #ExecutiveChef #SanDiegoChef #RestaurantReopening #SanDiegoRestaurants #LaJollaDining #HappyHourSanDiego #SanDiegoPodcast #LocalEats #CoastalDining #SanDiegoFoodScene #DiscoverLaJolla #LaJollaCalifornia #FoodTok

    14 min

  6. Jun 1

    From Opera to Tacos: How a European Opera Singer Redefined La Jolla’s Food Scene

    What happens when a professional opera singer trades the grand stages of Europe for a kitchen in La Jolla? Meet Cesar Sanchez, the visionary owner of Taco Time Cantina on Fay Avenue. After spending over 20 years performing across Europe, the pandemic shifted Cesar’s path, leading him back to California to pivot his artistic passion into a brand-new medium: authentic culinary arts. Cesar breaks down why singing and cooking are deeply connected art forms and shares the uncompromising philosophy that makes Taco Time a local phenomenon. From sourcing specialty masa directly from a family in Mexico to cooking exclusively with premium avocado oil, Cesar treats his menu exactly like an opera—focusing on a few perfect "showstoppers" (like his legendary California burrito and Baja fish taco) rather than an overwhelming variety. Whether you are an aspiring entrepreneur, a foodie, or a La Jolla local, Cesar's story of artistic pivot, community integration, and dedication to authentic flavors is an absolute must-watch. 🔔 Subscribe to the channel for more deep dives into the minds of local visionaries and community builders in the 92037! 📲 CONNECT WITH US 🌐 Website: https://jimmcinerney.com/ 📸 Instagram (Discover La Jolla): @discover.lajolla 📸 Instagram (Jim McInerney): @jimmcinerney_realestate 🌮 VISIT TACO TIME CANTINA 📍 Fay Avenue, La Jolla, CA 📸 Instagram: @tacotimecantina If you enjoyed this video, please leave a Like, comment with your favorite taco, and share it with a friend! 🦍 #TacoTimeCantina #LaJolla #SanDiegoFood #OperaToChef #LaJollaLocal #SanDiegoEats #EntrepreneurStory #92037 #LaJollaFoodies #FayAve

    17 min

  7. May 26

    Discover La Jolla Ep 73 - Wildcoast's Serge Dedina

    The ocean defines our La Jolla lifestyle, but it's facing its biggest challenge yet. Fortunately, an international movement to protect it is starting right here in our own backyard. In this episode, we sit down with Serge Dedina—a local legend: a waterman, filmmaker, UCSD alum, and PhD who co-founded WILDCOAST over 26 years ago. Today, his international team is on the frontlines of ocean conservation, safeguarding critical wildlife hotspots from California all the way to Colombia. 🔥 Inside the Episode: The La Jolla Cove Success Story: How our marine reserve became a global model proving that eco-tourism and wildlife conservation can successfully coexist, sparking a massive rebound in local fish and shark populations. Guardians of the Wild: The story behind his incredible film documenting the coastal communities in Mexico working to protect the migratory species—like leopard sharks and grey whales—that travel directly between Baja and San Diego. The Grey Whale Crisis: A raw look at the alarming 50% decline in the grey whale population due to climate change, and what it means for our shared marine ecosystems. This eye-opening conversation is a must-watch for anyone who loves the ocean and wants to see how San Diego’s waters connect to the rest of the world. 🔔 Subscribe to the channel to catch every episode highlighting the change-makers shaping our coastal community! CONNECT WITH US 🌐 Website: https://jimmcinerney.com/ 📸 Instagram (Discover La Jolla): @discover.lajolla 📸 Instagram (Jim McInerney): @jimmcinerney_realestate 🌊 SUPPORT THE MISSION 🌐 Learn more about WILDCOAST: https://www.wildcoast.org 📸 Instagram: @wildcoastcostasalvaje If this conversation inspired you, please leave a Like, drop your thoughts in the comments, and share this video! #OceanConservation #WildCoast #LaJollaCove #SanDiegoEats #SaveOurOceans #GreyWhales #LaJollaLocal #BajaCalifornia #MarineProtectedArea #SanDiegoPodcast #92037

    19 min

  8. May 5

    She Worked in New York, London & LA — Then Chose La Jolla. Here's Why. | Discover La Jolla Ep. 72

    Jim sits down with Jessica Chepovsky, founder of Unscripted Spaces — a luxury interior design studio tucked on Girard Avenue in the heart of La Jolla Village. With over 22 years of experience designing homes across New York, London, and Los Angeles, Jessica made a deliberate choice to plant roots in La Jolla. In this conversation, she talks about why this community is different, what it means to build real relationships with clients, and how her showroom is quietly turning Girard into a destination for design in San Diego. They get into: — What "high-end residential design" actually means (and what it doesn't) — Her 20-year partnership with Italian furniture maker Poliform — Why the showroom is designed to feel like a home, not a store — Her work with the La Jolla Village Merchants Association and the monthly Art Walk — The vision for making La Jolla Village a true design district Whether you're a homeowner, an architect, an interior designer, or just someone who loves beautiful spaces — this one's worth your time. 📍 Unscripted Spaces — 7730 Girard Ave, La Jolla 🌐 https://unscriptedspaces.com 📸 @discover.lajolla | @jimmcinerney_realestate #LaJolla #InteriorDesign #DiscoverLaJolla #LaJollaVillage #UnscriptedSpaces #Poliform #LuxuryDesign #SanDiego #LaJollaPodcast #JimMcInerney #HomeDesign #GirardAvenue

    16 min
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About

Discover the people places and businesses that make La Jolla the jewel of San Diego

Information

  • Creator
    Real Talk Media
  • Years Active
    2024 - 2026
  • Episodes
    79
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Real Talk Media
  • Show Website
    Discover La Jolla