Wedding Planner Society Podcast

Laurie Hartwell & Krisy Thomas - CWP Society
  • 5.0(26개의 평가)
  • 기업 운영
  • 매주 업데이트

CWP Society is proud to produce the "Wedding Planner Society: Industry Expert Insights" podcast!Laurie Hartwell & Krisy Thomas, award-winning Master Certified Wedding Planners and Industry Educators from the CWP Society, discuss the real lives of wedding planners and professionals, dispense business tips, and share ways you can elevate yourself and your career in the wedding industry. Visit the CWP Society website for more information: www.cwpsociety.com

  1. 12시간 전

    The Follow-Up That Builds Referrals

    A baby shower invitation landed in the mailbox — and it wasn't from a close friend or a family member. It was from a bride whose wedding Krisy Thomas, Senior Educator with The CWP Society, had planned years earlier. She wasn't inviting the vendor. She was inviting someone she genuinely wanted in the room for one of the most personal moments of her life. That's what this episode is about. Most wedding planners are exceptional at the before — the planning, the logistics, the wedding day itself. But the window that follows? The quiet stretch after "thank you" and the flowers are gone and the couple is on their honeymoon? That is where some of the most valuable relationship-building in this business actually happens. And almost no one is talking about it. In this episode, Krisy gets specific: what to send within 72 hours of the wedding that feels personal instead of transactional, why the six-week mark is one of the most overlooked opportunities in a planner's calendar, and how genuine long-term presence — not newsletters, not automated sequences — is what turns past clients into lifelong referral sources. She also shares real stories: the first client from years ago who still sends business today, the family whose grandfather officiated three weddings she had the honor of planning, and what it felt like when those evenings ended. If you want more word-of-mouth referrals, deeper client relationships, and a business that grows stronger with every wedding you book — this is where it starts. Ready to build the professional foundation that makes all of it possible? Visit cwpsociety.com.  www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    16분
  2. Stop Delaying Your Business Decisions

    4월 27일

    Stop Delaying Your Business Decisions

    Master Certified Wedding Planner Tish Clay joins CWP Society Senior Educator Krisy Thomas for a conversation that will feel uncomfortably familiar. If you've ever wrapped a wedding, sat down in the quiet, and told yourself this is the week you fix your pricing — then watched that promise disappear the moment the next inquiry landed, you already know what we're talking about. That pattern has a name: chronic postponement. And it's one of the most expensive habits in this industry. In this episode, we break down how it shows up differently depending on where you are in your business. For newer planners, it often looks like waiting to build structure until you've "proven yourself" first. For seasoned planners, it looks like not wanting to disrupt the momentum you've worked hard to build. The cost is the same either way — shaky boundaries, leaky systems, and confidence that never fully settles. Tish Clay of Simone Elise Events brings rare honesty to this conversation: what it felt like to invest in education that wasn't the right fit, keep pushing through it because of sunk cost, and quietly wonder if the problem was her. She shares how finding the right certification and a real professional community changed that — giving her repeatable processes, clearer pricing, and a business that stopped depending on her reinventing everything from scratch with every new client. If you're ready to stop waiting for the right season to do the work that actually builds stability, this one is for you. Subscribe, share this with a planner who needs to hear it, and leave a review — so more planners find their way here sooner. www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    38분
  3. Why Your Content Might Be Costing You Clients

    4월 20일

    Why Your Content Might Be Costing You Clients

    There's a fine line between marketing yourself and accidentally making yourself obsolete. Most planners cross it every week without realizing it. In this episode, CWP Society Founder and CEO Laurie Hartwell and Senior Educator Krisy Thomas sit down together to dig into what they're calling "planner code" — the professional responsibility we all share to protect the value of wedding planning and coordination. Because oversharing doesn't just hurt one business. It erodes pricing and trust across the entire profession. They walk through the three places planners most often give away the milk for free: social media content (Reels, TikTok, captions), sales consultations, and blog posts or website resources. If you've ever posted "how to build the perfect wedding timeline," handed a vendor list to a prospect mid-consult, or published a full planning guide on your website — you'll recognize the pattern. Couples see repeated how-to content, assume planning is simple, push back on fees, and then end up overwhelmed when the real complexity shows up. Then the conversation shifts to what you can do differently — starting today. Laurie shares her golden rule for wedding planner marketing: Inspire and Intrigue. Don't Instruct and Complete. You'll hear examples of content angles that build desire without giving away your process, a four-question filter to run before you post, and Krisy's consultation framework for showcasing your value while keeping your most essential services firmly inside the contract. www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    29분
  4. The ROI You're Not Calculating

    4월 14일

    The ROI You're Not Calculating

    You can be fully booked and still feel like you're starting over every January. That gap — between staying busy and actually building something — is exactly what this episode is about. So many wedding planners and coordinators invest in client-facing upgrades while quietly avoiding the one investment that compounds over time: their own professional development. Matt Mitchell, Co-Founder and CEO of Event Ledger — a bookkeeping and advisory firm built specifically for event professionals — joins Senior Educator of the CWP Society, Krisy Thomas to talk about why that pattern exists and what it's actually costing us. Matt has been on both the planning side and the finance side, which means he doesn't just understand the numbers — he translates them into real wedding-world decisions. Together, they dig into why education gets treated like a reward instead of a business strategy, how "creative martyr syndrome" keeps planners undervaluing their own growth, and what it really looks like to take professional development seriously before another year slips by. Matt shares three straightforward ROI tests to use before saying yes to any certification or masterclass — can it support a 5% pricing increase, will it save you hours per project, and will it help you avoid the kind of costly mistakes that quietly damage your referral reputation. He also gets concrete about what a financially healthy wedding planning business actually looks like: paying yourself consistently, planning for taxes, understanding your net profit margin, and knowing your effective hourly rate so that being "busy" doesn't quietly become burnout. If you're ready to stop pricing on instinct and start building real authority in this industry, this one's for you. Subscribe, share this episode with a planner friend, and leave a review so more event professionals can find it. And ask yourself: what's the next investment you're willing to make in your own career? www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    44분
  5. The Planner You're Becoming

    4월 13일

    The Planner You're Becoming

    Starting over doesn't mean starting from scratch — but it can feel that way. A new price point, a new market, a new certification level, a new season of life. Each one has a way of making experienced planners feel like beginners again. The question isn't whether those moments will come. It's whether you'll treat them as growth or crisis. In this episode, I'm joined by Venisha Walker, Master Certified Wedding Planner and Owner/CEO of Cloud 9 Events based in Tennessee. Venisha shares how she found her way into the wedding industry, why she took professional development seriously from the beginning, and what it actually looks like when education shows up where it matters — in your client workflow, your timelines, and the way you lead a vendor team on a wedding day. We also get honest about imposter syndrome, time management, and the quiet distortion that happens when you spend too much time measuring yourself against someone else's highlight reel. And we talk about something that doesn't get named often enough: the emotional labor of this work. Weddings have no redo. The heart behind the logistics is often what clients remember — and what drives the referrals and vendor relationships that build a reputation over time. If you've been navigating a transition, questioning your standards, or just need a reset on your why, this conversation is for you. www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    38분
  6. Put the Fire Out Before They Smell the Smoke

    4월 6일

    Put the Fire Out Before They Smell the Smoke

    Your clients may never see your vendor emails, your production notes, or the quiet fixes you make in the background. But they absolutely feel the result. That "certified difference" shows up as ease, trust, and the unmistakable sense that someone capable is leading the room. In this episode, Senior Educator Krisy Thomas is joined by Master Certified Wedding Planners and CWP Society Educators Emma Cockerham and Riley Snyder to connect the dots between vendor leadership and the client experience — because vendor management isn't just timelines and checklists. It's the real work that protects the visible wedding day. Emma breaks down what certified planners do differently: how to cultivate mutually beneficial vendor partnerships, communicate with expert follow-through, and hold professional standards without apology. Riley brings the client-side lens — how strong vendor leadership reduces couple stress, prevents vendors from bypassing the planner, and builds the kind of trust that carries through the entire planning process. The conversation gets practical about hard moments too, because professionalism isn't proven when everything goes smoothly. You'll hear how to respond when a vendor falls short with grace and courage, how to recap expectations without burning bridges, and how to put the fire out before the client smells the smoke. If you've ever wrestled with how much to share when something goes sideways, this episode walks through a clear framework for protecting the couple's experience while staying transparent when it truly matters. Ready to elevate how you lead vendors and serve couples? Visit cwpsociety.com to explore certification, then subscribe, share this with a planner friend, and leave a review so more wedding pros can raise the standard. www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    32분
  7. That Low Hum of Doubt

    3월 30일

    That Low Hum of Doubt

    You can love wedding planning with your whole heart and still feel a low hum of doubt when a client questions your pricing or something unexpected happens on wedding day. That tension is more common than you think — and it has a fix. In this episode, Certified Educator Vicki Amar joins Senior Educator Krisy Thomas to talk about how to rebuild the thing that actually settles you: a professional foundation that makes your value visible before you ever walk into the room. Vicki Amar is a Certified Wedding Planner and owner of Amarvelous Event, whose career path spans luxury hospitality and the New York City mayor's office — where she helped execute iconic outdoor events like New Year's Eve in Times Square and the Macy's Thanksgiving Day Parade. Even after planning massive, logistics-heavy events at that scale, she still pursued wedding planning certification, because weddings demand a different kind of leadership. Emotional clarity, creative decision-making, detail management under pressure — and only one shot to get it right. Together, Vicki and Krisy dig into what professional identity actually means in the wedding industry, why experience alone doesn't always translate into authority, and how continuing education, strong systems, and intentional vendor relationships build real, lasting confidence over time. You'll also hear a wedding-day story that captures preparedness perfectly: a missing-hardware décor problem solved with a hole puncher from an emergency kit. The episode closes on something that keeps planners in this career for the long haul — community over competition, and the power of a trusted planner bestie who tells you the truth. If you're ready to feel more grounded, credible, and clear in your work, this one's for you. Listen now, subscribe, share with a planner friend who needs to hear it, and leave a review so more planners can find this community. www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    35분
  8. Are You Leading Weddings Or Just Surviving Them

    3월 23일

    Are You Leading Weddings Or Just Surviving Them

    Krisy Thomas, Senior Educator at The CWP Society, is joined by Master Certified Wedding Planner Nicole Martinez for an honest conversation about what it actually takes to lead with confidence on wedding day — not just survive it. If you've ever had the quiet thought, I hope nothing major happens today because I'm not sure what I'd do — this episode is for you. Nicole shares what shifted when she stopped treating wedding planning as something you simply pick up along the way and started building a real foundation through structured education. The difference isn't subtle. It shows up in how you communicate with clients, how clearly you define scope of work, how you hold boundaries without burning bridges, and how you navigate vendor conflict without torching relationships you'll need again. They also go deeper than timelines and checklists — into the human side of the work. Personality types, listening skills, and the practical strategies that help you calm real anxiety on wedding day while protecting the couple's relationships, their experience, and your reputation. Whether you're looking for stronger systems, better crisis management, or the kind of confidence that comes from actually knowing what to do next — this conversation has something for you. Ready to build that foundation? Visit CWPsociety.com to explore certification options.  www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

    33분
모두 보기(120개)

5
최고 5점
26개의 평가

소개

CWP Society is proud to produce the "Wedding Planner Society: Industry Expert Insights" podcast!Laurie Hartwell & Krisy Thomas, award-winning Master Certified Wedding Planners and Industry Educators from the CWP Society, discuss the real lives of wedding planners and professionals, dispense business tips, and share ways you can elevate yourself and your career in the wedding industry. Visit the CWP Society website for more information: www.cwpsociety.com

정보

  • 제작진
    Laurie Hartwell & Krisy Thomas - CWP Society
  • 방송 연도
    2022년 - 2026년
  • 에피소드
    120
  • 등급
    전체 연령 사용가
  • 저작권
    © 2026 @2024 CWP Society, The Wedding Planner Podcast
  • 웹사이트 보기
    Wedding Planner Society Podcast

좋아할 만한 다른 항목