Discussion in Digital

McKinsey Marketing & Sales
  • 4.2 (6)
  • MANAGEMENT

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

  1. 06/26/2020

    Discussions in Digital: Surveying the brand-building landscape

    Read more >    Listen to the podcast (duration: 19:09) >  Building a brand in the digital age is forcing companies to innovate like never before.See www.mckinsey.com/privacy-policy for privacy information

    19 min

  2. 06/22/2020

    Discussions in Digital: Influencer marketing is ready for its close-up

    Read more >    Listen to the podcast (duration: 23:34) >  Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.See www.mckinsey.com/privacy-policy for privacy information

    24 min

  3. 12/07/2018

    Coping with the new normal in marketing agency relationships

    Read more >    Listen to the podcast (duration: 19:11) >  What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.See www.mckinsey.com/privacy-policy for privacy information

    19 min

  4. 02/27/2018

    What's a marketing ecosystem and what does it mean for marketers?

    Read more >    Listen to the podcast (duration: 17:59) >  As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.See www.mckinsey.com/privacy-policy for privacy information

    18 min

  5. 09/08/2017

    Moving B2B companies into the digital world

    Read more >    Listen to the podcast (duration: 19:39) >  Digital has already had a big impact on B2B companies. So where does the value lie?See www.mckinsey.com/privacy-policy for privacy information

    20 min

  6. 01/18/2017

    How strategy is evolving - and staying the same - in the hypergrowth digital age

    Read more >    Listen to the podcast (duration: 21:32) >  In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.See www.mckinsey.com/privacy-policy for privacy information

    22 min

  7. 10/12/2016

    Discussions on digital: How large and small companies build a digital culture

    Read more >    Listen to the podcast (duration: 18:43) >  In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability.See www.mckinsey.com/privacy-policy for privacy information

    19 min

  8. 06/28/2016

    Reimagining customer experience in mobile age

    Read more >    Listen to the podcast (duration: 20:16) >  In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.See www.mckinsey.com/privacy-policy for privacy information

    20 min
See All (24)

Ratings & Reviews

4.2
out of 5
6 Ratings

About

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

Information

  • Creator
    McKinsey Marketing & Sales
  • Years Active
    2019 - 2020
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © 2026 McKinsey Marketing & Sales
  • Show Website
    Discussion in Digital