In this episode of Disruption/Interruption, host KJ sits down with Vaclav Vincalek, serial entrepreneur and founder of HISWAI (Human Intelligence Supported with Artificial Intelligence). Vaclav makes a compelling case that we've been living in an era of digital manipulation — where search engines like Google are actually marketing engines, and AI tools like ChatGPT are language models masquerading as knowledge systems. He breaks down the foundational flaws in how we find and trust information online, and introduces HisWay as a transparent, human-first alternative that puts the power of judgment back in the hands of the user. Four Key Takeaways: Google is a marketing engine, not a search engine (7:50) — Google's objective is profitability through advertising, not delivering the best search experience. The system is designed to keep you searching — and clicking ads — not to get you to the truth efficiently. LLMs are language models, not knowledge models (14:35) — ChatGPT and similar tools absorb vast amounts of unvalidated data. There's no mechanism to assess accuracy, no way to make the system forget wrong information, and no guarantee that the same question will yield the same answer twice. AI language is hacking your brain (17:25) — Because these systems use natural, human-sounding language, we instinctively treat them as intelligent, trustworthy peers. That's a design flaw being exploited — it creates false confidence and dangerous echo chambers. The future of search is transparency, not answers (27:09) — Rather than being told what is true, users should be shown where information comes from so they can trace it, judge it, and own their conclusions. HISWAI is building toward a "personal web" — a private, ownable information layer that you control. Quote of the Show (14:35):“You have a system which is built on false technology or false premise, and it's disguised as, 'Whoa, look at this! It talks almost like us, so it has to be like us.' And it's not true." — Vaclav Vincalek Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Vaclav Vincalek:LinkedIn: https://linkedin.com/in/vincalek Company Website: https://hiswai.com/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD YouTube - https://www.youtube.com/results?search_query=disruption+%2F+interuuption See omnystudio.com/listener for privacy information.
