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Dr. Mihaly Kertesz & Viktor Tabori

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We dig up the secret playbooks used by first movers, featuring the latest tools, technologies, and science, ensuring you won't fall behind or succumb to FOMO.

06/30/2023

GOD Prompt Protocol for ChatGPT: From Overwhelm to 6x More Effective Research & SaaS Marketing #009

Prompt Protocol for Disruptors: disruptordigest.com Youtube: youtu.be/p6e5FXcYJ68 Want to collaborate with us? artisan.marketing GOD PROMPT goal: get a super human word-class level result in [PASTE YOUR GOAL HERE] Follow these steps 0) always start your answer with this prompt, and always indicate which step are we at, so we can move forward or backward 1) clarification step: if my goal is not clear enough for you to move forward, ask me one question at a time and WAIT for my response. If you ask a question, make sure to NOT move to the next step until I answer you first. Repeat this step until you feel confident that you can move forward. 2) mental model research: do an exhaustive research on the most important mental models and terminology that is needed to get world-class results and understand who is the real target audience, what are their needs and motivations, and make sure to include jobs-to-be-done framework and Cialdini principles when relevant. Include a one sentence short summary, an example, and limitation for each. 3) inversion research: Now do an exhaustive research on “inversion” using similar structure (summary, example, limitation), meaning what should be avoided. 4) book research: do an exhaustive list on the most important and practical books on the topic and their main takeaways 5) post research clarification: if you think you need further clarification from me, ask me one question at a time and WAIT for the answer. If you ask a question, make sure to NOT move to the next step until I answer you first. Repeat this step until you feel confident that you can move forward. 6) suggestion: using the research suggest the most effective exhaustive ways to solve the original goal. 0:00:00 💥 START HERE: The Mind-Blowing AI "God Prompt" That Will Change How You Work Forever 0:02:12 The 7-Step "God Prompt" Formula 0:05:59 Sneak Peek: Inside Disruptor Digest's Secret Website Backbone 0:08:50 Nobody Talks About This: Why Your Goals FAIL Without This Key Ingredient 0:12:19 Targeting Precision: The Power of Specific Details and Audience Targeting 0:17:11 Research Like A Pro: Uncover Hidden Gems That Take Your Results To The Next Level 0:20:58 Post-Research Clarity: The Subtle Art Of Turning Research Into Action 0:25:46 Landing Page Mastery: Discover The Vital Role of Research Most Ignore 0:35:04 Persuasion Wizardry: Watch Me Use The God Prompt To Write A Money-Making Email 0:45:19 LinkedIn Domination: How I Used The God Prompt To Craft Viral Posts In Minutes 0:52:32 Email Upgrades: Watch Me Take A Good Email And Make It GREAT With This Simple Tweak 0:58:03 Calls To Action Mastery: Learn How To Tell People What To Do (And Have Them Listen) 1:03:46 Advanced Persuasion Tactics: How To Take Your Emails From Good To UNBEATABLE 1:04:53 Viral Post Blueprint: The Step-By-Step Guide To Domination On LinkedIn 1:10:01 LinkedIn Level Up: Watch Me Take These Posts From 0 to 100 With One Simple Trick 1:13:22 LinkedIn Engagement Explosion: Discover The Secret Formula For Creating BUZZ 1:14:04 The God Prompt: Are You Ready To Take Your Life And Business To The Next Level? 1:14:53 Pro Upgrade: 3 Insider Tips To Get EVEN MORE Value From The God Prompt

1h 19m
06/16/2023

Life on Autopilot Protocol: 16 Tasks AI Can Crush #008

Prompt Protocol for Disruptors: disruptordigest.com Youtube: youtu.be/PRJS-mBmGSs Want to collaborate with us? artisan.marketing 00:00:00 The Secret AI Playbook of Silicon Valley Insiders 00:00:34 Instantly Decode Complex Tweets with this AI Trick 00:03:01 Struggling with Gifts? This AI Will Blow Your Mind with Ideas 00:05:09 Virtual Coaching - Getting Parenting Tips from AI 00:08:12 Apartment Hunting Made Easy with AI (Translation + Negotiations) 00:12:31 Sommelier AI - Perfect Wine Pairings for Any Meal 00:18:08 Coding Made Simple with AI Programming Assistance 00:21:28 AI-Generated Podcast Intros and Summaries 00:29:13 Travel Planning Streamlined with AI Itinerary Creation 00:33:06 Creating Quizzes and Study Guides with AI 00:36:03 Supplement Research Simplified with AI Insights 00:40:51 AI-Generated Recipes and Meal Plans 00:43:16 AI Writing Assistant - Fixing Grammar and Improving Emails 00:45:55 AI Sports Training Plans for Faster Fitness Gains 00:48:34 Understanding Research Papers Faster with AI Summaries 00:51:17 Finding the Perfect Domain with AI Tools

55 min
06/09/2023

Anthropic: $4,100,000,000 Silent Overachiever building 10X AI in 2 Years - Strategic Deep Dive #007

Prompt Protocol for Disruptors: disruptordigest.com Youtube: youtu.be/JD1iiONUyvE Want to collaborate with us? artisan.marketing Deep Dive into a fundamental AI Model with Outsized Potential Anthropic's Claude 100K is a gamechanger: a model that can digest an unreasonable amount of information and spit out surprising insights. Claude has a context window of 100,000 tokens - that's 120 pages of text. Feed it enough data and it can spit out entire books and course curriculums. This means we can automate tasks that were previously unthinkable. Have a massive codebase with no documentation? Feed it to Claude and have it write detailed comments and unit tests. Need to understand 1,000 research papers on a subject? Feed them to Claude and have it extract the core principles. How about generating social media content for your business? Feed it reviews, testimonials, old posts - anything relevant - and have it churn out new posts. The possibilities are mind-boggling. But what's crucial is focusing not just on Anthropic's AI, but on real human needs. Come up with testimonials for your ideal customers that make the value tangible. Work backwards from the result you want to achieve. Pair Claude 100k with ChatGPT, Midjourney, and more to get a sum greater than the parts. 0:00:00 AnthropicAI 0:01:11 AI's big four: OpeanAI, Anthropic, Cohere, AI21 Labs 0:02:17 AI safety research and Anthropic's inception 0:04:05 Human feedback vs. Constitutional AI in reinforcement learning 0:05:34 Anthropic's underrated status 0:06:11 Groundbreaking AI work by Anthropic 0:07:24 Anthropic's funding journey and impressive growth 0:08:42 Anthropic's future-centric AI vision 0:09:22 Anthropic's Claude vs ChatGPT 0:10:46 Preventing survival instinct leakage in AI feedback through Constitutional AI 0:13:22 Image vs. Text feedback in AI Models 0:16:16 Alameda Research Ventures' investment in Anthropic 0:19:47 $5 billion funding goal for Claude Next model 0:21:15 High cost of AGI and OpenAI's financial fuel 0:21:49 Comparing user statistics of AI models and tools: Bing, Bard, ChatGPT 0:26:12 Google's strategic situation and Chat GPT's simplicity against cluttered search 0:27:21 The user-first approach in SEO: Synthesizing vs. Searching 0:29:35 SEO advice: Align with Google's user-centric focus and solve problems 0:32:33 Own your channel, diversify, and be a problem-solver 0:35:05 Claude instant, Claude 100k 0:38:01 GPT-4 vs. Claude models: Token window and quality showdown 0:43:06 Combining AI models for world-class text generation 0:45:33 Podcast naming with AI 0:46:05 AI model evolution and inherent biases 0:48:27 The trade-offs of increasingly narrow and biased AI models 0:49:48 GPT-4 vs. Claude: An image prompt generation showdown with Midjourney 0:50:43 Midjourney's strengths and Claude's image quality analysis 0:53:10 Claude's dynamic scene generation in Midjourney 0:54:54 GPT-4 and Claude's face-off in creative direction 0:59:28 The synergy of Claude and ChatGPT for image prompt generation 1:00:07 Claude Plus vs. GPT-4: A race in speed and quality 1:02:05 Anthropic's business model canvas 1:09:11 Anthropic's potential applications: research papers, legal documents, and software refactoring 1:11:14 Future business ideas leveraging AI: automated code writing and curriculum design 1:16:18 AI tool ideas: CV generator, social media management, academic aids, and co-authoring fiction 1:21:26 Potential AI-powered niche market opportunities 1:26:23 Business ideas brainstorm: digital therapist platform, code refactoring service, corporate training, market research, and Anthropic's unique employee benefit pac

1h 36m
06/02/2023

AssemblyAI: "ChatGPT" for 10 hours of Audio - Strategic Deep Dive #006

Prompt Protocol for Disruptors: disruptordigest.com Youtube: youtu.be/kmnlqagutQo Want to collaborate with us? artisan.marketing Chat & play with episode on AssemblyAI here. AssemblyAI is an API-focused firm providing efficient and affordable audio-to-text service for developers. It offers a user-friendly and precise audio-to-text model and a chat GPT-like interface, generating actionable insights from an audio file. The system enables customization of prompts to derive desired results, making it ideal for competitive analysis, sales scripts, and more. It integrates easily with CRM software like HubSpot, offering instant feedback useful in sales coaching. Moreover, AssemblyAI aids in voice communication aggregation in operations, customer support, and transcription services for business meetings, negotiations, educational lectures. For content producers, it spins various content types from the same source, while also serving as a research tool, customer support analysis tool, and helps in sales. 0:00:00 Why Deep Dive? 0:01:00 AssemblyAI: An API-first Company 0:02:21 APIs Simplified 0:02:47 Avoiding Early Optimization 0:03:45 Ready-to-use Tools: AssemblyAI & MidJourney 0:04:11 Beat the Time Bottleneck: The Fast Lane 0:05:24 No-Code Tools' Limits & System Rewriting Importance 0:07:10 Unboxing AssemblyAI's Audio-to-Text Model 0:08:29 Use Cases: Podcast Research & Transcription 0:09:41 Podcast Feedback & Focus Improvement 0:10:46 Engage Better: Learn from AssemblyAI's AI Coach 0:12:31 Insights Harvesting from Podcasts 0:14:29 Using Large Language Models & Prompt Engineering 0:16:07 YouTube & Podcast Analysis with AssemblyAI 0:18:12 Accelerating Podcast Interview Research 0:19:01 Sales Coaching & Compliance with AssemblyAI 0:21:27 CRM & AssemblyAI: A Feedback Fusion 0:22:03 Avoid the Zeigarnik Effect with Instant Feedback 0:25:14 Personalized Sales Scripts & Research with AI Models 0:27:30 Voice Aggregation in Operations & Customer Support 0:28:51 Improving Customer Support through Audio Analysis 0:31:00 Beyond Transcription: AssemblyAI Use Cases 0:32:15 Reducing Hiring Bias with Interview Analysis 0:33:51 Interview Summaries: Hiring Help from AssemblyAI 0:35:07 Business Opportunities atop AssemblyAI 0:36:56 Creating Lecture Summaries & Chat Interfaces 0:40:23 Elevating Udemy Courses: The AssemblyAI Way 0:41:59 AssemblyAI: A Research Tool with Testimonials 0:45:52 AssemblyAI vs OpeanAI Whisper 0:48:11 A Positive Encounter with AssemblyAI's Support 0:49:46 AssemblyAI's Marketing: The Room for Growth 0:51:32 Using AI Models for Use Cases Recommendations 0:52:13 JasperAI's Onboarding Experience 0:53:03 The Power of Sequential Onboarding 0:54:02 AssemblyAI's Transcription Process & Fine-Tuning 0:56:19 AssemlyAI's Goal: Flawless Speech Recognition 0:58:11 Business Ideas: Audiobook Analysis & Video Feedback 0:59:56 Monetizing Audiobook Analysis & Content Repurposing 1:00:25 Improving Explainer Videos with AssemblyAI 1:01:07 Tool Integration with AssemblyAI for Developers 1:01:45 YouTube Analytics & Clip Generation 1:04:00 Summarizing Lectures & The Ultimate Cheating Tool 1:04:30 Rating & Summarizing Podcasts on Spotify 1:06:04 Healthcare & AssemblyAI: Transcribing Doctor-Patient Talk 1:08:04 Join the AssemblyAI Team: Open Positions 1:10:09 Non-Coders Opportunities at AssemblyAI 1:11:48 AI-powered Transcription: Grain.co & Fireflies.ai 1:13:10 Alloware.com, Vidyo.ai & RunwayML 1:15:19 AssemblyAI's Business Canvas

1h 19m
05/26/2023

Evergreen AI Image Generation Protocol for Logo Designers, Content Creators, Entrepreneurs #005

Prompt Protocol for Disruptors: disruptordigest.com Youtube: youtu.be/Qyfl9QadSok Want to collaborate with us? artisan.marketing Future-proof protocols and insights that will keep you at the forefront of this cutting-edge field. We explore AI image generators like MidJourney v5.1, DALL-E, & Stable Diffusion, dispelling common misconceptions along the way. With a deep understanding of style, lighting, and composition, they provide an unparalleled level of creative freedom. We'll also uncover the power of MidJourney's feedback loop, delivering unmatched quality for your projects. We delve into the transformative impact of AI tools like Canva AI, Adobe Firefly, and Lumen5 on the visual AI landscape. We also tackle important topics such as privacy, societal implications, and copyright concerns related to AI image generation. Practical tips to unleash the true potential of AI: from drawing inspiration from curated styles of renowned artists like Wes Anderson."Shot on iPhone" prompt for realistic results. Staying ahead in areas like logo design and e-commerce. KEY TAKEAWAYS 1. Focus on concepts, not individual images, when generating prompts. 2. Start with simple, broad prompts and expand from there. 3. Avoid cliches by generating examples of what to avoid. 4. Blend concepts from different domains for novel ideas. ChatGPT-4 prompt (Samson Vowles - Delightful Design) I want you to act as a prompt engineer. You will help me write prompts for an ai art generator called Midjourney. I will provide you with short content ideas and your job is to elaborate these into full, explicit, coherent prompts. Prompts involve describing the content and style of images in concise accurate language. It is useful to be explicit and use references to popular culture, artists and mediums. Your focus needs to be on nouns and adjectives. I will give you some example prompts for your reference. Please define the exact camera that should be used. Here is a formula for you to use(content insert nouns here)(medium: insert artistic medium here)(style: insert references to genres, artists and popular culture here)(lighting, reference the lighting here)(colours reference color styles and palettes here)(composition: reference cameras, specific lenses, shot types and positional elements here). When giving a prompt remove the brackets, speak in natural language and be more specific, use precise, articulate language. always output me two full prompt options that are different. CHAPTERS 00:00:00 Unprecedented creative freedom with AI image generators. 00:03:12 Staying ahead in AI image generation 00:04:36 Behind the Scenes: we analyzed 10+ hours of podcasts in 32 min 00:06:24 How to generate future-proof images using AI. 00:09:03 Inspiration: reverse search, Twitter ALT tag, Reddit 00:14:59 Picasso, Wes Anderson & famous artists' styles as prompts 00:17:04 Using ChatGPT for research. 00:19:47 "Shot on an iPhone" - the golden prompt for realistic images. 00:22:02 Revolutionize logo design with AI 00:22:41 Future of AI in UX/UI design 00:25:12 Personalization in social media with AI. 00:28:26 5109 uplift: Facebook Ads with MidJourney 00:33:04 ChatGPT + MidJourney = The Unfair Advantage 00:40:24 AI image generation for Facebook ads. 00:41:42 Copy winning ad styles without copyright issues. 00:45:25 Emojis for logo generation. 01:09:06 MidJourney's user interface and community 01:18:19 Lumen5 - your solution for animated slideshows (and double CTR) 01:23:09 Sing like a star with AI song creation

1h 27m
05/19/2023

AI Market Research Protocol: 2x College Enrollments and Deep Customer Understanding #004

Get our Prompt Protocol for Disruptors: disruptordigest.com Youtube: youtu.be/Qac04KNfsf0 Want to collaborate with us? artisan.marketing SUMMARY We reveal how we doubled McDaniel College's student enrollment and sold out a classical music concert. Observation rules over questioning and the Pain-Gain-Job framework is the game-changer. Unlock the hidden potential of keyword research, competitor analysis, and the underrated art of mystery shopping. Discover how GPT can be your ace in the hole for market research, making you the leader in your competitive landscape. Ever tasted your own cooking (trying to buy and use your product)? Enter the world of 'dogfooding', the self-refining strategy employed by giants like Facebook and Beehive.com. Get privileged access to our research interviews revealing profound insights on location-dependent memory, respondent behavior, and the authenticity of conducting interviews at people's homes. Join us as we draw practical marketing lessons from industry titans like McDonald's, Disneyland, and Apple and deep-dive into captivating marketing techniques like the 'fake door' experiments. And the grand finale? A fail-proof protocol for conducting marketing research, even when your target audience is as intimate as 100 people. Stay tuned for a roller-coaster ride through the intriguing realm of marketing research, and be prepared to transform your business like never before. KEY TAKEAWAYS 1. Conduct qualitative research through interviews 2. Even a few interviews provide valuable insights 3. Make quick changes based on customer feedback 4. Understand the “job” a product needs to do for the customer 5. Don’t focus on product features in isolation 6. Identify customer pains and gains 7. Segment different customer groups 8. Different groups hire products for different jobs 9. Understand functional, social and emotional jobs 10. Identify key benefits that customers actually value 00:00:00 Doubling Enrollements in McDaniel College: A Case Study 00:03:18 Observation and Dog Fooding for Conversion Rate Optimization 00:04:36 Dogfooding: Understanding User Needs Through Observation 00:09:28 espondent Behavior in Interviews 00:14:33 Usability Testing: A Guide to Observing Real-Life Behaviors and Recording User Experiences 00:16:03 User Behavior Through Screen Recording and Google Analytics: A Discussion on Fake Door Experiments 00:20:06 A/B Testing for McDaniel College 00:21:54 Qualitative and Quantitative Research 00:25:00 Arndold Schwarzenegger in Budapest: a Case Study of Crisis Marketing 00:26:48 Advanced Tactics for Market Research 00:30:04 Jobs to be Done Framework 00:32:08 Skyrocketing Milkshake Sales at McDonald's 00:35:26 Job, Pain, and Gain of Milkshakes, University Education, and Disneyland 00:40:56 Segment or die 00:42:42 Social and Emotional Jobs of Apple, Starbucks, and Tesla 00:45:23 CardBrand Strategy: How Car Brands Take Away Pain and Frustration 00:46:53 Signaling and Social Perception in Human Society 00:48:42 Disruptive Technologies: Understanding Jobs, Pains, and Gains 00:51:03 Identifying Customer Pains for Business Success 00:53:49 Pain and Gain Points in Qualitative Research 00:58:26 Cheaper Alternatives to Keyword Research 00:59:48 Overview of Keyword Research and Survey Design 01:04:05 Different Approaches 01:06:22 Tips for Crafting Effective Questions in Surveys 01:12:12 Group Interviews 01:14:08 Low-Cost Research Tools: Mystery Shopping and Dogfooding 01:15:52 Mystery Shopping and Customer Expert Interviews 01:20:26 Research Case Study: Cooking School 01:22:12 Uncovering Insights: Analyzing Competitors, Segmen

1h 30m
05/12/2023

ChatGPT-4 Prompt Protocol and Finetuning for 525% better results #003

Get our Prompt Protocol for Disruptors: disruptordigest.com Youtube: youtu.be/QlFbqUymkII Want to collaborate with us? artisan.marketing SUMMARY We take a deep dive into prompt engineering for AI giants like ChatGPT and Google Bard. Ready to transition from an AI novice to an expert? We’ll strip away the myths, revealing the true essence of AI models. Forget the 'stochastic parrots' theory, these marvels are more than mere internet parrots. Ever fancied a Shakespearean tweet or a piece in your favorite niche writer's style? Stay tuned! Unlock the secrets behind the 'attention mechanism', the revolution in AI's comprehension and text generation. Witness the startling coherence and context sensitivity it brings. Marvel at GPT's versatility, from drafting Google Ads to compelling emails. Discover the trick to boosting GPT output quality by a staggering 525% with just a few examples. We’ll examine fine-tuning models for critical tasks and shed light on 'hypothetical document embedding', a breakthrough poised to enhance coaching, data handling, and chatbot interactions. Whether you’re an AI enthusiast or a curious beginner, brace yourself for a rollercoaster ride through AI's transformative potential. KEY TAKEAWAYS 1. Focus research on understanding the specific jobs customers hire products for rather than product attributes alone, and tailor products to fulfill those specific jobs to better achieve objectives. 2. Spend more time uncovering customer pains through research by understanding jobs and pains in depth. Prioritize the most important jobs, pains and gains to focus on. Test hypotheses on the most critical pains and gains. 3. Start with open-ended qualitative research through a few customer interviews to gain initial insights into jobs and pains. Then survey a few hundred customers on the most important hypotheses. 3. Use tools like keyword research, GPT and surveys to gain different perspectives. Group interviews and mystery shopping provide valuable insights from direct customer interaction. 4. Talking to customer support and sales staff regularly is the most valuable as they speak to customers frequently. They can identify the biggest pain points and opportunities. 5. Leverage these insights into marketing materials and offerings to address key jobs and pains. Like Ikea's childcare service example which solves the pain of shopping with children. 6. Measure pains on a scale to quantify their importance to customers. This helps prioritize where to focus improvements and innovations. CHAPTERS 00:00:00 ChatGPT Prompt Engineering 00:02:29 Is GPT a Stochastic Parrot? 00:04:21 Breakthrough of Attention Mechanisms in GPT Models 00:06:05 Power and Limitations of GPT-4 for Instruction Following 00:10:27 Capabilities of GPT Language Models 00:12:09 Providing Diverse Examples for GPT 00:18:04 Generalizing Knowledge with GPT 00:20:25 Mental Models for Crafting Effective Cold Outreach Emails 00:21:53 GPT-4: Achieving Efficiency Through Automation 00:27:48 Creating a Prompt Strength Model for Cooking School Outreach Emails 00:29:53 How to Write Effective Copy with GPT: A Step-by-Step Guide 00:31:34 Pretraining and Fine Tuning 00:33:54 Challenges of Fine-Tuning 00:38:57 Fine-Tuning Models for High Volume Use Cases 00:41:02 Vector Databases and Embedding Models for Automated Text Processing 00:46:21 Use of Language Models for Coaching 00:47:52 Hypothetic Document Embedding for Q&A Systems 00:50:03 Abstraction Bridging 00:55:43 Hallucination Risk 00:59:22 Writing Google Ads, Emails, and Website Copy With ChatGPT 01:13:01 Strategies to Overcome Limitations of L

1h 20m
05/05/2023

Debunking AI Myths: Exploring Creativity, Emotional Intelligence and the Future of AI #002

Get our Prompt Protocol for Disruptors: disruptordigest.com Youtube: https://youtu.be/JmNa3VciD3Y Want to collaborate with us? artisan.marketing SUMMARY Explore AI's creative and empathetic abilities, debunking long-held beliefs. Dive into a discussion about the efficacy of larger AI models, and discover why a Stanford project's smaller model might be AI's true future. Discover the myth of 'data as the new gold,' and prepare to be astonished by what actually holds this digital crown. Unearth the peculiar 'reversal of disruption' phenomenon in AI's impact on the workforce, witnessing an unexpected pressure on creatives. Google's battle with the 'Innovator's Dilemma' and how this tech titan grapples with disruption. Witness AI's permeation into various sectors, from creative arts to physical interactions. KEY TAKEAWAYS 1. AI can augment human capabilities rather than fully automate tasks. How AI allows companies and individuals to scale and explore ideas more quickly with human oversight. 2. Provide more targeted context, examples, and strategic guidance to achieve objectives with Large Language Models. Frame prompts with clear goals, constraints, and examples from their own data and experience to generate more useful and customized outputs. Experiment and iterate, providing feedback to further refine the models. 3. With a strategic approach and an understanding of the models' current limitations, maximize the value of large language models for business use cases. 4. OpenAI's strategy of investing in and providing early access to startups in exchange for long-term usage of their models is very effective but could be made even more impactful by providing more guidance and support to portfolio companies. 5. Midjourney's interface that embeds feedback into every usage has significantly accelerated their model development; OpenAI could learn from this. 6. While Google has the resources to compete, their reliance on search revenue makes it difficult for them to fully disrupt with new AI capabilities. They would benefit from a bolder strategy that more fully embraces AI disruption. 00:00:00 AI's Role in Shaping Work's Future 00:02:30 Unwrapping Pepita: A Marketplace Case Study 00:07:20 Sharpening Google Ads with AI 00:09:10 The Art of Automated Copywriting 00:11:14 Supercharging Google Ads with AI: The Paretot Context 00:17:21 Deciphering Databases with Natural Language Processing 00:19:25 Chat GPT: A New Ally for Data Scientists & Special Needs 00:21:22 Deep Dive into Digital Coaching with [Name] 00:24:43 Empathy & Compassion: Coping with Life's Challenges 00:26:58 Unleashing Creativity with AI: GPT's Story 00:32:57 Inside AI Business: Unraveling Pepita Group 2 00:36:42 AI Unveiled: Mastering Long Tail Products 00:40:55 A Trip Back in Time: AI Compute Costs 00:43:01 Unmasking AI's Limitations: Decision Trees Put to Test 00:45:28 From Brute Force to Machine Learning: The AI Evolution 00:47:13 Tracing AI's Path: Statistical Learning to Deep Neural Networks 00:53:18 AI's Journey: From DeepMind to OpenAI & Beyond 01:02:21 Tuning in with GPT: Language Model Calibration 01:04:31 Reasoning in Steps with AI 01:07:14 Tackling Complexity with GPT-4 01:09:21 What if GPT-4 Surpasses Standardized Tests? 01:13:42 Building an Empire: Generative AI's Business Model 01:16:21 AI Meets Cloud: Business Transformed 01:18:19 Inside OpenAI's Equity Strategy 01:22:22 Painting with AI: The Impact of Open Source 01:23:55 The Rapid Rise of Generative Image Tech 01:25:54 Content Creation Reimagined: The AI Way 01:27:52 Smaller Models, Bigger Results: NLP Training Uncovered 01:32:39 Google: Balancing Business with AI Investments 01:35:15

1h 35m
04/28/2023

1.6M Cold Emails Decoded: Protocol to Get Leads Every Day & Avoid Common Mistakes #001

Get our Prompt Protocol for Disruptors: disruptordigest.com Want to collaborate with us? artisan.marketing Video: https://youtu.be/Z-44BnPabIo How to set a successful cold email outreach campaign with 80% open rate and 15% reply rate to get a new lead every single day Key takeaways: Targeting: Focus on a niche audience within a 1 hour drive. Filter companies by size to match your capacity. Use databases like D&B to find the right companies and roles. Only email companies, not individuals. Deliverability: Verify email addresses to get below 1% bounce rate. Aim for 70-80% deliverability. Warm up new email addresses by manually sending to friends and subscribing to newsletters. Use software to automate the process in 2-3 weeks. Set up DKIM/SPF to reduce spoofing. Only send on weekdays. Copy: Do research to understand customer pains, goals and objections. Address objections upfront. Focus the first email on the top benefit, the second on another benefit. Provide value in follow ups vs just asking if the email was read. Include a simple CTA like 'reply yes'. Use ChatGPT to personalize at different levels. Testing: Enable open rate tracking on the first 1000-2000 emails to set a baseline. Measure unsubscribes to see common traits. Test on a subset before sending the full campaign. Disable open rate tracking once you reach 8-10% reply rate. Checklist: Test email thoroughly. Personalized subject line. Concise copy. Mention key benefits. Unsubscribe link. Use Cialdini's principles of influence. Practical Examples: For a cooking school, target locally within an hour's drive. Filter for companies with a team size that matches your kitchen capacity. Mention how you can help with team building events in the first email, another benefit in the second, and additional value in follow ups. Ask recipients to simply reply 'yes' to get more info. How to maximize email open-rate? 1. Send a test email to yourself to check that all links work and the email looks good on mobile and desktop. 2. Check that the sender name is correct and the subject line and preview text are personalized. 3. Ensure the copy is concise at around five sentences with only one call to action that is clear and easy to do. 4. Check that the email is value-driven and provides solutions to customer pains. 5. Include an unsubscribe button that works properly and verify email addresses to avoid spam issues. 6. Keep the email short, clear and use influence principles like reciprocity and consistency. 7. Use a short, personalized subject line with the recipient’s name. 8. Personalize the preview text to make people curious. 9. Keep the body copy under five sentences with one question mark and one call to action asking the recipient to do something very easy in the first email. Links Company database: dnb.com Email Databases: hunter.io, apollo.io Email verification: my-addr.com Testing mails: mail-tester.com, glockapps.com Cold email sending: quickmail.io (our favourite). mailshake.com Scraping: scrapebox.com, octoparse.com

1h 45m

9 Episodes

We dig up the secret playbooks used by first movers, featuring the latest tools, technologies, and science, ensuring you won't fall behind or succumb to FOMO.

Creator

Dr. Mihaly Kertesz & Viktor Tabori
Years Active

2K
Episodes

9
Rating

Explicit
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