Distribution Moat

Sarin Devraj
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Great products don't sell themselves. I'm on a mission to master the art of go-to-market strategy — storytelling, positioning, pricing, sales motions, enablement, demos, branding, and growth — and I'm taking you along for the ride. distributionmoat.substack.com

에피소드

  1. 2024. 11. 18.

    Positioning in a Crowded Market

    As a marketing leader who's guided multiple companies through positioning exercises, I've observed a common thread: too many organizations treat positioning as just another marketing task. In reality, it should be your most strategic initiative of the year. So I sat down with marketing executive from Clari, Gong, and Salesforce Einstein — Julien Sauvage, to get his biggest tips. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit distributionmoat.substack.com

    4분

  2. 2024. 05. 13.

    A Framework for Value-Based Pricing

    Here’s a concise framework to implement this model effectively: * Identify the Value Vectors: Determine how your product adds value through one or more of these three key areas: * Increase in Revenue * Decrease in Costs * Decrease in Risk * Calculate the Value Contribution: Once you understand where your product adds value, quantify the amount your product creates annually. * Apply the Value-to-Price Multiple: Set your pricing based on the value created. Products aiding in revenue generation can command a higher price, followed by those reducing costs and then risk. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit distributionmoat.substack.com

    5분
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소개

Great products don't sell themselves. I'm on a mission to master the art of go-to-market strategy — storytelling, positioning, pricing, sales motions, enablement, demos, branding, and growth — and I'm taking you along for the ride. distributionmoat.substack.com

정보

  • 제작진
    Sarin Devraj
  • 방송 연도
    2024년
  • 에피소드
    2
  • 등급
    전체 연령 사용가
  • 저작권
    © Sarin Devraj
  • 웹사이트 보기
    Distribution Moat