Distribution

Atomik Growth
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Distribution is a show about cutting through the noise. Each episode, a founder/operator who's captured attention breaks down how they did it. The channels, the creators, the paid and organic plays behind the GTM & branding motions everyone noticed. The best product doesn't win. The best-distributed one does.

Episódios

  1. 18 de ago.

    Building the Next Salesforce: The Enterprise GTM Playbook | Rox CEO Ishan Mukherjee

    Rox scaled from $0 to 8-figures in revenue in just 2.5 quarters, raised $80M+ from Sequoia, GV, and General Catalyst, and is taking on Salesforce to build the next-generation CRM. In this episode of Distribution, we sit down with Ishan, CEO and co-founder of Rox (who previously scaled New Relic's self-serve motion to $200M ARR). He breaks down the exact enterprise sales playbook Rox used to land non-tech Fortune 2000 giants from day one, and how to filter out "AI hype" buyers to find the real change agents in massive organizations. Traditional CRMs, it turns out, fundamentally lost the data battle to the warehouse 5 years ago, and agents are taking over the rest. Timestamps: 00:00: Intro 06:05: Don't lock your product behind a "contact sales" form. If it's good enough, let people try it before they ever talk to a salesperson. 20:53: Your first customers shouldn't be picked for revenue. Pick people who'll actually sit with you and help you build the product. 28:55: Massive companies only have 5-10 people who actually run it. Find them and pitch them, rest is not important. 39:05: Pick 1-2 marketing channels that actually work for your market and dominate them. Don't spread thin across ten channels trying to do everything. 57:22: Run your book of business like you're the CEO of it. Understand the revenue, the roadmap, the margins, that's what turns an account exec into a future CRO. Connect with us: Ishan Mukherjee LinkedIn: https://www.linkedin.com/in/ishanm/ X: https://x.com/ishanmkh?lang=en Rox LinkedIn: https://www.linkedin.com/company/rox-data-corp/ X: https://x.com/rox_ai Subah Wadhwani LinkedIn: https://www.linkedin.com/in/subah-wadhwani/ X: https://x.com/subahwadhwani Arthur Zargaryan LinkedIn: https://www.linkedin.com/in/arthurzargaryan/ X: https://x.com/ZargaryanArthur

    Building the Next Salesforce: The Enterprise GTM Playbook | Rox CEO Ishan Mukherjee

  2. 12 de ago.

    Head of Growth at Gamma ($100M ARR) Talks AEO

    Gamma scaled to 100M users and $100M ARR profitably, and AEO was one of their fastest-growing customer acquisition channels. In the debut episode of Distribution, we sit down with Ravish Agrawal, who runs growth at Gamma. He breaks down the exact playbooks Gamma used to dominate search and recommendations across ChatGPT, Perplexity, Claude, and Google AI Overviews. Reddit, it turns out, is by far the most influential platform for winning ChatGPT citations. Timestamps: 00:00 - Intro 01:08 - What Is Gamma's GTM North Star? 04:23 - How Gamma Caught on to AEO & Reddit Before Everyone Else 08:50 - The 80/20 rule: writing Content for Crawlers vs Humans 10:53 - Do LLMs Look at Authority the Way Google Does? 16:23 - Ranking the Platforms: Reddit, Website, YouTube, LinkedIn & Claude 25:42 - The Reddit Playbook: Subreddits, Comparisons & Negative Sentiment 36:53 - The Half-Life of a Citation 52:08 - Retrieval vs Memorization: Two Different AEO Games Connect with us: Ravish Agrawal LinkedIn: https://www.linkedin.com/in/ravishagrawal/ X: https://x.com/ravishagrwal?lang=en Gamma: LinkedIn: https://www.linkedin.com/company/gamma-app/ X: https://x.com/GammaApp Subah Wadhwani LinkedIn: https://www.linkedin.com/in/subah-wadhwani/ X: https://x.com/subahwadhwani?lang=en Arthur Zargaryan LinkedIn: https://www.linkedin.com/in/arthurzargaryan/ X: https://x.com/ZargaryanArthur

    Head of Growth at Gamma ($100M ARR) Talks AEO
  • 2 episódios

Sobre

Distribution is a show about cutting through the noise. Each episode, a founder/operator who's captured attention breaks down how they did it. The channels, the creators, the paid and organic plays behind the GTM & branding motions everyone noticed. The best product doesn't win. The best-distributed one does.

Informações

  • Criado por
    Atomik Growth
  • Anos de atividade
    2025 - 2026
  • Episódios
    2
  • Classificação
    Livre
  • Copyright
    © Atomik Growth
  • Site do podcast
    Distribution