DNCO 20 / 20

DNCO

20 place brands across 20 years: creative studio DNCO looks back at what it takes to change how a place is seen — the tips, the trials, and the invaluable lessons you only learn when hindsight is 20/20.

Episodes

  1. Rebranding Museum of the Home — how to be brave with Sonia Solicari

    2D AGO

    Rebranding Museum of the Home — how to be brave with Sonia Solicari

    Simon Yewdall sits down with Sonia Solicari, CEO of Museum of the Home, to discuss rebranding the Geffrye Museum from East London’s ‘museum of dusty furniture’ into a place of debate. She shares what it took to convince a nervous board to change the name entirely, and how building the brand around illumination and the question "what does home mean to you?" unlocked something far bigger than a name change.

    43 min
  2. Branding Brent Cross Town — how to achieve authenticity with Nick Searl

    MAR 19

    Branding Brent Cross Town — how to achieve authenticity with Nick Searl

    Joy Nazzari sits down with Nick Searl, former Director at Related Argent, to discuss the Brent Cross Town rebrand — a 180-acre masterplan three times the size of King's Cross. He shares his thoughts on positioning the project around "play", how to prove developer commitments aren't just marketing, and what it really means to create identity for a place suffering from ‘placelessness’.

    1h 2m

  3. TRAILER

    DNCO 20/20 — Trailer

    We’re launching DNCO 20/20 — a podcast marking our 20 years. We take an in-depth look at 20 of our most consequential place brand projects in conversation with clients to uncover the invaluable lessons you only learn in hindsight.

    5 min

Trailer

About

20 place brands across 20 years: creative studio DNCO looks back at what it takes to change how a place is seen — the tips, the trials, and the invaluable lessons you only learn when hindsight is 20/20.

Information

  • Creator
    DNCO
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © DNCO
  • Show Website
    DNCO 20 / 20

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