Do Good Work

Raul Hernandez Ochoa
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  • ENTREPRENEURSHIP
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Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, Raul

  1. 12H AGO

    Marketing Leadership from the .com Boom to the AI Revolution: A Conversation with John Schultz on what Clients Want Today (Hint It’s Not An Agency)

    In this episode, Raul and John discuss why hiring an agency feels risky today—cost, quality, outcomes, and commoditized “SEO/PPC shop” buying—then explore a shift toward providing open-ended marketing leadership focused on strategy, positioning, and execution using a mix of people, AI, automation, and outside resources. They argue project fees don’t fit a fast-changing landscape and consider retainers plus tool costs, while noting some work (like nailing brand positioning) can justify value-based pricing. They cover AI’s rapid acceleration, tool churn, and potential skill loss, alongside likely disruption to entry-level roles, and suggest human relationships will become more valuable in high-stakes B2B selling. John shares positioning lessons from customer interviews, a case study creating a sales/brand playbook used for onboarding, and examples of “marketing-adjacent” AI work that helps sales operations. 00:00 Do Agencies Still Matter? 01:18 What Clients Really Want 02:29 Marketing Leadership Model 04:57 Post Scope Era Pricing 06:52 AI Velocity And Tool Overload 09:00 Value Based Fees And Retainers 12:09 Skill Loss And Disruption 15:01 Meaning Work And Removing Toil 17:51 Human Connection Comes Back 22:18 Proof Points vs Positioning 22:55 Cloud Consulting Case Study 25:13 Tagline to Sales Playbook 26:52 Using AI for Messaging 28:25 Positioning Is for Buyers 29:18 When Positioning Doesn’t Land 30:49 Marketing Isn’t Just Opinion 32:39 Revenue as the Validator 33:39 AI Adjacent Opportunities 36:58 Relationships in a Tech World 39:12 Loyalty Means Real Dollars 40:59 Lifetime Value Marketing Model Connect with John Schultz:  https://www.netstrategies.com/ https://www.linkedin.com/in/johnschultznetstrategies/  Connect with Raul:  • Work with Raul: https://dogoodwork.io/apply  • Free Growth Resources: https://dogoodwork.io/free-growth-resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

    47 min

  2. 4D AGO

    First Sight, Not First Shot: How a Navy SEAL is Using AI to Stop Shootings Before They Happen with JJ Parma

    In this podcast episode, JJ discusses ZeroEyes, an AI weapons-detection software-as-a-service created in response to the Parkland shooting to make existing security cameras proactive rather than reactive. The platform works with current IP cameras (720p minimum) to detect brandished firearms (not concealed weapons) and sends detections within seconds to the ZeroEyes Operation Center, where trained former law enforcement or military personnel verify threats to reduce false positives before calling 911 and the client. The conversation covers why human judgment is kept in the loop, how special-operations mission focus shapes company culture and go-to-market, and why competitors without an operations center struggle. Key adoption challenges include limited school budgets, distracting “shiny” analytics, reliance on bonds and grants, and efforts to lower costs via insurance partnerships and state blanket funding. 00:24 Origin Story Parkland 02:16 Making Cameras Proactive 03:50 Human in the Loop 08:27 Mission Driven Culture 12:12 Avoiding Shiny Analytics 14:39 Budget and Funding Hurdles 17:02 Partnerships and Insurance 20:28 Hesitation Costs Lives 22:18 Signals and Real Cases Connect with JJ:  Website: https://www.jjparma.comZeroEyes: https://www.zeroeyes.comLinkedIn: JJ ParmaEmail: johnparma@zeroeyes.com Connect with Raul:  • Work with Raul: https://dogoodwork.io/apply  • Free Growth Resources: https://dogoodwork.io/free-growth-resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

    26 min

  3. MAR 3

    Human Centered AI Workflows with Dirk Vander Noot

    In this episode, I interviewed Dirk Vander Noot, founder of Tell Tale Ops, who runs thousands of automations monthly and helps small businesses use AI and automation without losing the human touch. He discussed what you can build with AI versus what you should build, emphasizing focusing on tasks that drain time and energy but don’t gain value from a human doing them. Dirk explains how to identify value through customer and team feedback, and how involving teams in workflow redesign increases satisfaction, which can improve customer satisfaction. He distinguishes reliable step-by-step automations from AI agents better suited for research and creative, variable outputs but with higher risk. Drawing from hospitality, he argues people return for service and relationships, so even if AI can do something, it may not be best to. Dirk shares that the most exciting outcomes are clients growing revenue while working less and gaining more time with family. 00:41 Can Versus Should 01:51 Finding High Value Tasks 03:26 Measuring Value Signals 05:06 Team Purpose And CSAT 07:55 Humans And AI Roles 09:44 Slop And Output Pressure 14:27 Automation Versus Agents 18:13 Human Touch In Hospitality 20:29 Building Abundance And Wrap Connect with Dirk:  LinkedIn: https://www.linkedin.com/in/dirk-vander-noot/  Website: telltalesops.com Connect with Raul:  • Work with Raul: https://dogoodwork.io • Free Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

    24 min

  4. FEB 27

    Your Offer Is Your Positioning: Selling in the Post Scope Era

    Your Offer Is Your Positioning: Selling in the Post Scope Era Resources:Services Stack: https://dogoodwork.substack.com/p/the-service-stack-what-remains-when The New Value Quadranthttps://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-price 00:00 Budgets Tighten Up01:54 Entering Post Scope Era03:51 Outcomes Over Deliverables05:36 Scope Creep vs Partnership06:41 Clients Buy Safety09:33 Who Cares Positioning11:17 Offers Communicate Value15:46 De Risk The Journey20:23 Underpricing Backfires22:27 Return To Bespoke24:06 Belief Is Differentiator

    27 min

  5. FEB 19

    The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era

    The New Value Quadrant: How to Price Consulting & Agency Services in the Agentic Era Read this on the newsletter: https://dogoodwork.substack.com/p/the-new-value-quadrant-how-to-price Services Stack https://dogoodwork.substack.com/p/the-service-stack-what-remains-when 00:00 AI Is Deflationary: The Pricing Squeeze Hits Agencies00:20 The “AI Discount” Story & the AI Pricing Trap01:38 Jevons Paradox: Cheaper Execution, Higher Demand02:40 Stop Selling Hours—Sell Outcomes, Transformation & Belief03:38 Why Legacy Pricing Breaks (Retainers, Hourly, Projects)04:35 Introducing the New Value Quadrant (4 Pricing Models)06:05 Quadrant 1 — The Margin Play: Keep Prices, Expand Profit06:49 Net-New Value in Q1: Reinvest Time Savings, Don’t Cut Fees10:39 Quadrant 2 — The Volume Play: Outcome/Consumption-Based Pricing12:46 Designing Q2 for Long LTV: Caps, Tiers & Beating Churn16:14 Quadrant 3 — The IP Play: Turn Your Methodology into Agentic Workflows20:57 Quadrant 4 — Value Capture: Performance Deals with More Control23:21 Retainer Floor + Performance Upside (Leading & Lagging Metrics)24:03 Why Caps Build Trust (and Why Equity Splits Can Backfire)25:32 The AI Adoption Gap: Your Window to Price Outcomes, Not Inputs28:59 Who to Work With: The 3-Part Ideal Client “Trifecta”30:07 Trifecta #1: Growing Market + Conviction (Sell Transformation, Not Services)32:07 Trifecta #2: Target Tech-Laggard Industries to Avoid Commoditization33:41 Trifecta #3: The Founder Must ‘Get It’ (No Convincing on Sales Calls)36:07 The Craft Model: Small Elite Team + Agents to Deliver Net-New Value39:39 Stop Discounting Because of AI: Choose Your Quadrant & Price the Output

    43 min

  6. FEB 12

    The Service Stack: What Remains When Client Services Are Being Eaten by AI

    AI's Impact on Client Services: What You Need to Know Read the newsletter: https://open.substack.com/pub/dogoodwork/p/the-service-stack-what-remains-when 00:00 Introduction: The AI Revolution in Client Services00:33 Real-World Applications of AI02:41 The Future of Client Services04:50 Understanding the Services Stack05:46 Layer 1: Execution07:30 Layer 2: Template Strategy09:19 Layer 3: Judgment-Driven Strategy12:42 Layer 4: Transformation and Accountability16:21 Layer 5: Belief19:54 The Power of Belief in Client Relationships21:35 The Future of the Agency Model22:40 Introducing the Craft Model23:35 AI's Role in the Craft Model25:20 Adapting to the New Reality28:59 Practical Steps for Transitioning35:29 Final Thoughts and Call to Action

    38 min

  7. FEB 3

    Human Purpose In the Age of Abundance with Andy Leonard

    In this episode, I sit down with Andy Leonard, host of the Fulfillment Project podcast to discuss the essence of true fulfillment. We delve into Andy's mission to inspire individuals to find purpose beyond material success by integrating faith, family, and meaningful work. Andy shares his insights on the importance of reflection, purposeful living, and combating the comfort-driven culture of modern society. Learn about his personal practices, such as daily reflections, planning, and injecting intentional discomfort to foster growth. Whether you're looking to realign your life's purpose or seeking practical advice on how to show up authentically in your personal and professional life, this conversation is packed with valuable nuggets. Join us as we explore the profound impact of contributing to something greater than oneself and the pursuit of a truly fulfilling life. 00:50 The Essence of Work and Fulfillment 01:40 Personal Reflections and Practices 03:37 The Importance of Intentionality 06:48 Fighting Comfort and Embracing Discomfort 15:18 Purpose-Driven Workplaces 16:10 Finding Purpose in Everyday Work 16:51 The Transformative Power of Education 19:13 Daily Reflections and Intentional Living 21:24 Facing Mortality and Finding Peace 23:27 The Concept of a Brave Death Connect with Andy:  • https://substack.com/@fufillmentproject Connect with Raul:  • Work with Raul: https://dogoodwork.io • Free Growth Resources: https://dogoodwork.io/resources

    31 min

  8. JAN 29

    Harnessing Creativity: How Arts Fuel Purpose, Passion, and Profits with Diane Strand

    In this insightful episode, I chat with Diane Strand, founder of JDS Production and co-founder of the nonprofit JDS Creative Academy. Diane shares her journey from working in Hollywood on popular shows like 'Friends' to focusing on empowering mainstream, foster, at-risk youth, and special needs adults through the visual, performing, and digital arts. She discusses the significance of the arts in life and business, and how creativity can drive success, community building, and personal fulfillment. Learn about her mission to nurture creativity across the globe, her approach to education, and the inspirational projects she has lined up for 2026, including a humanitarian tour in Kenya. Connect with Diane to explore more about how the arts can impact life and business. 00:56 The Importance of Arts in Life and Business 03:41 Teaching and Learning Through Arts 05:44 Extracting and Nurturing Creativity 08:25 Personal Journey and Reflections 14:35 Building a Nonprofit and Giving Back 21:22 Future Plans and Vision Connect with Diane:  • https://www.linkedin.com/in/dianestrand/ Connect with Raul:  • Work with Raul: https://dogoodwork.io  • Free Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

    28 min
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About

Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, Raul

Information

  • Creator
    Raul Hernandez Ochoa
  • Years Active
    2019 - 2026
  • Episodes
    319
  • Rating
    Clean
  • Copyright
    © Attribution-NonCommercial-NoDerivatives 4.0 International
  • Show Website
    Do Good Work