DO IT REYT PODCAST.

Ben Hawksworth
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If you're going to do it, do it reyt!Hosted by Ben Hawksworth @ The Coach Consultant

  1. 15M AGO

    The Fence Of Despair With Messaging

    Most coaches, consultants, and service providers aren’t struggling because they lack skill. They’re struggling because their message stands for nothing. In this episode, I break down what I call “The Fence of Despair” — the trap of sitting in the middle with your messaging, trying to appeal to everyone, avoid offence, and stay broadly acceptable… while becoming completely invisible in the process. Because in a crowded market, generic messaging doesn’t build trust. It doesn’t attract the right clients. And it definitely doesn’t grow a business. I explain why the people winning in today’s market aren’t trying to please the masses — they’ve picked a side, built conviction around their message, and made it clear what they stand for and what they stand against. Inside this episode, I cover: • What the “Fence of Despair” is and why it keeps businesses stuck • Why generic messaging makes you invisible in a saturated market • The power of having a clear core message you fully believe in • Why you need an anti-message that defines what you reject • How strong positioning attracts aligned clients and filters out the wrong ones • Why trying to please everyone guarantees weak engagement and low conversions • Practical steps to define your beliefs and communicate them consistently We also explore the psychology behind why so many business owners stay on the fence — fear of pushback, fear of being wrong, and fear of alienating potential clients — and why those fears are actually preventing growth. Because the truth is simple: You don’t need everyone to like you. You need the right people to recognise you. If your content feels forgettable, your brand blends into the noise, or your business isn’t attracting the clients you want, this episode will show you why — and how to fix it. The fence of despair is optional. Pick a side. Own your message. Build a brand that actually stands out. If you want to build authority, attract aligned clients, and create a business that grows, this is required listening.

    17 min

  2. FEB 11

    North Star Business Objectives

    Most business owners don’t fail because they lack work ethic. They fail because they lack focus. In this episode, I break down one of the most important concepts you will ever understand in business: North Star Isolation. If you feel busy but not productive… If you’re working long hours but not seeing real traction… If you’re constantly jumping between content, funnels, offers, and new ideas… This is likely the missing piece. I explain what a North Star metric actually is, how to identify yours, and why having more than one primary objective is quietly killing your growth. We cover: • The difference between being busy and moving forward • Why most coaches and consultants stay stuck for years • How to choose the single metric that should guide your decisions • How to audit your daily activities against that metric • Why scattered energy guarantees slow progress • The simple daily practice that keeps you focused on what actually matters North Star Isolation isn’t about doing less. It’s about making sure everything you do serves one primary objective. Because when your attention is divided, your results are diluted. But when your focus is concentrated, progress compounds. If you’re serious about scaling, this is required listening.

    17 min

  3. FEB 5

    Abusive DMs Damage Personal Brands

    In this episode, I’m calling out something that’s quietly destroying businesses and personal brands across the coaching and consulting industry. High-volume cold DMs. I’ve watched too many smart, capable people sabotage their reputation by being told that the solution to their growth problems is to just “send more messages”. A hundred a day. Two hundred a day. Blast the market and hope the numbers work out. On paper, it sounds logical. In reality, it’s reputation damage on a massive scale. I break down the real maths behind high-volume outbound, what actually happens to your brand when thousands of people see and ignore your messages, and why trust is now the biggest bottleneck in this industry. We talk about: • How cold DMs compound negative brand perception over time • Why most markets are far smaller than you think • The psychology of cold outreach and why people are conditioned to distrust it • How personal brand changes response rates and conversions dramatically • The long-term cost of borrowing clients from your future • What strategic, brand-led outreach actually looks like I’m not anti-outbound. I’m anti-lazy, short-term thinking that burns bridges and poisons trust. If you’re a coach, consultant, or service provider who wants clients without destroying your reputation in the process, this episode is essential listening. Your reputation is not renewable. Every DM either builds it or drains it. Listen carefully.

    19 min

  4. JAN 28

    Why Consistency Is Not the Lever You Think It Is

    Why Consistency Is Not the Lever You Think It Is For the first three years of my business, I was the most consistent person I knew. Every single day I showed up. Content out. DMs sent. Follow-ups done. No breaks. No excuses. Just relentless effort. And I stayed stuck. Not failing. Not on the edge. Just watching people who posted half as much as me build momentum, sign clients, and pass me by — while I did “everything right.” For a long time, I believed the answer was more consistency. More discipline. More effort. More patience. Until I realised something that completely changed how I look at business: Consistency is not the lever. It never was. In this episode, I break down why consistency on its own keeps so many smart, hard-working people trapped — and what the real lever actually is. This conversation is for you if you’ve been grinding. Showing up day after day. Posting content. Having conversations. Putting in real effort — and still wondering why the results don’t match the energy you’re putting in. I explain why consistency without direction doesn’t create momentum — it just reinforces the wrong patterns faster. Why being consistent at the wrong thing is one of the most expensive mistakes you can make. And why so many people mistake motion for progress. We go deep into: • Why consistency is a multiplier, not a strategy • How people become trapped by effort without clarity • The difference between working hard and moving forward • Why two people can show up just as much and get opposite results • The three levels of clarity that actually unlock growth I also share the moment I realised I wasn’t losing to people who worked harder — I was losing to people who got clear first and then got consistent. If you’ve ever felt like you’re doing everything you’re “supposed” to do but nothing is clicking… this episode will challenge how you think about growth. Because it was never about who worked harder. It was always about who got clearer. Listen now.

    23 min

  5. JAN 22

    How AI Is Quietly Changing Who Wins

    How AI Is Quietly Changing Who Wins I watched someone with half my client’s skill level close a six-figure deal last month. Not because they were better. Not because their results were stronger. But because they had systems. AI-powered systems publishing content daily, nurturing leads automatically, and positioning authority while they slept. Meanwhile, genuinely brilliant experts are still grinding it out manually — working evenings, creating content late at night, and wondering why visibility doesn’t match ability. That’s the real issue. And the gap isn’t closing. It’s widening. In this episode, I break down why being good at what you do is no longer the advantage — it’s the entry fee. Why the old rules of business no longer apply. And how AI has fundamentally broken the link between resources and output. This conversation is for coaches, consultants, and service providers who are exceptional at delivering results but are still trapped in manual processes. If you’re too good to be invisible but too manual to scale… this episode is for you. We go deep into what most people misunderstand about AI. This isn’t about tools, trends, or becoming more “techy.” It’s about leverage. It’s about building AI systems — not just using AI tools — that amplify real expertise consistently and at scale. I explain: • Why AI doesn’t replace expertise — it amplifies it • The difference between using AI tools and building AI systems • Why generic AI content fails and exposes mediocrity • How consistency now beats sporadic brilliance • Why staying manual creates a compounding disadvantage • What strategic AI adoption actually looks like in practice I also share real examples of what happens when experts finally systemise their knowledge — going from inconsistent visibility to hundreds of high-quality pieces of content per month, without working more hours. By the end of this episode, you’ll understand why the rules of who wins in business have fundamentally changed — and what you need to do if you don’t want to be left behind. If you’re too good to be invisible, this is required listening.

    24 min

  6. JAN 15

    Being Known Is Easy Being Trusted Is Hard

    There is someone right now with half your skill set closing deals you should be closing. Not because they’re better than you. Not because they have a better offer, a smarter funnel, or some secret strategy you’ve missed. But because people trust them more than they trust you. That’s the uncomfortable truth this episode tackles head-on. We’ve been sold the idea that more followers, more views, and more visibility automatically lead to more sales. But I’ve watched people with hundreds of thousands of followers struggle to make ends meet — and others with tiny audiences build multi six- and seven-figure businesses. The difference isn’t the algorithm. It’s trust. In this episode, I break down why being known is actually the easiest part of building a business online — and why trust is the real currency that determines who converts and who doesn’t. This is for you if you’re showing up consistently, creating content, putting yourself out there… but the leads aren’t converting. If you feel like the best-kept secret in your industry. Or if you’re tired of watching less skilled people win simply because they’re perceived as less risky. I explain why visibility does not equal credibility, why attention without trust is a dead end, and how personal brand — not content volume — is what earns you the right to be heard. We go deep into: • Why followers don’t buy, but trust does • How personal brand creates connection and reduces buying friction • Why value-only content produces “dead followers” • The role identity plays in decision-making • How trust compounds — and how it’s destroyed • Why taking a stand is essential if you want people to care I also share exactly what changed when I stopped chasing attention and started building trust — including how I built a near multi seven-figure business on a small audience by focusing on connection over vanity metrics. If you want a business that converts consistently — not just content that looks good on a screenshot — this episode will change how you think about growth. Because being known is easy.Being trusted is what actually builds a business. Listen now

    18 min

  7. JAN 9

    Why Smart People Keep Getting Business Decisions Wrong

    In this episode, I break down why some of the smartest people I know keep making the worst business decisions — and why intelligence is often the thing holding them back. I share the story of watching someone I deeply respected spend years dismantling everything they had built. Not through stupidity. Not through lack of skill. But through decision after decision that looked “smart” on the surface and were disastrous underneath. What unsettled me most was realising I could see myself in every single mistake. This episode is for people who already know their stuff. You’ve read the books. You’ve invested in mentors. You’ve built something real. You’re not starting from zero — and that’s exactly why this matters. Because once you have something to lose, decision-making changes. And not in a good way. I unpack why smart, capable people get trapped in overthinking, analysis paralysis, perfectionism, and delayed action — and why people with less experience often move faster and win anyway. We talk about how intelligence becomes a shield against uncertainty, how data turns into a hiding place, and why “thinking it through” can quietly destroy momentum, confidence, and opportunity. Inside this episode, I cover: Why smart people delay decisions longer — and the hidden cost of that delay How analysis trains you to distrust your own judgement The 50/50 rule of decision-making and why certainty is a myth Why success is psychology as much as strategy How identity and fear of being wrong sabotage action Why perfectionism is just fear in a smart disguise The difference between making perfect decisions and making decisions perfectly Why confidence follows action — not the other way around I also share real turning points from my own journey and from working with high-performing people who stayed stuck not because they lacked answers, but because they couldn’t bring themselves to choose. This isn’t motivation. It’s pattern recognition. If you’ve ever known the “right” move but still couldn’t pull the trigger… If you’ve watched people with less ability move faster than you… If you’ve felt busy, thoughtful, and responsible — but secretly frustrated by how little is changing… This episode will land. I finish with practical frameworks you can use immediately to start making clearer, faster decisions — and a challenge to finally act on the one decision you’ve been avoiding. Because the people who build meaningful things aren’t the ones who eliminate uncertainty. They’re the ones who learn how to move through it. Six months from now, you’ll either be in motion — or having the exact same internal debate. The difference won’t be intelligence. It’ll be whether you decided to act.

    22 min

  8. 12/19/2025

    The Commitment Gap: People Say They Want Success but Don’t Act Like It

    In this episode, I talk about something that holds more people back than lack of knowledge, strategy, or opportunity — the commitment gap. The gap between what people say they want and what they’re actually willing to do to get it. And I’ll be honest with you from the start… this one might sting. But it needs to be said. Almost everyone says they want success. They want growth, freedom, impact, six figures, seven figures, a better lifestyle. But most people don’t act like it. Their calendar doesn’t reflect it. Their habits don’t support it. Their behaviours don’t align with their goals. And that disconnect is exactly why they stay stuck. In this episode, I break down what the commitment gap really looks like in real life: Why “I’m too busy” is rarely about time and almost always about priorities The danger of half-committing and trying to “see how it goes” How self-doubt becomes a self-fulfilling prophecy The brutal difference between interest and commitment Why goals mean nothing if your daily behaviours don’t match them How fear of failure (and fear of judgement) keeps people playing small Why activity isn’t the same as progress — and how busy work kills momentum The real cost of inaction that most people refuse to think about Why commitment, not strategy, is the true multiplier behind results I also share lessons from my own journey — including major business failure, rebuilding from zero, working with hundreds of coaches and fitness professionals, and seeing firsthand why some people transform while others stay stuck with access to the exact same tools and support. This episode is about ownership. Radical ownership. Dropping the ego. Stopping the excuses. And finally acting in alignment with what you say you want. Because interested people do what’s convenient. Committed people do what’s required. If you feel called out while listening to this, that’s not an accident. That’s awareness. And awareness is the first step to change. At the end of the episode, I give you a clear challenge — to look honestly at where your words and actions don’t match, and to decide whether you’re ready to close that gap. Not with motivation. Not with hype. But with systems, standards, and non-negotiables. If you’re serious about committing and want support, accountability, and structure, I explain exactly how to take the next step. A year from now, the time will have passed anyway. The only question is whether you’ll still be making excuses — or finally making progress. Tune in, listen properly, and ask yourself one question: Are you interested… or are you committed?Find Out More About The Coach Consultant: Our Website Join Our Newsletter  Book A Free Discovery Call Order The 50/50 Rule To Life & Business Book Connect On Social Platforms: Instagram LinkedIn FaceBook TikTok

    20 min
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About

If you're going to do it, do it reyt!Hosted by Ben Hawksworth @ The Coach Consultant

Information

  • Creator
    Ben Hawksworth
  • Years Active
    2025 - 2026
  • Episodes
    36
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Ben Hawksworth
  • Show Website
    DO IT REYT PODCAST.