Do It With Intention | Business & Marketing for Massage and Bodywork Therapists Mindy Totten

In this week’s episode I talk about two very different approaches to marketing your massage or bodywork business.
Listen in to learn how you can take the dread out of marketing and turn it into something you actually enjoy.
“If your marketing is feeling kind of gross to you, it could be that you are using transactional marketing. That’s not a good idea. Here’s what to do instead.” This week on the Do It With Intention Podcast:
Learn how to stop treating people as “money faucets.”
And how to pivot to a marketing strategy built around genuine personal relationships and service.
 
Resources from this episode:
Grab your free practice-building resources here!
See Sales Maven Nikki Rausch’s website here.
Check out my website
The Bodywork Project
YouTube massage business videos

This week’s episode is all about inspiration and motivation and how you can use those 4-syllable words to improve your massage and bodywork practice.
Tune in to learn how to break an intimidating project down instead of tackling something too large or too vague.
This week on the Do It With Intention Podcast:
Learn about the power and gratification of sticky notes, and how you can finish small tasks in very slim — but strategic — pockets of time.
And how the business principle called Parkinson’s Law can be overcome to help productivity.
Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos

This week’s episode is Part 2 on how to improve your online presence.
Tune in to learn how you can attract ideal massage and bodywork clients with these simple steps to enhance your website.
This week on the Do It With Intention Podcast:
Find out the best ways to attract clients by NOT talking about yourself.
Instead, think of your website as a mirror — can your clients see themselves and resonate with you and your work?
Learn how to attract clients by being clear about what you do and how you can help them.
Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos

In this week’s high-tech, low-maintenance episode I reveal some simple things you can do to up-level your massage or bodywork business online presence.
I share ideas to make your website more professional and also some that can boost your overall marketing strategy (hint: brevity with clarity).
“If you’re not 100% happy with your website, it can be really overwhelming to know where to start. So today I’m going to give you 3 things that you can do right now to improve your website.” This week on the Do It With Intention Podcast:
Learn why images “above the fold” are so important and how to use them wisely.
Find out how to make sure potential clients arriving at your website resonate with you and your work.
And why promoting yourself is a good thing if done authentically and intentionally.
Resources from this episode:
Learn about the Personalized Website Review Package.
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos

This week’s episode was inspired by students in 2 programs I facilitate — The Bodywork Project and Next Level.
Recently, several students shared stories about getting terrible (unsolicited) advice from others, and they weren’t sure what to do.
Tune in to find out the best ways to respond to someone who gives you business advice, which is often bad — and unsolicited.
“If you get bad advice from someone about your business, do your best to stay grounded and centered. Don’t let it rattle you. Here are a couple other things you can do as well.” This week on the Do It With Intention Podcast:
Learn 3 questions to ask yourself when someone gives you business advice.
And how the energy and confidence you put out into the world can help you avert random encounters with those seeking to improve your massage or bodywork business.


Resources from this episode:
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos

In this episode I speak with Heather Longoria, a Bodywork Project student, who talks about how she got started in bodywork and how her practice escalated through hard work, savvy networking, and a mentoring program in alignment with her goals.
Listen in as Heather describes how she built her bodywork business with authenticity by taking the natural next steps instead of chasing every new marketing trick on the internet.
This week on the Do It With Intention Podcast:
Find out how Heather settled into her own practice by making smart investments (electric massage table? yes, please!)
Why despite having earned an MBA, she seeks coaching help — from multiple sources — for the business side of her practice.
What to look for when you need support for your practice.
Resources from this episode:
Heather Longoria is a bodyworker and coach who helps clients slow down and listen in, so that they can heal and thrive. With the help of a tailored blend of meditation, CranioSacral Therapy, and somatic practices, clients discover more space to be human.
See Heather’s website here.
Grab your free practice-building resources here!
Check out my website
The Bodywork Project
YouTube massage business videos