Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

Mindy Totten
  • 4.8 (85)
  • CAREERS
  • UPDATED SEMIMONTHLY
Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

Turn your passion for the work you do into a successful business that you love, all without burning out or selling out. Join host Mindy Totten, LMBT, CST-D, for weekly episodes about marketing and all things bodywork business. With clarity, empathy, and a dash of humor, we’ll dive into the nitty-gritty about what it REALLY takes to build a profitable and sustainable massage or bodywork practice. You do great work in the world. You deserve to make a great living doing it.

  1. JAN 14

    Avoid burnout + earn more income with these two numbers

    Clarity is so important as you create your ideal massage or bodywork practice. In my years of coaching massage therapists on the business side of their practices, I’ve seen a lack of clarity about what you want your practice to look like hold so many wonderful practitioners back. In today’s episode, I share two critical numbers for bodyworkers. Once you get clear on these numbers, you’ll be on your way to building the practice of your dreams. “You can avoid burnout and earn even more income by paying attention to these 2 simple numbers. I want you to get clear on these and you’ll be amazed at how much simpler and more straightforward and more clear your practice will become.” This Week on the Do It With Intention Podcast: Learn the difference between the numbers of clients you have and the numbers of sessions you have in a given timeframe (day, week, month, year). Find out how it’s much easier to work with your existing clients — making their lives a touch better with the great work you do — than it is to scramble for new ones. And how burnout can affect us both physically and mentally — and lead to us not doing our best work. Resources from this episode: Register now for a new training — Marketing Your Bodywork Business in 2025 and Beyond. Grab your free practice-building resources here! Check out my website The Bodywork Project Have a question you’d like answered on the podcast? Shoot me an email!

    16 min

  2. JAN 2

    Should you start a podcast? Reflections on 200 episodes!

    On this week’s milestone podcast, we celebrate our 200th episode with former The Bodywork Project alumni and bodyworker extraordinaire, Julie Taylor. Tune in to hear Julie interview me about this exciting occasion, and learn what it’s like to spend half a decade producing a podcast for massage therapists and bodyworkers on the business side of their practices. (Spoiler: It’s terrific!) “What I’ve learned over the 5 years I’ve been doing this is that I’m starting to lean more into who I am. What does that mean? I am unapologetically Old School. I know that our industry, our work, is absolutely about connecting with people one on one, holding space for them, being present, being neutral, and I’m going to lean into that more. I’ve grown into comfort and confidence. This is who I am and this is what I’ve seen work over and over again.” — Mindy Totten This week on the Do It With Intention Podcast: Learn why I decided to start a podcast and maintain it on a consistent basis, and an astonishing statistic about how long the average podcast lasts. How women in particular have a hard time embracing what they’ve built and having pride in their accomplishments. Find out what “perfection paralysis” and “the first pancake” are and how to overcome them. Hint: You can’t control everything. Learn how (and why) to start a podcast, some challenges involved in producing one, and the fun parts too.   Resources from this episode: Julie Taylor is a women’s health nurse practitioner (WHNP-BC), nurse herbalist, Science of Energy Flow® Foot Reflexology Practitioner, and Herbal Diplomat® whose practice, Integrative Solutions for Health, helps people take charge of their own health/healing and encourages everyone to actively engage in self-care. Julie bridges traditional healing practices with biomedical healthcare to provide a foundation for partnering with plants for health and healing. Learn more about Julie Taylor’s Equine Assisted Therapy here. See her Integrative Solutions for Health website here. See my past interview with Julie here. Theresa Reed — The Tarot Lady. Pat Flynn’s How to Start a Podcast. Grab your free practice-building resources here! Check out my website The Bodywork Project

    53 min

  3. 12/17/2024

    How to not sound pushy when you ask for re-bookings

    This week’s episode focuses on grounding in integrity and respecting your massage and bodywork clients when asking for rebookings. Tune in to learn how to connect with clients in a way that is genuine and authentic, and that puts both you and your clients at ease. “I know that so much of the advice you get tells you to do everything you can to upsell your clients. I’m suggesting you don’t upsell. Here’s what to try instead.” This week on the Do It With Intention Podcast: Learn how to trade aggressive sales tactics with more gentle and effective methods. And how to let people know the plan of action in their treatment and — more importantly — the reasoning behind that plan. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

    9 min

  4. 12/03/2024

    Reflecting abundance in your bodywork practice

    On this week’s episode, I talk about the potentially triggering topic of abundance. Tune in to learn about business abundance and how it can pay energetic dividends in your massage or bodywork business. “Maybe the biggest reason to reflect abundance in your practice is because what you put out into the world will inevitably come back to you.” This week on the Do It With Intention Podcast: Learn what “the last piece of candy” mentality is and how to flip it into abundance. How the ambience in your office cannot be overlooked and some small steps you can take to maintain the energy of abundance. Find out about the abundance of time and how you can provide it for your clients.

    10 min

  5. 11/19/2024

    Presenting your authentic self in your bodywork business with Elsa Isaac

    This week I talk with personal wardrobe stylist Elsa Isaac about how show up in our work so that we present ourselves as a reflection of who we are on the inside. “There comes a point when that misalignment becomes too much. It just feels like you’re not showing up as who you know you are on the inside. So we do all this work, all this self-development, to heal and elevate that inner version of ourselves. But for some reason we completely negate the outer appearance.” — Elsa Isaac This week on the Do It With Intention Podcast: Learn how fashion and the healing arts produce an energetic effect on our mental and emotional state. Find out how Elsa pursued her eventual profession by seeking help from an online expert. And how the experience taught her that she could do her job but in a wholly different way, ultimately inspiring women to live and work as their true selves. Resources from this episode: Elsa Isaac is a personal wardrobe stylist for ambitious women professionals. She believes style is really all about self-expression. A seasoned pro with 20+ years in the fashion industry, the east African-born stylist has built a noteworthy portfolio, working her style magic on everyone from Rachel Rodgers and Lenny Kravitz, to Katie Couric and Marion Jones. Nowadays, she helps successful career women and entrepreneurs revamp their wardrobes and create show-stopping ensembles that flatter their unique body shapes and lifestyles. Elsa resides in NYC with her husband and son, and is the host of the Get Styled Podcast. Visit Elsa’s website. Grab your free practice-building resources here! Check out my website The Bodywork Project

    55 min

  6. 11/05/2024

    How to do what you say you're going to do in your massage business

    In this week’s installment of the Do It With Intention podcast, discover 3 things that can make your practice more consistent. Listen in to learn how consistency creates a safe container and draws clients into your practice. “We all know that consistency is really important when we’re trying to build a successful massage or bodywork practice. But what does consistency mean exactly? It means doing what you say you’re going do.” This week on the Do It With Intention Podcast: Find out some of the best — and worst — ways to be consistent in your business. And how trust is such a key component of being consistent. Learn what Nurture Marketing is and how to use it effectively. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

    11 min

  7. 10/22/2024

    When you're struggling to do it all on your own

    In this week’s episode, I share a “sweet” idea to illustrate how important it is to ask for help when you need it in your massage or bodywork business. Tune in to learn how you can go from good to great in just about any endeavor. “If you decide you want to get serious about making improvements at something, nothing will accelerate your progress more than a great teacher who you respect and trust.” This week on the Do It With Intention Podcast: Find out how a dedicated coach or mentor can lead you down paths you never knew existed. And how an investment in a good massage or bodywork teacher can really kickstart your success — and make your practice complete — with clarity and intention. Resources from this episode: Be the first to hear about The Bodywork Project Flash Sale! Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

    8 min

  8. 10/08/2024

    BODYWORKER BUSINESS BOUNDARIES - Having integrity around your cancellation policy

    In the final episode of my Bodyworker Business Boundaries series, I focus on the best ways of creating honoring your cancellation policy. Tune in to find out some crucial do’s and don’ts regarding cancellations in your massage or bodywork business. “Notice that I didn’t say ‘enforcing your cancellation policy’. I said ‘having integrity around your cancellation policy’. There’s a big difference there.” This week on the Do It With Intention Podcast: Learn how to create stronger boundaries so that your cancellation policy is more interpersonal — rather than transactional — for your clients. Find out how genuine connection with clients can often soften an inevitable cancellation situation. And why it’s best to eliminate confusion and confrontation in all of your policies — especially around cancellation. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos Have a question you’d like answered on the podcast? Shoot me an email!

    11 min
See All (204)

4.8
out of 5
85 Ratings

About

Turn your passion for the work you do into a successful business that you love, all without burning out or selling out. Join host Mindy Totten, LMBT, CST-D, for weekly episodes about marketing and all things bodywork business. With clarity, empathy, and a dash of humor, we’ll dive into the nitty-gritty about what it REALLY takes to build a profitable and sustainable massage or bodywork practice. You do great work in the world. You deserve to make a great living doing it.

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada