Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

Mindy Totten
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Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

Turn your passion for the work you do into a successful business that you love, all without burning out or selling out. Join host Mindy Totten, LMBT, CST-D, for weekly episodes about marketing and all things bodywork business. With clarity, empathy, and a dash of humor, we’ll dive into the nitty-gritty about what it REALLY takes to build a profitable and sustainable massage or bodywork practice. You do great work in the world. You deserve to make a great living doing it.

  1. 3 DAYS AGO

    Presenting your authentic self in your bodywork business with Elsa Isaac

    This week I talk with personal wardrobe stylist Elsa Isaac about how show up in our work so that we present ourselves as a reflection of who we are on the inside. “There comes a point when that misalignment becomes too much. It just feels like you’re not showing up as who you know you are on the inside. So we do all this work, all this self-development, to heal and elevate that inner version of ourselves. But for some reason we completely negate the outer appearance.” — Elsa Isaac This week on the Do It With Intention Podcast: Learn how fashion and the healing arts produce an energetic effect on our mental and emotional state. Find out how Elsa pursued her eventual profession by seeking help from an online expert. And how the experience taught her that she could do her job but in a wholly different way, ultimately inspiring women to live and work as their true selves. Resources from this episode: Elsa Isaac is a personal wardrobe stylist for ambitious women professionals. She believes style is really all about self-expression. A seasoned pro with 20+ years in the fashion industry, the east African-born stylist has built a noteworthy portfolio, working her style magic on everyone from Rachel Rodgers and Lenny Kravitz, to Katie Couric and Marion Jones. Nowadays, she helps successful career women and entrepreneurs revamp their wardrobes and create show-stopping ensembles that flatter their unique body shapes and lifestyles. Elsa resides in NYC with her husband and son, and is the host of the Get Styled Podcast. Visit Elsa’s website. Grab your free practice-building resources here! Check out my website The Bodywork Project

    55 min

  2. NOV 5

    How to do what you say you're going to do in your massage business

    In this week’s installment of the Do It With Intention podcast, discover 3 things that can make your practice more consistent. Listen in to learn how consistency creates a safe container and draws clients into your practice. “We all know that consistency is really important when we’re trying to build a successful massage or bodywork practice. But what does consistency mean exactly? It means doing what you say you’re going do.” This week on the Do It With Intention Podcast: Find out some of the best — and worst — ways to be consistent in your business. And how trust is such a key component of being consistent. Learn what Nurture Marketing is and how to use it effectively. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

    11 min

  3. OCT 22

    When you're struggling to do it all on your own

    In this week’s episode, I share a “sweet” idea to illustrate how important it is to ask for help when you need it in your massage or bodywork business. Tune in to learn how you can go from good to great in just about any endeavor. “If you decide you want to get serious about making improvements at something, nothing will accelerate your progress more than a great teacher who you respect and trust.” This week on the Do It With Intention Podcast: Find out how a dedicated coach or mentor can lead you down paths you never knew existed. And how an investment in a good massage or bodywork teacher can really kickstart your success — and make your practice complete — with clarity and intention. Resources from this episode: Be the first to hear about The Bodywork Project Flash Sale! Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

    8 min

  4. OCT 8

    BODYWORKER BUSINESS BOUNDARIES - Having integrity around your cancellation policy

    In the final episode of my Bodyworker Business Boundaries series, I focus on the best ways of creating honoring your cancellation policy. Tune in to find out some crucial do’s and don’ts regarding cancellations in your massage or bodywork business. “Notice that I didn’t say ‘enforcing your cancellation policy’. I said ‘having integrity around your cancellation policy’. There’s a big difference there.” This week on the Do It With Intention Podcast: Learn how to create stronger boundaries so that your cancellation policy is more interpersonal — rather than transactional — for your clients. Find out how genuine connection with clients can often soften an inevitable cancellation situation. And why it’s best to eliminate confusion and confrontation in all of your policies — especially around cancellation. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos Have a question you’d like answered on the podcast? Shoot me an email!

    11 min

  5. SEP 24

    BODYWORKER BUSINESS BOUNDARIES - Being grounded in your pricing

    Pricing your services can be one of the most difficult things you do when you have your own business. In today’s installment of my Bodyworker Business Boundaries series, we dig deep into the importance of strong guardrails regarding the rates you set for your massage or bodywork business. Find out how to step into your pricing with confidence by knowing that it’s accurate and fair. This week on the Do It With Intention Podcast: Learn how to embrace the value you offer — and what NOT to do when setting and sharing your rates with clients. Discover some effective responses to someone who says they want to continue seeing you but cannot afford it (spoiler alert: none include discounting your rates). Resources from this episode: Grab your free practice-building resources here! Raise Your Rates Masterclass. Check out my website The Bodywork Project YouTube massage business videos Have a question you’d like answered on the podcast? Shoot me an email!

    15 min

  6. SEP 10

    BODYWORKER BUSINESS BOUNDARIES - More thoughts on accepting tips

    In the second installment of the Bodyworker Business Boundaries series, we explore the pros and cons of accepting tips for massage and bodywork therapists. Listen in to discover why it’s important to create a safe container for your clients — therapeutically AND on the business side of your practice — and how accepting tips can affect that safe container. This week on the Do It With Intention Podcast: Find the inspiration to create a fresh and fearless fee structure for your massage or bodywork practice. Learn how tipping — do I or don’t I? how much? when? — can create an unsafe sense in a client’s unconscious. Discover why customers are growing weary, if not wary, of businesses that traditionally did not accept tips and now do. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

    13 min

  7. AUG 27

    BODYWORKER BUSINESS BOUNDARIES - How long to wait for a client

    In this first installment of my Bodyworker Business Boundaries series, I dive into how a massage or bodyworker teaches people to treat them — what you will accept or not accept from a client. Tune in to learn some simple rules that will help with your boundaries around time management. Remember, it’s your business and your boundaries! “Once you decide how long to wait for a client, you’ve got to stick to that decision, no matter what. No excuses. You’ve got to stick to it.” This week on the Do It With Intention Podcast: Find out how to be proactive so clients don’t arrive late. And how to gracefully honor boundaries around time management so both you and your clients get the best possible results from your work together. Resources from this episode: Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos Have a question you’d like answered on the podcast? Shoot me an email!

    18 min

  8. AUG 6

    Making the pivot to open an Energy Medicine practice with Anita Schill

    In this episode featuring student success stories, I speak with Anita Schill about her bold decision to open an Energy Medicine business. Find out how as a nurse in the 1970s she quickly became disillusioned with western medicine and sought other options, and how the study of yoga led to her transition to energy medicine. If you’re considering making a pivot in your own business, you’ll love this episode! “I think it’s important to remember the old adage ‘Don’t put all your eggs in one basket.’ Even if you’re happy where you are, there are other things in life.” —Anita Schill This week on the Do It With Intention Podcast: Learn how Anita’s early nursing career led her to the study of disease prevention and promoting health in the workplace. And how a high level and rewarding job suddenly became unfulfilling as her interest in energy medicine intensified — and guidance arrived. Discover what the energy body is and how it can have a positive, non-invasive effect on so many illnesses. And why a bodyworker should be able to explain in a concise way what they do so potential clients understand it thoroughly. Resources from this episode: Initially a registered nurse, Dr. Anita Schill earned her doctorate degree from The Johns Hopkins University School of Hygiene and Public Health (now the Bloomberg School of Public Health). While her career has chiefly focused on the safety, health, and well-being of workers, her passion for yoga soon emerged. She is a registered yoga teacher at the 500-hour level (RYT 500) and certified as a yoga therapist by the International Association of Yoga Therapists (C-IAYT). Dr. Schill’s personal commitment to energy medicine inspired her to pursue her passion for the health and well-being of individuals and establish her private practice, Bliss Zone Energy Medicine, LLC. See Anita’s website here. Contact Anita here. Grab your free practice-building resources here! Check out my website The Bodywork Project YouTube massage business videos

    45 min
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4.8
out of 5
83 Ratings

About

Turn your passion for the work you do into a successful business that you love, all without burning out or selling out. Join host Mindy Totten, LMBT, CST-D, for weekly episodes about marketing and all things bodywork business. With clarity, empathy, and a dash of humor, we’ll dive into the nitty-gritty about what it REALLY takes to build a profitable and sustainable massage or bodywork practice. You do great work in the world. You deserve to make a great living doing it.

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