Do Less Marketing

Brittany Downey
  • 5.0 (5)
  • Marketing

Do Less Marketing is a podcast that cuts through the noise to help business owners and teams find clarity. This isn’t another jargony marketing podcast telling you to ”do all the things.” Instead, host Brittany Downey shares practical insights and down-to-earth conversations with guests who’ve been figuring out what matters to them in their business growth. Not by following some magic formula or the latest marketing hack, but by getting intentional about what truly moves their business forward. Whether you’re a solopreneur feeling scattered across too many channels, a nonprofit trying to maximize limited resources, or a small marketing team drowning in endless tasks, this podcast offers a refreshing perspective: it’s possible to grow your business with less marketing, done well. In this podcast, you’ll hear from other entrepreneurs and marketers who have: → Found the marketing activities that truly matter for their business → Leaned into the power of strengths (and doing what they enjoy) → Broken marketing “rules,” yet still continue to grow → Focused on relationship over reach → Defined growth and success in their own terms. Take what resonates. Leave the rest. And join us as we discover how to cut the marketing clutter and focus on what actually works — for your goals, for your team, and for your life.

  1. Jul 6

    Making What People Want (and Letting Your Values Lead Your Growth) — with Amanda Natividad

    Amanda Natividad is a marketer, writer, and Chief Evangelist at the audience research company SparkToro. She also helped coin the term "Zero Click Marketing," and co-wrote a book by the same name with SparkToro's Rand Fishkin, coming out this fall. In our conversation, Amanda shares how she pitched herself for a dream job that didn't exist, and how she brought her natural proclivity for audience research with her to SparkToro. We get into what SparkToro does and doesn't do with their marketing. We also chat about how leading with their unique values and mission lets them approach growth a little differently than a lot of companies. Amanda shares how she built her personal brand (even though she recoils at that term!) and how she's thinking about adding value for people pre-ordering the Zero Click Marketing book (coming this fall). Oh, and we get into butter bells and sourdough, because why not. Amanda's Website: https://amandanat.com/  Pre-order the book: https://zeroclickmarketing.co/book  Amanda's LinkedIn: https://www.linkedin.com/in/amandanat/  Margin: https://www.marginfor.com/  Brittany's Website: https://downeystrategy.com/  Brittany's LinkedIn: https://www.linkedin.com/in/brittany-downey/

  2. Jun 22

    The AI Rhythm I'm In Right Now (Until It Changes Again)

    In this solo episode, I share five specific ways I'm using AI in my solopreneur business...and three ways I don't. Margin (the capacity planner I built): https://www.marginfor.com/  Website: https://downeystrategy.com/  LinkedIn: https://www.linkedin.com/in/brittany-downey/

  3. Jun 8

    Punk Rock Economics, and Seven Figures Without Amazon, Ads, or Influencers — with Kate Assaraf

    Kate is proof that you can grow a business on your own terms (without paying Meta a dollar). Kate Assaraf is the founder of DIP, a sustainable haircare brand now in 800+ independent retailers across the country. She's redirected over $5 million to those local economies. Kate went total analog when everyone else went digital and built a cult following on word of mouth alone. We get into how she refuses to undercut her retailers, and why she hasn't run ads up until now. Kate also opens up about her internal drive and how, for her, growth sometimes means doing less. If you've ever felt pressure to push for more in ways that don't line up with your values (but you still want to push for more), this one's for you. Website: https://dipalready.com/  Double DIP Coconut Almond (shampoo + conditioner bars): https://dipalready.com/collections/best-sellers-1/products/double-dip-coconut-almond-full-size  Hair & Body Dry Oil (Coconut Almond): https://dipalready.com/collections/best-sellers-1/products/hair-body-dry-oil-coconut-almond  DIP's Instagram: https://www.instagram.com/dipalready/  DIP's TikTok: https://www.tiktok.com/@dipalready  Brittany's Website: https://downeystrategy.com/  Brittany's LinkedIn: https://www.linkedin.com/in/brittany-downey/

  4. May 27

    Relationships Over Campaigns (and Becoming Your Own Publicist) — with Laura Fenton

    How much marketing do you really need to build a thriving solo business? Laura Fenton is a journalist and author who's been writing about home design and sustainability for more than 20 years, with bylines in Better Homes & Gardens, New York Magazine, and The Washington Post. She's the author of The Little Book of Living Small and The Bunk Bed Book, and she writes Living Small, a top newsletter on Substack. I discovered Laura's first book at the library, and ever since then, I've loved her voice and her intentionality. In our conversation, we chat about how her business has grown with very little traditional marketing, and how relationships are a key piece of that growth. Laura shares how she became her own publicist when her book came out, and how she's grown her newsletter audience organically. Plus, Laura opens up about how "living small" has turned into "working small" (even as she continues to reach more people). Laura's approach is a refreshing reminder that staying true to your values and your relationships can often carry you further than a traditional marketing plan. Laura's Newsletter: https://laurafenton.substack.com Laura's Website: https://laurafenton.com Laura's Instagram: https://www.instagram.com/laura.alice.fenton Laura's Pitch & Get Press Class: https://shiragill.myflodesk.com/j0bnkdxa9s  Brittany's Website: https://downeystrategy.com/ Brittany's LinkedIn: https://www.linkedin.com/in/brittany-downey/

  5. May 11

    How to Grow an Intentional (and Profitable) Business in the Age of AI — with Prerna Malik

    Most of the advice about AI right now is about speed. Very little of it is about intention. Prerna Malik is an AI Sales Strategist, Fractional CMO, and Conversion Copywriter. She's the co-founder of Content Bistro (soon to be Profitably Yours), a business she's been running with her husband Mayank since 2011. Fifteen years in, Prerna is still excited about her work. She's fully booked months out, and she works about 20–25 hours a week. In our conversation, she shares what it takes to build a business you don't resent, and what "intentionally profitable" means in practice. And, of course, we get into AI — how treating AI like a team member (instead of a magic bullet) changes what it can do for your business. Prerna shares how to spot the AI "illusion of productivity" before it eats your time, plus what she keeps doing by hand. If you're trying to grow a business while figuring out where AI fits, this one's for you. Prerna’s Website: https://contentbistro.com/   Prerna’s LinkedIn: https://www.linkedin.com/in/prernamalik/   Content Bistro’s Instagram: https://www.instagram.com/contentbistro/   Skeptic Prospect AI Assistant: https://contentbistro.com/skeptic   Brittany’s Website: https://downeystrategy.com/   Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/

  6. Apr 27

    One Table, Fewer Words, and the Art of Staying Small — with Kevin Shinn

    What if "small" wasn't a stepping stone? Kevin Shinn is a chef, writer, and musician. I first experienced Kevin's work years ago, when I went to The Portico Experience: his one-table, backyard micro-restaurant in Lincoln, Nebraska. It was an absolute delight. One of my all-time, top dining experiences. The Portico just kicked off its seventh season and books up, season after season, almost entirely through word of mouth. In our conversation, Kevin shares the shifts that helped him move away from the traditional table-turning restaurant to something more personal. We get into what it looks like to choose the "smallest viable market"...and stay there. We chatted about how he approaches marketing now, and how he's found his voice in fewer words. Plus, we dig into the three creative wells he draws from throughout the seasons. Kevin also opens up about mentoring the next generation of chefs, the cost of overextending, and what growth means when the metric is simply "a better me." If you've been wondering whether something smaller could be enough, this one's for you. Kevin's Website: https://www.55degrees.us/  Kevin's Instagram: https://www.instagram.com/chefkevinshinn/  Brittany's Website: https://downeystrategy.com/  Brittany's LinkedIn: https://www.linkedin.com/in/brittany-downey/

  7. Mar 2

    Owning What Makes You Different (and Building Around It) — with Branden Lower

    What happens when you stop trying to fit the mold of your industry and start building around what you're actually good at? Branden Lower is the founder of Build Design Studio. He started Build after realizing most businesses get a great logo and brand guidelines — and then have no idea what to do with them. Branden opens up about the fictional narratives he told himself early on and what shifted when he stopped trying to blend in. We dig into how knowing who you are opens the door to clearer decisions, and why he's chosen relationships and customer service over cold outreach and paid ads. If you've been carrying pressure to market the "right" way, this one's a reminder that your difference might be your greatest advantage. Build's Website: https://www.builddesignstudio.com/  Build's Instagram: https://www.instagram.com/builddesignstudio/  Branden's LinkedIn: https://www.linkedin.com/in/branden-lower/  Brittany's Website: https://downeystrategy.com/  Brittany's LinkedIn: https://www.linkedin.com/in/brittany-downey/

  8. Feb 16

    Is social media dead (...and should it be on my plate)? — with JT Martin

    In this episode, I sat down in person with JT Martin at Hurrdat Media’s studio in Omaha, Nebraska. JT is the creator of The Corn Belt, a Nebraska-focused social media account with over 60 million views, the host of the Social Media Is Dead podcast, and the founder of Loudr, where he works with businesses on social media strategy and content. We talk about how social media has changed, what JT is seeing work right now, and why many businesses feel stuck when social becomes a box to check instead of a long-term channel. JT doesn’t sugarcoat the work it takes to build real momentum on social platforms. He shares what drives engagement today.  We chat about when social media is worth your time, when it’s not, and when it might make more sense to hand it off. If you’ve been feeling confused, tired, or skeptical about social media, this conversation offers clarity without hype. And (...spoiler) a reminder that connection still matters more than chasing trends. Social Media is Dead Podcast: https://podcasts.apple.com/us/podcast/social-media-is-dead/id1808499844   Loudr: https://weareloudr.com/   The Corn Belt: https://www.instagram.com/thecornbelt/   Brittany’s Website: https://downeystrategy.com/   Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/

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Trailer

Ratings & Reviews

5
out of 5
5 Ratings

About

Do Less Marketing is a podcast that cuts through the noise to help business owners and teams find clarity. This isn’t another jargony marketing podcast telling you to ”do all the things.” Instead, host Brittany Downey shares practical insights and down-to-earth conversations with guests who’ve been figuring out what matters to them in their business growth. Not by following some magic formula or the latest marketing hack, but by getting intentional about what truly moves their business forward. Whether you’re a solopreneur feeling scattered across too many channels, a nonprofit trying to maximize limited resources, or a small marketing team drowning in endless tasks, this podcast offers a refreshing perspective: it’s possible to grow your business with less marketing, done well. In this podcast, you’ll hear from other entrepreneurs and marketers who have: → Found the marketing activities that truly matter for their business → Leaned into the power of strengths (and doing what they enjoy) → Broken marketing “rules,” yet still continue to grow → Focused on relationship over reach → Defined growth and success in their own terms. Take what resonates. Leave the rest. And join us as we discover how to cut the marketing clutter and focus on what actually works — for your goals, for your team, and for your life.

Information

  • Creator
    Brittany Downey
  • Years Active
    2025 - 2026
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Do Less Marketing

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