Do Not Adjust Your Focus

Blurred

In this podcast from strategic and creative advisory firm Blurred, we talk to people from politics, business and culture about ideas and solutions to challenges in a world where the previously clear lines between industries and audiences no longer exist. Do Not Adjust Your Focus - embrace a more interesting, blurred view.

  1. 05/17/2023

    Ray Nayler, acclaimed sci-fi author, on the climate crisis, artificial intelligence, the ethics of human thriving and creative storytelling

    In Episode 14 of Do Not Adjust Your Focus, the podcast from sustainability and communications consultancy Blurred, Stuart talks to award-winning author, Ray Nayler. Ray is the author of the critically acclaimed novel The Mountain in the Sea, which The Washington Post called "(a) poignant, mind-expanding debut." The Mountain in the Sea is a finalist for the Nebula Award and for the LA Times Book Awards' Ray Bradbury Award for Science Fiction, Fantasy, and Speculative Fiction. The novel dramatizes what happens, in a post-climate-crisis, AI-centric world, when humankind discovers super intelligent life in an octopus species with its own language and culture. It prompts us to question, what is intelligence – human, computer, animal – and what kind of intelligence do we need to thrive on a fragile planet? In this podcast episode, Stuart and Ray explore the climate crisis, how humanity is responding and might respond better and how the emergence of ChatGPT heralds the coming of true AI. Ray also reveals his creative approach to writing and storytelling and shared a lesson that is relevant to everyone in comms: communication must involve the audience, who, as Ray puts it, are “curled into the narrative”. Storytelling is about “building a place where you ask questions.” ​​Born in Quebec and raised in California, Ray Nayler lived and worked abroad for two decades in Russia, Turkmenistan, Tajikistan, Kazakhstan, Kyrgyzstan, Afghanistan, Azerbaijan, Vietnam, and Kosovo. Ray works for the US Department of State, and previously worked in international educational development, as well as serving in the Peace Corps in Ashgabat, Turkmenistan. In Vietnam he was Environment, Science, Technology, and Health Officer at the U.S. consulate in Ho Chi Minh City.  Ray currently serves as the international advisor to the Office of National Marine Sanctuaries at the National Oceanic and Atmospheric Administration. Beginning in August, 2023, he will take up a residency at the Institute for International Science and Technology Policy at The George Washington University. He holds an MA in Global Diplomacy from the Centre for International Studies and Diplomacy at SOAS, the University of London.

    1h 12m
  2. 04/26/2022

    Lynne Franks, PR icon, on women's issues, diversity and sustainability

    After a Covid hiatus, DNAYF is back! In Episode 12 of Do Not Adjust Your Focus, the podcast from strategic and creative advisory firm Blurred, Blurred CEO Nik Govier talks to PR icon and spokeswoman on women's issues Lynne Franks OBE.  Lynne founded a public relations consultancy in the early 1970s and is an advocate, communications strategist, writer and spokeswoman on women's issues, sustainability[2] and consumer lifestyles. Throughout Lynne’s long and successful career, she has influenced awareness of many societal shifts and trends both in the UK and internationally. She positioned the UK as a world fashion leader by initiating London Fashion Week and the British Fashion Awards. Her wide breadth of influence in the business world includes developing McDonald’s UK women’s leadership network; working with Tesco on engaging their women’s customers through media partnerships; launching high fashion home shopping with NEXT and motivating the public towards responsible consumerism when advocating John Elkington’s trailblazing Green Consumer Week. Lynne also initiated a wide diversity of awareness campaigns for social causes including the creation of Fashion Cares, taken over by Mac Cosmetics to become the world’s biggest fundraiser for HIV/Aids; working with Amnesty International on global awareness of human rights through music and collaborating with Bob Geldof and Harvey Goldsmith on the production of Fashion Aid at the Albert Hall. She was a major UK advocate on the global situation regarding sexual violence to women and girls, working with her friend Eve Ensler to bring attention to women being used as weapons of war in the Democratic Republic of Congo. She chaired Viva, the UK’s first women’s radio station after selling her eponymous PR agency in the early 90’s and put on What Women Want, the major festival at the South Bank in ’95, stimulating dialogue on the situation of women in the UK and beyond. Lynne then attended the UN’s 4th largest women’s conference, held in summer ’95 in Beijing, where she worked as a radio journalist sending home the voices and issues of women worldwide. While living in California, she founded and ran the new marketing agency GlobalFusion, representing many consumer brands and retailers across the US from her offices in LA and San Francisco. Her books and workshops, including The SEED Handbook, published worldwide in 2000,  pioneered a more feminine approach to business, combined with personal empowerment, inspiring thousands of women to join a movement of sustainable economic independence. Since establishing the SEED (Sustainable Enterprise and Empowerment Dynamics) women’s empowerment platform and body of learning materials, she has championed women’s leadership from post-war Bosnia, to rural South African villages and for women in prisons to women in the corporate boardroom. Lynne continues her journey, consulting, writing and speaking on societal shifts, women’s empowerment and a more sustainable, peaceful world for all. You can listen to this and previous episodes here, and subscribe on Apple, Spotify or wherever you get your podcasts.

    45 min

About

In this podcast from strategic and creative advisory firm Blurred, we talk to people from politics, business and culture about ideas and solutions to challenges in a world where the previously clear lines between industries and audiences no longer exist. Do Not Adjust Your Focus - embrace a more interesting, blurred view.