Do the Work

Reuben & Terri Driedger
  • 4,8 (21)
  • Бизнес
  • Каждые две недели

Welcome to Do the Work.  The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice. Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier. He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way. If you’re ready to stop consuming and start building, this podcast is your playbook.

  1. -2 дн.

    Your Environment Is Shaping Your Results (More Than You Think)

    In this episode of Do The Work, we're talking about something that doesn't get discussed nearly enough in business: Your environment and your community. Most entrepreneurs spend all their time searching for better strategies, better tactics, and better marketing. But often the thing holding them back isn't a lack of knowledge, it's the people and environments surrounding them every day.  Ruben shares lessons from living in the mountains and how being surrounded by people doing extraordinary things can completely change what feels possible. Whether it's running ultra marathons, building businesses, or creating financial freedom, success often starts feeling "normal" when enough people around you are already doing it.  We also talk about: Why your community influences your success more than most strategiesThe danger of being the biggest fish in a small pondHow masterminds, coaching programs, and communities helped us growWhy some environments stretch you while others keep you stuckHow to create a business you actually enjoy runningWhy long-term success requires more than discipline aloneThe role joy plays in entrepreneurship and resilienceHow to audit your current environment and community for growth opportunities Terri also shares how, during one of the hardest seasons of life, intentionally focusing on joy became a daily practice and why building a business you enjoy matters more than most people realize.  If you've been feeling stuck, uninspired, or like you're carrying your business journey alone, this episode might help you identify what's really missing. Sometimes the next level isn't a new strategy. Sometimes it's a new room.  In This Episode, We Cover: • Why environment impacts results more than most people realize • How community shapes your standards and expectations • Why big goals become normal in the right room • The difference between a stretching community and a limiting one • How masterminds and coaching programs accelerated our growth • Why entrepreneurs need people who believe in them • Creating an environment where you actually enjoy the work • How joy and sustainability affect long-term success • Why the best strategy in the world can't overcome the wrong environment  Free Resource Want help surrounding yourself with coaches who are building real businesses? Send us a DM with "COMMUNITY" and we'll point you in the right direction. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    16 мин.

  2. 1 июн.

    How to Stand Out in a Saturated Market + The AI Tools Changing Coaching Businesses

    In this episode of Do The Work, we’re diving into two massive topics that are shaping the future of online coaching businesses right now: How to stand out in an increasingly saturated marketHow AI tools are changing the way businesses operateWe start by breaking down one of the most powerful positioning strategies for health professionals: 👉 Market to the person you used to be.  Ruben shares a behind-the-scenes client example showing why practitioners who niche down around a specific diagnosed problem (PCOS, endometriosis, Hashimoto’s, menopause, gut health, etc.) often grow much faster than generalists trying to help “everyone.”  We unpack: why problem-aware clients convert fasterwhy specificity creates trusthow your personal story becomes your biggest marketing advantageand why trying to help everyone usually causes you to blend into the market. Then Terri dives into the AI side of things including how the CCI operations team is now using Claude Workspace to automate manual admin tasks, streamline workflows, and rethink how online businesses scale.  We also discuss: • how AI may reduce the need for junior admin roles • why human connection still matters deeply in coaching businesses • how coaches can use AI to improve content, systems, and client communication • and some of the AI tools CCI is currently building behind the scenes.  This episode is part strategy, part future forecasting, and part practical business advice for coaches who want to grow smarter. In this episode, we cover: • Why niching down helps you stand out faster • The power of marketing to who you used to be • Why diagnosed/problem-aware clients convert more easily • How storytelling builds trust in crowded markets • Why trying to help everyone hurts your positioning • How Claude Workspace is changing operations inside CCI • AI automations that can save coaches hours every week • Why AI won’t fully replace human coaching and leadership • How content and messaging become stronger with specificity Free Resources Want our free DM Strategist GPT or Content Audit GPT? DM us on Instagram with “AI” and we’ll send them over. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    19 мин.

  3. 25 мая

    The Real Numbers Behind $5K, $10K, and $20K Months

    In this episode of Do The Work, Reuben goes full “mad scientist” and analyzes real client data from inside CCI to answer two huge questions: What are practitioners actually doing to hit their first $5K, $10K, and $20K months?What are the biggest reasons some coaches still aren’t getting results? We break down the actual metrics behind successful health coaching businesses including: conversation volumemini ad spendsales calls bookedoffer pricingconsistencyand sales skill development. One of the most surprising insights? The jump from $5K months to $20K months often isn’t about working 4x harder.. it’s about becoming more skilled, more consistent, and slightly more intentional. We also unpack the 5 biggest bottlenecks preventing practitioners from growing: • low lead volume • weak DM conversations • poor sales skills • lack of tracking • inconsistent execution.  Terri and Reuben also share personal stories about learning sales, tracking KPIs, overcoming resistance to data, and why tracking numbers isn’t optional if you want a sustainable business.  If you’ve ever wondered: “What should my numbers actually look like?”“Am I behind?”“Why am I not getting results yet?”“What should I focus on first?”…this episode gives you the clearest roadmap yet.  In this episode, we cover: • The average metrics behind $5K, $10K, and $20K months • How many conversations successful coaches are actually having • The role mini ads play in lead generation • Why sales skill matters more than most people realize • The 5 biggest reasons coaches fail to grow • Why consistency matters more than occasional motivation • How tracking KPIs changes your business • Why growth is usually about skill development, not working endlessly Free Resource Want help identifying the biggest bottleneck in your business right now? DM us on Instagram with “DATA” and we’ll point you in the right direction. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    25 мин.

  4. 18 мая

    The Lie of “Easy Business,” Ultra Marathon Lessons, and Why Hard Work Still Matters

    In this episode of Do The Work, we’re getting brutally honest about something we believe is hurting a lot of entrepreneurs right now: The idea that you can build a meaningful business without working hard.  After completing a 50-kilometer ultra marathon with over 7,000 feet of elevation gain, Ruben reflects on the mindset, discipline, and resilience required to push through hard things and why business growth works the exact same way.  We talk about: why “soft life” and passive-income messaging can become dangerousthe difference between burnout vs. progressive overloadwhy exceptional results require exceptional efforthow many entrepreneurs sabotage themselves by chasing easy instead of meaningful Terri also shares why health professionals are especially vulnerable to “work less, make more” messaging and why so many coaches end up disappointed after following strategies that remove all real effort from the equation.  We also dive into one of the most important mindset lessons in entrepreneurship: Just because your brain is telling you something negative doesn’t mean it’s true.  Ruben shares a powerful moment from the ultra marathon where self-doubt hit hard and how intentionally shifting his thoughts changed the outcome of the race. We connect this directly back to entrepreneurship, fear, perseverance, and learning how to lead yourself through difficult seasons. Free Resource Want help building a business that actually lasts long-term? DM us on Instagram with “DO THE WORK” and we’ll point you in the right direction. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    18 мин.

  5. 11 мая

    Better Content, Better Management, and Why Specificity Changes Everything

    In this episode of Do The Work, we’re breaking down two skills that can dramatically change the trajectory of your business: creating better content and becoming a more effective leader. We start by diving into the 1% rule of content creation..why your content does not need to be perfect to work, but why small improvements over time can completely change your growth. We break down practical ways to improve your hooks, visuals, audio quality, storytelling, and creativity without becoming overwhelmed or stuck chasing perfection.  We also talk about one of the biggest content hacks most creators ignore: turning real conversations with clients and prospects into content ideas that actually resonate.  Then Terri shifts into a powerful conversation around management and leadership  especially for business owners hiring their first VA, setter, co-coach, or admin support. We unpack why vague communication creates frustration on both sides and how specificity changes everything when leading a team.  If you’ve ever felt like people on your team “should just know what you mean,” this episode is probably for you. 😅 We finish with rapid-fire Q&A around mini ads, how quickly followers can turn into clients, and whether mini ads can still work for newer coaches or higher-level businesses scaling past six figures. Free Resource Want our free mini ad training + content hook ideas? DM us on Instagram with “MINI ADS” and we’ll send them over. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    24 мин.

  6. 4 мая

    3 Real Client Success Stories, Why Some Scale Fast, and the Truth About Entrepreneurship

    In this episode of Do The Work, we’re doing something different.. breaking down 3 real client success stories and the exact reasons these practitioners created major momentum in their businesses.  We share the journeys of three health professionals who all came into our world at different stages: • One went from brand new to her first $12K month in 6 months • One went from averaging $1K months to $17K months • One went from $3K months to nearly $50K in a single month But this episode isn’t just about revenue numbers. It’s about what actually created those results and why many others never experience them.  We break down the common traits these clients shared: • Getting highly specific with who they help • Using proven strategies consistently • Sticking with the process long enough for momentum to compound • Improving their sales skills • Having real work ethic when results weren’t immediate  We also have an honest conversation about entrepreneurship itself: why it’s hard in the beginning, hard during growth, and still hard at higher levels. If you’re chasing “easy business,” this episode will recalibrate you.  And most importantly, why impact often becomes the fuel that helps great business owners keep going when money alone won’t.  In this episode, we cover: • 3 real client growth stories and what changed for them • Why specificity makes every strategy work better • Why Month 1–2 often feels slow (and why that’s normal) • How momentum compounds after consistency • Why many people quit right before results arrive • The truth about scaling: every level has hard seasons • Why impact is stronger motivation than money alone • What separates successful clients from struggling ones Free Resource Want help becoming our next case study? DM us on Instagram with “CASE STUDY” and we’ll point you in the right direction. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    21 мин.

  7. 27 апр.

    Freebies That Convert, The KPIs That Matter, and Why Awareness Changes Everything

    In this episode of Do The Work, we’re breaking down two of the most important levers for growing your business right now: creating freebies that actually convert and tracking the numbers that drive growth. We start by diving into how freebies have evolved and why the old “educational PDF” approach no longer works. Today, the best-performing freebies are simple, actionable, and focused on solving a specific, immediate problem your ideal client is facing in their day-to-day life.  We walk through real examples (including some from our clients) and show you how to shift from “teaching information” to driving implementation because freebies that get used are the ones that turn into clients.  Then we shift into a conversation every entrepreneur needs to hear: tracking your numbers. We break down why most people avoid data, how simply increasing awareness can improve results, and the exact KPIs you should be tracking each week if you want to grow consistently.  We also talk about how to analyze your data without emotion, identify your biggest bottlenecks, and focus on the actions that actually move your business forward, not just the ones that feel productive.  In this episode, we cover: • Why most freebies don’t convert anymore • The difference between teaching vs solving in your free content • How to create simple, actionable freebies your audience will use • Why PDFs often fail (and what to use instead) • The key numbers every coach should track weekly • How awareness alone can improve your results • How to identify your biggest business bottlenecks • Why data should always come before emotion Free Resource Want help creating a freebie that actually converts? DM us on Instagram with “FREEBIE” and we’ll point you in the right direction. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    24 мин.

  8. 20 апр.

    Bingeable Content, Warmer Leads, and Why Sales Get Easier When People Watch More

    In this episode of Do The Work, we’re breaking down one of the most powerful (and overlooked) strategies for growing your business: creating content that leads to more content and ultimately, more clients. We’ve noticed a clear pattern inside our business: the clients who buy are the ones who consume the most content. From Instagram → to longer videos → to workshops, quizzes, and resources.. the more time someone spends with you, the easier it becomes for them to trust you and invest.  We talk about how to build a simple content ecosystem that turns short-form content into deeper engagement, and why this strategy becomes especially powerful once you’re scaling past $10K–$20K months.  We also break down a major mistake most coaches make: booking a sales call… and then going silent. Instead, we explain how to keep leads warm by sending relevant content, continuing the conversation, and increasing the likelihood they show up ready to buy.  Then Terri dives into the 1% rule, a leadership principle that can dramatically improve your results with clients, team members, and even in your personal life. Addressing small issues early prevents bigger problems later, and is one of the biggest differences between average and exceptional coaches.  We wrap up with Q&A covering handling objections in DMs, gender targeting in your niche, and whether sales calls are still necessary as you grow your business. In this episode, we cover: • Why your best clients consume the most content • How to create “bingeable” content that builds trust faster • The 47-minute rule and why it matters for conversions • How to turn short-form content into long-form engagement • Why you should never go silent after booking a sales call • How to warm leads using content you’ve already created • The 1% rule and how it improves leadership and client results • Why sales is still a skill you must learn (especially early on) Free Resource Want help building a content system that actually converts? DM us on Instagram with “CONTENT SYSTEM” and we’ll point you in the right direction. About Us Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales. Connect with Us Reuben IG: https://www.instagram.com/reubendriedger/ Terri IG: https://www.instagram.com/terridriedger/

    27 мин.
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Welcome to Do the Work.  The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice. Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier. He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way. If you’re ready to stop consuming and start building, this podcast is your playbook.

Информация

  • Автор
    Reuben & Terri Driedger
  • Годы выхода
    2018 - 2026
  • Выпуски
    64
  • Ограничения
    С ненормативной лексикой
  • Авторские права
    © 2026 Do the Work
  • Сайт подкаста
    Do the Work