Unboring Your Brand: Grow Your Personal Brand Easily and Attract Ready-to-Buy Clients

Zoë Wood your Video Confidence Coach
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For skilled coaches, consultants and creatives who want more dream clients without turning into a cringey influencer. Be guided by Zoë Wood your Video Confidence Coach, who keeps it real about visibility, on-camera confidence and simple video marketing that brings in better clients. Show up. Be seen. Get booked. Subscribe here and each week for simple, practical ideas you can try before your next client call. "Shine as the obvious choice using your personalised video toolkit" 🧡

  1. 100 Together We Reached 100 Episodes 🥳🥳🥳

    11H AGO

    100 Together We Reached 100 Episodes 🥳🥳🥳

    Find this episode's show notes here 🧡⁠ https://www.vcc.training/podcast/100 | It’s our 100th episode. We have made it. TOGETHER! and yep, it’s a love letter to everyone who’s been along for the ride, from the early *Do Video* days to now. 🤣 You’ll hear why your branding should never be beige, what’s changing next (hello sharper topics + better systems), and how we can make showing up feel more human and more fun. | If you’re ready to lock in simple systems so you can show up consistently (and keep your brand far away from beige), book your complimentary DISCO Chat 🪩 here 👉 https://connect.vcc.training/widget/bookings/disco-chat | Chapters ⏰ 00:30 100th episode celebration + gratitude 01:26 Flashback to “Do Video” + name changes + SEO reality 02:30 Thank you roll call (listeners, watchers, mentors, clients) + super fan gift tease 05:57 Why I keep this show going + what podcast support looks like for clients 06:54 The show’s long timeline (2017/2018 onwards) 08:33 The “next 100” plan: systems, schedule, sharper topics, guest content plans 12:09 Email + website is the “hub of truth” + keep it real + send your mate my way 14:30 Toast to the next 100 🥂 | ⭐ Your five-star nod on Apple or Spotify is the love I need! Thanks for keeping the show alive. | 🧡 Website: ⁠⁠https://www.vcc.training⁠ | 🧡 Connect with me on LinkedIn: ⁠https://au.linkedin.com/company/videoconfidencecoach⁠ | 🧡 Slide into my PO Box (the IRL way) - Video Confidence Coach PO BOX 5435 201 Thompson Road Geelong North LPO (Wadawurrung Country) Victoria 3215 Australia | 100th episode podcast, 100 episodes milestone, how to stay consistent with content, consistent personal branding, video confidence for small business, how to show up on video, personal brand not beige, rebrand your podcast, podcast workflow systems, content systems for business owners, weekly podcast schedule, podcast production help, podcast mentoring Australia, build your personal brand online, video marketing for service providers, content creation without burnout, small business visibility, marketing consistency tips, podcasting for small business, video confidence coach | Video Confidence Coach acknowledges the Wathaurong people of the Kulin Alliance as the traditional custodians of the land on which this content was created. © 2026 Video Confidence Coach. All Rights Reserved.

    16 min
  2. 099 How to Spot “Crap Sandwich” Feedback Fast 🥪🤢

    FEB 17

    099 How to Spot “Crap Sandwich” Feedback Fast 🥪🤢

    Find this episode's show notes here 🧡⁠ https://www.vcc.training/podcast/099 | Not all branding feedback deserves a front-row seat in your business 🪑 especially when it’s coming from the wrong people 🤢 Here is a quick mental checklist so you can decide what to take on, what to park, and what to bin without losing your sparkle ✨ | If you want a simple next step, book your own DISCO Chat so we can talk through your specific situation and turn all that swirling feedback into a clear plan you can act on 🪩 right here 👉 https://connect.vcc.training/widget/bookings/disco-chat | Chapters ⏰ 00:59 The “keep your mojo” feedback checklist 01:11 Listener question + DISCO call invite 02:03 Step 1: Check your sources (who gets a vote?) 06:43 Rule of thumb: don’t build off advice you wouldn’t trade lives for 07:15 Step 2: Filter feedback through your value 11:58 Step 3: Spot patterns across platforms 16:50 Step 4: Are they your people, or just passing through? 20:17 Step 5: Does the feedback help you grow or shrink? 21:50 Ego bruise vs energy bruise (big difference) 22:27 Full checklist recap 23:42 Feedback is a tool, not a rule 24:12 Share with a business bestie who’s struggling | ⭐ Your five-star nod on Apple or Spotify is the love I need! Thanks for keeping the show alive. | 🧡 Website: ⁠⁠https://www.vcc.training⁠ | 🧡 Connect with me on LinkedIn: ⁠https://au.linkedin.com/company/videoconfidencecoach⁠ | 🧡 Slide into my PO Box (the IRL way) - Video Confidence Coach PO BOX 5435 201 Thompson Road Geelong North LPO (Wadawurrung Country) Victoria 3215 Australia | feedback filter, how to handle feedback, deciding what feedback to take, constructive criticism for small business, dealing with negative comments online, how to respond to rude comments, client feedback vs audience feedback, social media feedback advice, content critique without spiralling, personal brand boundaries, confidence on camera, video marketing confidence, stop taking feedback personally, how to ignore unhelpful opinions, “shit sandwich” feedback, feedback sandwich meaning, values based business decisions, mindset for content creators, handling criticism on Instagram, small business content confidence | Video Confidence Coach acknowledges the Wathaurong people of the Kulin Alliance as the traditional custodians of the land on which this content was created. © 2026 Video Confidence Coach. All Rights Reserved.

    26 min
  3. 098 Repurpose Like a Business Owner ♻️

    FEB 10

    098 Repurpose Like a Business Owner ♻️

    Find this episode's show notes here 🧡⁠ https://www.vcc.training/podcast/030 | Turn one single livestream into a full content marketing system dream 🌜 This then feeds your website, email list, and socials without burning you out immediately. | Want help turning one livestream into a simple “post everywhere” system? Book a free 13-minute DISCO Chat with me here: https://connect.vcc.training/widget/bookings/disco-chat | Chapters ⏰ 01:48 Why weekly livestreams are the “home base” 04:30 The umbrella principle (livestream to podcast to everywhere) 06:19 Marketing as a habit, not a last-minute add-on 07:09 Why marketing gets sidelined (and what it costs) 09:19 Your core content can be livestream, podcast, or blog 10:40 Put it on your website first (control the home base) 11:24 Email list next (more control, more connection) 11:49 Pull snippets for socials and other platforms 13:09 Make it easy for “future you” with a repeatable process 14:33 It’s okay to feel overwhelmed, keep it consistent 15:17 Livestream as a weekly “meeting” you actually show up to 16:40 Wrap up, where to find show notes, and how to get in touch | ⭐ Your five-star nod on Apple or Spotify is the love I need! Thanks for keeping the show alive. | 🧡 Website: ⁠⁠https://www.vcc.training⁠ | 🧡 Connect with me on LinkedIn: ⁠https://au.linkedin.com/company/videoconfidencecoach⁠ | 🧡 Slide into my PO Box (the IRL way) - Video Confidence Coach PO BOX 5435 201 Thompson Road Geelong North LPO (Wadawurrung Country) Victoria 3215 Australia | Video Confidence Coach acknowledges the Wathaurong people of the Kulin Alliance as the traditional custodians of the land on which this content was created. © 2026 Video Confidence Coach. All Rights Reserved.

    18 min
  4. 097 Whose Opinion Counts? 🤔

    FEB 3

    097 Whose Opinion Counts? 🤔

    Find this episode's show notes here 🧡⁠ https://www.vcc.training/podcast/097 | Use this simple mental checklist can help us ask for feedback without letting random opinions hijack our confidence 💪 Understand how to check the source, run feedback through our values, spot patterns, and decide whether it helps us grow or shrink 🪴 | Book in your complimentary DISCO Chat 🪩 right here 👉 https://connect.vcc.training/widget/bookings/disco-chat | Chapters ⏰ 00:10 Marketing advice can be… A lot 02:31 Step 1: Check your sources (clients, mentors, peers) 07:50 Step 2: Filter feedback through your values (not a costume) 12:45 Step 3: Spot patterns (one comment vs 10 comments) 17:43 Step 4: Are they your audience or passing through? 21:12 Step 5: Grow or shrink (context matters)23:39 Recap the full checklist 26:08 How to get involved + where to find show notes | ⭐ Your five-star nod on Apple or Spotify is the love I need! Thanks for keeping the show alive. | 🧡 Website: ⁠⁠https://www.vcc.training ⁠| 🧡 Connect with me on LinkedIn: ⁠https://au.linkedin.com/company/videoconfidencecoach ⁠| 🧡 Slide into my PO Box (the IRL way) - Video Confidence Coach PO BOX 5435 201 Thompson Road Geelong North LPO (Wadawurrung Country) Victoria 3215 Australia | handle feedback on social media, how to take feedback without spiralling, deal with unsolicited advice in business, personal brand feedback checklist, marketing feedback for small business, how to filter opinions online, confidence after negative comments, coping with criticism as a business owner, stop overthinking content feedback, protect your confidence on camera, video confidence for small business owners, content strategy based on audience feedback, how to respond to online trolls, personal branding tips Australia, small business marketing Australia, Melbourne business coach video confidence, women in business personal brand, non binary small business marketing | Video Confidence Coach acknowledges the Wathaurong people of the Kulin Alliance as the traditional custodians of the land on which this content was created. © 2026 Video Confidence Coach. All Rights Reserved.

    27 min
  5. 096 Get Stuff Done Smarter: Assistive Technology

    JAN 27

    096 Get Stuff Done Smarter: Assistive Technology

    Find this episode's show notes here 🧡⁠ https://www.vcc.training/podcast/053 | Let’s talk all things assistive tech! What it is, how to use it, and why it's not just for folks with a diagnosis. From text-to-speech tools to clever shortcuts and AI, it's all about working smarter, not harder. | If you’re building a personal brand but struggling to keep up with all the content chaos, join the Camera Ready Club: https://vcc.training/camera-ready-club | As proimised, here is the link to the affiliate link to my latest speech to text tool: https://wisprflow.ai/r?ZOË10 | Chapters ⏰ 00:00 - What is assistive technology and why it's for everyone 06:00 - Personal story of growing up with dyslexia and navigating business 12:00 - How voice-to-text and transcription tools changed the game 18:00 - Using tools like ChatGPT and text expansion for everyday tasks 24:00 - How scheduling emails and customising tools makes your work easier | ⭐ Your five-star nod on Apple or Spotify is the love I need! Thanks for keeping the show alive. | 🧡 Website: ⁠⁠https://www.vcc.training⁠ | 🧡 Find me on LinkedIn: ⁠https://au.linkedin.com/company/videoconfidencecoach⁠ | 🧡 Slide into my PO Box (the classy way) Video Confidence Coach PO BOX 5435 201 Thompson Road Geelong North LPO (Wadawurrung Country) Victoria 3215 Australia | Video Confidence Coach acknowledges the Wathaurong people of the Kulin Alliance as the traditional custodians of the land on which this content was created. © 2026 Video Confidence Coach. All Rights Reserved.

    28 min

  6. JAN 20

    095 Why Your Website is Your Priority

    Find this episode's show notes here 🧡⁠ https://www.vcc.training/podcast/044 | Back as part of our Summer Series! Discover why your website should be the foundation of your marketing efforts and how it offers unmatched control over your brand's narrative. Learn practical strategies to keep your site updated, engage with your audience, and reduce reliance on unpredictable platforms like social media. | If this episode has you itching to freshen up your site, or build one that actually works: then join the Camera Ready Club: https://vcc.training/camera-ready-club | Chapters ⏰ 00:00 - Introduction: The chaos of small business marketing and the solution. Your website. 02:25 - Why websites are critical for controlling your narrative and showcasing your brand. 04:07 - Case study: Using a personal website to level up professionally. 06:02 - How websites convert leads into loyal customers and create repeat business. 08:32 - The risks of relying on social media platforms and the importance of website ownership. 11:26 - Building trust through ethical data collection and strong website design. 15:03 - The necessity of keeping your website up-to-date and relevant. 17:13 - Final thoughts: Simplifying your priorities to focus on what really matters. | ⭐ Your five-star nod on Apple or Spotify is the love I need! Thanks for keeping the show alive. | 🧡 Website: ⁠⁠https://www.vcc.training⁠ | 🧡 Find me on LinkedIn: ⁠https://au.linkedin.com/company/videoconfidencecoach⁠ | 🧡 Slide into my PO Box (the classy way) Video Confidence Coach PO BOX 5435 201 Thompson Road Geelong North LPO (Wadawurrung Country) Victoria 3215 Australia | Video Confidence Coach acknowledges the Wathaurong people of the Kulin Alliance as the traditional custodians of the land on which this content was created. © 2026 Video Confidence Coach. All Rights Reserved.

    21 min

  7. JAN 13

    094 BFM + MVP = A Mantra for Life and Business

    Find this episode's show notes here 🧡⁠ https://www.vcc.training/podcast/035 | Back as part of our summer series! Two game-changing acronyms for small business owners: BFM (Bare Minimum) and MVP (Minimum Viable Product). Learn how applying these approaches can help you conserve energy, avoid burnout, and still deliver exceptional results to your clients. | If this episode made you nod along, sigh in relief, or laugh at your own unrealistic expectations, come hang out in the Camera Ready Club: https://vcc.training/camera-ready-club | Chapters ⏰ 0:00 - Introduction to BFM (Bare Fn’ Minimum) and why it's crucial for small business owners. 4:05 - How BFM can save energy and prevent burnout in managing business tasks. 8:30 - Introduction to MVP (Minimum Viable Product) and its role in testing and improving business ideas. 12:12 - Blending BFM and MVP to create sustainable, impactful business strategies. 15:23 Wrap up and next steps. | ⭐ Your five-star nod on Apple or Spotify is the love I need! Thanks for keeping the show alive. | 🧡 Website: ⁠⁠https://www.vcc.training ⁠| 🧡 Find me on LinkedIn: ⁠https://au.linkedin.com/company/videoconfidencecoach ⁠| 🧡 Slide into my PO Box (the classy way) Video Confidence Coach PO BOX 5435 201 Thompson Road Geelong North LPO (Wadawurrung Country) Victoria 3215 Australia | Video Confidence Coach acknowledges the Wathaurong people of the Kulin Alliance as the traditional custodians of the land on which this content was created. © 2026 Video Confidence Coach. All Rights Reserved.

    23 min
  8. 093 Trust Your Own Marketing Mojo

    JAN 6

    093 Trust Your Own Marketing Mojo

    Find this episode's show notes here 🧡⁠ https://www.vcc.training/podcast/056 | Back as part of our Summer Series! Marketing doesn't always offer neat, immediate results, and that's okay. Learn how embracing creativity, experimentation, and a bit of blind faith can lead to powerful brand breakthroughs. | If you’re ready to get practical, personal, and way more confident with your video marketing, come join the Camera Ready Club: https://vcc.training/camera-ready-club | ⭐ Your five-star nod on Apple or Spotify is the love I need! Thanks for keeping the show alive. | 🧡 Website: ⁠⁠https://www.vcc.training ⁠| 🧡 Connect with me on LinkedIn: ⁠https://au.linkedin.com/company/videoconfidencecoach ⁠| 🧡 Slide into my PO Box (the IRL way) - Video Confidence Coach PO BOX 5435 201 Thompson Road Geelong North LPO (Wadawurrung Country) Victoria 3215 Australia | Video Confidence Coach acknowledges the Wathaurong people of the Kulin Alliance as the traditional custodians of the land on which this content was created. © 2026 Video Confidence Coach. All Rights Reserved.

    23 min
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About

For skilled coaches, consultants and creatives who want more dream clients without turning into a cringey influencer. Be guided by Zoë Wood your Video Confidence Coach, who keeps it real about visibility, on-camera confidence and simple video marketing that brings in better clients. Show up. Be seen. Get booked. Subscribe here and each week for simple, practical ideas you can try before your next client call. "Shine as the obvious choice using your personalised video toolkit" 🧡

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