The Likeable Expert Podcast

Michael Katz
  • 4.9（12則評分）
  • 行銷

"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."

  1. 1月28日

    It's *Not* in the Knowing

    There are a lot of advantages to being a large company. Freedom to experiment is not one of them. As a small professional service firm or solo, if you are not taking advantage of your natural advantage, you are missing out on some potentially game-changing insights.

    6 分鐘

  2. 1月15日

    Are You Solving the Right Problem?

    Today's newsletter focuses on business problems ... and making sure you are applying the correct solutions. It is, however, maybe the longest newsletter I've ever written. So if you are one of those, "I'm too busy to read long things" people, I won't mention the fact that you binge-watched all of season two of Severance last weekend.

    8 分鐘

  3. 2025/12/08

    Gym Dandy

    Getting clients is important.  But holding onto them – for a long, long time – matters just as much. Today's newsletter, after an opening story that, between you and me, goes on quite a bit longer than necessary, explains.

    7 分鐘

  4. 2025/11/17

    Give More to Get More

    Business is about creating something of value so that others will pay for it. Understandably, that leads professionals to mostly focus on minimizing cost while maximizing revenue. In practice, it's a bit more complicated. The more value you give to clients, the less likely they are to leave and the more likely they are to tell others about you – both of which lower your marketing costs. Confused? Today's newsletter probably won't change that. But you never know...

    7 分鐘

  5. 2025/11/02

    Forest Gumped

    I received an unwelcome surprise this week.  Fortunately, nothing super-serious. Still, as today's newsletter explains, a good reminder of the importance of planning for occasional hiccups in our respective businesses.

    7 分鐘

  6. 2025/10/13

    Most Things Don't Matter

    Running a business can feel overwhelming. So much to know and do and think about. The solution? Get a job. I'm kidding; don't do that. Instead, figure out what really matters and stop worrying about the rest.

    6 分鐘

  7. 2025/09/22

    Bear Necessities

    People like us – small professional service providers and independents – live in a word-of-mouth world. Much of our marketing occurs informally and without warning as we move throughout the day. Which means, as today's newsletter takes way too long getting around to explaining, you always need to be ready.

    6 分鐘

  8. 2025/09/07

    Impersonal Personalization

    Do you use much automation in your work? Me too. It's pretty much a necessity for small firms and solos. But at some point, too much of it defeats the purpose. Today's newsletter explains.

    5 分鐘
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4.9
（滿分 5 顆星）
12 則評分

簡介

"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."

資訊

  • 創作者
    Michael Katz
  • 活躍年代
    2006年 - 2026年
  • 集數
    460
  • 年齡分級
    兒少適宜
  • 版權
    © Blue Penguin Development, LLC
  • 節目網站
    The Likeable Expert Podcast