#dogoodwork Raul Hernandez Ochoa

Raul talks with Mike King, a professional in the field of digital marketing and a supportive mentor. They discuss the correlation between physical and mental wellness and success, and the potential negative impact unresolved issues can have on personal and professional relations. Mike shares personal experiences which led him to understand the importance of emotional healing and forgiveness. He also shares his method for self-discovery, which involves a deep dive into one's past, while cautioning listeners about the emotional weight of this process.
Who’s The Guest?
By day Mike King is a Digital Marketing Manager for Grant Cardone Training Technologies. By night, he is Mike Your Mentor, inspiring men to answer their higher calling as husbands, fathers, and friends.
Episode Highlights
The importance of the right mindset and attitude in achieving success Being present as a father and aligning life's work with personal beliefs and ambitions Mike’s method of confronting troubling past events and the profound relief he felt when he apologized for a hurtful comment made during his youth The ongoing journey of addressing past traumas and the profound freedom he achieved as a result The importance of working on the internal state while continuing to build and grow externally Realization of why he tends towards being a workaholic and the importance of providing for his family
Episode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Mike King https://mikeyourmentor.com/ https://www.youtube.com/@MikeYourMentor https://www.facebook.com/mikeyourmentor/  
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Raul talks with digital marketing expert Leah Rae Getts who shares her strategies for engaging leads and customers and increasing sales for coaches and entrepreneurs. She emphasizes consistent engagement on multiple platforms, providing valuable content in her weekly 'what to do' webinars, and creating a trust-based relationship rather than just chasing transactions. Leah also advocates for understanding where potential leads spend their time online and structuring marketing strategies accordingly, while also seeking input for webinar topics. Despite the importance of mindset, she stresses the crucial need for business skills like marketing, traffic generation, lead conversion, and sales closing.
Who’s The Guest?
Leah Rae Getts, and her husband, Todd, are the owners of DigitalTrailblazer.com and specialize in helping experts, coaches, and entrepreneurs to create, launch, and scale online courses & coaching programs. They started their online business in 2016 and after launching their first course scaled those sales to multiple 6-figures a month within only 6 months.
Their expertise ranges from branding, to funnel design & creation, to paid & organic traffic strategies, to content creation, lead generation, copywriting, appointment setting & closing, and more.
Episode Highlights
The real issue of creators and coaches not making enough revenue to sustain fees of SaaS companies The difficulty in attracting leads and the stress of switching from a job to the advisory side of a business The need to wear different hats when owning a business and the effectiveness of a holistic marketing strategy Building relationships with leads organically and connecting with them in different ways Insight on finding effective ways to reach specific audiences Importance of giving value to leads before pitching a business or product The difference between prospecting and building relationships with leads that know you The significance of having an effective marketing strategy in addition to having the right mindset to be successful in business
Episode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Leah Rae Getts https://digitaltrailblazer.com/ https://www.facebook.com/digitaltrailblazer/ https://twitter.com/DgtlTrailblazer https://www.youtube.com/c/digitaltrailblazer https://www.instagram.com/digitaltrailblazer/  
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Raul talks with Tony Castillo, a sports nutrition expert, discussing the importance of nutrition and hydration for optimal performance. They recommend drinking water based on your body weight and the frequency of air travel and suggested regular protein intake for muscle growth, while debunking the fasting trend. They highlighted the common mistake among entrepreneurs of neglecting hydration and protein. They also discussed the role of post-workout meals, viewing cultural food as beneficial, and the significance of the carbon-fiber ratio in food.
Who’s The Guest?
Tony Castillo is an elite sports nutrition expert empowering athletes, business leaders, and performance-driven individuals through optimal nutrition. With experience working with MLB teams like the Toronto Blue Jays and the University of Florida, Tony's journey from an overweight student to a wellness advocate fuels his mission.
Episode Highlights
Peak performance and maintaining energy levels Learning from peak performers and implementing their habits into everyday life The "anabolic window" and the importance of eating protein throughout the day Habits about eating before workouts Strategy to allow foods you love in your diet more often for sustainability Sustaining diet changes for life Incorporating cultural foods into the diet
Episode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Tony Castillo Website: https://nutritionfp.com/dogoodwork/ LinkedIn: https://www.linkedin.com/in/the-tony-castillo/  
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Raul talks with Dots Oyebolu who shared his experience in assisting B2B and B2C businesses with their marketing strategies. He stressed on the need for companies to concentrate on product market fit and value creation instead of focusing solely on targets and KPIs. Oyebolu advised against paying too much attention to competitors instead of focusing on improving the company's offer. 
Who’s The Guest?
Dots is a performance marketer & has worked with over 200 B2B and D2C businesses globally. He’s also helped enterprise clients like Meta, Alibaba, Siemens, AWS, Cisco, and Zendesk meet their commercial objectives with their content marketing strategy.
Episode Highlights
Lead a new generation of growth performance marketers and help companies connect the dots with their marketing strategy Dots explains his strategy of product-market fit Creating desire in the marketplace versus channeling existing desires The importance of listening to both positive and negative customer feedback to improve processes Impact of strategic relationship building in account-based podcasting Being open to feedback from sales and service teams to improve marketing strategies The role of marketers in setting prices
Episode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Dots Oyebolu https://www.dotslovesmarketing.com/ https://ca.linkedin.com/in/dotsoyebolu https://twitter.com/dotsoyebolu 
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Raul talks with Matt Shields, who manages over $60 million in real estate assets, shares his unique business management strategies on a podcast. He discusses his practice of conducting routine company-wide meetings, termed "huddles", to discuss achievements, challenges, and upcoming objectives. Shields advises budding entrepreneurs to cultivate robust internal processes, utilize technology, and identify themselves as business proprietors rather than employees. He is passionate about aiding business owners in diversifying their investments, creating passive income, and boosting their companies' value upon retirement or departure. 
Who’s The Guest?
Matt Shields is a 25-year-long entrepreneur who has accumulated an impressive $60 million in real estate assets under management. He has experienced the ups and downs of entrepreneurship firsthand and wants to share his knowledge with other business owners looking to achieve financial freedom.
 
Episode Highlights
His experience living in a van and shedding the need for a facade of success. Mentoring startups and the importance of understanding real-world business struggles. Illustration of common problems in service-based companies that lead to negative financial situations. The top common pitfalls in business Understanding the importance of managing business expectations throughout the process to turn a profit. The 'daily huddle' concept, where each team member quickly shares their achievements, goals, and challenges for the day. Exciting future prospects Helping such business owners to build a valuable, potentially legacy-driven business. Transition of active income into passive income and transforming a business into an asset.
Episode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Matt Shields LinkedIn: https://www.linkedin.com/in/matthewshields/ Website: https://www.investinsqft.com/  
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Raul talks with Jennifer Zick, CEO of Authentic Brand, who shares her entrepreneurial journey and details her vision for her company in the fractional Chief Marketing Officers (CMOs) market. Jennifer aims for Authentic Brand to lead in this field by providing comprehensive marketing leadership and advocating for collaborative learning among professionals. She highlights the need for agile marketing teams and endorses the concept of fractional roles in non-core operations. Jennifer has also designed the Authentic Growth methodology to simplify marketing for executives and their teams.
Who’s The Guest?
Jennifer Zick is the founder and CEO of Authentic Brand, a Minneapolis-based Fractional CMO firm that helps growing businesses to Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth. As a pioneer in the Fractional CMO space, Authentic Brand has built a reputation as a market leader: serving a growing ecosystem of small and mid-sized clients throughout the United States.
 
Episode Highlights
How Jennifer shifted her perspective from initial anger to trust, faith, gratitude and surrendering to a larger plan for her life The 'hustle culture' and the value of passion and purpose in running a business Her vision for Authentic Brand and how the company will support growing businesses with marketing solutions Different aspects of community at Authentic Brand Difficulties in running a free community Rewarding moments that proved that running a free community was worth the effort Evolving trends in the marketplace The concept of fractional roles in businesses outside of the company's core operations. 
Episode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Jennifer Zick www.authenticbrand.com https://www.linkedin.com/in/jzick/  
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