Do Good Work

Raul Hernandez Ochoa
  • 5.0 (42)
  • Entrepreneurship
  • Updated Weekly

Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, Raul

  1. 11h ago

    AI As Strategy Workshop: Work And Grow At The Speed of Your Thoughts

    AI As Strategy Workshop: Work and Grow at the Speed of Your Thoughts Most conversations about AI begin with the model. This workshop begins with the business. In this episode explores AI as a strategy question across ownership, ethics, operating design, pricing, and net new value. Raul breaks down the AI COO harness he built for Do Good Work, explains the 5 ingredients inside it, and shares practical examples of how agents support his work without taking control of the relationships or decisions that matter. Use the episode as a workshop with your team. By the end, you will have 2 questions to work through: what you wish your business could do today, and where your business model will need to evolve next. What You'll Learn Why a good model is just a brilliant stranger, and what makes AI useful inside a real businessThe 3 parts of AI sovereignty: your data, the model, and the harness around bothHow the restaurant analogy explains orchestrators, agents, skills, hooks, memory, and rulesThe 5 ingredients every owned AI system needsWhy every product carries a belief about people, and how Raul's 9 operating values protect human flourishingWhy memory, security, compliance, and human approval have to be designed togetherThe difference between automation, augmentation, and net new value5 examples from Raul's AI COO, including daily briefings, content production, searchable business memory, relationship research, and quality controlHow AI moves value up the Service Stack toward judgment, transformation, accountability, and beliefThe 4 pricing choices in the New Value QuadrantWhy speed to value is becoming a critical measure for product and fulfillment teams2 reflection questions to help you decide where AI belongs in your businessChapters [00:00] Why I'm sharing this workshop [01:14] Work and grow at the speed of your thoughts [01:24] The goal: own your AI instead of only renting access [01:45] What the workshop will help you decide [02:10] Why I built my own AI COO [03:14] The experience that shaped what I built [03:48] AI sovereignty: data, model, and harness [04:33] Why a good model is just a brilliant stranger [05:17] The restaurant analogy for an AI harness [06:43] The 5 ingredients: agents, skills, hooks, memory, and rules [08:29] Human flourishing and the values inside the system [10:43] Why memory improves the system over time [11:08] Security, compliance, and human approval [12:04] One orchestrator with a team of specialists [14:06] What AI actually makes possible [14:38] Automation, augmentation, and net new value [19:54] Examples from inside my own AI COO [24:28] Quality loops and the chain [26:10] How AI moves value up the Service Stack [28:08] The AI pricing trap [29:40] How service business pricing is already changing [30:21] The 4 choices in the New Value Quadrant [34:46] Speed to value as a new KPI [35:31] Why the advantage window will not stay open forever [36:34] The written workshop and reflection questions [36:49] Question 1: what do you wish you could do but are not doing [38:34] Question 2: where will your business model evolve [39:37] The build manual and additional resources Reflection Questions 1. What do you wish you could do, but are not doing today? Name the bottleneck, opportunity, client outcome, product, or operating improvement you already know deserves attention. Then decide whether it is actually solvable with AI, which data and model it requires, what should live in the harness, and which decisions must stay human. 2. Where will your business model evolve, or be forced to change? Review your value proposition, customer segments, channels, customer relationships, revenue structure, costs, and key partners. Look for where AI compresses an input and where that new capacity can create greater value for the people you serve. Resources Free Build Manual The AI Growth Harness Manual: the open sourced architecture to build an owned AI system with your own agentMore on Strategy How AI Will Evolve the 7 Parts of Your Consulting Business ModelOn Creating Net New ValueThe New Value Quadrant: How to Price in the Agentic EraThe Service Stack: What Remains When AI Eats Client Services

  2. Jul 31

    Every Product You Ship Has an Anthropology with Taylor Black from the AI and Venture Ecosystems at Microsoft & the Leonum Institute for AI and Emerging Technologies

    In this episode, I sit down with Taylor Black, who leads AI and venture ecosystem work in Microsoft’s Office of the CTO and brings a deep “better-formed humans” conviction to the AI conversation. We draw a hard line between intelligence (statistical knowing) and insight—where a human knower makes the categorical leap to “this is true,” what Taylor calls grasping the “virtually unconditioned.” We talk about how LLMs can pattern experience to help us reach insight but can’t replace judgment, and why venture building should be anthropology-first: every product ships an implicit view of the human person. We cover the risk of using AI as an oracle that shortcuts productive struggle (especially in education), the importance of humility and sustaining the tension of inquiry for product-market fit, and Taylor’s “cold storage” idea—using AI as a context engine to shelve, monitor, and revive ventures when conditions change. We close on the key builder question: not what can we build, but what ought we build? 02:08 Intelligence vs Insight 02:58 Statistical Knowing 05:02 Virtually Unconditioned 09:02 Using AI Without Outsourcing Judgment 11:39 Formation in Venture Building 14:19 Anthropology First Product Design 17:56 Hard Rules for Human Flourishing 18:53 What Ought We Build 21:20 Humility and Idea Flow Playbooks 24:19 Probabilistic Products and Implicit Anthropology 28:48 AI as Oracle in Education 34:29 Cold Storage for Venture Ideas Connect with Taylor:  • https://substack.com/@pourbrew • https://www.linkedin.com/in/blacktaylor/  • https://leonum.catholic.edu/ • https://innovate.pourbrew.me/ Connect with Raul:  • Work with Raul: https://dogoodwork.io • Free Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

  3. Jul 29

    Why Resistance Means Change Is Working with Michael Lopez, Fortune 500 Transformation Consultant

    In this episode, I sit down with Michael Lopez, a Fortune 500 transformation consultant and author of “Change,” to break down why stress and resistance can be biological signs that change is working and why leaders often abandon transformation too early. We unpack Michael’s national workforce study, Rethinking Change Management, which surveyed 1,000 U.S. employees and found “zero overlap” between the top five change supports companies provide (like emails, newsletters, and training) and the top five things employees say they actually need (time and space to experiment, coaching, permission to fail, and leaders modeling change). We also discuss the AI readiness gap—65% of executives feeling ready versus about 29% of employees—and how “licenses without direction” leads to passive resistance and stalled pilots. Michael shares what real change requires: honest expectations, redesigned incentives, and an 18–24 month adaptation journey. 01:12 Stress Means Progress 03:29 Diagnosing Change Problems 05:22 Nuclear Plant Case Study 07:32 Why Playbooks Fail 09:58 The Easy Button Trap 12:23 Pricing Change Work 16:42 Zero Overlap Finding 19:37 AI Readiness Gap 22:40 Redesigning Change Strategy Connect with Michael:  • www.michaeljlopez.coach, IG - @michaeljlopez9, LinkedIn - https://www.linkedin.com/in/michael-j-lopez9/ , X - @MichaelJLopez9 Connect with Raul:  • Work with Raul: https://dogoodwork.io/apply  • Free Growth Resources: https://dogoodwork.io/free-growth-resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

  4. Jul 17

    The Thing That's Slowing Your Company Down Is Also Your Biggest Opportunity with Jim Schleckser (The CEO Project)

    In this episode, I’m joined by Jim Schleckser, founder and CEO of The CEO Project, to break down how CEOs identify and fix the real constraint in their business. We cover practical signals for finding the “kink in the hose,” including where inventory accumulates, cycle time slows, congestion builds, or customer complaints spike—and why top-performing CEOs consistently spend meaningful time at the constraint. Jim explains when the CEO becomes the bottleneck (as the constant decider or by staying stuck in a functional role) and shares his Five Hats framework: learner/analyst and player to find constraints, and architect, coach, and engineer to solve them through business design, talent, and systems. We also dig into why values and mission are part of the operating system, Jim’s grounded view of AI as mostly augmentation amid hype, and what business types may be more resilient long term. 01:25 Why Constraints Matter 03:27 Finding the Business Kink 04:51 When the CEO Is Bottleneck 07:27 Five Hats Framework 09:14 Design Talent Systems Fixes 12:27 Big Model Shifts and Pivots 13:24 Balancing CEO Hats Over Time 13:59 Client Story Clairvoyant Service 14:38 Firing Unprofitable Clients 15:39 Small Shifts That Matter 16:13 AI as Human Amplifier 17:06 Hype Cycles and ROI 18:39 Is AI Creating New Value 21:18 Professional Services Pricing Shock 22:29 Best Businesses in an AI Future 24:46 Constraints Versus Opportunities 25:19 CEO Surprises and AI Doomsday Connect with Jim:  • IG: @the_ceoproject • Twitter: @the_CEO_Project  • YouTube: https://www.youtube.com/@CEOProject  • LinkedIn: https://www.linkedin.com/in/jimschleckser/  • Links: Podcast: https://theceoproject.com/the-podcast/  • Website: https://theceoproject.com/ and https://jimschleckser.com/great-ceos-are-lazy/ Connect with Raul:  • Work with Raul: https://dogoodwork.io • Free Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

  5. Jun 29

    How John Johnson, CEO of Patmos Is Building Infrastructure Hyperscalers Can't Control

    I sat down with John Johnson, founding CEO of Patmos Hosting, to unpack how he bootstrapped a data center company with no outside capital after a big tech host threatened to cancel a client, leading him to pursue independence by “controlling the dirt.” We talk about his rule “he who pays, rules,” why he believes VC money erodes a founder’s mission, and how owning infrastructure and going upstream helps you control your destiny and protect your data. John also explores AI’s risks—counterfeit human personhood and reducing humans to artifacts—while arguing for a renaissance where authentic humanity becomes a premium. He shares how Patmos is redeveloping the old Kansas City Star printing press into a C-PACE financed, assessed clean-energy data center plus a downtown tech hub to create jobs and urban renewal. We also discuss his Albertus Magnus Institute and his North Star: human freedom. 03:25 Counterfeit Humanity & the Organic Human Market 08:07 AI and the Technocratic Paradigm 11:21 The Human Renaissance: Practical Counter-Revolution 14:08 Owning the Dirt: Freedom Through Education & Independence 14:20 John's Journey: From Ministry to Data Centers 22:55 Patmos: Free Speech Hosting & AI Infrastructure 27:23 Data Centers, Sustainability & The Kansas City Story 32:20 Owning Your Own Data & Patmos Phase Two Connect with John:  • https://patmos.tech/ • https://magnusinstitute.org/ Connect with Raul:  • Work with Raul: https://dogoodwork.io • Free Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

  6. Jun 25

    Why Buying Signals Are Sitting in Your CRM Already with Ronan Leonard

    In this podcast, I sat down with Ronan Leonard, founder of Intelligent Resourcing, to break down how he helps sales teams eliminate the 40% of their day spent manually researching companies and instead deliver real buying signals directly into the CRM so reps can take action. We talked about how fast AI is reshaping business models—Ronan compared it to waking up and finding the snow gone overnight—and why he refuses to build SaaS right now. He explained “dark data” hidden in sales call transcripts, how he enriches CRMs into “evergreen” systems, and how those insights feed content and GEO/answer optimization. We also covered tool-stack volatility, internal tooling vs productizing, structuring teams around learning speed, value-based pricing and price elasticity, and we had an honest disagreement on co-risking and revenue-share deals. 01:36 AI Overwhelm and Pace 03:19 Snowstorm Business Models 04:13 No SaaS Moat Strategy 05:09 Signals Into the CRM 06:45 Dark Data and Transcripts 08:55 Scaling Clients and LTV 15:49 Team Structure and Learning 19:41 Agents vs SOP Iteration 24:39 Standardize Custom Work 24:59 Value Based Pricing Framework 27:48 Cost Savings Case Study 30:16 Pricing as Perception 31:49 Why Upside Deals Fail 35:36 Confidence and Client Execution 36:34 Staying Ahead of AI Curve 39:37 Creativity and Feedback Loops Connect with Ronan:  • https://www.linkedin.com/in/ronan-leonard/ https://intelligentresourcing.co/ Connect with Raul:  • Work with Raul: https://dogoodwork.io • Free Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

  7. May 15

    How AI Will Evolve the 7 Parts of Your Consulting Business Model

    How AI Will Evolve the 7 Parts of Your Business Model: Leverage AI to enable you to solely focus on client relationships, belief and the nuances of your work 00:00 The Bold Pricing Vow01:42 AI Labs Enter Services03:29 Your Offer Is Not The Moat05:00 Seven Model Ingredients06:47 How AI Changes Each Part15:25 The Evolved Model Blueprint25:26 Three Breakthrough Signals29:49 Four Steps To Redesign36:53 Closing Call To Evolve Substack Version of this podcast: https://dogoodwork.substack.com/p/how-ai-will-evolve-the-7-parts-of

  8. May 14

    What Happens When a College Makes Entrepreneurship Mandatory for 100% of Students with Jeffrey Meade

    In this episode, I talk with Jeffrey Meade, founding director of entrepreneurship at Paul Quinn College, about the school’s “Every Quinnite is an Entrepreneur” program, where by 2028 every student must launch a real business that generates revenue before graduating. Jeff explains why traditional schools optimize for employment but the job market is changing, making entrepreneurial thinking—creativity, adaptability, and problem-solving—more essential. We dig into what qualifies as a “real business” (no fixed revenue threshold, but real customers, pivots, and an MVP mindset), why they focus on solving a core problem before layering in AI, and the mindset shift first-generation and Pell Grant students must make from “don’t fail” to “fail fast” in a safe learning environment. Jeff also shares how he’s open sourcing the model through case studies and a podcast, plus where to learn more. 00:45 Why Entrepreneurship Now 03:38 Mandatory Student Ventures 04:35 MVPs And First Sales 06:52 AI Tools Problem First 10:31 From Scarcity To Confidence 13:06 Safe Space To Fail 15:18 Open Sourcing The Model 17:29 Where To Learn More Connect with Jeffrey:  https://paulquinn.edu/entrepreneurshipjeff-meade.comjmeade@pqc.eduhttps://www.linkedin.com/in/jeffmeade Connect with Raul:  • Work with Raul: https://dogoodwork.io  • Free Growth Resources: https://dogoodwork.io/resources

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Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them. We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership. Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career. Do Good Work, Raul

Information

  • Creator
    Raul Hernandez Ochoa
  • Years Active
    2019 - 2026
  • Episodes
    334
  • Rating
    Clean
  • Copyright
    © Attribution-NonCommercial-NoDerivatives 4.0 International
  • Show Website
    Do Good Work