Social Media for B2B Growth: LinkedIn Strategies and Tips

LinkedIn Expert & Trainer - Michelle J Raymond
Social Media for B2B Growth: LinkedIn Strategies and Tips

Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.

  1. Brand Partnerships on LinkedIn - 2025 Growth Strategy

    3天前

    Brand Partnerships on LinkedIn - 2025 Growth Strategy

    Brand partnerships on LinkedIn sure are causing a buzz. Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you.  Key moments in this episode: 00:00 Introduction and Guest Welcome 01:01 Understanding Brand Partnerships 04:56 Choosing the Right Brand Partner 07:27 Audience Insights and Brand Alignment 11:41 Pitching to Brands 16:09 Live Case Study: Dreamdata 22:35 Negotiation and Campaign Goals 28:29 Sponsor Magnet Book Launch Buy Your Copy of Sponsor Magnet   Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ   ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #BrandPartnerships #UGC

    32 分钟
  2. LinkedIn New Features Signal Big Changes for 2025 - Are You Ready?

    12月10日

    LinkedIn New Features Signal Big Changes for 2025 - Are You Ready?

    LinkedIn new features include significant changes to LinkedIn audio events, the introduction of LinkedIn Accelerate - AI ad campaigns, the option for Premium users to have rotating profile banners, and the ability to boost personal posts. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction 01:41 New LinkedIn Features Overview 04:08 Changes to LinkedIn Audio Events 07:49 LinkedIn Accelerate: AI-Powered Ad Campaigns 09:13 Rotating Banners for Premium Accounts 13:06 Boosting Personal Posts on LinkedIn 15:16 Wrap up ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInNewFeatures #B2BMarketing

    16 分钟
  3. Ann Handley's Tips for Spectacular LinkedIn Content

    12月3日

    Ann Handley's Tips for Spectacular LinkedIn Content

    How would you rate your LinkedIn content strategy's effectiveness? In a recent study, Less than a third (29%) called theirs extremely or very effective. So, let's ask Ann Handley how she would turn this around in 2025. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Welcome Ann Handley 04:15 The State of B2B Content Marketing 08:16 Strategies for Spectacular LinkedIn Content 17:48 Personal vs. Personable in Marketing 26:41 Encouraging Experimentation and Differentiation 31:04 Looking Ahead to Content Marketing 2025  Connect with Ann Handley on LinkedIn ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2B

    36 分钟
  4. How To Make a B2B Brand STAND OUT on LinkedIn

    11月26日

    How To Make a B2B Brand STAND OUT on LinkedIn

    How do you sell more on LinkedIn when posting content alone isn't working? First recorded for The Futur Podcast, Chris Do interviews Michelle J Raymond and they look into the business side of LinkedIn.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to a Milestone Podcast Episode 00:38 Flipping the Script: Michelle Gets Interviewed 04:17 The Journey to LinkedIn Success 07:55 Understanding the Resistance to LinkedIn 10:24 Effective LinkedIn Strategies for Businesses 28:01 The Power of Company Pages on LinkedIn 33:30 The Power of Two: A Personal Story 34:39 Employer Branding and Staff Turnover 35:54 Engaging Employees on LinkedIn 36:50 Overcoming LinkedIn Intimidation 41:04 Creating Effective Company Page Content 43:51 Thought Leadership and Originality 56:55 The Future of LinkedIn and Social Media Connect with Chris Do on LinkedIn - https://www.linkedin.com/in/thechrisdo/ Watch on YouTube  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInForBusiness #Branding

    1 小时 5 分钟
  5. B2B Content Marketing Trends Marketers Need to Know 2025

    11月19日

    B2B Content Marketing Trends Marketers Need to Know 2025

    The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B marketing. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction and Welcome 00:52 Origins of the B2B Content Marketing Report 04:10 Current Trends and Challenges in B2B Marketing 05:32 The Identity Crisis in B2B Marketing 07:38 Encouraging Creativity and Differentiation 13:25 Practical Tips for Marketers 19:42 The Role of Technology in Marketing 26:30 Looking Ahead to 2025 30:23  Final Thoughts Connect with Robert Rose on LinkedIn - https://www.linkedin.com/in/robrose/ The Content Marketing Research is available here - https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2BMarketing

    31 分钟
  6. LinkedIn B2B Ad Campaign Trends & Tips (2025)

    11月12日

    LinkedIn B2B Ad Campaign Trends & Tips (2025)

    If you’re planning your 2025 LinkedIn Ad strategy, this is where you want to start. Michelle J Raymond sits down with the LinkedIn Ads expert, AJ Wilcox, to give you the inside scoop on what's working to reduce your CPC and increase leads. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Introduction to LinkedIn Ads 01:36 The State of LinkedIn Ads 06:50 Common Mistakes in LinkedIn Ad Campaigns 09:39 Optimising LinkedIn Ad Performance 15:37 The Power of Thought Leader Ads 20:46 New LinkedIn Ad Formats and Features 25:53 Final Tips and Upcoming Events Connect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website -  https://socialmediaforb2bgrowthpodcast.com/   Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #LinkedIn #LinkedInAds #B2BMarketing

    33 分钟
  7. What Content Works Best on LinkedIn? Learn How to Get Your Content Seen by More People

    11月5日

    What Content Works Best on LinkedIn? Learn How to Get Your Content Seen by More People

    If you want your content seen by more people - first look at what content formats are working best on LinkedIn, then how can you improve the copy on your posts and saving the best for last - the guaranteed way to improve your LinkedIn content performance.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 What Content Works Best on LinkedIn? 00:53 Tactics for LinkedIn Marketing in 2025 03:43 Types of Content That Excel on LinkedIn 06:04 Formats and Strategies for LinkedIn Content 10:15 Secrets to High Performing LinkedIn Posts 17:33 The Importance of Serving Your Community   Metricool new features   ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2BMarketing

    21 分钟
  8. Crush LinkedIn in 2025 Without Ads - Top Organic Strategies Revealed

    10月29日

    Crush LinkedIn in 2025 Without Ads - Top Organic Strategies Revealed

    No budget for LinkedIn Ads? No worries. In this episode we look at the top organic strategies for LinkedIn Marketers in 2025.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Crushing LinkedIn in 2025 04:44 LinkedIn Content Planning 07:29 LinkedIn for business foundations 10:05 Employee Advocacy on LinkedIn 14:39 Thought Leadership on LinkedIn 18:41 Upcoming Episodes   ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2BMarketing

    21 分钟
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关于

Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.

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