Don’t Confuse Volume With Value [025]

Do you really need more intake staff—or are you just chasing junk leads?

In this episode of The Intake Playbook Podcast, Gary Falkowitz breaks down the myth of understaffing and shows why attribution is the real culprit behind overloaded teams.

What You’ll Learn:

🔹 Why more staff won’t fix your intake problem

🔹 How junk leads bury intake reps and cause burnout

🔹 The difference between cost per lead and cost per qualified lead

🔹 How to set “abort or scale” rules for lead sources

🔹 Why attribution must be reviewed weekly, not quarterly

🎧 Before you post that job ad, fix your mix. Listen now.

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