Don't Just Survive, Thrive Online

Thrive Online
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Are you tired of just surviving online? We are here to help you Thrive! This podcast is for anyone who is building a business and wants to learn more about what it takes to succeed online. Hosted by Becky Parmiter and Jeremy Finklestein. Our topics include brand strategy, creating killer websites that convert, SEO, keyword strategies, social media, content creation, digital marketing strategies, entrepreneurship and what the trends are in the digital marketing realm.

Episodes

  1. Ep 6 - Creating content that connects and having a growth mindset with Robb Gilbear

    07/26/2021

    Ep 6 - Creating content that connects and having a growth mindset with Robb Gilbear

    In this episode, we talk to Robb Gillbear. Robb is a business coach and is the founder of Growth Habit. He helps purpose-driven coaches launch & scale successful businesses so they can ditch their self-doubt and make money while making a difference. Robb talks to us about a video he posted on LinkedIn about how he left his job and was going to become a coach, which changed his life. The video went viral. He ended up having to quit his job and Growth Habit was created. He explains why he never used a website until it was requested and how emotionally driven content is what he relied on to grow his business. Robb gives us tips on how to create content that gets engagement, where to find your customers and how to create conversations with them. One thing that is for sure is that Robb is very passionate about community and supporting others. He shares with us ways that he continues the conversation online and the power of LinkedIn. Robb, like many of our guests, knows the importance of knowing who your customers are. But, his approach goes one step further and explains how it's really about knowing who you are and being comfortable with putting yourself out there, With the goal of not just amplifying yourself but also others around you. Robb believes that experimenting is key to finding what works for you and how to connect with your audience. He talks to us about how stepping out of his comfort zone was the biggest catalyst to his current success. To learn more about Robb, check him at: https://www.growthhabit.org/ Instagram - @robbgilbear LinkedIn - www.linkedin.com/in/robbgilbear/

    50 min
  2. Ep 5: Life as a digital nomad and the power a good website with Bal Sieber

    07/16/2021

    Ep 5: Life as a digital nomad and the power a good website with Bal Sieber

    In this episode, Becky and Jeremy talk to Bal Sieber. Bal is a web & mobile product designer, digital nomad, and remote work advocate. He is a modern minimalist traveling and working as a Manager & User Experience Designer for a software company, Theorem. This is an interesting conversation. As we talked to Bal, we realized his lifestyle was very intriguing and he had a lot of life lessons to share as a digital nomad. He is also a very credible and experienced designer and shared with us some great insights into having a strong online presence. The podcast can therefore be broken out into two parts. In part one, we go into how Bal became a digital nomad and why he continues to live as one. He talks about how his dissatisfaction with his work, plus his desire to be location independent, has led him on this journey.  He really gives us a good understanding of why he has chosen to live this way and how it has changed his life for the better. Bal explains to us his ideal work, life balance, and how thinking about his life first and how his work would fit into that life, was the key to bridging the two together. Bal gives us tips on how and where to live as a Digital Nomad. He also explains how setting goals, daily targets and collaborating are keys to staying focused while working remotely. Currently, Bal is located in Tulum, Mexico, he talks about the importance of finding a good hub of digital nomads and how the holistic culture of Tulum has kept him staying there. He describes what his workday looks like, his daily habits and how he needed to experiment with everything in his day to find the right schedule that worked for him. In the second part of the podcast, we get Bal's opinion about web design and the power of a website. He shares with us his theories on what makes a good website, how your website can really help you build a good reputation and how he was able to get hired by clients without meeting them, just from his website, social media, and overall online presence. Bal lives a very interesting, fulfilling life and credits it to taking chances, taking risks, and living outside his comfort zone. If you want to connect with Bal, visit him here: Website - https://modernnerd.co/ Instagram - https://www.instagram.com/modernnerd.co

    45 min
  3. Ep 4 - How to leverage content marketing when growing your business with Jacob Cass

    07/07/2021

    Ep 4 - How to leverage content marketing when growing your business with Jacob Cass

    In this episode, Becky and Jeremy talk to Jacob Cass from Just Creative. Jacob Cass is a brand designer, strategist, educator, podcaster, business coach and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog. We talk about many topics around content creation, blog articles, SEO, newsletters, subject lines, drip campaigns, business strategy and different ways to monetize your online platform.  Jacob goes into detail about the importance and knowing who your customers are, who you are serving and who you are going up against. He strongly believes that you must know these three categories before you can create a strategy that will help you succeed when you using content marketing. He gives us really good insight on what you should focus on when starting out. Diving into creating your own platform, brand and how to establish your authority in the market. Here's a quick tip, focus on your website and email list. These are two areas you have full control over. We talk about different ways to use google to find the best keywords you should use when optimizing your website and blog. He gives us some tips to make sure your more popular articles continue to outrank the competition. As well as how to use backlinks and why they are so important when trying to create domain authority.  Jacob leaves us with a few tools he uses for SEO: https://surferseo.com/ https://ahrefs.com/ https://search.google.com/search-console/about If you want to connect with Jacob, visit him here: Website - https://justcreative.com/ Instagram - https://www.instagram.com/justcreative

    45 min
  4. Ep 3 - Why your brand is so much more then just a logo, with Frank from G'day Frank

    06/24/2021

    Ep 3 - Why your brand is so much more then just a logo, with Frank from G'day Frank

    In this episode, Becky and Jeremy talk to Frank from G'day Frank. Frank is a brand identity designer, podcaster, speaker, and has over a decade of experience as a designer. We get into an in-depth conversation about what branding is, how it has many moving parts,  that it needs to be simple and how it trickles to every area of your business. We discuss what the current trends are and how you can apply them to your business. Frank goes into detail about how everyone has a brand, whether they know it or not. He breaks down how to use this to your advantage by leveraging your personal brand. Check out Frank online and you will see his fun personality in all of his content. He talks about why it's important to show your personality to connect with people on a personal level, and why being the face of your brand can help customers form a deeper connection with your product or service. Frank leaves us with some good tips! One, always be evolving. Your brand is forever growing, so grow with the times. Two, consistency is the best policy. Keeping customers happy and making them feel familiar at every touchpoint, is the key.  We wrap up by asking frank if branding is worth the investment. Now, since we are asking Frank, of course, he is going to say yes. But he explains why in a very convincing, insightful way.  If you want to connect with Frank, visit him here: Website - https://www.gdayfrank.com/ Instagram - https://www.instagram.com/gdayfrank

    56 min
  5. Ep 2 - Knowing your customer with the Brand Doctor, Henry Kaminski Jr

    06/16/2021

    Ep 2 - Knowing your customer with the Brand Doctor, Henry Kaminski Jr

    Does your brand need reviving? If so, you won't want to miss this episode. In this podcast, Jeremy and Becky talk to the Brand Doctor himself, Henry Kaminski Jr Henry works with personality brands, coaches, speakers and authors. He helps them craft their messaging and branding by using a customized strategy to help them scale their brands online. We talk about his approach to creating customer personas, or as he likes to call them, customer profiles. He describes how really understanding your customers on a deeper level is the key to a successful brand. He also explains the importance of knowing the difference between the advocate vs outlier clients, and the impact it has on your business.  Henry shows us how he helps brands get their customers to buy into you vs your product, and what you should be doing to make this happen. He also discusses one of the biggest problems businesses have today with their branding: a lack of strategy. He breaks down his process of creating a strong strategy to get behind your brand.  If you want to connect with Henry, visit him here: Website - https://uniquedesignz.net/ Instagram - https://www.instagram.com/thebranddr/

    29 min

  6. 06/09/2021

    Ep 1 - Who we are and where you should start when building your business online

    In this episode, we introduce ourselves, discuss why we created this podcast, who it's for and what topics we will cover.  You will get an idea of what this show will be all about and also some insights on where you should begin when building your business online.

    24 min
  • 6 Episodes

About

Are you tired of just surviving online? We are here to help you Thrive! This podcast is for anyone who is building a business and wants to learn more about what it takes to succeed online. Hosted by Becky Parmiter and Jeremy Finklestein. Our topics include brand strategy, creating killer websites that convert, SEO, keyword strategies, social media, content creation, digital marketing strategies, entrepreneurship and what the trends are in the digital marketing realm.

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