Don't Work Harder

ATOMIC
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Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

  1. -21 Ч

    Why Loving Your Business Can Cause Burnout (And How to Fix It)

    What happens when you love what you do but can't sustain how hard you're working? 🙏 Frankie James built Ideas Forum into one of the UK's most respected entrepreneurship platforms: the Great British Entrepreneur Awards - with 5,500+ entries at its peak! Plus... she built Ideasfest - the 4,000-person business festival that Steven Bartlett called ""Glastonbury for business."" Frankie has an incredible mindset when it comes to building a long term brand - she's turned down major sponsorship deals that didn't feel aligned with her values, and made the terrifying decision to cancel Ideasfest after selling 1,200 tickets - because she knew she couldn't deliver her best work. Her approach challenges big assumptions that the entrepreneurship space makes about hustle culture, operating with strong values, and enjoying your work. In this value-packed conversation, Frankie reveals: - The one question that made her CANCEL a sold-out event - and why sometimes stopping is braver than pushing through 👀 - Why loving what you do makes knowing your limits harder - and the warning signs she watches for now 🙏 - The powerful sales skill that she learned from going door-to-door, that has become her secret weapon for landing big partnerships 💰 - How she gets 5,500 people to enter her awards for FREE - and still builds a profitable business model 📈 - Her exact advice for getting the attention of successful people when you don't have a big audience - How she built a group of friends that TRULY understands and supports her through her struggles in business ❤️ - The reality of running huge events on tiny margins - and why her venue costs mean tickets barely break even And so much more. Frankie's built something massive with eight people because she's protected what matters for 12+ years - even when it meant walking away from money or pausing momentum. For entrepreneurs who genuinely love their work but wonder how they can keep pushing without burning out... this episode shows what sustainable really looks like 🙌 -------- This episode is brought to you by our Sponsors: Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/ ------ IdeasFest: https://ideasfest.uk/ ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    52 мин.

  2. 16 ФЕВР.

    How This 23 Year Old Scaled to 13 Employees - with 99% Client Retention

    Imagine building a business with 99% client retention and not spending a PENNY on marketing?! 🤯 Sam Teale launched his production company straight out of school at 16, and by 23 runs a team of 13, and creates content for some HUGE household name brands. His 2022 Christmas advert got over 40 million views and beat John Lewis... And what if we told you that he made it with just £4,000... compared to John Lewis' £750,000 budget? Yep... Sam is INCREDIBLE at what he does 😮‍💨 Sam Teale is the founder and CEO of Sam Teale Productions, a multi-award-winning video production company that's worked with Budweiser China, Booking.com, and created the biggest Christmas advert of 2022. He started the business at 16 straight out of school, built his team to 13 by age 23, and maintains an amazing 99% client retention rate. So... he knows how to get amazing results, give clients an amazing experience, and build a business with predictable revenue coming through the door. His production company has over 30,000 followers on Facebook - unheard of in his industry. In this value packed conversation, Sam reveals: - His unique approach to video creation that makes EVERY piece of content that he creates extremely compelling - The custom ChatGPT bot he built that knows everything about his business - and how it helps him make decisions in real-time 🪄 - His unique strategy that helps him make the right call on big decisions under pressure 👀 - The exact content marketing strategy that he used to BEAT John Lewis' famous Christmas advert - on a MUCH smaller budget 🤯 - Why he hires young people over experienced professionals - and how his team's average age of 23 is one of their biggest advantages 📈 - How he grew to 30,000 Facebook followers as a production company (and why this matters more than you'd think) - The moment when Budweiser China's head of marketing called him while he was in Morrison's at the age of 17 🤯 Most service businesses need to chase clients through outreach, ads, and aggressive sales tactics. Sam did it by becoming a MASTER of his craft, with a 99% retention and clients queuing up to work with him 🔥 Want to master content marketing AND learn how to build a profitable, scalable service business? Sam Teale knows the secrets... and reveals all in this really special episode. -------- This episode is brought to you by our Sponsors: Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/ ------ Sam's links: Sam's IG: https://www.instagram.com/samteale_ Same Teale Productions' IG: https://www.instagram.com/samtealeproductions LinkedIn: https://linkedin.com/in/sam-teale-b43138153 Facebook: https://www.facebook.com/share/17mi5ZUGYC/?mibextid=wwXIfr ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    51 мин.

  3. 9 ФЕВР.

    Mortgage Free by 34 - Without Working Harder or Burning Out | Their Proven System

    Mary and Ken Okoroafor paid off their mortgage by 34… and turned their passion project into a successful business with a bestselling book, an academy, and a lifestyle - without working harder or burning out 👀 Mary and Ken are a couple who built financial freedom through a simple, repeatable system. They’re Sunday Times bestselling authors (with their second book The Wealth Habit releasing now), and they’ve built Financial Joy Academy to help others build wealth with structure, clarity, and boundaries. In this conversation, Mary and Ken reveal: - The moment they realised hard work alone does NOT create wealth… and what does instead 🤯 - How they turned their blog into a successful, multi-income-stream business with books, content, and a real business model, step by step 🚀 - Their exact proven monetisation value ladder - Why simply asking for the things you want is a superpower — and how you can do the same to attract incredible opportunities - How they built their personal brand without burning out 👀 - The delegation and automation systems that keep their business growing WITHOUT them needing to be “always on” The behind-the-scenes reality of writing a bestseller 📚 Most people chase financial freedom by pushing harder, working longer, and hoping discipline will carry them… and they still struggle to achieve it. Instead, Mary and Ken built a system that made it happen for them. Want the full breakdown on exactly what that system is and how it works? That’s exactly what this week’s episode is for 🔥 -------- This episode is brought to you by our Sponsors: Vidonary – the video tool making business videos simple and confident. Plan, record and publish with ease. Find out more and sign up here: https://vidonary.com/ ------ Mary and Ken's links: The Wealth Habit book: https://geni.us/TheWealthHabit Financial Joy book: https://geni.us/financialjoy Our blog/website: https://thehumblepenny.com Financial Joy Academy: https://financialjoyacademy.com Instagram: https://www.instagram.com/thehumblepenny/ YouTube: https://youtube.com/thehumblepenny TikTok: https://www.tiktok.com/@thehumblepenny LinkedIn (Ken): https://www.linkedin.com/in/ken-okoroafor/ LinkedIn (Mary): https://www.linkedin.com/in/mary-okoroafor ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    45 мин.

  4. 2 ФЕВР.

    Why This Founder Sold her Company... Then Bought It Back

    Think you need formal training to secure investment and build a successful company? This episode will COMPLETELY flip your belief system 👀 Today’s guest Lucy Hall built an investment backed media company with no GCSEs, nor business degree. Lucy is the founder of Social Day, a media company that runs the UK's leading social media marketing festival 🚀 She's also sold her business, bought it back, and built her success while still doing the school run every single day. In this conversation, Lucy reveals: - How she learned to build businesses through EXPERIENCE, not formal training 📈 - The exact DM that opened the door to her business getting investment 💰 - The crucial questions to ask yourself BEFORE accepting investment 🎯 - How she got major sponsors to start reaching out to HER - Her simple approach that landed brand partnerships with Adobe and Canva - Who she hired first once investment came through (and why this role was non-negotiable) - The reality of life as a successful founder and mum (and what she tells her daughter during busy seasons) - Why building your reputation over time is so important For entrepreneurs who think their lack of business training could hold them back, this episode will change your mindset forever 👀 -------- This episode is brought to you by our Sponsors: Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates. Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025 ------ Lucy's links: Digital Women: digitalwomen.club Social Day: socialday.live SocialDay.co.uk Social Media Marketing Awards: socialmediamarketingawards.co.uk https://socialmediamarketingawards.com ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    38 мин.

  5. 26 ЯНВ.

    From £300 Websites to £10K+ Monthly Retainers | Married Founders

    What if the secret to scaling to seven figures isn't hiring more people - it's deliberately staying small? 👀 Martin and Lyndsay built a content agency that generates seven figures with just 12 people. Their clients routinely scale from £2,000 to £50,000+ per month. And... their approach is pretty unique! Martin and Lyndsay are the founders of Jammy Digital, a content marketing agency that's worked with Daniel Priestley, scaled using AI before other agencies caught on, and built a business that prioritises staying small and nimble. They're also a married couple who've been in business together for over 10 years. In this conversation, Martin and Lyndsay reveal: - Their journey from working with Daniel Priestley as a client, to Martin becoming the CMO of Daniel's company Score App, to now launching an exciting business with him 🚀 - Their unique hiring philosophy - and why outsourcing early saved their sanity 📈 - The framework that lets them accurately forecast cash flow 6-12 months ahead (and how that makes hiring decisions simple) - Why their membership with 100 happy members was actually the wrong business - and why they made the difficult decision to shut it down - The wait list strategy they used to sell OUT their brand new service before it even launched 🤯 - How they deliberately start clients small - even if prospects want to pay £10k/month from day one - Why they chose to cap growth at seven figures rather than scale to 50+ employees - How they leaned into AI in December 2022 when other content agencies were fighting against it - The ""video-first"" approach that now drives their entire content process 🚀 Most agency owners believe more revenue means more team, more clients, more complexity. Martin and Lyndsay prove you can hit seven figures by doing the opposite - staying intentionally small, being selective about clients, and building systems that scale. For entrepreneurs who want to scale a profitable, lean company - this episode is a gamechanger.

    1 ч. 5 мин.

  6. 19 ЯНВ.

    Toxic Productivity Expert: Burnout Signs You Can't Ignore

    What if the exhaustion you're feeling isn't from working hard - it's from working to please and prove yourself into burnout? Tamu Thomas had a panic attack on her way to work one Monday morning. She thought she was going to die. That moment became the catalyst for revolutionising her approach to healthy ambition and toxic productivity. Now she's a Hay House published author, who teaches women how to spot the signs of overworking - and helps them build a business where opportunities come to YOU 🙌 Tamu is the author of ""Women Who Work Too Much,"" a sought-after speaker featured in Forbes and Stylist, and a former social worker who burned out trying to conform and prove herself into exhaustion. In this conversation, Tamu reveals: - The crucial difference between being Type A and toxic productivity 🤔 - Her breaking point - the Monday morning panic attack that made her realise she needed to change - The early burnout signs most people dismiss - Why she closed her membership and group program WITHOUT guilt - The ""lighthouse"" business model - stop running around the shore chasing opportunities, plant yourself firmly and let ships come to you 🎯 - Why she built a 12-month coaching program when everyone else did 3-6 months 👀 - The shift from working with individuals to building corporate leadership training - focusing on middle management and nervous system-informed work - What should you do when you spot burnout signs in yourself ❤️ Tamu reveals how toxic productivity masquerades as ambition - and why the most powerful opportunities come when you stop overworking and start showing up fully in your authority. For entrepreneurs who work incredibly hard but feel exhausted rather than excited and fulfilled, this episode is a complete game-changer. -------- This episode is brought to you by our Sponsors: Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates. Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025 ------ Tamu's links: LinkedIn: https://www.linkedin.com/in/tamuthomas/ Instagram: https://www.instagram.com/tamu.thomas/ Website: http://womenwhoworktoomuch.co/ ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    37 мин.

  7. 12 ЯНВ.

    How He Went From Homeless to Doing $265K in A Month | Viral Video Club's Yasin Mammeri

    What if working less actually makes your content better, and your business more profitable? Yasin Mammeri built Viral Video Club from zero to a projected £4 million in revenue in just two and a half years, teaching entrepreneurs to create viral content and grow their businesses on social media. Yasin has over 650,000 followers on Instagram and runs a 90-day boot camp that guarantees 1 million views - or you get your money back. In this conversation, Yasin reveals: - What he learned from going homeless at the age of 27 - Why he shut DOWN six-figure agency, even though his mentors were begging him not to... And why it ended up being the best decision he ever made 👀 - His boot camp launch strategy that brought him £120k worth of sales in 30 days whilst filming 90 videos, building the course weekly, and learning to sell on the fly - How he gets 90% of students to completely finish his bootcamp (this is unheard of in online education) 💪 - Why he switched from a cohort model to monthly launches - and which model will make YOU the most money - His exact content strategy to reliably go viral AND bring in clients for your business 🚀 - The RIGHT way to use AI for content (how to build a custom GPT that writes amazing content in your voice) - How he shifted from constantly working harder"" to building systems that actually scale 💰 Yasin proved you can systematise creativity, guarantee growth on social media, and build a multi-million pound business while working less - and showed us exactly how to do it step by step 👀 -------- This episode is brought to you by our Sponsors: Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates. Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025 ------ Yasin's links: Instagram: https://www.instagram.com/viralvideo.club/ Yasin's Bootcamp: https://try.www.viralvideo.club/viralvideobootcamp ------ Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    42 мин.

  8. 5 ЯНВ.

    How He Scaled to £50K Months Using LinkedIn | 7 Figure Agency Owner's Strategy

    Sam Winsbury built his personal branding agency to£ 1.5 million in revenue with 19 employees by age 26 - and he's NEVER sent a traditional cold email 👀 Instead, he cracked a GENIUS LinkedIn strategy that makes clients come to him inbound, and makes prospects arrive already wanting to work with him. Sam is the founder and CEO of Kurugo, a personal branding agency launched in 2021 that's helped over 300 entrepreneurs become thought leaders in their industries. His agency has generated hundreds of millions of views and tens of millions of pounds in revenue for clients including athletes, OBEs, and leaders from McKinsey & Co, KPMG, Lyca Group, and Genflow. He built his own following from zero to 60,000 on LinkedIn, scaled his team to 19 whilst working fully remote, and charges a premium price for his services. In this conversation, Sam reveals: - The EXACT strategy that he uses to sign high ticket clients for his business through LinkedIn 📈 - Why he worked for free early on - His batching system for high quality LinkedIn content (how to create content in less time, and bring in more clients) - What he looks for to find A player talent for his team - How losing a third of his business and 40% of his team in one week nearly made him quit - and what kept him going during the dark days 😩 - His end-of-day ""off routine"" that helps him actually switch off (all entrepreneurs should be aware of this) Most businesses chase clients and constantly send cold DMs to try to grow. Sam's approach is different - build credibility, let prospects research you first, then wait for them to arrive ready to buy. Want to know his exact client attraction system? You NEED to watch this episode. -------- This episode is brought to you by our Sponsors: Constant Contact is the all-in-one marketing platform for small businesses. Create professional email and social campaigns in minutes with AI, automation and intuitive templates. Try it now free – https://www.constantcontact.com/uk?utm_source=ost-atomic&utm_medium=sponsored-content&utm_campaign=uk_p_aw_di_so_bt_ost-atomic-q32025&cc=clk_uk_p_aw_di_so_bt_ost-atomic-q32025 ------ Sam's links: LinkedIn: https://www.linkedin.com/in/sam-g-winsbury/ YouTube: https://www.youtube.com/@samgwinsbury ---- Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

    50 мин.
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Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

Информация

  • Автор
    ATOMIC
  • Годы выхода
    2025 - 2026
  • Выпуски
    36
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Copyright 2026 ATOMIC
  • Сайт подкаста
    Don't Work Harder