Dos Marcos Show Dos Marcos Show

What consumers want. 

The famous movie from the 90's What Women Want provides inside insights into the mind of women...and it's the same super power retailers wish to possess. 

In this throwback episode from 2021, Mark Kinsley and Mark Quinn interview, Jesse Kostuhoski, Vice President of Retail Development for the Furniture and Appliance Mark in Stephens Point, Wisconsin. He is a 25+ year industry veteran, spending more than 15 years in retail stores and almost a decade with Serta. Based on his unique perspective, it’s clear he has a pulse on the consumer and what their core needs are. If you think engagement, trust and advocacy aren't the first things on a customer's mind, you may need to think again.   

They also chat about hiring and the current issues with finding good help. Lack of help is a pervasive problem that is currently affecting every industry, and they discuss how hiring an employee goes beyond their skill set, but must also include a discussion on goals and dreams–both for the employee and you as their employer.


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Blast from the past!

In today's episode, we travel back to May of 2020 and relive the advice from Jon Spoelstra. 

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Sumo wrestler doing a Michael Jordan dunk. That’s the cover of Jon Spoelstra’s book: Marketing Outrageously REDUX.   

Dos Marcos have both read the book, used its insights, and had it on their shelves for years.  It was an honor having on the show the former General Manager of the Portland Trailblazers, President of the New York Nets, and renowned author.  He’s famous for using a rubber chickens in his marketing and Spoelstra has gems of wisdom to pass along to any business owner.   

We talk mattress shopping and tires, how to use Jon’s 90-day theory to improve your career, and the most important question you can ask yourself in business. 

 Find out more about Jon and connect with him at JonSpoelstra.com.


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Posturepedic for $29.99?!

How can that be? 

The start of the Sealy Wars is the topic of conversation in this Dos Marcos episode. Bob Hellyer, former EVP at Serta Simmons Bedding, rejoins Quinn and Kinsley to discuss the start of the infamous "Sealy Wars." He's discussing how it started, what went down, and who won. Plus, they discuss the man behind the battle: Ernie Wiluger, and other legends of the industry and what they taught Bob and others about the art of the mattress sale. 




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Artificial intelligence is getting a facelift and it's becoming very real. 

ChatGPT it's the next big thing you can't miss. 

On today's episode, Kinsley and Quinn host Mike Magnuson, founder and CEO of GoodBed.com and co-host of the galaxy's second greatest mattress podcast, Mike it Up alongside Jeff Cassidy. 

So what is ChatGPT? In short, ChatGPT is a large language model developed by OpenAI that uses deep learning algorithms to generate human-like responses to natural language queries. It is designed to understand and respond to a wide range of questions and tasks, and is used in a variety of applications, including virtual assistants, customer service chatbots, and language translation tools.

So how does this affect the industry? In theory, ChatGPT could be used to help consumers find the perfect mattress for their needs. For example, a mattress company could develop a chatbot that uses ChatGPT to answer customer questions about different types of mattresses, such as memory foam, innerspring, and hybrid mattresses. The chatbot could also ask customers questions about their sleep preferences, such as their preferred sleeping position, firmness level, and temperature, and use this information to recommend a mattress that would be a good fit for them.

Additionally, ChatGPT could be used to develop personalized sleep coaching programs that help consumers improve their sleep habits and get better rest. By analyzing customer data and providing tailored recommendations based on individual sleep patterns and preferences, companies in the mattress industry could use ChatGPT to differentiate themselves and offer a unique value proposition to their customers. Overall, ChatGPT has the potential to revolutionize the way that the mattress industry interacts with and serves its customers, leading to more personalized and effective solutions for better sleep.

Don't believe us? This entire post was generated by using ChatGPT. We simply inserted, "what is ChatGPT and its impact on the mattress industry" and this was the response it provided. 

Dos Takeaways:

1) Learn what ChatGPT is and 

2) Don't fear new and expanding technology. 


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Why reinvent the wheel? 

In today's episode, Quinn and Adrienne analyze some of the best and worst superbowl ads from the weekend's big game and discuss how these ads could be made over to fit the industry. 

How so? Consider the classic, "is it real or is it acting" Pepsi commercial featuring Steve Martin or Ben Stiller. In the ad(s), the actors play off of the idea that sometimes they love the products they support and sometimes it's acting. In the end, they drink the Pepsi sugar-free cola and remark on how delicious it tastes and then end with "is this real or am I acting?" No one knows for certain, but the commercial creates enough intrigue that now everyone wants to actually know...does it taste like the real thing?

Consider a remake to drive foot traffic. Mattress companies tout better support, cooling features and a variety of items. Put the mattresses to the "test rest" challenge and invite them in stores to see "does it really offer support or are we just saying it does?" 

Among other the top favorites? 

The Farmer's Dog brand dog food stole Adrienne's heart. It had sentiment, connection and tugged at the heartstrings and 48 hours later, it's the one she remembers in vivid detail. 

For Quinn, it was the homage to Breaking Bad and the Doritos addiction. 

Which did they disagree on? Blue Moon. 

What did you think of the commercials and which were your favorites? 




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They say you learn more from your mistakes than your successes. 

In the case of Christina Dyer, this has proven true. 

We're back for the second part of our special two-part episode.  Do you remember the vision you had when you started your job or founded your company? Do you remember the many mistakes you made? In this episode, Dyer recalls the start of Noble Adventures, the pitfalls it fell into in the beginning, and what she learned from it that has translated into helping others in the same situation. 

Dos Takeaways:

1. Learn common mistakes young entrepreneurs make and how, if left unchecked, can cause issues down the road.

2. How principles people learn on their Noble Adventures stick with them and why they keep investing year after year, even as costs have risen and people are cutting back. 

Did you miss the first episode? Be sure to catch here! 


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