Deadlines and Detours — The Human Stories Behind Digital Business and Transformation.

Matthew Barrington-Packer
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Welcome to Deadlines & Detours – the podcast where digital business gets real. Join host Matthew Barrington-Packer as he lifts the lid on what it actually takes to deliver change and growth in today’s tech-driven world. Each episode dives into the human side of digital, featuring honest, funny, and insightful conversations with industry insiders – from strategists and software partners to product leaders, marketers, and culture champions. We’re cutting through the buzzwords to talk transformation, innovation, culture clashes, tech drama, last-minute pivots, and those moments where everything

Épisodes

  1. -22 H

    Dot-Com to Dust: SEO, Design & Digital Hustle with John Jary

    In this episode of Deadlines & Detours, Matthew is joined by long-time friend and seasoned SEO strategist John Jary, whose career has spanned two decades of digital evolution — from the early days of Dreamweaver and Flash websites to the rise of e-commerce, influencer marketing, and now Generative Engine Optimisation (GEO). They dive deep into: The truth behind SEO in 2025 Why content is still king The rise (and risk) of generative AI in search Why stock photography isn’t the move How branding and imagery really impact user experience What makes backlinks valuable (and what to avoid) Building a business on microgreens and turning it into a global seasoning brand From Cara Delevingne’s Vogue video to dusty servers in New York basements, this episode blends hard-earned digital knowledge with heartfelt stories and practical insights for anyone building a digital business in 2025. John also shares a candid story about a photography gig gone sideways — and what it taught him about expectations, ego, and lighting.

    51 min

  2. 11 SEPT.

    Sarah Chilcott on Digital Planning, Leadership and the Most Overused Word “AI” | Deadlines & Detours

    In this episode of Deadlines & Detours, I sit down with Sarah Chilcott, former Managing Director of the UK’s national Planning Portal — the service that helped standardise applications across England and Wales and scaled to around 50,000 submissions a month. Sarah talks candidly about the multi-year transition from a government unit to a commercial joint venture, moving from central funding to commercial revenue, and why pace, people and values mattered more than any single piece of technology. We also cover housing and sustainability work, biodiversity net gain, and practical ways leaders can drive change without excluding users. What we discuss: The inside story of the Planning Portal and the shift to a JV What worked (and didn’t) in digital planning Pace in government vs. private sector and how to manage it Data, payments and service design lessons Housing, sustainability and biodiversity net gain in practice Change management (Kotter), culture and leadership habits Why “AI” is often the most overused word in tech The “five frogs on a log” test for moving from intent to action Links: hgkc — Sarah’s leadership and growth advisory work: https://hgkc.co.uk UK Business Council for Sustainable Development: https://ukbcsd.co.uk Bristol Housing Festival: https://bristolhousingfestival.org.uk Follow Deadlines & Detours: Spotify: [add link] Apple Podcasts: [add link] LinkedIn (host): https://www.linkedin.com/in/matthewbp/ YouTube: https://www.youtube.com/@DeadlinesandDetours If you found this useful, please like, comment and subscribe. It helps the show reach more people working on real transformation.

    55 min

  3. 3 SEPT.

    Navigating Digital Transformation, LinkedIn & Cringe Mountain — with Jamie Hughes

    In this episode of Deadlines & Detours, Matthew sits down with Jamie Hughes, founder of Inncreate, to explore the realities of digital transformation, the power of personal branding, and the evolving role of social media — particularly LinkedIn. They discuss: Why personal branding outperforms company pages How AI can spark creativity but also flatten originality Why do you have to climb the Cringe Mountain to grow online Lessons from Blockbuster and BlackBerry on ignoring digital change Why people and communication matter more than technology in innovation How to keep momentum alive when projects hit a slump It’s a lively conversation that mixes practical marketing tips with bigger lessons about authenticity, creativity, and what it really takes to innovate. Links & Resources Courtney Johnson (Cringe Mountain originator) TikTok: @courtney..johnson Jamie Hughes LinkedIn Inncreate Website 📧 jamiehughes@inncreate.co.uk

    59 min

  4. BANDE-ANNONCE

    Deadlines & Detours — No Fluff. No Filter. Just Real Digital Transformation

    Welcome to the intro episode of Deadlines & Detours — the podcast that pulls back the curtain on what really goes down in digital transformation.I’m Matthew Barrington-Packer, and after years of being dropped into messy projects, impossible deadlines, and chaotic delivery rooms — I’m done with polished nonsense. This show is for anyone who’s been on the frontlines of change and thought: “Surely it’s not just me?”No buzzwords.Just real stories.From the wins to the wipeouts.In this kickoff episode, I’m sharing: • Why this podcast exists • What to expect each week • Who it’s for (Spoiler: If you’ve ever had to Google ‘what is a composable stack?’ mid-meeting — it’s for you) • And a few confessions from my own journey through the madness of modern transformation🎧 New episodes weekly — featuring tech leaders, rebels, builders, fixers, and the occasional rant about slide decks and stakeholder politics.🔔 Subscribe for weekly episodes with industry insiders, rebels, and real humans who’ve been through the fire and made it out smarter.

    1 min

Bande-annonce

À propos

Welcome to Deadlines & Detours – the podcast where digital business gets real. Join host Matthew Barrington-Packer as he lifts the lid on what it actually takes to deliver change and growth in today’s tech-driven world. Each episode dives into the human side of digital, featuring honest, funny, and insightful conversations with industry insiders – from strategists and software partners to product leaders, marketers, and culture champions. We’re cutting through the buzzwords to talk transformation, innovation, culture clashes, tech drama, last-minute pivots, and those moments where everything

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