Dot Com Truths

Eran Bucai

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The Dot Com Truths Podcast is hosted by Eran Bucai. The goal is to give beginners honest guidance to starting and scaling a side or full hustle without the marketing hype. Eran Bucai is an online entrepreneur who loves helping people and giving practical advice so people can succeed online with their internet business. That is what this Podcast is all about.

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How to use TikTok for your business (coaching session with Lauren Meeker, TikTok Expert)

This isn't your typical podcast - consider this a 1 hour coaching session on how to start, grow, and explore your TikTok for your business. Lauren Meeker is a Digital Marketer, Blogger, Instagram Influencer and TikTok Expert with over half a million followers on social media at the time of recording. Lauren wrote an eBook on TikTok growth as part of the Online Business Bundle where we offer 100+ courses for $147 - crazy deal. Lauren's eBook was one of digital products I personally went through so far and I loved it and I wanted to get her on the podcast not just to share her knowledge and promote her eBook, but to squeeze as much as I can from the conversation. She inspired me to start TikTok (resurrect my practically dead account). To me it was a coaching session on TikTok - and for you - well you are a fly on the wall listening in and hopefully taking notes! Pay attention to the episode: I tool 1 tip she gave me about my video creation, and within a few hours had a person comment on my post asking "do you do 1 on 1 coaching" WTF And two weeks ago I thought TikTok has people dancing on it all day. So listen up to the tips and tricks, there are so many of them. And if you want to get a copy of the eBook and course bundle - 100 courses for $147 - visit this website: CoursesBundle.com To follow Lauren on TikTok and see her crazy growth, check out her TikTok here: https://www.tiktok.com/@splorin.lauren?lang=en To follow Lauren on Instagram: https://www.instagram.com/splorin.lauren/ As a final bonus tip, here is a blog from Lauren about how to go Viral on TikTok Remember - listen like you are being coached for the next 1 hour. Enjoy! Eran Bucai Follow me on TikTok Join my free FB Group Dot Com Truths

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TikTok expert interview #1 (Olumide Gbenro)

The online business bundle is a collection of 100+ courses for a single payment of $147. Olumide has grown his TikTok to almost 100K followers in under 6 months and I was fascinated to hear about how people are actually using TikTok for business. He shared with me a bunch of super helpful tips about how to leverage TikTok for business and actually utilize this tool to build your list, drive traffic to your website, and make money. Additionally, we had a bit of fun with some extra discussion about "the Social Dilemma" (starting the conversation) - and on top of that Olumide was generous with his time and insights into the struggles of being a digital nomad which I greatly appreciated. If any of these topics interest you, I'll bet you'll enjoy the conversation we had. You can find him on his Instagram: https://www.instagram.com/olumidegbenromusic/ Find him on TikTok: https://www.tiktok.com/@olumidegbenro?lang=en If you want to get your hands on the Online Business Bundle, this is the link: http://coursesbundle.com/ Eran Bucai PS - Everyone loves free stuff: ===> Join my free FB group which has 15 training modules about starting an online business ===> Grab a free website/funnel builder as a gift from me

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Instagram Coaching & Digital Nomad interview with Jo

Jo is a Digital Nomad Instagram Coach and Branding Strategist is one of the course creators of the Online Business Bundle that I partnered with in offering 100 courses for $147 for a limited time online. You can visit https://CoursesBundle.com to learn more about it. Jo's course as part of the bundle is an Instagram course for beginners where she coaches beginners step by step on how to leverage the Instagram platform for success. You can connect with Jo on her Instagram: https://www.instagram.com/johhhanna/

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Dot Com Truths Rebranding

I've been absent from my podcast. But I have a good reason to come back to it in the next couple of weeks especially. Something big is coming to help my audience get incredible value. In this episode, I am discussing changes and upgrades in my business in terms of re-branding it to calling it "Dot Com Truths" across the board as the umbrella brand where I have all my mini-businesses under it. My affiliate marketing, my new Facebook group, my paid membership, my online courses, my YouTube channel, my freelance agency building websites and sales funnels, and more. The links mentioned in the Podcast: DotComTruthsGroup.com for my free training and Facebook group. To get access to the incredible course bundle that is coming up, visit CoursesBundle.com

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Episode 4: “How do I overcome a mental block when writing copy for my sales letter / funnel?”

Yaa from Atlanta Georgia, asked: “How do I overcome a mental block when writing copy for my sales letter/funnel?” My first answer is a question, “did you have coffee?” haha If no, that always helps get the creative juices flowing… Also sometimes music helps me too. But for more practical and actionable steps, this is what you can do: Write a list of questions relating to what you are selling or offering. Now you can have a friend get on a Zoom call with you, and ask you these questions 1 by 1 and answer these just like you would in a conversation, like in an interview. Have the zoom call recorded. Or you can pick up your phone and just record yourself answer one by one. Example of questions: 1. Who is your ideal client? 2. What are the 3-5 biggest struggles your ideal client has? 3. How would working with you help solve those struggles? 4. What is your core offer? Describe the product or explain the process. 5. What are the primary emotional benefits that have tended to resonate the most with customers? 6. What makes you different from other competitors in your niche? 7. What is NOT your ideal client and you want to exclude from targeting if possible. 8. If you had 60 seconds to sell someone on why your ideal customer should absolutely work with you… Once you’ve done that and have the recording, you need to simply get these recordings (or interview) transcribed. Go to rev dot com and submit these recordings to be transcribed. I’ve got a coupon code for you to get $10 off on the first order. http://bit.ly/RevCoupon10off This should help you get some clarity in your mind about what you are marketing and selling. Then you can get some simple software online that is free to help you get some structure for your copy. https://www.internetmarketingcourse.com/freeheadlinegenerator/ http://www.internetmarketingcourse.com/freesalesgenerator/ https://www.podia.com/sales-copy-generator?via=eran You can always take things to a new level by checking out Funnel Scripts which is a ClickFunnels product. http://bit.ly/FunnelScripts_Webinar I also have a “Simple Guide for a Copywriting Business” that I wrote that gives all the tools I would use for Copywriting. https://store.eranbucai.com/simple-guide-for-copywriting-business If you want free training resource to learn Copywriting I recommend you check out www.copyhackers.com Eran from eranbucai.com is an online entrepreneur, internet marketer, and business coach. He answers people’s questions to do with business entrepreneurship, social media, and making money online. To ask Eran a question, email him on contact@eranbucai.com

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Episode 3: “What are your thoughts on membership (training/education) sites?”

Vianney from the UK asked, “What are your thoughts on (training/education) membership sites? To summarize Eran’s answer: I do NOT recommend it, it is a bad idea. Think about all the major training/education membership sites out there: Audible, Blinkist, MentorBox, Linked-In Learning, these are massive and require large capital investment as well as enormous amount of content to justify an individual remaining subscribed. The churn rate vs. the cost to acquire a customer simply won’t make sense. You are better off using your content creation to charge a higher one-time fee (numbers explained in the Podcast) as you are more certain to make this a profitable venture (i.e. selling info products, and/or coaching, and/or done-for-you services). What you can and should focus on subscription or membership type income (residual) would be things that are really difficult to actually pause and the customer is well and truly locked in to that subscription to a large extent. For example: I am a marketer. I will forever need an email autoresponder. I will forever need domain/hosting. I will forever need a platform to host my online courses and digital/info-products. These are subscriptions I will be paying for a long, long time. Many businesses and entrepreneurs are in a similar boat. Leverage these affiliate program to create passive income (that’s what I do). Eran from eranbucai.com is an online entrepreneur, internet marketer, and business coach. He answers people’s questions to do with business entrepreneurship, social media, and making money online. To ask Eran a question, email him on contact@eranbucai.com

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Episode 2: “How to start creating YouTube videos?”

Avi from India asked, “I want to ask you how should I make online videos for YouTube, Facebook and insta. I have wanted to for a very long time but haven’t started. I don’t know how to make good quality videos” To summarize Eran’s answer: There are really 3 questions in this 1 questions so I will just answer the YouTube aspect first, and I’ll answer FB and IG in separate episodes. - When you start you have zero subscribers. So, the best thing about getting started is your embarrassing videos will mainly be seen by close friends or your mom. Don’t worry about being a disaster at first. The purpose of getting started and putting out content is simply finding your voice and style so you’re comfortable. - Camera. So I use MacBook Air to record training tutorials (screen recordings). I use iPhone X to record any other videos of me talking, white board training videos, and pretty much anything else. Once you record with iPhone, use AirDrop to transfer it to the laptop, and upload to YouTube. - YouTube channel should have a purpose in mind, a strategy. o Entertainment o Education (screen recording or white board) o Traffic - What niche are you choosing, what are you trying to appeal to. But don’t complicate this or use this as an excuse to STARTING. - Be authentic. The right people will connect with you and engage with you if you’re authentic. - YouTube is a search engine. People go on YouTube and search for things and you wanted to be found. The way to be found is through either paid advertising (Google Ads) or YouTube SEO (Search Engine Optimization), which can be its own question and topic! If you want to learn about that I have tutorial on my YouTube channel on how to do YouTube SEO, check out Brian Dean on YouTube. I also have a paid basic course on YouTube marketing. - YouTube has a Creators Academy that is free that you can learn more. In summary: PICK UP YOUR PHONE AND RECORD YOUR FIRST VIDEO TODAY! Eran from eranbucai.com is an online entrepreneur, internet marketer, and business coach. He answers people’s questions to do with business entrepreneurship, social media, and making money online. To ask Eran a question, email him on contact@eranbucai.com

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Episode 1: “what social media to use for a new local offline business in the health niche?”

Darla, from the US, Indiana asked: “What is the various forms of advertising I should use to start my new land based business. What social media should I use?” The niche is “Alternative health”. Darla does not have a website, and is currently doing training to get certified and that would be done in October. To summarize Eran’s answer: • Create a Facebook business page and go live daily giving few minutes value based on what you are currently learning to start building an audience. Create a FB group. • The strategy for any freelance business: (a) acquire a customer; (b) over deliver; (c) testimonial; (d) upsell and/or referral; (e) repeat • Go on meetup.com and search for events in your niche. Attend these events with your business cards and start networking that way. Channel people to your FB page and FB group. • Do a “Power list”, as covered in the book “Sell or be sold” from Grant Cardone and find a customer or ask for referrals that way this is your warm market. • Build a relationship with these clients so you can find out what else you can do to serve them and find out opportunities to increase the lifetime value of that customer on that service or another. Eran from eranbucai.com is an online entrepreneur, internet marketer, and business coach. He answers people’s questions to do with business entrepreneurship, social media, and making money online. To ask Eran a question, email him on contact@eranbucai.com

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The Dot Com Truths Podcast is hosted by Eran Bucai. The goal is to give beginners honest guidance to starting and scaling a side or full hustle without the marketing hype. Eran Bucai is an online entrepreneur who loves helping people and giving practical advice so people can succeed online with their internet business. That is what this Podcast is all about.

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Eran Bucai
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© Eran Bucai
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Dot Com Truths