Leveling Up with Eric Siu

Eric Siu
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Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

  1. 6일 전

    This Stupid Simple SEO Strategy Is Making Us Millions

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe We made ONE stupid simple change to pages that were already ranking… and suddenly we started getting cited everywhere: ChatGPT, Perplexity, Google AI Overviews, nonstop. And yeah, it sounds too easy. But this is the new game. Clicks are dropping 20–30% across sites we’re seeing right now because people are getting answers without visiting your page. Ranking isn’t enough anymore. If AI is answering the query, the only pages that win are the ones it can extract and cite instantly. Key takeaways: • Clear H1 plus direct answer boosts AI citations • Short, scannable openings help LLMs extract answers • Optimizing top pages creates a compounding authority flywheel Chapters: 00:00 AI citations overview 00:20 Why clicks are declining 00:45 New game gets cited by AI 01:15 Why most pages fail 01:45 Clear H1 and fast answers 02:20 CNBC style bullet points 03:10 How to optimize pages 04:00 Tools and workflows 05:10 Business impact 06:00 Final strategy summary How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    7분

  2. 11월 27일

    The New Rules of B2B Marketing 2026

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe The old B2B playbooks aren’t breaking. They’re just built for a world that doesn’t exist anymore. We’ve been testing new strategies across our clients, and it’s clear the winners in 2025 will look different from the winners in 2023. Creator-led content is becoming the engine for B2B. LinkedIn is turning into a distribution moat. And the teams adapting fastest are rewriting how they produce and package their message. If you’re still relying on traditional “brand marketing,” you’re already behind. Chapters (00:00) Why old B2B playbooks fail in 2026 (00:27) Dead rules: volume, DIY SaaS, traditional SEO (04:37) New rules: AI adoption and AI operator model (07:22) Cross-platform authority and B2B CTV (08:37) Creator-led LinkedIn and Monday action plan How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    14분

  3. 11월 20일

    Google's AI Overviews Are Changing Everything

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Google's AI Overviews are changing SEO forever, and most marketers are already behind the curve. Traditional SEO isn't over yet, but the playbook is entirely different. AI Mode, AI Overviews, and Gemini are now determining who gets traffic and conversions. In this video, I break down exactly how to rank in Google's new AI-powered search. If you want to stay ahead of the AI SEO curve and capture traffic while others are losing it, this is your playbook. TIMESTAMPS: 00:00 - Introduction: Google's new SEO landscape 00:19 - AI Overviews explained (45% informational, 18% transactional) 00:44 - Google vs ChatGPT market share reality 01:26 - Query fan out: How Google finds sources 02:04 - Key tactics for getting cited 02:28 - The skyscraper technique (still relevant) 03:00 - Semantic credibility & brand mentions 03:31 - Content formatting for AI extraction 04:09 - Content freshness strategy (95% rule) 04:50 - Multimodal content approach 05:31 - Trust signals & brand sentiment 05:53 - Transactional vs informational content (the 80/20 flip) 07:06 - Treat each publish like a launch 07:38 - Next steps How to Connect IG: https://www.instagram.com/ericosiu X: https://twitter.com/ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com The video explains how to rank highly with Google's new AI-powered SEO and AI overview. It covers the changing landscape of traditional SEO and offers tips for adapting to Google updates, with a focus on ranking in the AI overview. Learn about the new Google AI mode and AI mode ranking as the game continues to change, offering a generative engine optimization strategy. Stay ahead with AI search optimization.

    8분

  4. 11월 19일

    The New Way to Get High-Intent Traffic (ChatGPT SEO)

    👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe In this episode, I break down how we’re driving high-intent traffic with ChatGPT SEO. The focus is simple: go after bottom-funnel keywords, earn citations from channels like YouTube and Reddit, and track where LLMs mention your brand. You’ll also see how multimodal content and proprietary tools strengthen authority so you convert more of ChatGPT’s 800-million-user ecosystem. It’s the playbook we’re using today to capture intent while the landscape is still wide open. Key takeaways: ■ Bottom-funnel comparisons and alternatives drive the highest-intent traffic. ■ Citations on YouTube, Reddit, and Wikipedia strengthen how AI systems surface your brand. ■ Multimodal content, brand-mention tracking, and fresh updates keep you visible in ChatGPT-driven discovery. Chapters: 00:00 Intro to high-intent traffic & ChatGPT SEO 00:30 Why bottom-funnel content wins 01:00 Using comparisons & alternatives pages 01:30 Importance of citations (YouTube, Reddit, Wikipedia) 02:00 Monitoring brand mentions & LLM tracking tools 02:30 Creating multimodal content (text, video, audio) 03:00 Building proprietary tools to attract attention 03:30 Final thoughts & next steps How to Connect IG: / ericosiu X: / ericosiu 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    8분

  5. 11월 13일

    Build an AI Agent in 5 Minutes (Easy)

    I’ll walk you through how to build a fully working AI agent in under eight minutes. No coding. No APIs. Just a clear mission and three simple tools. By the end, you’ll have a day-planner agent that checks your calendar, scrapes the latest digital-marketing headlines, and sends you a daily summary email at 7 a.m. It uses tools you already know like Google Calendar and Gmail. I’ll take you through the steps sentence by sentence so you can follow along and build your own assistant as you watch. TIMESTAMPS (00:00) Introduction, what you’re about to build (00:40) Step 1: Sign up and create your agent (01:02) Step 2: Choose your tools and define the mission (01:40) Step 3: Confirm, test, and deploy (02:20) Demo of the agent running in real time (03:00) Why simple agents outperform complicated ones (03:45) What you can build next once the foundation is in place How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    5분

  6. 11월 12일

    Rank Your Website on Google AND on LLMs, Complete Playbook

    I’m breaking down the real differences between answer engine optimization (AEO) VS classic SEO and exactly how I execute both. If you want to show up first in AI overviews and search results, this is your playbook.  TIMESTAMPS (00:00) AEO vs SEO and why “first or last” still applies (00:20) The 10 AEO tactics that actually move rankings (05:56) SEO fundamentals that still work in 2025 (09:51) Wrap-up and what’s next  How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    10분

  7. 11월 6일

    SEO Is About To Change Forever (and nobody realizes why)

    I’ve completely rebuilt my SEO playbook for 2025. In this video, I’ll show you how AI agents, Model Context Protocols, and multi-instance workflows are reshaping how I approach search. In this talk. - Why programmatic SEO still wins - How Search Everywhere Optimization builds brand demand - Why retention is now more important than distribution I’ll walk through real examples from Single Grain, ClickFlow, and Karrot, plus the exact YouTube growth tactics and zero-code workflows you can steal for your own marketing stack. TIMESTAMPS (00:00) SEO playbook intro (03:22) Adapt your career now (09:31) YouTube as second search engine (12:07) ChatGPT apps and workflows (27:14) Become a 100x operator How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    29분

  8. 11월 5일

    90% of Marketers Will Be Replaced by AI – Here’s How, and How to Be in the Top 10%

    I break down how AI is reshaping marketing roles and what the top 10% of marketers are doing right now to stay ahead. In this video I'm unpacking the rise of AI orchestrators, autonomous workflows, and the creative and strategic skills machines can’t replace. The shift isn’t about disruption anymore, it’s about abundance. Key takeaways: • AI won’t replace the best marketers, creativity, initiative and strategic systems will. • Becoming an AI orchestrator means managing tools and workflows, not just using them. • Focus on human psychology, storytelling and high-agency to dominate the next 5-15 years. TIMESTAMPS (00:00) AI transforming the workforce (00:21) Why the best stay employed (01:04) Becoming an AI orchestrator (03:04) Strategy + creativity matter (05:38) Human psychology never changes How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

    9분
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Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

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  • 제작진
    Eric Siu
  • 방송 연도
    2013년 - 2025년
  • 에피소드
    1.1천
  • 등급
    전체 연령 사용가
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    Leveling Up with Eric Siu

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