Down to Earth

erica capobianco

A Marist Fashion Podcast featuring meaningful conversations with innovators who live each day with our society, community, and planet in mind.

Episodes

  1. 05/11/2020

    Lindsey Benoit O'Connell, Meaningful Media

    Our 7th guest of Down to Earth is very special to Ashley as they have worked together since her first-ever internship as well as her last, Lindsey Benoit O’Connell, Deputy Editor of Entertainment and Partnerships at Ariana Huffington’s Thrive Global. Lindsey is certainly a career-woman of many hats and has worked for numerous top publications. In today’s episode, she talks about multiple meaningful projects throughout her career, including Good Housekeeping’s Raise the Green Bar Sustainability Summit. And later, we find out who her favorite celebrity interview was. Lindsey Benoit O'Connell is the Deputy Editor, Entertainment, and Partnerships for Thrive Global. She is responsible for booking talent and creating editorial partnerships across the company's platforms including the website, social platforms, app, video, podcasts, and branded content. Formerly, Benoit O’Connell was the Special Projects + Entertainment Director for Good Housekeeping, Cosmopolitan, and Redbook magazines. She was also responsible for developing new editorial partnership opportunities, television integrations, brand strategy, and editorial events. Benoit O’Connell also worked in the entertainment division at Hearst and is responsible for booking all celebrity covers, features, and interviews for the magazines. A highlight of her time at Hearst was creating and launching the first-ever GH Lab store with Good Housekeeping and Amazon in the Mall of America. Prior to her role at Good Housekeeping, Benoit O’Connell was the Special Projects and Communications Director at Women’s Health. There she was responsible for booking talent for the magazine and video platforms as well as creating and executing strategic communications plans across television, print digital and social platforms. She was also an authority in identifying successful editorial partnerships and developing creative collaborations with leading national media outlets, government agencies, celebrities, and tastemakers. Her efforts on behalf of Women’s Health resulted in a dramatic increase in media coverage and editorial partnerships over three years. In 2014, Benoit was named a “Rising Star” by Folio: Mag, and in 2015 PR News recognized her among the Top Women in Entertainment Media. Previously, Benoit worked at SELF Magazine as the Associate Director of PR, the Condé Nast Media Group on events such as Fashion Rocks, Movies Rock, and for Random House, Inc. She is a graduate of Manhattan College in New York and currently lives in Astoria, NY with her husband Brian and son Hunter Fitz. Follow Thrive Global Instagram: @ThriveGlobal

    25 min
  2. 05/01/2020

    Kara Ladd, Defining Wellness

    Our 5th guest of Down to Earth is Kara Ladd, CEO of Conscious Conglomerate Boundless. Ashley and Kara bond through their experience working in print and digital magazines. In addition, to her expansive career in journalism, Kara shares how she became passionate about sustainable and mindful living. Later, Kara also introduces her new 1:1 Career Coaching Course. Kara Ladd is the CEO of the conscious conglomerate, Boundless, that includes Boundless Creatives, her boutique purpose-driven marketing consultancy and Boundless by Kara (@boundlessbykara), her mindful lifestyle personal brand. Ladd began her career working in the fashion closets of Cosmopolitan and Italian Vogue. She eventually landed at a boutique sustainable fashion consultancy where she spearheaded creative and strategic marketing for high-profile clients such as Amazon, LVMH, Mulberry, The Real Real, CFDA in addition to building out the digital infrastructure and growth strategy internally. Later, Ladd pivoted back into editorial, working as Hearst Digital Media’s E-Commerce and Partnerships Editor, where she created optimized digital content for all 28 Hearst sites. Her features achieved up to 35 million page views worldwide. On a personal note, Ladd is a one-in-a-million synovial sarcoma cancer survivor. Her traumatic, yet enlightening health journey was the conduit that built what Boundless is today. Follow Kara Ladd Instagram: @boundlessbykara @boundlesscreatives Twitter: @boundlessbykara

    21 min

Ratings & Reviews

5
out of 5
21 Ratings

About

A Marist Fashion Podcast featuring meaningful conversations with innovators who live each day with our society, community, and planet in mind.