In this powerful and vulnerable episode of Dragon Fire.Sides, David Bernard sits down with Dr. Chloe Weber, DACM, L.Ac. — herbalist, and founder of Radical Roots and Noxi Herbs, two companies redefining what modern herbal medicine can be. Chloe’s story is one of grit, heartbreak, innovation, and unwavering devotion. A single mother and practitioner, she entered the world of herbal entrepreneurship not because she wanted to, but because she had to — to support her son Remy, who lives with a rare genetic disorder. Out of necessity, Chloe developed a unique hemp-based botanical formula paired with traditional Chinese herbs (nicknamed “Remy’s Revenge”), which profoundly supported her son’s quality of life. What started as an act of love became a mission — and eventually, a company. In this episode, David and Chloe explore: Why practitioners must become advocates or the medicine won’t survive The urgent need for visibility, education, and public outreach How Chloe built Radical Roots and Noxi Herbs from scratch without outside funding Why hemp-based formulations are powerful — yet brutally difficult to market The hidden reality of supplement margins, manufacturing, and retail The challenge of maintaining integrity in an industry obsessed with profits Why more practitioners need to get uncomfortable, get loud, and get out there The identity crisis within TCM and why community matters What new practitioners aren’t told but desperately need to know How to keep going when your calling meets a society that doesn’t understand your work Chloe’s honesty, rawness, humor, and relentless commitment to the medicine make this one of the most inspiring Fireside conversations yet. This episode is for every practitioner who has ever doubted their path — and every parent, healer, or entrepreneur who knows they’re here to fight for something bigger than themselves. Disclaimer: This episode is for educational and informational purposes only. It does not constitute medical advice and does not promote, advertise, or endorse any specific herbal or hemp-derived products. Always consult a qualified healthcare provider for any medical concerns.
